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Marketing Campaigns - Almeida Theatre


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									                                MARKETING WORK PLACEMENT

                                          Job Description

The Marketing Department at the Almeida Theatre currently consists of the Head of
Marketing and Sales, Marketing Campaigns Manager and Marketing Assistant. The newly
revived role of Marketing Intern will provide crucial support to each of these roles, with the
opportunity to work across a range of marketing functions.

The following job description is a guide to the role of the Marketing Work Placement. It is not wholly
comprehensive or restrictive.

Marketing Campaigns
     Participate in campaign brainstorming and planning sessions with the Marketing team
     Undertake research on each production – previous performances, background on the
      writer, cast and key creatives
     Researching and contacting networks and groups relevant to individual productions
     Assist in managing print distribution, including ensuring that the Theatre print supply is
      maintained and arranging couriers and recycling

Digital and Email
       Assist in generating content for the Almeida’s blog, Twitter and Facebook.
       Uploading additional website content relating to individual productions and departments
       Assist with the ongoing improvement of the live and archival pages of the website
       Sourcing, resizing and uploading images for the website and emails
       Sending weekly Previsit and Thank You emails to attenders for current production
       Managing email list including removing redundant addresses
       Collating and formatting email copy from other theatres and sending reciprocal copy from
        the Almeida

Audience Development
(currently focusing on Under 30s, Islington Audiences and Access groups)
       Researching and contacting networks and outlets
       Writing copy for emails and newsletters
       Assisting in the delivery of events
       Collating research results

     Compiling and updating a database of all Almeida Theatre productions with key credits
     Compiling and updating a database of all relevant London and National theatre productions
      with key credits
     Compiling and updating a database of key annual holidays, festivals and celebrations
     Attendance at weekly marketing meetings and fortnightly Comms meetings, taking minutes
      where required
     Taking cuttings from daily papers

Marketing Work Placement, January 2011                                                              1
      Filing and archiving print, photographs and show files
      Editing copy and biographies into house style
      Proofreading
      General admin and any other reasonable duties required by a member of the Marketing

This role is line managed by the Marketing Campaigns Manager.


    An interest in arts marketing and audience development
    An enthusiasm for theatre, and in particular the Almeida Theatre’s programme
    Excellent written and verbal communication skills
    Excellent attention to detail
    Friendly and approachable, confident in making initial approaches to organisations by email
       or telephone
    Ability to work to deadlines
    Organised and self-motivated
    Reliable and punctual
    Applicants must be aged 18 or above

    Related training / qualification / experience
    Experience of using social media platforms
    Experience of using Content Management Systems
    A knowledge of Microsoft Word and Excel programmes
    Previous office experience

Work Placement dates
We are currently recruiting for work placements throughout 2011, with the hope that the first
successful candidate will start in late February / Early March 2011. There is space on the
application form to indicate when you would like to work with us.

Remuneration and Hours
Internships are offered for a minimum of 2 months. You will be asked to work minimum of 2 days
per week; generally, hours of work will be 10am – 6pm but we can offer some flexibility. Specific
details can be discussed if your application is successful.
This is an unpaid position but expenses of up to £5 per day will be paid.

The closing date for applications is 5pm on Friday 26 August 2011.
Interviews will be held in early September 2011.

If you would like to speak to someone before applying phone Lis Jennings, Marketing Campaigns
Manager, on 020 7288 4905.

Marketing Work Placement, January 2011                                                              2

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