Scotts Valley Goes Cambodian_ with a Hint of Mint by fdh56iuoui


									                          Scotts Valley Chamber News
SCOTTS VALLEY CHAMBER OF COMMERCE | 360 King’s Village Road | Scotts Valley CA 95066 | Phone (831) 438-1010 | Fax (831) 438-6544 |
                                                                                                                                                                amazing diversity of bamboo products, from
  Scotts Valley Goes Cambodian,                                                                                                                                 super-soft towels to kitchenware.
                                                                                                                                                                      Mint’s emphasis on ecologically-sustain-

  with a Hint of Mint                                                                                                                                           ing offerings not only matches a rapidly grow-
                                                                                                                                                                ing market need but also fits in with their loca-
                                                                                                                                                                tion. The store is located in Scotts Valley City
  By Jim Reed                                                                                                                                                   Councilman Dene Bustichi’s Tree Circus Center
                                                                                                                                                                building on Scotts Valley Drive that features
                                                                                                                                                                first-of-its-kind environment-friendly certifica-
                                                      al variety of the Silicon Valley restaurants. From   table Cambodian taste sensation, and enjoy
A     s we all head into the chaotic holiday sea-
      son, it’s worth remembering that a great
way to help others in your community, as well
                                                      there, it was a short step to realizing a dream
                                                      he’s had since working at Perko’s in Scotts
                                                                                                           their wide variety of gelatos on Fridays in
                                                                                                           December to support the juniors at SVHS!
                                                                                                                                                                tions for the Santa Cruz/Monterey/San Benito
                                                                                                                                                                county region. Mint and Bustichi have sched-
                                                                                                                                                                uled the building’s grand opening celebration
as yourself with some great buys, is to shop          Valley years ago – to someday own his own                 Kelly Gladder and Phyllis Harbert, Mint –
                                                                                                                                                                for January.
local whenever you can. Among the many new            restaurant.                                          The person who practically wrote the book on
                                                                                                                                                                      The opening week of Mint showcased
businesses to join the Scotts Valley Chamber of             “Everybody told me the idea would rock         how to have a small business succeed in Scotts
                                                                                                                                                                Kelly and Phyllis’ emphasis on helping the local
Commerce recently, there are several “must-           on the West Side of Santa Cruz, but I wanted to      Valley is Kelly Gladder, who opened the still-
                                                                                                                                                                community – 10% of sales (not profits) on suc-
adds” to your shopping and dining itinerary –         be here,” Revino said. “I love Scotts Valley and     thriving Gashouse Pizza in town and won the
                                                                                                                                                                cessive nights went to the Scotts Valley Little
starting with the place to buy eco-friendly holi-     it’s my hometown.”                                   Chamber’s Business of the Year award in 2005
                                                                                                                                                                League and Scotts Valley Girls Softball, the
day merchandise and home furnishings, as well               He said it was an equally easy decision to     for her extensive community involvement.
                                                                                                                                                                Scotts Valley Educational Foundation, Valley
as a taste of Cambodia to entertain your visitors     join the chamber. “Scotts Valley is a word-of-       Now, having sold Gashouse to longtime local
                                                                                                                                                                Churches United Missions, Hospice and Santa

                                                                                                           Kelly Gladder and Phyllis Harbert owners of Mint

from out of town!                                     mouth town, and if you have a good product,          restaurateur Grayson Renbarger, Gladder and
                                                                                                                                                                Cruz County Animal Services.
      Jason Revino, Jia Tella’s Cambodian             you’ll do well,” he says. And being involved         co-owner Phyllis Harbert have moved on to
                                                                                                                                                                       And Mint’s dynamic duo has the Scotts
Cuisine – if one of the first things that spring to   with the Chamber and the community is critical       their next project, Mint (tagline, “Fine Living &
                                                                                                                                                                Valley Chamber of Commerce right at the cen-
mind when you think of Scotts Valley is               to giving Jia Tella’s the “buzz” he wants. “I had    Fresh Bites.”)
                                                                                                                                                                ter of their local outreach. “The Chamber’s a
Cambodia, you’re probably in a pretty small           one guy who said he had to come in just to get             The store features a variety of home fur-
                                                                                                                                                                great way to connect with the community,”
minority.                                             everybody off his back who was saying he had         nishings, holiday decorations and other items.
                                                                                                                                                                Gladder said. “Getting involved with the
      But Jason Revino is one who does think          to try us,” Jason says, while adding that cus-       In addition, once all the permits are approved
                                                                                                                                                                Chamber is the easiest decision a business can
that way, and he’s made a successful business         tomer has been back several times since.             by the state in a month or so, Mint will offer a
                                                                                                                                                                make. Besides, if I didn’t join, Sharolynn would
out of his foresight. When he was working over              Jia Tella’s current community activity is to   gourmet deli with a varied seasonal menu, wine
                                                                                                                                                                come after me.”
the hill, he discovered Cambodian food and            help this year’s juniors at Scotts Valley High       by the glass and bottled microbrews.
                                                                                                                                                                       In case you’re wondering why they chose
was hooked, and so were virtually all of his          raise funds for next year’s prom – on all four             Mint boasts a contemporary mix of local
                                                                                                                                                                the name ‘Mint’, Gladder says the answer’s
friends who tried one of the two or three             Fridays in December, 100% of the profits from        products and works from area artisans. Kelly
                                                                                                                                                                simple: “We wanted something that was fresh,
authentic Cambodian restaurants in the bay            Jia Tella’s gelato sales go straight to the junior   and Phyllis have lined up dozens or area artists
                                                                                                                                                                organic, smells good and conjured up quality.
area.                                                 class.                                               to supply their wares, and estimates that up to
                                                                                                                                                                Something that’s ‘mint condition’ is really spe-
      He realized that the delicious and healthy            So stop by to see Jason, Teresa and their      25% of the store’s offerings will be produced
                                                                                                                                                                cial, and that’s what we want to be.”
cuisine would appeal to Scotts Valley residents       four kids (who often work at the restaurant and      locally. They feature an especially broad array of
who commute over the hill and have grown              provide impeccable service) at the Scotts Valley     products that were produced with a minimal
                                                                                                                                                                Welcome to the Scotts Valley Business
accustomed to the high quality and internation-       Market shopping center for a rare and unforget-      environmental footprint, most notably an
                                                                                                                                                                Community – Mint and Jia Tella’s.

      Merry Christmas and Happy Holidays from the Scotts Valley Chamber of Commerce!
                                                                                                                                 / Scotts Valley Times / December 1, 2007 / 15
SCOTTS VALLEY CHAMBER OF COMMERCE | 360 King’s Village Road | Scotts Valley CA 95066 | Phone (831) 438-1010 | Fax (831) 438-6544 |

‘Tis the season… ‘Tis the Community
    By Sharolynn Ullestad

                                                                                                            The Vine Hill Service Club, headed by

                  the Season of Giving and
                  the Businesses and resi-                                                            Mary Dettle, join us this year by welcoming
                  dents of Scotts Valley truly                                                        all who attend with their smiles. Our own
reflect the Spirit of the Season. From the                                                            Boy Scout Troop #604 leads in the Pledge of
vantage point of the Scotts Valley Chamber                                                            Allegiance. Local musical groups fill us
of Commerce, we have seen the Season of                                                               with the Christmas Spirit, singing carols
Giving escalate since two weeks before                                                                together as a Community. Our spirits are
Thanksgiving.                                                                                         lifted through the music of our “Scotts
     With the Chamber office one of the                                                               Valley Organization of the Year,” Gateway
designated drop-off points for Valley                                                                 Bible Church and children’s choir.
Churches United Missions, the reception                                                                     Special music will also be performed
area has been overflowing with donated
food and, now, beautiful Christmas gifts
                                                                                                      by SVHS Chorale, Vine Hill Elementary
                                                                                                      Service Club Chorale, and Schola
                                                                                                                                                        Calendar of
for the families Valley Churches will be
helping this season. It truly feels like
                                                                                                      Cantorum with their addition of the beauti-
                                                                                                      ful bell choir this year. The Scotts Valley
                                                                                                                                                      Upcoming Events
Santa’s workshop here and we are enjoying                                                             Middle School Cheerleaders have even cus-
                                                                                                      tomized a cheer to rev up the Scotts Valley
being his helpful elves. The excitement of
giving is a joy to experience as members of                                                           Christmas spirit. Our new little tree will
                                                                                                                                                      December 1
the Community, young and old, walk in                                                                 light up the faces of the children as they      • Community Christmas Tree
with a smile on their face and arms full of                                                           witness the arrival of Santa on the Scotts        Lighting Ceremony, 5 pm
gifts. Keep those donations coming.                                                                   Valley fire engine. ‘Tis the Season of
     Thursday evening, December 13 at                                                                 Celebration.                                      Scotts Valley Community
5:30 pm, our Chamber Businesses will rally         City employee Ron assists Christmas Tree                 Our Community Christmas Tree                Center, 360 Kings Village
together at the Community Center to “Fill          Lighting Coordinator Sharemi Ullestad with         Lighting Ceremony is a wonderful evening
                                                   the tree decorating.
                                                                                                                                                        Road, Scotts Valley
the Truck” for Second Harvest Food Bank.                                                              of celebrating the season together as a
Co-hosted        by     Coast    Commercial                                                           Community and would not be possible
                                                                                                      without the Spirit of Giving that we experi-
Bank/Wells Fargo Bank and the Scotts
Valley Chamber of Commerce, we hope to
                                                   viding the large crane necessary to reach
                                                   the top, and the site itself with electricity by   ence in this Community.
                                                                                                                                                      December 13
gather in lots of food and exceed our finan-       Ow Family Properties - all are donations to              We need to acknowledge these indi-        • Second Harvest Food Bank
cial donation from last year for those less        the Community from our member busi-                viduals and businesses that continually           “Fill the Truck”Mixer, 5:30 – 7pm
fortunate in our Community. What an                nesses.                                            bring us our sense of seasonal joy and
                                                                                                                                                        Hosted by Coast Commercial
incredible evening this will be as we cele-             Their reward? – The shear joy of know-        thank them for their contributions. Our
brate the Season together with great food,         ing they have given to the Community. Last         Coordinator of the event, Sharemi Ullestad,       Bank/Wells Fargo Bank
fine wine, and superb fellowship. Bring            year a new little tree, which we affectionate-     ParyLite Candle Consultant; our “Man of           Scotts Valley Community
your bags of food and an open wallet and           ly call the “Charlie Brown Christmas tree,”        the Year” Ernie Alexander of Alexander
                                                                                                      Electric; King Crane; Ow Family Properties;
                                                                                                                                                        Center, 360 Kings Village
join us. ‘Tis the Season of Giving in Scotts       was donated and planted next to the
Valley.                                            Community Center. With a new little tree to        Scotts Valley Host Lions; Scarborough/Ace         Road, Scotts Valley
     ‘Tis also the Season for the Community        decorate and light, the Cultural Committee         Hardware; Rosanna Herrera, Bruno’s BBQ;
Christmas Tree on Mt. Hermon Road to               from Chaminade Resort stepped up with              Susan Negro, Bay Federal Credit Union;
stand tall and bright with it’s new array of       decorations and the crew to decorate our           Chaminade Resort; Safeway; Starbucks            December 25
lights glimmering in the night sky. This           new little tree before the evening of the tree     Coffee; Scotts Valley Fire Department; the
                                                                                                                                                      • Merry Christmas to All!
tree, donated by the Scotts Valley Host            lighting ceremony.                                 City of Scotts Valley; and, of course, Santa.
Lions over 20 years ago, now stands 60 feet             The heritage of Scotts Valley is strong-            As you pass by our glimmering
tall and is a monument to the Spirit of                                                               Christmas Tree on Mount Hermon Road
Giving among our Community businesses.
                                                   ly rooted in the Christmas spirit. After all,
                                                   for many years this was the home of                this season, may it stand as a reminder to      January 24
     The        lights,     donated         by     “Santa’s Workshop.” So it is no surprise           you… ‘Tis the Season of Giving and ‘Tis the     • Business Networking Mixer
Scarborough/Ace Hardware and the                   that the Annual Christmas Tree Lighting            “Community” of Giving. I                          & Ribbon Cutting, 5:30 – 7pm
Chamber of Commerce, the full day of               Ceremony is a wonderful evening of cele-
labor it takes to decorate by Sharemi              brating the season together as a                       Merry Christmas and Happy                     The Ebrahimian Dental
Ullestad, our Christmas Tree Lighting              Community. Our member businesses pro-              Holidays to all from the                          Center, 5 Erba Lane, Scotts Valley
Coordinator, the team from Alexander               vide boxes of cookies, cocoa, candy canes          Scotts Valley Chamber of Commerce.
Electric, and our crew from King Crane pro-        and decorations.
16 / December 1, 2007 / Scotts Valley Times /
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                                  Scotts Valley Chamber News
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        SANTA CRUZ            SCOTTS VALLEY               CAPITOLA
       550 River Street     266 Mt. Hermon Road        1955 41st Avenue
    Across from Cost Plus    in the Kmart Center     Across from Mervyn’s
         429-8713                438-2786                 476-1105

                                                                                      / Scotts Valley Times / December 1, 2007 / 17
          Scotts Valley Chamber News

                                                                                                   A Big Thank Welcome to
  Ambassador Profile –
                                                                                                   You to       Our New
                                                                                                   Bethany      Chamber
  John Yost                                                                                        University   Members
 By Jim Reed

                                                   tributions each worker makes to the com-
O    ne of the pillars of the Scotts Valley
     Chamber of Commerce Ambassadors
is also the man you want to turn to for
                                                   pany as well as improving operations
                                                   through performance measurement.
                                                                                                   B   ethany University was the gracious
                                                                                                       host of our October Networking mixer.
                                                                                                   It was a lovely outdoor event on the patio
                                                                                                                                                    Mint – Fine Living and Fresh Bites
                                                                                                                                                    Kelly Gladder & Phyllis Harbert
small to mid-size business consulting –                 This fourth generation native              outside the Fireside room. The food was          4652 Scotts Valley Drive, Scotts Valley
John Yost of ProCompass Management                 Californian has lived in town since 1980,       remarkable, catered by the Café Bethany
                                                   been married for 40 years and has been a                                                         831-438-5900
Services.                                                                                          staff. If you are looking for a caterer this
     John spent 25 years in high tech, large-      member of the Chamber since 2002 where          holiday, they do an incredibly, yummy job!
ly working for data storage companies.             he served as one of the spark plugs behind      The Italian soda bar was a great hit and we
His time there made him realize that while         reviving the Ambassadors around that            were entertained by live music.                  The Ebrahimian Dental Center
Silicon Valley was eye-deep in brilliant           time. The demands that such involvement               Our thanks to President Max Rossi and
                                                   makes on a person’s time are significant,                                                        Dr. Max Ebrahimian
engineers, it was a lot less advanced when                                                         event coordinator Darlene Little. The
it came to efficiently implementing the            John says, but well worth the effort.           Bethany Business Department has internship
                                                                                                                                                    5 Erba Lane, Suite A Scotts Valley
business’ priorities.                                   John received his undergraduate            opportunities available for your business.       831-438-4411, Fax 831-438-4436
     “Ninety percent of corporate initia-          degree from the University of California at
                                                   Santa Cruz, and his MBA from Santa Clara
                                                                                                   Contact the Business Department to see how
tives are not effectively implemented, and                                                         this could work for you – 438-1010. I
some studies show that 60% fail complete-          University. He is an instructor in the
ly,” he notes. John usually starts his con-        University of Phoenix MBA program.                                                               Cori Financial & Insurance Services
                                                         “The amount of activity we do here
sulting       by      interviewing        the                                                                                                       Robert Cori
                                                   given that this is a relatively small town is
CEO/President, where he hears an all-too-                                                                                                           5435 Scotts Valley Drive, Suite E Scotts Valley
                                                   just incredible,” Yost said of his fellow
familiar tale – the person at the top thinks
                                                   Ambassadors. “We have a huge impact on                                                           831-438-2404, Fax 831-438-2426
everybody in the organization under-               the community, not only directly in what
stands the company’s priorities, but the                                                                                                  
                                                   we do but also in the other organizations
folks towards the bottom oftentimes have           that our Ambassadors belong to.”
no idea.                                                Thanks, John, for all that you do and                                                       Arreant LLC
     “The people who implement aren’t              have done for Ambassadors and the Scotts
aligned with the leader’s goals and people                                                                                                          Chris Shararian
                                                   Valley Chamber of Commerce!
aren’t incented to achieve those objec-                 ProCompass Management Services                                                              245 Mt. Hermon Road,
tives,” he says.                                   212 San Augustine Way, Scotts Valley, CA                                                         Suite M-313 Scotts Valley
     Yost helps the small to mid-size com-         95066, Phone: 831.438.7833, Website:                                                             800-768-7608, Fax 800-768-7608
panies he works with to optimize the con-

                                                                                                                                                    Creekside Mini Storage
                                                                                                                                                    Mindi Broughton
                                                                                                                                                    4604 Scotts Valley Drive Scotts Valley
                                                                                                                                                    831-438-0985, Fax 831-438-3307

                                                                                                                                                  Scotts Valley
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         in the Scotts Valley
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18 / December 1, 2007 / Scotts Valley Times /

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