JOB DESCRIPTION JOB TITLE Marketing Manager to IdeasTap

							JOB DESCRIPTION:

JOB TITLE:            Marketing Manager to IdeasTap

REPORTING TO:         The Editor

LOCATION:             Based at Woolyard, 54 Bermondsey Street, London SE1 3UD

CHARITY               IdeasTap Limited is a creative network and funder for emerging arts
BACKGROUND:           talent. IdeasTap is a not-for-profit organisation bringing creative
                      people together and offering cash funding, opportunities and a
                      platform to showcase their work.

JOB DESCRIPTION       IdeasTap is looking to appoint a Marketing Manager for its website, an
                      innovative online resource to connect young people to creative arts
                      opportunities.

KEY DUTIES AND        1. IdeasTap marketing
RESPONSIBILITIES:           Initiate and implement both individual and brand wide
                              marketing strategies, from inception to completion.
                            Lead our email marketing strategy
                            Effectively manage our presence on third-party networking
                              sites
                            Ability to write copy for both on and offline marketing
                              materials
                            Create media releases and communicate with both press and
                              organisations to promote opportunities
                            Brand ambassador – ensure that the IdeasTap brand is
                              represented correctly at all times
                            Reporting to the Editor and Board with regular reports and
                              updates regarding marketing opportunities
                      2. Partner marketing
                           Offer marketing support and expertise to our partners
                      3. Online PR
                           Identify and build a relationship with key web journalists and
                              bloggers
                      4. Line management responsibility
                            Manage the Marketing Assistant whose role is to maintain
                              social media day-to-day, build our marketing database and
                              support the work of the Marketing Manager
                      5. Shows/Exhibitions
                           Representing IdeasTap at graduate shows and industry events.

SKILLS & ATTRIBUTES   1. Understand and inhabit the spaces where our demographic reside
                         online
                      2. Previous experience of marketing to a youth demographic
                      3. Keen interest in the arts, particularly performing and visual arts
                          knowledge of arts press, organisations and educational
                             institutions an advantage
                              4. Excellent written and communication skills



Job Description – Marketing Manager (Cont’d)



SKILLS & ATTRIBUTES           5. Proven track record in online marketing
(Cont’d)
                              6. Keen interest and understanding of digital media
                              7. Previous experience of basic html and working with a CMS an
                                 advantage
                              8. Project management
                                  Manage a small team
                                  Manage the design and print process of materials
                                  Manage and implement multiple marketing strategies
                                  Budget management
                              9. Relationship management working directly with partners and
                                 clients
                              10. Creative thinker – confidence in developing and implementing
                                  ideas
                              11. A thorough understanding of design
                              12. Good working knowledge required of design software
                                  programmes, specifically:
                                         - Illustrator
                                         - Photoshop
                                         - InDesign

REMUNERATION:                 £28,000 gross per annum according to experience.
                              Discretionary performance related bonus based on 10% of basic
                              salary.

HOURS OF WORK:                Fulltime role, based on 37.5 hours per week. Standard hours are
                              Monday to Friday inclusive, between 9:00am and 5:30pm (allowing an
                              hour for lunch) although flexibility is required to work around the
                              commitments of the business subject to agreement with the senior
                              management.

HOLIDAY                       25 days holiday per calendar year (in addition to public holidays)
ENTITLEMENT:
BENEFITS:                     Core Benefits:-
                                  Life Assurance
                                  Income Protection Scheme
                              Optional Benefits:-
                                  Stakeholder Pension Scheme


Duties and responsibilities of this role will include but not be limited to the above and will
vary in response to the requirements of the Company’s operations at any given stage.
This position will be subject to an Enhanced Disclosures check with the
Criminal Records Bureau.

If you are interested in this role, please forward your CV and covering letter outlining why
you feel you would be the right person for the role to karen@ideastap.com.