JOB DESCRIPTION: JOB TITLE: Marketing Manager to IdeasTap REPORTING TO: The Editor LOCATION: Based at Woolyard, 54 Bermondsey Street, London SE1 3UD CHARITY IdeasTap Limited is a creative network and funder for emerging arts BACKGROUND: talent. IdeasTap is a not-for-profit organisation bringing creative people together and offering cash funding, opportunities and a platform to showcase their work. JOB DESCRIPTION IdeasTap is looking to appoint a Marketing Manager for its website, an innovative online resource to connect young people to creative arts opportunities. KEY DUTIES AND 1. IdeasTap marketing RESPONSIBILITIES: Initiate and implement both individual and brand wide marketing strategies, from inception to completion. Lead our email marketing strategy Effectively manage our presence on third-party networking sites Ability to write copy for both on and offline marketing materials Create media releases and communicate with both press and organisations to promote opportunities Brand ambassador – ensure that the IdeasTap brand is represented correctly at all times Reporting to the Editor and Board with regular reports and updates regarding marketing opportunities 2. Partner marketing Offer marketing support and expertise to our partners 3. Online PR Identify and build a relationship with key web journalists and bloggers 4. Line management responsibility Manage the Marketing Assistant whose role is to maintain social media day-to-day, build our marketing database and support the work of the Marketing Manager 5. Shows/Exhibitions Representing IdeasTap at graduate shows and industry events. SKILLS & ATTRIBUTES 1. Understand and inhabit the spaces where our demographic reside online 2. Previous experience of marketing to a youth demographic 3. Keen interest in the arts, particularly performing and visual arts knowledge of arts press, organisations and educational institutions an advantage 4. Excellent written and communication skills Job Description – Marketing Manager (Cont’d) SKILLS & ATTRIBUTES 5. Proven track record in online marketing (Cont’d) 6. Keen interest and understanding of digital media 7. Previous experience of basic html and working with a CMS an advantage 8. Project management Manage a small team Manage the design and print process of materials Manage and implement multiple marketing strategies Budget management 9. Relationship management working directly with partners and clients 10. Creative thinker – confidence in developing and implementing ideas 11. A thorough understanding of design 12. Good working knowledge required of design software programmes, specifically: - Illustrator - Photoshop - InDesign REMUNERATION: £28,000 gross per annum according to experience. Discretionary performance related bonus based on 10% of basic salary. HOURS OF WORK: Fulltime role, based on 37.5 hours per week. Standard hours are Monday to Friday inclusive, between 9:00am and 5:30pm (allowing an hour for lunch) although flexibility is required to work around the commitments of the business subject to agreement with the senior management. HOLIDAY 25 days holiday per calendar year (in addition to public holidays) ENTITLEMENT: BENEFITS: Core Benefits:- Life Assurance Income Protection Scheme Optional Benefits:- Stakeholder Pension Scheme Duties and responsibilities of this role will include but not be limited to the above and will vary in response to the requirements of the Company’s operations at any given stage. This position will be subject to an Enhanced Disclosures check with the Criminal Records Bureau. If you are interested in this role, please forward your CV and covering letter outlining why you feel you would be the right person for the role to firstname.lastname@example.org.
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