In the last 6 months, what % of respondents have made What type of titles are you copying? copies of DVDs? UK 36% 100% Significant increase 40% 32% in copying TV 76% 80% Shows on DVD 67% 61% 30% 60% 42% 20% 35% 31% 40% 10% 20% 0% 0% UK USA 2007 2008 2007 2008 2007 2008 Movies Special Interest TV Shows
Base: 2008 = 1,718 Base: 2008 = 3,613
Base: 2007 = 151; 2008 = 614
What is the main way you make copies of DVDs? How do you make copies of DVDs? Methods of Copying UK USA 2007 2007 Analogue 2008 2008 2007 2007 Digital 2008 2008 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
DVD Player to DVD Recorder using a composite or S-Video cable
26% 25%
DVD Player with S-Video or composite cable to a DVD Recorder through a video stabiliser box
5%
3%
Analog
DVD Player to PC with standard video capture card & software using a composite or S-Video cable
13%
8%
DVD Player to PC with HDMI video capture card & software through HDMI cable DVD player with S-Video or composite cable to PC through a camcorder with a Firewire connection DVD player with S-Video or composite cable to PC through a Video capture box with USB connection DVDs to PC (using a software application) for burning DVD copies
5%
1%
2%
2%
US UK
3%
2%
24%
28%
Digital
8%
DVDs to PC (using a software application) for playback on a PC or another device DVDs to PC (using multiple software applications) for DVD copies
14%
14%
17%
Base: UK 2007 = 151; 2008 = 614 USA 2007 = 720; 2008 = 1,163 Note: % exceed 100% as multiple response permitted
0%
5%
10%
15%
20%
25%
30%
Base: n = 1,163 USA, 614= UK
How many DVD titles (all genres) have you copied in the last 6 months?
What is the average number of movies copied in the last 6 months?
2008
14 12 10 8 6 4 2 0
New Release Catalogue/Library New Release Catalogue/Library
12.9
11.9 USA
9.0 7.4 6.0
UK
12.8
0
5
10
Base: UK = 614; USA = 1,163
15
UK
Base: USA = 486; UK = 128
USA
2
A significant proportion of people are copying from rented and borrowed titles
Source of Content – New Release Movies
80% 80%
Source of Content – Older Movies
62% 58% 60% 49% 60% 54%
38% 40% 30%
38% 40% 30% 28%
36%
35%
16% 20% 11% 13%
18% 20% 14% 12% 7% 14% 14%
0% Legitimate Own Purchased Copy Rented Borrowed Purchased DVD that is pirate/could be pirate Copied DVD
0% Legitimate Own Purchased Copy Rented Borrowed Purchased DVD that is pirate/could be pirate Copied DVD
USA UK
Base: n = 485 USA, 128 = UK
Base: n = 668 USA, 283 = UK
If you had not been able to make copies, would you What price would you most likely pay for these movie have bought instead? titles? Potential Purchase Price Likelihood of purchase 63% UK and 77% in in USA would have purchased all, most, some or at least a few titles
40% 35% 30% 25% 20% 15% 10%
37%
70% 60% 50% 40% 30% 20% 10%
63%
52%
29%
25%
US UK
US UK
23%
30%
18%
18%
16%
14%
12%
18%
18%
19%
8%
5% 0%
0%
New at full retail price
All of the titles
Most of the titles
Some of the titles
A few of the titles
None of these titles
New at sale/promotion price Used at ex-rental previoulsy viewed price
Base: n = 628 USA, 199 = UK
Base: n = 815 USA, 314 = UK
Over half of all DVD copiers in the US are successfully copying blockbuster movie titles • Lower in the UK at 34% of DVD copiers USA UK
Yes successfully copying 57% Yes successfully copying 34% No 66% No 43%
Base: n = 1,163 USA, 614 = UK Q: Have you ever tried to make a copy but failed?