Sample Executive Summary SingleCenter

SingleCenter.com Executive Summary Confidential SingleCenter.com Executive Summary March 16, 2000 Version-2000.D Copy # Version 2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential SingleCenter.com* The information contained in this document is confidential and proprietary, and is provided solely for the purpose of allowing the recipient to evaluate the growth potential and business strategy of SingleCenter.com (the "Company") and to consider possible investment in the Company. Any reproduction of this document, in whole or in part, or disclosure of any of its contents without the prior written consent of SingleCenter.com is prohibited. Any questions regarding this document should be referred to Mr. Richard B. Schenkel, SingleCenter.com, 12 Freedom Hollow, Salem, MA 01970, 978744-6363 or rschenkel@earthlink.net. This document is not intended as, nor shall it serve as, an offer to sell any securities; any such offer will only be made in writing and by appropriate documentation. * SingleCenter.com has been incorporated in Delaware as an S Corporation. The company's brand name, identity and corporate naming convention are currently being developed through the services of a best of class advertising agency. Version-2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential You're a young urban professional. Single. Leaving for work at seven and coming home at ten leaves little room for much of a life. In college, making friends was easy, dating was, well not easy, but easier than it is now. You've never liked bars much. Your schedule keeps you from meeting up with college friends as frequently as you would like. You would like to meet someone you get along with. No expectation. But no limitation either. Someone who could end up being your friend, or your business partner, or your significant other, or even your spouse. But someone with whom you can have a REAL relationship. Your friends tell you about SingleCenter.com. You tell them you would never be caught dead in one of those online communities. How can you really establish a real relationship with someone online anyway? "Trust us" they say. "This...this is very very different..." Version-2000.D March 16, 2000 t 3 SingleCenter.com Executive Summary Confidential Executive Summary Overview About43%of theUnitedStates adultpopulation, equatingo 83.2millionpeople,scurrently t i single_. This figure represents the largestnumber of non-married/unattachedadults in U.S. history. The increasing size of the single adult population is due to the trend of marrying later coupled with a relatively constant divorce rate. U.S. Census data highlights the market size: , ........ i.,. ++ ..... .. ..+. .... ..... 15.8 million 8.1 million 9.7 million • 15.6 million 7.4 million 8.4 million ..... + 10.3 million 4.7 million 5.8 million Total Number Of Singles in America Singles Living in/near Top 25 Metro Areas Professional and Affluent Singles2 SingleCenter.com believes that today's marketplace is under serving single adults across America. While some organizations offer simple matchmaking services, there is currently no organization dedicated to supporting the unique needs of the singles lifestyle. SingleCenter.com seeks to create a community that facilitates integrated interactions. While the Web site will serve as the engine that enables this community, SingleCenter.com will provide critical value to its members through its ability to bridge the gap between their online and offline lives. SingleCenter.com's mission, subsequently, is to become the premier provider of service, content and tools designed to fulfill the expanding and changing needs of the single population. The Opportunity Existing organizations approach the singles market by attemptingto "resolve" the very issue of being single. These attempts are made through either traditionalmatchmaking servicesor through what is intended to be insightful content targeted at the needsof singles. Otten customerscease the use of these services as a result of discomfort with forced pairing; others are merely lett feeling unsatisfied by the true value of the information provided. Currently, no online, lifestyle community recognizes and serves the unique needs of the broader singles lifestyle both online and off. Enter SingleCenter.com. SingleCenter.com sees a vast opportunity to leverage Internet technologies to establish communities within the singles population that provide for the needs of the single professional. These needs include: 1. The need to establish new relationships of significance 2. The need to maintain old relationships conveniently 3. The need to manage and engage in community interaction with these new and old relationships conveniently and powerfully 4. The need to access commerce opportunities targeted squarely upon demographic interests 5. The need to enjoy a sense of community with others through content and activities of common interest i 2 U.S. Census Bureau, 1999CPS March Supplement Defined as having household income of at least $30,000 per year Version-2000.D March 16, 2000 f 1_ SingleCenter.com Executive Summary Confidential The Intemet, as the ultimate tool for community interaction,is a naturalfirst-generationproving groundfor such a community. Indeed communities and services exist alreadyfounded on the pretense of establishing relationships. (See Competitive Analysis) However, all of the examples that exist at present are shining examples of the various reasons why many potential users do not choose the Internet as a medium for establishing relationships: 1. The Internet is considered "unsafe" due to the native anonymity it fosters, therefore creating suspicion and paranoia about potential relationships, particularly romantic relationships. 2. Relationship building online, particularly matchmaking, is considered "desperate" and is therefore shunned by many as a potential method of establishing a romantic relationship 3. High turnover in community sites disrupt the potential for substantial contact between constituents, resulting in relationship dissatisfaction 4. Sheer size of some communities results in an overwhelming environment rife with rude behavior, and lacking intimacy and relevancy to the individual user It is the position of SingleCenter.com that true community is based on networks of relationships of significance, which can only be established in the proper environment. Therefore, the opportunity for SingleCenter.com is to create an environment based on the following principles: 1. Trust 2. Accountability 3. Long-term participation 4. Shared Experiences and Interests Users will then feel comfortable forging relationships of consequence and significance. In such an environment, the intangible, yet highly valued commodity of true personal relationships becomes a powerful service and product provided by the tools and solution set of SingleCenter.com. SingleCenter.com's initial launch will focus on singles, ages 25-34. The Company believes that its multifaceted, threaded business model is scaleable in orientation and will appeal to broader audiences. SingleCenter.com plans to extend its reach to include singles between the ages of 35-49 in a future, phased execution. Competitive Advantage: The Relationship Engine As its major competitive advantage, SingleCenter.com will be the exclusive licensee of The Relationship Engine developed by Online Environs, Inc. a leading internet consultancy and developer located in Boston. The Relationship Engine is designed to create and enhance "relationships of significance" and specifically aims to counteract anti-relationship traits common to web-based communities. The Elements 1. Business Rules andTools The first component of the Relationship Engine focuses on business practices and ethics, and the social contractsmutually agreed uponbetween SingleCenter.comandits community. 2. TrustZones The Trust Zone will be a particular area of the community where members are encouraged to engage others in an environment of mutual disclosure. 3. Persistent Identity Perhaps the most important aspect of establishing relationships online involves the persistence and longevity of community member identities. Members must be encouraged to remain with one fixed identity, and that identity must be qualified by SingleCenter.com in order to guarantee that the member can Version-2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential benefit from SingleCenter.com's attention and can be held accountable for acts against the community or other members. 4. Verification SingleCenter.comwill make provisions to verify "core" member information deemed necessary in orderto establish persistent identity. Credit card verfication will be partnered with more intensive verification proceduresin orderto establish certain boundariesof member information. 5. Accountability Persistent identity will also allow SingleCenter.comto hold its membersaccountable for theiractions, both favorable and disruptive. Moreover, persistent identity will allow the membershipconstituency to punish and rewardon its own. This accountability wasfirst introduced by such self-determining communities as E-Bay, which allowed users to comment on afellow member's honesty and integrity with regards to auction transactions. 6. Enhanced group discussion experiences with less confusion and more clarity: a. Chat A longtimebackbone of online communities, chat has long played to a key strength of network communications. The Relationship Engine's chat tool dramaticallyimprovesthe chat experience, especially in largegroups, by enabling participantsto dynamically focus attention on conversation threads. b. Messaging Instant messaging is one of the mostpopular and useful tools on the web. However,the proprietarynature of the leading instant-messaging tools (highlighted by AOL's recent legal action against Microsoftto keep their IM systems separate) means that the identities and levels of trustare divorced from any larger community context, and need to beestablishedseparately.The Relationship Engine solves these problems by integrating IM with its core identityand accountability features,and with other community tools. c. Shared resources The ability to share and trade valued resources is a basic underpinning to any viable community. The Relationship Engine enables sharing andtrading in three ways: i. one-to-one: a member can choose to send a resourceto another specific member,who can choose to accept or reject it on a per-casebasis or systematically, based on his relationship with the sender. ii. one-to-many: a member can choose to sharea personal resourcewith other membersat a specified trust level, orwith a group he has joined. Conversely, a membercan open an area of his personal web space where other members at a specified trust level can leave resources(visibly, as a public area,or invisibly, as a drop box). iii. many-to-many: memberscan use a group'scommunal web space to shareresourceswith other group members. 7. Monitoring The Relationship Engine will track members' use of SingleCenter.com in real time, using clickstream analysis, to offer both: a. Enhanced personal experience b. Reporting 8. Emotional investment Mostwebsites, including community websites,seek to foster participation by offering material rewards. This can be successful, but it is SingleCenter.com'sbelief that such "hard"rewardshave limits in the amount and, more relevantly,the quality of memberparticipation that they encourage. SingleCenter.com believes that "sott" rewardscreate a much strongersense of personal investment in the community, and thereforewill be more successful in fosteringlong-termparticipationof real valueto the community. Specifically, Longevity Incentives, which are "soft" rewardsthatspecifically recognize long-term participation in the community, will not only fosterparticipation but allow a way for membersto grow fromcitizens into leaders and buildersof the community itself. Such Longevity Incentives include public recognitionof valued members, and promotion of valued membersto positions of authorityor public stature,such as moderatorfor public discussions or contributorto community publications. Version-2000.D March 16, 2000 $ SingleCenter.eom Executive Summary Confidential Built on the core identity and accountability features of the Relationship Engine, these tools for communication, monitoring, and rewards will foster a much stronger, more engaging, and more stable community for the target audience, which will in turn create more active and loyal users - which translates into longer user lifecycles and a moreprofitable user base for SingleCenter.com. Other Community Tools SingleCenter.com is developing a suite of community tools that enable members to leverage the resources inherent within the community. These tools will focus on three core objectives: allowing members to better communicate, organize and manage their active lives. Event Organizer Allows registered members to have access to the larger community based on members' profiles and preferences (e.g. windsurfing, wine, non-smoker, movies, employed in the finance industry). This tool will allow individual members to contact, communicate and organize events with like-minded members. Community Capture Members will have the ability to customize their definition of community according to user preferences. Members may choose to view the site through community filters such as age, interest, or circumstance such as divorced, seeking serious relationship or single parent. Differing levels of privacy/disclosure will be afforded allowing users to determine the extent of the information they wish to profile. Real Time Chat Messaging Voice Allows registered members the ability to communicate real time through the SingleCenter.com Web site via chat. Instant Messaging and the availability of real voice for experienced users will also provide members the ability to contact other members from anywhere within the Web site. Mediated Chat Topical forums open to any interested member facilitated by a mediator from the staff or member volunteers. This focused approach will foster lively, insightful discussion and debate on topics of interest to our membership base. Personalization Allows members and non-members to enjoy services based on their preferences, interests and navigation through the use of personalization/push technologies. Best of breed user preference management/logic tools will be employed to manage, capture, store and execute user preferences, while effectively marrying said preferences with upscale, lifestyle-oriented advertisers and corporate partners. Interactive Polling Online surveys of members submitted by sponsors, advertisers and the members themselves on topics of interest. Version-2000.D March 16, 2000 "t SingleCenter.com Executive Summary Confidential Revenue Generation The SingleCenter.com business will draw from several revenue streams. This threaded, multi-tier approach allows SingleCenter.com to maximize revenue generation opportunities within both the online and offline environments. Advertising, sponsorship, commerce and events are expected to represent the majority of contribution. Highlights within each of the revenue generating areas are as follows: Online Advertising • • • • • • • • • and Sponsorship Commerce-enabled banners (revenue share or CPM based) Premier category placement/status Contextual selling/content/zone sponsorships Opt-in e-mail/permission-based marketing eNewsletter sponsorships (revenue share or CPM based) Distributed advertising (banner ads, run of site, tiles, interstitial) Key word buys Co-branded marketing opportunities Synchronized advertising efforts linking offline and online messages with personal preferences and purchase history to draw consumers along the buying cycle and Event Sponsorship Offline Marketing • • • • • • Event sponsorship Product placement Co-branded marketing Access to members via offline loyalty/reward programs Continuous campaigns whereby offiine and online components are conceived together Word-of-mouth/viral marketing E-Commerce • • • • • • • • General merchandising (hyperlinks to transactional areas) Premier product placement within commerce-enabled showcase areas Bundled product and service offerings in conjunction with other partners Opportunities for category exclusivity/advantage Revenue sharing (% of all sales transacted through the site) Affiliate marketing (bounty on a traffic resulting in a sale) Affinity sales/member discount model Commerce-enabled e-mail blitzes (revenue sharing or CPM based) Syndicated Content • SingleCenter.com is willing to explore the sale, exchange or licensing of its'original content to third party providers as an additional source of revenue Version-2000.D March 16, 2000 $ SingleCenter.com Executive Summary Confidential Financial Summary The following is a summary Revenue and cost assumptions of SingleCenter.com's profit and loss forecasts for the next are fully detailed in the appropriate section of the Plan. five years. SingleCenter Year I Revenue Advertising E-Commerce Events Other Total Revenue Transaction Costa Gross Margin % of Revenue $75,075 $13,254 $303,188 $3,915 $395,431 $333,506 $81,925 15.7% Financial Year 2 $766,469 $288,171 $2,205,368 $65,200 $3,325,209 $1,984,831 $1,340,377 40.3% Summary Year 3 $4,248,882 $580,902 $3,485,411 $249,456 $8,564,651 $2,788,329 $5,776,322 67.4% Year 4 $10,771,984 $1,285,294 $7,711,761 $593,071 $20,362,110 $5,398,233 $14,983,877 73. 5% Year 5 $22,495,255 $1,807,654 $13,557,408 $1,135, 810 $38,996,128 $9,490,186 $29,505,942 75. 7% Technology and Operating Expenses Production, Tech & Devel $2,229,863 % of Revenue 563. 9% Sales and Marketing % of Revenue General and Administrative % of Revenue Total Operating Expenses % of Revenue Operating Profit (Loss) % of Revenue $6,382,688 1614.1% $1,700,575 430.1% $10,313,125 2608.1% ($10,251,200) -2592.4% $3,138,565 94.4% $12,386,779 372.5% $2,677,750 80. 5% $18,203,094 547.4% ($15,862,717) -507.1% $3,924,957 45. 8% $8,690,822 101.5% $2,837,400 33.1% $15,453,178 180.4% ($9,876,857) -113.0% $4,595,286 22. 6% $8,955,794 44.0% $2,864,900 14.1% $16,415,981 80.6% ($1,452,103) -7.1% $5,270,349 13.5% $9,549,898 24.5% $3,034,400 7.8% $17,854,648 45.8% $11,651,294 29.9% Number of Members No. of New Members Recruited Average Unique Visitors/month Total Revenue / Member Total Marketing Cost/New Mbr 57,750 57,750 231,000 $6.85 $110.52 234,341 176,591 937,365 $14.19 $70.14 531,110 296,769 2,124,441 $16.13 $29.28 979,271 448,161 3,917,085 $20.79 $19.98 1,606,804 627,533 6,427,216 $24.27 $15.22 Version-2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential Venture Capital Requirements (_._. SingleCenter.com is currently see_to_tal to support twelve months of operations and the recruitment o_,000 m_d avera.ge m.onthly traffic of at least 225,000 unique visitors. The money raised will _pany to continue brand and infrastructur'ebuild-out, om_ce actual site development, execute online/offiine marketing and communication campaigns to grow the membership base and create brand recognition, establish corporate partnerships and fund overall operations. SingleCenter.com will be a company that grows to $39 million revenues and earns a $12 million operating profit by the fifth year of operation, having an Interact company valuation that provides an attractive return to investors. Board of Advisors SingleCenter.com has assembled a professional advisory board of business leaders in a variety of fields. The board will serve not only to promote the site and the brand, but also to provide strategic vision and expertise. Thomas Davis For the past twelve years Mr. Davis has served as President and creative director for Lexington, Massachusetts based Tom Davis and Company, the integrated marketing firm that he founded. Tom Davis and Company has represented some of the nation's top brands including State Street Global Advisors, Bose, SolidWorks, Fidelity Investments, Stanley-Bostitch and French-owned Aqua Alliance. Over the past two years, Mr. Davis has added to his traditional mix of advertising services to include sophisticated Webbased direct response marketing, with clients that include Musclemaster.com, OneCore.com and Fleet Bank. Mr. Davis is the former Chairman of the Board of Directors for the Massachusetts College of Art Foundation, serves on the MassArt National Alumni Council, is a member of the Board of Directors for the Needham Sportsman's Club and is an active member of the AdClub of Boston. Mr. Davis has distinguished himself professionally through a cadre of top design honors including the coveted Hatch Award and as a frequent industry lecturer. Prior to starting his agency, Mr. Davis served a variety of senior management positions with the region's largest agencies including Arnold Advertising and the former lngalls Associates. R. John Fletcher Mr. Fletcher is the founder and Chief Executive Officer of Fletcher Spaght, Inc., a management consulting company that specializes in strategic development for health care and high technology businesses. Prior to founding Fletcher Spaght, Inc. in 1983, Mr. Fletcher was a senior member of The Boston Consulting Group, a management consulting company. Mr. Fletcher received his M.A. in finance from the University of Pennsylvania Wharton School and an M.B.A. from Southern Illinois University. Mr. Fletcher is a director of Autolmmune, Inc., a biotechnology company developing orally administered pharmaceutical products, NMT Medical, Inc., a medical device company and Boston-Children's Hospital. Demetriouse L. Russell Mr. Russell serves as Vice President for Fleet Development Ventures, a wholly-owned subsidiary of FleetBoston Financial, which provides venture capital and private equity to women and minority owned businesses. Prior to joining Fleet Development Ventures, Mr. Russell served as an Assistant Vice President for First Community Bank where he was a commercial lender to small businesses located in underserved communities. Mr. Russell has served on several boards and has received numerous awards for his professional responsibilities and community service activities. Mr. Russell attended Harvard Business School during his Version-2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential second year, he focused on the venture capital and private equity industry. Mr. Russell received his B.A. in history, magna cum laude, Phi Beta Kappa, from Morehouse College. Richard B. Schenkel Mr. Schenkel has amassed extensive experience with early-stage companies in health care, service management and Internet businesses. Mr. Schenkel has served as President and Chief Executive Officer of: Collegiate Health Care Inc., a venture capital backed company in which he improved revenues and profits by 50%; Republic Management Corporation, a food and hospitality company that doubled revenues under his leadership; and, SLS Consulting, a management consulting business that increased revenues and profits for its mid-size customer base. Mr. Schenkel has extensive sales and marketing experience, having held senior sales and sales management positions with Marriott Corporation, Daka International and Aramark. Mr. Schenkel holds a Bachelor's degree from the University of Wisconsin. Stephanie Sonnabend Ms. Sonnabend is President of Sonesta International Hotels Corporation, a luxury hotel company that operates city hotels, resorts and Nile cruises. The company, started by her grandfather, is publicly traded on NASDAQ. Until becoming President in 1995, Ms. Sonnabend served as Sonesta's Executive Vice President and was involved in the company's strategic planning activities, while also supervising the marketing, information technology and design divisions. In addition, Ms. Sonnabend supervised the Royal Sonesta Hotel Boston and the Sonesta Beach Resort Bermuda properties. Ms. Sonnabend also held the title of Vice President of Marketing at Sonesta during the period 1984-1992. Since 1997, Ms. Sonnabend has been on the Board of Directors of Century Bank and Trust, and Century Bancorp. Ms. Sonnabend also sits on Sonesta's Board of Directors. A magna cum laude graduate of Harvard University, Stephanie Sonnabend received her master's degree from M.I.T.'s Sloan School of Management. Stephen Watts Mr. WaRs is the founder and Chief Executive Officer of AnyDay.com, Inc. Prior to founding AnyDay.com, Mr. Watts was the Senior Vice President of Inergy Online where he was instrumental in marketing Web-based software to companies which include AOL, Oracle, Philips and Sony. Mr. Watts served as Vice President of Sales and Marketing at Corex Technologies Corporation, the world leader in business card scanning software and hardware, where he successfully launched "CardScan" into the retail marketplace. Mr. Watts has over 15 years of executive level experience in sales, marketing and management in the Internet and technology industry, including in-depth experience with start-up ventures in hardware, software and Internet services and large corporations including Intel and ATI Technologies, Inc. Mr. Watts holds a B.A. in Business Administration from Gordon College. Allyn C. Woodward, Jr. Mr. Woodward is President, Director and a member of the Executive Management Committees of Adams, Harkness and Hill, Inc., the largest independent institutional research, brokerage and investment banking firm headquartered in New England. Prior to joining Adams Harkness and Hill in 1995, Mr. Woodward worked for Silicon Valley Bank, initially as Executive Vice President, Manager and co-founder of the Wellesley, Massachusetts office and as Senior Executive Vice President and Chief Operating Officer in Santa Clara, California. Silicon Valley Bank is a $3.3 billion commercial bank whose principal lending focus is directed towards the technology, healthcare and venture capital industries. Prior to joining Silicon Valley Bank, Mr. Woodward was Senior Vice President and Group Manager of the Technology Group at Bank of New England. Version-2000.D March 16, 2000 SingleCenter.eom Executive Summary Confidential Mr. Woodward is currently a Director and Chairman of the Compensation Committee of LeCroy Corporation and a former Director of Viewlogic Systems, Inc. and Cayenne Software, Inc. Mr. Woodward also serves on the Board of Directors of several private companies and is on the Board of Advisors of several investment management and venture capital firms. Mr. Woodward is actively involved in many industry organizations includingthe Massachusetts Software Council, Massachusetts Telecom Council and American Electronics Association. Mr. Woodward serves on the Board of Overseers and is a member of the Investment Committee at Newton-Wellesley Hospital as well as the Advisory Committee of the Olin Graduate School at Babson College in Wellesley, Massachusetts. Management Team Richard B. Schenkel, Founder, Chief Executive Officer and Chairman of the Board (see above) President and Chief Operating Officer (Candidate under Consideration) Vice President of Web Marketing (Candidate under Consideration) Vinu Paul Malik, Vice President of Business Development Mr. Malik is an Intemet professional with experience in business development, partnership development, strategic marketing and public relations. As a member of the start-up team for Student Advantage, Inc., Mr. Malik held numerous leadership roles and responsibilities for membership services, client-agency relationships, development of media strategies, revenue generation and partnership/business development. Mr. Malik is also a skilled entrepreneur having founded his own company, Fuel Belt, Inc., through which he created and marketed the fastest selling hydration belt for runners in the sport of triathlon. As President and Founder of Fuel Belt, Inc., Mr. Malik managed all business operations, including manufacturing, design, Web development, e-commerce and finance, as well as distribution channels throughout South Africa, New Zealand, Australia, Brazil, Switzerland, Germany and Mexico. Mr. Malik holds a Bachelor's degree in General Studies-Economics and History from American University in Washington, D.C. Kevin HI, TUton, Vice President of Strategic Alliances Mr. Tilton is a business development professional with extensive experience in conceptual sales and sales management. Mr. Tilton has managed both regional and national markets and has personally developed sales volumes totaling $100M for companies including Marriott Corporation, Daka International, Johnson Controls and Collegiate Health Care. Mr. Tilton has led sales and marketing efforts of business to business management services and technologies for the Fortune 500, Health Care, Higher Education and Government markets. Mr. Tilton holds a B.A. in Business and Industrial Psychology from Lehigh University. Michael R. Densmore, Vice President Of Brand Marketing Mr. Densmore is an experienced advertising executive with an extensive background in brand building, brand positioning and marketing communications. Having worked with national agencies, Wieden and Kennedy and Fallon, McEIligott, Berlin, Mr. Densmore has represented some of the nation's leading brands including Nike, BMW, Black and Decker and the National Basketball Association. Mr. Densmore was responsible for all marketing communications and marketing strategy associated including Nike's Tiger Woods brand positioning effort as well as having defined brand development opportunities for the launch of the company's Michael Jordan business. Prior to his involvement with the Wieden and Fallon agencies, Mr. Densmore held account management positions at Houston Effier and Arnold Communications in Boston. Mr. Densmore holds a B.S. in Communications from the University of New Hampshire. Version-2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential Cara Schoenley, Director - Market Culture and Lifestyle Ms. Schoenley providesa significant understanding the "singles" marketthrough interactivebusiness of management,marketingand strategicdevelopment. Ms. Schoenley is an authorityon the "single life." In additionto severalyears of consulting andteaching,Ms. Schoenley appearsin the mediato discuss singles issues, coordinates events and provides leisureplanning for single adults, and is a much sought public speaker on the single lifestyle. Ms. Schoenley also has several years of interactiveand account management experience having recently served in online marketing, partnershipand promotions capacities while employed at Agency.com. Ms. Schoenley will be responsiblefor supporting the Vice Presidentof Offline Eg, nts and Partnerships and will e seek to optimize SingleCenter.com's offline leadershipposition by serving as the Directorof Market Cultureand Lifestyle. Vice President for Off line Events and Partnerships (Candidate's Name Withheldfor Confidentiality) The Vice Presidentfor Offline Events and Partnershipsprovidessignificant experience in the development and managementof strategic marketingcampaigns forcompanies which include:Coca-Cola;NCAA Football; WNBA; Sam Goody; Visa USA; Gillette; Lee Jeans and SprintCommunications. Operational experienceincludescomplete profit and loss accountability, forecasting,staff developmentand program execution. This individualwill drive offline membership strategy and will simultaneouslymanage offline events and promotionsprofessionals inmultiple, metropolitan-based locations. The Vice PresidentOf Offline Events and Partnershipsholds a B.S. in marketingfromthe University of New Hampshireand is an active member of several local advertising organizations. Vice President of Programming (Candidate's Name Withheldfor Confidentiality) The Vice Presidentof Programmingcandidate is a mediaprofessionalwith a historyof success in programming,business development,concept creationand implementation,and event management. The candidate's experience includes employment at American Public Television, where she served as Vice President of Programming,and Group W Broadcastingas an Executive Producerfor National Syndication. Additionally,the candidatehas held numerous positions for WSZ-TV, includingDirectorof Development and Programming,Directorof Client Marketingand Programming, Producerand Executive Producer. The unnamed candidate also has considerableexperience in print media for Boston HeraldTraveler,Fairchild Publications, The New York Times and holds a B.S. in Journalism fromBoston UniversityCollege of Communication. Chief Financial Officer (Candidate's Name Withheldfor Confidentiality) The leadingcandidatefor Chief Financial Officer is currentlyemployedby a full servicefinancial consulting firm/limitedNASD memberas Chief FinancialOfficer/Controllerand Chief Compliance Officer. Said candidate is responsiblefor all strategic financial planning,budgetingand accounting controls for the firm's parentcompanyand two subsidiariesas well as ensuringall SECand NASD regulations,reporting requirements.The candidatealso manages all broker,soft dollar andsecurities clearingoperations in additionto having createdall employee benefit programs. The candidate's firm has extensive experiencewith venturecapital firms. Previousexperienceincludesemploymentat Boston Waterand SewerCommission and Bankof Boston. Chief Technology Officer (Candidate's Name Withheldfor Confidentiality) The leading candidate for Chief TechnologyOfficer currentlyservesof Vice Presidentof Software Development for a leading, internationalcompanythat designs, develops,marketsand supportsa suite of mission-critical,client/serversoftware productsthat facilitate all aspects of the electronicbanking,payment systems cycle on behalfon major financial institutions,includingChase ManhattanBank and Fidelity Investments. The candidatehas implementedcomplex Web-enabledsystems within the global banking communityand has been employedas a systems analystandlead programmer atLogica, Inc. andthe United ParcelService, respectfully. Version-2000.D March 16, 2000 SingleCenter.com Executive Summary Confidential Outsourced Services Legal Posternak, Biankstein and Lund, L.LP. DonaldSiegel, Esquire- ManagingPartner JohnCohan,Esquire 100CharlesRiver Plaza Boston, MA 02114-2723 (617) 973-6100 Posternak, Blankstein and Lund, L.L.P. is a general practice law firm with the size and experience to handle both sophisticated business transactionsand complex lawsuits but committed to retaining the close client relationships,responsivenessand understanding client businesses generally identified with smaller of firms. Our business clients range from sole proprietorships and closely-held enterprises to major publiclyowned corporations. We represent companies engaged in a wide variety of businesses, including the development of new high technology products, cable television, insurance (both issuers and agencies), environmental services, equipment and motor vehicle leasing, health care services, and municipal securities and public and private finance, as well as the more traditional service, distribution, retail, and manufacturing enterprises. Finance and Accounting Arthur Andersen George Neble - Partner 225 Franklin Street Boston, MA 02110 (617) 330-4000 ArthurAndersen is a global professional service organizationthat is united by a single worldwide operating structureand a common culture that fosters inventiveness,knowledge sharing and a focus on client success in the New Economy. ArthurAndersen's global practice is conducted by more than 72,000 personnel in 385 locations in 84 countries. Since its beginning in 1913,Arthur Andersen has realized 86 years of uninterruptedgrowth. ArthurAndersen adds value to our clients through servicesthat include Assurance and Business Risk Advisory, Business Consulting (such as e-Business, Supply Chain, and Integrated Customer Solutions), Tax and Global Corporate Finance. Version-2000.D March 16, 2000 , g SingleCenter.com Executive Summary Confidential Banking Fleet Bank 75 State Street Boston, MA 02109 (617) 346-4000 With more than $185 billion in assets, Fleet is well positioned to assist corporate clients through every stage of growth. As a leading provider of commercial and investment banking services, we offer debt and equity capital-raising, advisory services, expanded distribution reach, extensive treasury and risk management resources, and global asset management capabilities. The company is also supported by the strengths of BancBoston Robertson Stephens, one of the nation's premier growth investment banks, and Fleet Capital, a leading asset-based lender and equipment lessor (Fleet Leasing). Brand MarketingCorporate Brand Equity International Joseph Selame 2330 Washington Street Newton, Massachusetts 02462 (800) 969-3150 Identity Brand Equity is a visual marketing and strategic brand communications firm. Through the integration of market research, strategic marketing and design expertise, Brand Equity focuses on building value into brand and corporate identity, acquisition integration, brand strategy, name development, brand architecture and graphic standard systems. We help companies enhance their image, gain awareness and increase their customer base to gain a competitive advantage in the marketplace. Public RelationsAdvertising Tom Davis + Company Tom Davis Tom Davis + Company 420 Bedford Street Lexington, MA 02421 (781) 862-2424 Tom Davis + Company is a marketing communications agency located in Lexington, MA. We are a fullservice organization offering the following integrated disciplines: Strategic Planning and Research, Advertising/Design, Media Planning and Placement, Public Relations, Direct Marketing and Internet Services. Strategic Consulting Fletcher Spaght Inc. R. JohnFletcher- Chief Executive Officer 222 Berkeley Street Boston, MA 02116 (617) 247-6700 Fletcher Spaght, Inc. provides strategy assistance to new venture - start-up companies, emerging technologies/enterprises within larger organizations and acquisitions. Fletcher Spaght advises clients on the commercial potential of new technologies and the options for developing and funding new businesses. The Fletcher Spaght approach draws on the analytical methods of strategy consulting, expertise in specific technologies, knowledge of capital markets, and broad experience in business planning and operations. Version-2000.D March 16, 2000 i O SingleCenter.com Executive Summary Confidential Web site DevelopmentDesignTechnology Online Environs, Inc. AndrewJ. Yu - Chief Executive Officer 201 Broadway,7th Floor Cambridge,MA 02139-1955 (617) 577-0202 Online Environs, Inc. was founded in 1995 in Cambridge, Massachusetts as a premiere Web solutions provider. Originally chartered to create new immersive Web technologies, Online Environs has expanded its core strengths to include integrated strategic, creative, and technological services. Online Environs' expertise is seasoned by real-world success with an international clientele including Intel, Digital, LG Electronics, Hyundai Electronics, Bay Networks, Anheuser-Busch, Nickelodeon and the New England Patriots. Version-2000.D March 16, 2000