TEAM EPINEPHRINE - PowerPoint

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					     TEAM
EPINEPHRINE
 race plan 2002
ADVENTURE Racing
 The Ultimate in Ultra Endurance
 Competition
 Co-ed Teams, Multi-day, Non-stop Events
 A Test of Athletic Abilities in Every Sort of
 Non-Motorized Mode of Transportation
 Remote, Harsh Racing Locales
 Pushing the Limits of Mind, Body, Speed
 and Efficiency in the Name of Adventure
ADVENTURE Racing
 The Fastest Growing Endurance Sport in
 the World
 International Competitors Representing
 20-30 Different Nations Can Be Found at
 a Single Event
ADVENTURE Racing
 Examples of Corporate
 Involvement
Discovery Channel    Hi-Tec
Isuzu                Balance Bar
Mastercard           Elf Aquitane
Mild Seven Tobacco   Salomon
Red Bull             USA Network
Nokia
    TEAM
EPINEPHRINE




One of 15 Elite, Professional Adventure
Racing Teams Worldwide
Established Experts in all Distances of
Adventure Racing - from sprints (3hours) to
middle distance (24-36 hours) & expedition
(7-12 days).
Paul Romero           TEAM EPINEPHRINE


 2000 Competitor
 Magazine’s “Adventure
 Racer of the Year”
 Personal Trainer
 Professional
 Spokesperson
 Founder and Director of
 E-Camps, Adventure
 Racing School
 Adventure Racing
 Consultant
 Flight Paramedic
                           Paul Romero during a passport check,
                                Day 3 - EMA, Brazil 2000
Karen Lundgren                                   TEAM EPINEPHRINE



                                                    Adventure Racing
                                                    Spokesperson
                                                    Adventure Racing
                                                    Clinics and Training
                                                    Instructor
                                                    Co-Director, E-
                                                    Camps, Adventure
                                                    Racing School
                                                    Professional Ski Coach
                                                    Customer Relations
  Karen Lundgren during a bike/water crossing,
                                                    Associate (Educational
  Hi-Tec Adventure Race Series, Dallas, TX 2000
                                                    Consulting)
Ernesto Rivas      TEAM EPINEPHRINE




 Race Director and
 Adventure
 Consultant
 Champion High
 Altitude Marathoner
 International Finance
 Manager
Results 2001
 Cal Eco 24 hour Adventure Race
 Series Championship, 1st place
 Cal Eco Finals, Downieville 48-hr
 Adventure, 1st place
 Mild Seven Outdoor Quest,
 Lijiang, China, 2nd place stage 4,
 10th place overall
 Discovery Channel World
 Championships, Switzerland
 Expedition BVI - 4 day stage
 adventure race – British Virgin
 Islands, 5th place overall
 National Championships/Balance
 Bar 24 hour, CA, 4th place
EPINEPHRINE’S
Other Notable Results
 Eco-Challenge, Morocco (Rookie/Lottery Team) ,
 8th place 1998
 ELF Authentic Adventure, Philippines, 2nd, 1999
 Eco-Challenge, Argentina 11th place 1999
 Eco-Challenge, Borneo Malaysia, 10th, 2000
 Expedição Mata Atlântica 2000-Brazil, 1st place
 ELF Authentic Adventure 2000 - Brazil,
 Competitor
TEAM EPINEPHRINE
not just world class athletes

   Ambassadors
   Spokespersons
   Reputation and Image
   Training and Coaching
   Sales and Marketing
   Motivational Speakers
TEAM EPINEPHRINE                     Sponsors




          Asta
         factor
         Antioxidants for Ultimate
                Recovery
A Sponsor Partnership

 Financial Backing
   Travel
   Entry Fees
   Equipment
 Joint and Cooperative Promotion
   Team Name Affiliation
   Product Development, Testing & Promotion
   Media Coverage/Advertising
Media
 Adventure Racing Continues to Grow in
 Terms of Media Coverage
 Audience: Wide Range of Viewers Living
 Vicariously Through Adventure Racing
 Television Coverage
 New Adventure Racers are 25-45 with a
 High Level of Disposable Income
Media
National and International Television, Print Media and Internet that have presented documentaries,
special segments and feature stories involving TEAM EPINEPHRINE.




    Discovery Channel                                   USA Network
    Outdoor Life Network                                Eurosport
    ESPN2                                               CNN
    LA Times                                            Competitor Magazine
    Wall Street Journal
                                                        National Geographic
    NBC Dateline                                        Adventure Magazine
    Oxygen Network
                                                        Numerous International
    Trail Runner Magazine                               networks in South
    Sports Illustrated for                              America, Asia, Australia,
    Women                                               and Europe
Sample Media Coverage
1998 Eco-Challenge, Morocco - Coverage on
Discovery Channel featuring Team Epinephrine
 • 1.4 million households
 • Over 2 million viewers
 • Broad demographics
        Primarily Upscale Male Viewers
 • Over 429 print media articles were published on this
   event
2001 Mild Seven Outdoor Quest (MSOQ) - China
 •   2000 television programs worldwide
 •   400,000,000 homes worldwide
 •   Coverage on OLN
 •   In-flight coverage on Cathay-Pacific, Quantas, Singapore
     and American Airlines
Schedule 2002
 Cal Eco Race Series (US)
 Balance Bar 24 Hour Race Series (US)
 Mild Seven Outdoor Quest (China)
 Expedition Mata Atlantica (Brazil)
 Eco-Challenge (TBA)
 Appalachian Extreme (US)
 Extreme Adventure Hidalgo (Mexico)
 Eco-Peugeot (Argentina)
 Expedition Ohio (US)
              Contact
TEAM EPINEPHRINE

 Bernice Pierson, Universal Sports
             Marketing
        bpierson@sdspirit.com

    epinephrine_ar@hotmail.com
     www.teamepinephrine.com

				
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