FELIX SANTOS by yaofenjin


                                                                 FAO Schwarz Inc. New York, NY May 2003 - December 2005
                                                                 Internet / Catalog Production Assistant

                                                                 Designed email artwork for therightstart.com, zanybrainy.com &
www.felix-santos.com                                             FAO.com. Designed studio settings for web photography. Created
                                                                 prototype artwork for the FAO Schwarz print catalog. Worked in
                                                                 photo studio assembling new products for holiday catalog
FAO Schwarz, New York, NY February 2009 - Present                FAO Schwarz, New York, NY October 2000 - May 2003
Web Creative Director / Marketing manager                        Internet Coordinator

In charge of the look-and-feel of FAO.com, responsible of        Linked email marketing campaigns & helped with Q.A . Designed affili-
online sales, and monthly product assortment. Oversee email,     ate banners for third party companies like AOL, Yahoo Coordinated
SEM, SEO, Affiliate presence, and organic search. Worked         the use of product-samples with buying staff. Optimized images for
Programming team implementing google analytics for               the web. Inserted press release articles into the FAO.com’s database.
FAO.com. Created multi-variant tests for email & homepage        Designed print advertisements.      Assisted with the re-launch of
increasing revenue.      Created website reports based on        FAO.com with data entry / graphic request. Assisted with production
revenue, costumers profiles.      Manage & segmented our         of the Fall 2001 catalogue.
costumer list through www.lyris.com. Set & managed promo-
tions, sweepstakes, limited edition products online. Work with
our call center team to resolve everyday customer inquiries.     EDUCATION
Work with planning team to bring new assortments to
FAO.com. Managed monthly calendar to achieve depart-             Technical Career Institute, New York, NY
ment's revenue.                                                  Digital Media Arts

                                                                 Art and Design, New York, NY
                                                                 High School - Interior Design
FAO Schwarz, New York, NY December 2005 – February
Graphic Designer
Redesigned www.fao.com, style-sheets, multimedia assets &        Allaire Spectra, Yahoo! Management Administration Tool, Adobe Pho-
on-going landing page creative. Responsible of design & blast    toshop CS3, Illustrator CS3, InDesign CS3 Dreamweaver CS3, Flash
weekly email marketing campaigns. Created print of adver-        CS3, JavaScript, CSS, QuarkXpress, Acrobat Reader, MS Office, HTML,
tisements for traveling magazines. Produced advertisements       Act 5, DameWare NT Utilities.
for the Fifth Avenue store. Designed spring 07 concept for an
urban 3D tree house at the New York store. Designed the          Proficient: PHP fundamentals, ASP.
build your own Madame Alexander Doll Factory. Design Your
Own Tutu, Build a Better Bracelet for FAO.com. Photographed
& re-touched digital photos for in store & web.                  LANGUAGES
                                                                 Spanish and English

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