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					                                             Job Description: Marketing Manager
                                The Make-A-Wish Foundation of Central and Western North Carolina




Job Title:       Marketing Manager
Supervisor:      President

General Summary: Responsible for the planning and implementation of marketing, communications and PR
initiatives for the three offices (Charlotte, Winston-Salem and Asheville), as well as ensuring a positive image and
consistency of message through all internal and external communications. Strong graphic design and PR
capabilities are essential, combined with high attention to detail and ability to prioritize/manage multiple tasks
simultaneously while keeping superiors and peers updated on progress.

Essential Duties and Responsibilities:

General Marketing
 Work with the president to set long- and short – term priorities for the foundation’s marketing and
   public relations activities
 Develop, implement and monitor annual department budget
 Prepare/distribute chapter marketing and internet updates regularly and/or special reports as needed

Communications

   Create and manage the copywriting, design and printing of all collateral using PC-based Adobe Creative Suite
   Perform updates for the chapter website including graphic and text elements
   Consistently monitor and update social networking sites (Facebook/Twitter)
   Write and design electronic communications including updates and e-mail blasts (Constant Contact)
   Create/maintain a crisis communications plan; training staff, board, and volunteers on implementation

Public Relations

   Prepare and distribute news releases, feature articles, PSAs and arrange interviews
   Cultivate media relationships in all three media markets while maintaining a database of media contacts
   Create and revise materials for media kits customized to respective media market
   Track, manage and maintain video and news clipping library for each of the three media markets

Branding

 Monitor all brand, trademark usage and placement in all collateral and electronic forms
 Review all collateral, including external event materials, for compliance with national style guidelines

Other

 Develop the branding of cause-related marketing programs, local & national corporate partnerships and
  fundraising programs in concert with the development department
 Oversee speakers bureau activities including recruitment, training and development of presentation materials
 Conduct annual surveys to determine satisfaction of staff, board, volunteers and donors
 Maintain internal and external communications calendars


                                                          Page 1 of 3
                                            Job Description: Marketing Manager
                               The Make-A-Wish Foundation of Central and Western North Carolina
 Assist with special events as necessary
 Attend training and educational seminars and conferences as appropriate
 Create office forms and additional documents as needed for other departments
 Stay up to date on current technology trends, monitor internal technology issues and make recommendations as
  to the maintenance of programs and systems
 Performs other related duties as assigned or requested by the President

The incumbent will further be expected to comply with a series of position goals

Required Education and Experience:
This position requires a bachelor’s degree in Marketing, Communications, PR or other related field (equivalent
work experience may be substituted). 3-5 years experience in marketing, communication or non-profit (or
comparable) organizations is preferred. Strong graphic design and communications/PR skills are vital.

Required Knowledge, Skills, and Abilities:

 Computer proficiency with Microsoft Office, e-mail, Internet, social networking (Facebook, Twitter, Constant
  Contact) and other typical office applications.
 Mastery of, and demonstrated experience with, Adobe Creative Suite including: Adobe Photoshop, Adobe
  InDesign, Adobe Illustrator and knowledge of web-based programming.
 Knowledge of, and demonstrated experience with, PR practices, specifically media relations, preferred.
 Strong organizational skills, prioritization and multi-tasking ability.
 Strong oral and written communication skills as well as presentation and public speaking skills.
 Ability to deal with sensitive materials and information, demonstrating a high level of trust and respect for
  client confidentiality.
 Ability to handle rapid change and difficult situations with maturity, professionalism, humor, empathy and
  flexibility. Team player.
 Ability to drive to events, meetings, planning sessions and other Make-A-Wish proceedings and to access
  reliable transportation for long drives.
 Ability to maintain flexible hours, including nights and weekends as needed.

Working Conditions

                                                   Rarely              Occasionally          Frequently   Regularly
        Physical Requirements
                                                  (0-12%)               (12-33%)              (34-66%)    (67-100%)
    Seeing: Must be able to read reports
                                                                                                             X
    and see computer.
    Hearing: Must be able to use
    telephone and communicate with                                                                           X
    co-workers, clients and volunteers.
    Lifting/Pulling/Pushing: Must be
    able to transport materials to
                                                                 X
    events, meetings and planning
    sessions (up to 20 pounds)
    Driving: Must be able to drive
    throughout region for staff meetings                         X
    and trainings.
    Climbing/Stooping/Kneeling: Must
                                              X
    be able to help set-up displays, etc.
    Working Conditions: Normal office working conditions with the addition of substantial driving.



                                                         Page 2 of 3
                                              Job Description: Marketing Manager
                                 The Make-A-Wish Foundation of Central and Western North Carolina
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and
are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.
Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Application Instructions:

Interested applicants must follow these instructions to be considered for this position:
     1. Inquiries should be directed to info@ncwish.org with Marketing Manager – (Last Name, First Name) in subject line.
     2. No phone calls or faxes accepted.
     3. Application deadline is March 8, 2011.
     4. Inquiries should include all of the following attachments in order to be considered:
          Resume
          Cover letter including salary requirements
          No more than one .pdf sample of collateral materials created by applicant using Adobe design suite software
          No more than one .pdf sample of communication materials created by applicant (press releases, media
              advisories, newsletters, etc.)




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