(http://www.SALEseeker.com)
Executive
Summary
11.25.99 - Confidential SALEseeker.com is an online direct marketing company that publishes and e-mails merchant sales and specials to shoppers. Shoppers can easily find sales & specials by searching online and, also be automatically notified every week by e-mail. Over 60,000 shoppers have registered to receive Sale Alert e-mails, each personalized to a shopper's favorite categories and geographic area. SALEseeker benefits shoppers, merchants and affiliates: • Shoppers ...... receive the latest offers from local merchants, online stores and catalogs for free. • Merchants...receive free promotion and advertising options to drive shoppers to their stores. • Affiliates ..... can private-label SALEseeker, gaining ad revenues & appealing content Wayne Bullock, SALEseeker's founder and CEO, has extensive cable TV advertising and promotion experience. In the 80's, he was the start-up CEO for Cable AdNet, a regional cable TV advertising company that operated in Philadelphia, San Francisco, St. Louis, Pittsburgh, Charlotte, and other markets, primarily selling cable TV advertising (ESPN, CNN, USA, MTV, etc.) to small and regional merchants. After Cable AdNet, he was the start-up CEO for StarNet, a satellite-delivered programming promotion service for cable TV networks. A large revenue opportunity exists ............. SALEseeker has the potential to generate e-mail advertising revenues exceeding $100 million annually for each 5 million shoppers that opt to receive Sale Alert e-mails. Gross profit margins of 40% are projected. Internet portals, media sites, web publishers and affiliates can generate new ad revenues by offering their own private label version of SALEseeker and Sale Alert e-mail to their shoppers and merchants. Affiliates have the option to sell advertising in-house and retain 70% of the revenue, or have SALEseeker sell it for them and receive 40% of the revenue. Launched in March 1999, the company currently has over 1800 registered merchants and over 100 active advertisers as it seeks to be the #1 Internet Source for Sales and Specials. SALEseeker contains... • • 26 shopping categories, 500 product selections and more than 60,000 store locations. Leading retailers include Nordstrom, Circuit City, CDNOW, Bluefly, Outpost, Furniture.com, Jeweler.com, Gap, Sears, JC Penney, RadioShack, Etoys, CarParts.com, Rubbermaid, KB Toys, Hanover Direct, Kmart, Service Merchandise, Eddie Bauer, J. Crew, Amazon, PetsMart, etc.
tD
SALEseeker empowers all merchants, by offering a promotional platform where merchants, large and small, online and brick & mortar, can register and list their sales & specials for free via the Internet. Merchants can also efficiently target and reach interested shoppers with weekly e-mail ad packages as low as $ 99 and $ 5 cost per thousand. SALEseeker's e-mail advertising has proven to be very effective delivering click-through percentages of up to 7%. Market: eMarketer predicts that web ad spending in the U.S. will reach $8 billion by 2002 with vast numbers of small and medium-sized businesses advertising on the internet, using the web as a highly targeted branding, marketing and direct response tool. Co-brand / Private Label Affiliate Status: • • • • • • • Lycos Shopping -- co-brand site agreement executed and launched - 1 portal MyCoupons.com -- private label agreement executed and launched - 1 site Knight-Ridder Real Cities -- co-brand affiliate agreement executed - 30 sites CitySearch interest - city guides being discussed - 77 sites ShopNow.com interest - review and decision in 1st quarter - 1 shopping portal Thomson Newspaper interest - 70 markets 9,000 media sites (newspapers, radio, TV, city guides) are online
Competition: • SALEseeker has competitors, but none that offer a comprehensive source for sales and specials across all shopping venues; local, online & catalogs. Unique Selling Proposition: • Affiliate web sites can private-label SALEseeker and generate new ad revenues, while enhancing their local shopping content for their shoppers and merchants. Barrier to Entry: • SALEseeker will seek exclusive agreements as the only outside provider of sales content. Investment Rationale: • Proliferation of web sites raises the value of e-commerce companies that can drive traffic to sites.
Funding / Exit: • Wayne Bullock, 100% owner of Bullock Comm. Group, has provided seed and startup funding. • The company is seeking $2 million in first round funding to expand and grow SALEseeker.com. • Within 2 years, the company will either file for a public offering or be a strong takeover candidate.
Bullock Communications Group, Inc. 14 South Church Street West Chester, PA 19382 Phone: 610.344.3600 Email: wbullock@SALEseeker.com
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