Shopping Centre Property Management by lsg26357


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									                                       MARKETING DIRECTOR
                                       Bentall Retail Services (BRS)
                                       Hazeldean Mall, Ottawa, ON
                                          (14 month contract)

This individual will report directly to the Regional Director of Marketing and is responsible for
planning and executing a targeted, cost efficient annual Marketing Plan for the centre that utilizes
marketing funds to increase traffic, increase merchants’ sales, and increase market share within
a specified trade area.


Marketing & Advertising:

•   Prepare annual marketing plan and execute strategies and tactics accordingly
•   Promote the shopping centre consistent with established goals and revenue objectives
•   Develop short and long-term marketing strategies
•   Plan and execute appropriate advertising campaigns, merchandising events, promotional
    activities and public relations programs
•   Co-ordinate tenant and customer relations and implement comprehensive communications
•   Assist with specialty leasing activities where required
•   Develop a media relations plan and strategy
•   Negotiate media and contracts as applicable
•   Project the centre’s image in line with Bentall Retail Services posture as a good corporate
    citizen and business leader in the community

Budgeting & Reporting:

•   Prepare promotion fund budget and support schedules including control of funds through
    established accounts payable procedures
•   Prepare monthly marketing reports and explain variances
•   Code and process centre marketing payables and analyze variances


•   Work co-operatively with other management staff and provide leadership and direction to
    mall service staff
•   Foster positive tenant, consumer, community and philanthropic relationships
•   Initiate market research programs and keep current on market area changes, consumer and
    business trends as well as industry and competitive activities
•   Keep management office, mall staff and merchants informed of advertising schedules, mall
    events, etc.
•   Plan and execute special projects as required
•   Assist Regional Director of Marketing with day to day duties as assigned

•   Related University Degree in Marketing
•   2-5 years of marketing or related experience;
•   Knowledge of retail industry an asset
•   Relationship Skills – Superior oral and written communication and presentation skills; ability
    to develop and sustain cooperative working relationships at all levels; ability to exercise
•   Organizational/Multi-Task Skills - Ability to allocate one's time effectively, work under
    pressure and manage tight deadlines; ability to handle multiple demands and competing
    priorities, and adapt to new ideas and constant changes
•   Computer Skills - Strong skills in Word, Excel, PowerPoint and multiple graphic/publisher
    programs such as Corel Draw and Photo Paint

                Interested candidates are requested to submit their application

                    PLEASE QUOTE FILE NUMBER # 210-08-ON

We thank all applicants for their interest in employment with Bentall LP, however only those
                         selected for an interview will be contacted.

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