MARKETING DIRECTOR Bentall Retail Services (BRS) Hazeldean Mall, Ottawa, ON (14 month contract) This individual will report directly to the Regional Director of Marketing and is responsible for planning and executing a targeted, cost efficient annual Marketing Plan for the centre that utilizes marketing funds to increase traffic, increase merchants’ sales, and increase market share within a specified trade area. Responsibilities: Marketing & Advertising: • Prepare annual marketing plan and execute strategies and tactics accordingly • Promote the shopping centre consistent with established goals and revenue objectives • Develop short and long-term marketing strategies • Plan and execute appropriate advertising campaigns, merchandising events, promotional activities and public relations programs • Co-ordinate tenant and customer relations and implement comprehensive communications strategy • Assist with specialty leasing activities where required • Develop a media relations plan and strategy • Negotiate media and contracts as applicable • Project the centre’s image in line with Bentall Retail Services posture as a good corporate citizen and business leader in the community Budgeting & Reporting: • Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures • Prepare monthly marketing reports and explain variances • Code and process centre marketing payables and analyze variances Management: • Work co-operatively with other management staff and provide leadership and direction to mall service staff • Foster positive tenant, consumer, community and philanthropic relationships • Initiate market research programs and keep current on market area changes, consumer and business trends as well as industry and competitive activities • Keep management office, mall staff and merchants informed of advertising schedules, mall events, etc. • Plan and execute special projects as required • Assist Regional Director of Marketing with day to day duties as assigned Qualifications: • Related University Degree in Marketing • 2-5 years of marketing or related experience; • Knowledge of retail industry an asset • Relationship Skills – Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality • Organizational/Multi-Task Skills - Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes • Computer Skills - Strong skills in Word, Excel, PowerPoint and multiple graphic/publisher programs such as Corel Draw and Photo Paint Interested candidates are requested to submit their application to: Careers@Bentall.com PLEASE QUOTE FILE NUMBER # 210-08-ON AND THE TITLE OF THE POSITION IN THE SUBJECT LINE. We thank all applicants for their interest in employment with Bentall LP, however only those selected for an interview will be contacted.
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