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									                     TRAVEL & TOURISM COURSES
Course Outline
Travel and Tourism is a section of the Hospitality industry which is the largest and fastest growing world wide
industry, providing numerous work and career opportunities for those who are suitably qualified.
The Certificate in Travel and Tourism goes far beyond the normal requirements of the industry and ensures that
students on the course cover all aspects of work in travel and tourism. A customer centred and pro-active approach
is encouraged in students which gives them a distinct advantage when seeking travel agency, airport work or work in
another sector of the industry. The Diploma in Travel and Tourism Management builds on the skills and
knowledge gained at the Certificate level and provides students with an in-depth understanding of issues associated
with management, local and national government and organisational aspects relating to international travel and
tourism. Thus, management level career opportunities are widened for such students enabling them to contemplate
work anywhere in the world, in travel agencies, theme parks, with tour operators, holiday companies, local and
national government departments and tourism offices associated with tourism development and planning.
The Travel and Tourism courses of the London Centre of Management are exclusive, are promoted world wide and
are provided by a BAC accredited college. The British Council offices throughout the world only recommend British,
State or BAC accredited colleges to students who wish to follow a further or higher education course in Britain.
These colleges advertise to and attract students from all over the world, therefore, their courses are designed to meet
international needs and standards.
                                                      COURSE CONTENT
Certificate in Travel & Tourism                        Diploma in Travel & Tourism Management
Subjects (5)                                           Subjects (5)
1. The Business of Travel & Tourism                    1. Tourism - Effects and Planning *
2. Travel Agency Operations                            2. Marketing Tourism *
3. Profile of World Resorts                            3. Human Resource Management
4./5. Plus two subjects from the following 3 options:  4./5. Plus two subjects from the following 3 options:
      -   Word Processing                                  - Business Communications
      -   Customer Care & Interpersonal Skills             - Starting & Managing a Business
      -   Air Fares & Ticketing                            - Commercial Essentials

Notes:  (i) Students who fail to obtain the Diploma but pass in seven subjects, which include the Certificate Level and the subjects
        marked with an asterisk *, will be awarded the Higher Certificate in Travel and Tourism and all subjects passed will be
        entered on the LCM qualification issued.
        (ii) All students of an LCM Recognised Centre can only study the two optional subjects at the Certificate and Diploma
        levels, as prescribed by the particular Centre.

Entry Requirements     1. 3 GCSEs or equivalent or 2 Single Subject Awards of LCM.
for Certificate Level  2. 2 years work experience for candidates 20 years of age or over.

Entry Requirements     The Certificate in Travel Agency Operations or equivalent qualification.
for Diploma Level

Length of Course       Certificate level begins January for examinations in June (Full-time studies)
(Intensive)            Diploma level begins July for examinations in December (Full-time studies)
                       Where courses are provided on a non-intensive basis at an LCM Recognised Centre they
                       will take longer to complete.

Exemptions             Exemptions are awarded at the discretion of LCM on a subject-for-subject
                       basis to candidates with an appropriate qualification.

Certification           On successfully completing the Certificate course, students are awarded the
                        Certificate in Travel and Tourism of the London Centre of Management
                        and may use the designatory letters, Cert. T&T. On successfully completing the
                        Diploma course, students are awarded the Diploma in Travel and
                        Tourism Management and may use the designatory letters, Dip TTM
Status of Qualification Professional vocational qualifications which prepare students for their first
                        significant post in the Travel and Tourism industry.
How to apply            Recognised Local Centre -
                                                    London Centre of Management
 Cavendish Centre, 35 – 37 Alfred Place, London WC1E 7DP, UK Tel: 020 7580 6043 Fax: 020 7255 1591 E-mail: info@lcmieb.org.uk
              London Centre of Management is a division of Cavendish College, which is recognised as efficient by BAC
                           (The British Accreditation Council for Independent Further and Higher Education)

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                                      SYLLABUS OUTLINES
                                    London Centre of Management
                                         Travel and Tourism
The following is an outline of the major topics only for each subject. Students must expect that they may have
to study many sub-topics within a major topic. LCM reserves the right to amend or add to syllabuses and/or
change subjects where it considers the alterations to be necessary or appropriate to improve courses.

Business - Communications - Theory of Communications, Written Communications, Listening and Spoken
Communications, Meetings; Presentation of Numerical Information; Forms of Address, Computers and other
Air Fares & Ticketing - This subject gives students practical experience in fares, ticketing and bookings; Basic Air Fares
and Ticketing including - Currency Regulations; World-wide, European and Domestic fares; World-wide rules; Ticket
completion; Level 1 extends Basic Air Fares & Ticketing to include IATA areas, The Air Tariff; NUCs; The Mileage System;
Ticketed point mileage; Surcharges; Fare Construction - One way fares and Return Fares; Add-ons; Higher Intermediate
Fares; Circle Trip Minimum Check Rule; The One Way Backhaul Check Rule; International Ticket Issue.
Human Resource Management - Elementary individual psychology; Motivation in work; Learning; Individual differences;
Interviewing; Physical and psychological conditions of work; Social psychology at work; Leadership and participation;
Communications and change; Other influences on employee behaviour. What is personnel management; Human
resources planning; Job analysis and job specifications; Recruitment and selection; Promotion, transfer, demotion and
retirement; Resignation and dismissal; Labour turnover; Appraisal; Training Principles and administration; Training
methods; Job evaluation; Wages and Salaries; Safety and conditions of employment; EC dimension of personnel
management; Personnel records and statistics; Industrial relations.
Marketing Tourism - The marketing perspective; Marketing Planning; Marketing research and its applications in tourism;
Tourism product policy; Pricing the product; Marketing communications; The distributive system; Tourism Advertising; The
travel brochure; Sales promotion for travel and tourism; Direct marketing - theory and practice; Public relations in tourism,
Marketing control; Case analysis in tourism marketing.
Commercial Essentials - The office as a Centre of Business Activity, Computer Systems, Controlling Debts, Commercial
Terminology, Documents and their purpose, Staff selection and controls.
Profile of World Resorts - Introduction to tourism geography; the geography of demand for tourism; climate and tourism;
Transport for tourism - world patterns and flows; Tourism in Europe; Tourism resources; Tourism in countries and regions
of the world; The future geography of travel and tourism; trends and issues.
Starting and Managing a Business. This programme provides a firm grounding in the knowledge needed to establish a
completely new business for oneself or for an employer - Looking at the Project, Preparing a Business Plan, Financing the
Business, Setting Up the Business, Employing People, Marketing the Product or Service, Managing the Business,
Providing for the Future, Obtaining Assistance.
Tourism - Effects and Planning - Travel as a need satisfier; Selecting travel destinations; The environment for tourism;
Traveller’ s buying process; Characteristics of traveller segments; Travel flows; Travel modes; Destination mix; Economic
and Social planning; Tourism policy planning; Regulations; Tourism planning; Tourism marketing; Promotions mix;
Distributions mix.
Travel Agency Operations - Package and Group Tours; Holiday centres and special interest holidays; Hotels, theatres
and bargain breaks; Coaching and incoming tourists; Car rental; Car ferries; Rail and motor rail; Cruising; Airline
reservations; Insurance; Handling cheques and cash; Personal skills; Business letters; Business travel; Handling
complaints; Finance and Planning;
Word Processing - Level 1 - Microcomputer Operation and Operating Environment; Creating Documents; Editing
Documents; Formatting Text; Saving, Retrieving and Printing; Proofing Documents.
The Business of Travel & Tourism - Defining Travel and Tourism, Development of the Travel and Tourism Industry,
Features of the Travel and Tourism Industry, Structure of the Travel and Tourism Industry, Value of the Industry to
individual countries, Working in Travel and Tourism, Tourism Development.
Customer Care and Interpersonal Skills – Interviews, Starting a New Job, Staff Communications, Using the Telephone,
Correspondence, Personal Relationships in the Workplace, Criticism, Dealing with Gossip, Punctuality etc, Meetings,
Customer Service and Complaints, Women at Work. Social Skills, The Business Lunch, Table Manners, Wine. Motivating
People to care, Performance appraisal and Customer Care, Quality Customer Care, Communication, Difficult customers,
Customer Care and service, Customer Care on the telephone, Measuring the effectiveness of Customer Care,
Management of Customer Care.

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