1 • Athletic Revolution
The Revolution Has Begun...
If You Can Follow One Simple Blueprint, I Can Help You Open
Your Own Profitable Youth Fitness Business
...And give you both a fulfilling and incredibly profitable career…
...With a complete team of experienced businesspeople and
fitness experts supporting you every step of the way...
...While helping to expose the youth market in your area to a
happier, healthier life.
From: Pat Rigsby
President - Athletic Revolution International
Date: Tuesday 2:50 pm
RE: Starting Your Own Youth Fitness & Sports Performance Franchise
Our Team is Growing Internationally... And I Want You On it
If you have ever been interested in opening your own business and making
a difference within your community.then all I ask is for you to give me a few
moments of your time.
I think I have the exact opportunity you’ve been searching for – and in
about 7 minutes, you’re going to find out if I’m right about that.
First, I want to introduce myself:
My name is Pat Rigsby and I am the President of a franchise working to
revolutionize the youth fitness and sports performance industry: Athletic
Currently, I am the co-owner of several businesses in the fitness industry including
the International Youth Conditioning Association and the personal training industry’s
leading consulting company, The Fitness Consulting Group.
Through my consulting, coaching programs and products I have several
coaching products I have helped thousands of fitness professionals
and facility owners dramatically improve their businesses…. as
well as their bottom lines.
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I have been involved in virtually all aspects of the fitness industry, but there is one main area that I
am focusing my attention and my efforts on... Youth Fitness and Sports Performance.
In fact, that’s what drove me into the fitness industry.
I was a coach, just like you.
I’ve worked with thousands of young athletes over the years and even was a very successful
collegiate head baseball coach.
I really have seen and done it all in this industry.
And all that experience has led me to knowing with complete certainty that your dream career is
not-at-all too far out of reach.
How Can What I Know to Be True Help You Live Your Dreams?
If you have ever dreamed of running your own, successful fitness business, then I can help.
As childhood obesity rates rise, parents are eagerly searching for a way to get their kids to stay
active. Parents are desperate for fitness professionals to teach them the values of staying healthy.
According to The Wall Street Journal, Entrepreneur Magazine and numerous other sources both
inside and outside the fitness industry, the youth fitness and sport training market is on an upward
surge worldwide and is considered one of the fastest growing, most lucrative and most stable
niches in this entire industry.
The Wall Street Journal also states that over $4 billion is spent every year on personalized training
and coaching for children and adolescents in the United States alone.
More than 1 million youths and teens hired personal trainers in 2006 for reasons ranging from
fitness and obesity prevention to sports performance and general wellness.
And with recent cutbacks to physical education in schools nationwide, there is no question
that the youth fitness and sport training industry is the single greatest opportunity for
personal trainers and fitness professionals to build sustainable and profitable
But if you think about your community, and most cities
surrounding you, you will see that there is a
massive void in the market.
3 • Athletic Revolution
Very few gyms are accommodating for children between the ages of 6 – 18.
Very few fitness professionals have the right information and training to help these children stay
active, stay healthy and stay interested.
An incredibly open market with vast potential and limitless opportunity…
yet NO ONE is really doing much with it.
I have noticed this void in the market... and after years of research, development and market
testing I along with the other founders of Athletic Revolution have finally created the perfect
business model that successfully fills this void.
Why is Athletic Revolution Your Golden Ticket to the Career and
Business You’ve Always Wanted?
• This is your chance to have a career- and a business – instead of just a J-O-B
• This is your chance to make a difference in your community and improve the health of kids
in your town
• This is your chance to experience financial fulfillment and freedom
• This is your ONE opportunity to stop the exhausting insanity of your work
You have no financial security or freedom, you can’t take time off
because if you do, you don’t get paid --- I know, I’ve been there ---
and the long hours on the field or gym floor are really taking their
toll on the rest of your life.
The Athletic Revolution franchise is a complete blueprint to opening and successfully running your
very own youth fitness and sport training business.
Founded in 2008, Athletic Revolution was started by myself, VP of Operations Nick Berry, VP of
Technology Sara Nylander and international youth coaching icon, Brian Grasso.
Each member of our founding team has extensive backgrounds in sports performance and
in effectively training young athletes.
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• As I already mentioned, I’ve coached thousands of young athletes and was one of the most
successful small college baseball coaches in the country for almost a decade.
• Nick has coached baseball at the collegiate level and owned four different youth
fitness & athletic performance businesses as well as personally coaching hundreds of
• Sara is a former member of the United States National Synchronized Skating Team and
won a Silver Medal at the European Cup in Prague, Czech Republic. She was also a very
in-demand Youth Fitness Specialist after retiring from competitive skating.
• Brian founded and serves as the CEO of the International Youth Conditioning Association,
has trained nearly 20,000 young athletes, professionals, and Olympic Competitors all
over the world and authored three books on the subject.
But the one thing that makes us stand apart from your average trainer or fitness expert is the
simple fact that we understand business.
We know what it takes to bring athletes in, we know what it takes to retain athletes, we understand
the most effective ways to train your staff and we know how to make a profit day in and day out.
And we’ve combined our fitness expertise, our business minds and our desire to help children; we
developed the powerful, ground-breaking franchise Athletic Revolution.
What Can You Expect From the Athletic Revolution Franchise?
From day one, you will have a complete blueprint that will show you - day-by-day - how to:
• Bring in a steady flow of clients
• Manage your finances and clients effectively
• Automate virtually all of your working processes
• Create new business opportunities within your community
Athletic Revolution is a rare and extraordinary opportunity in the world of youth fitness and sport
training because it has been developed from over a decade of ‘in the trenches’ experience.
Collectively, we have had unparalleled success in both training and business systems as it relates
to this specific demographic.
If you have a passion for fitness, a desire to improve the physical well-being of
children, the urge to improve the ability of young athletes and the drive
to become a true success, then the Athletic Revolution franchise is
100% for you.
5 • Athletic Revolution
Franchises Are Limited By Locations
Before we begin talks about your Athletic Revolution franchise, we will have to check your
community for other franchisees.
It would not be fair to you, or any of our other franchisees, if we allowed more than one Athletic
Revolution to open in any given area. It would simply increase your competition, limit your profits
and diminish our brand.
And if there is one thing that we pride ourselves on here at Athletic Revolution, it’s quality.
We want to ensure that every Athletic Revolution meets our standards and provides you with a
thriving, successful business you can be proud to own.
And that is exactly why we must limit the number of Athletic Revolution franchises in each
community to ONE – Our assurances of quality will lead to market domination for you.
As an Athletic Revolution franchisee, you will be given a protected territory. That territory ensures
that no other franchise will be placed in that area. The territory is defined by the demographic
makeup of your area, so we can ensure that you have a healthy market within your territory.
Once you pass the evaluation process, it will be first come, first serve... so if you are interested, I
recommend you contact us today and see if your community is still an available market – or if your
competition has already staked their claim.
This really is the first step. I do not want to get your hopes up if it is impossible for you to become
a member of the Athletic Revolution family. So check now and discover if this is even an option for
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What took us $250,000 and five years to build can become a profit-
center and your retirement nest-egg immediately, for pennies on
Our team decided, long ago that we wanted to keep the price affordable. We wanted to allow
independent fitness professionals the chance to start their own, successful business.
Unlike other franchise opportunities, we keep our prices low and even offer financing for those
individuals that qualify.
The total estimated initial investment for an Athletic Revolution Independent Coach franchise is
kept low since there are no facility build-out costs and minimal equipment costs so that you can
build a successful business with much less startup capital that most businesses require.
Become an Athletic Revolution Independent Coach, you get it all – a
complete business that is ready to launch.
The Athletic Revolution system is designed to be easily learned and followed, so that the majority
of your time is spent doing the work that you love.
The Athletic Revolution operational functions were designed to remain simple, effective, and
streamlined…to allow you to have a business that serves you instead of a business that you serve!
Now, let’s go over exactly what you will receive when you become part of the Athletic Revolution
• A comprehensive 2-day classroom training and regularly scheduled training to keep the
system flowing smoothly.
• On-going support from a dedicated Franchise Support Coach who will assist you every step
of the way to guide you to an outstanding grand opening and beyond.
• Program design support from the International Youth Conditioning Association, which is
unparalleled in the WORLD with regards to youth fitness and sport training programming.
• A pre-opening game plan for you to implement, step by step, in the months leading up to
your Grand Opening.
• A customized demographic study for your territory.
• A software system which offers scheduling, point of sale, full reporting,
automated payment processing and deposits.
• Dedicated on-going technical support and merchandise/
marketing ordering support is provided at no charge to
ensure that you have everything you need to
grow your business.
7 • Athletic Revolution
• Access to our interactive website, webinars and conference calls, as well as our national
convention that will offer you plenty of opportunities to learn cutting edge methods to grow
your business with the help of the Athletic Revolution corporate staff.
Aside from the training and support another huge advantage of being part of the Athletic
Revolution is your ability to take advantage of our buying power.
Whether it’s insurance, apparel, or equipment – we’ll get you the best deal possible on everything
you need to operate a profitable Athletic Revolution Franchise.
You will have the security of a large, established corporation with the freedom of owning and
running your own, small business.
How About I Give You Some Facts That Tell the Whole Story:
I want you to understand the business world, all your options and what Athletic Revolution can
provide for you before you make any decisions.
The most successful business format is the franchise.
60% to 80% of successful business owners are part of a franchise organization
Restaurants, fast food, gyms, weight loss, real estate, the list goes on and on...
And the most amazing fact is that over 80% of all franchise owners go on to invest in another one.
Why? Because they make enough money to do so... and they want to make more money!
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Business has become too competitive to go alone.
Think of all the businesses you will be competing against – they are all established, they all have
set practices and they have a solid base of athletes.
Even if you are offering something new, something different or a higher quality of service, you still
have to start from the ground and try to work your way up. In this economic climate, that is almost
impossible without the help of a larger, established organization.
Marketing a new business is expensive, challenging and
The #1 thing that most new business owner never stop to think about is marketing... and it always
comes back to haunt them in the end.
Marketing can make or break your business, and making just one mistake with your marketing
budget can simply cripple your business’s budget.
Marketing is complicated; it is difficult and takes a while to master. That is why we provide all new
franchisees with the training, the marketing plans and the step-by-step information they need to
get the most effective marketing for a minimal cost – we know this system works because we’ve
used it ourselves!
Are You Starting To Understand How Successful and Profitable Your
Athletic Revolution Franchise Can Become?
To us, becoming part of the Athletic Revolution family of business owners is not an opportunity for
you. It is an opportunity for us.
Parents are now beginning to understand that programs like Athletic Revolution can help solve the
youth obesity crisis provide their children a competitive edge in sports and even improve their
Because of this, there has never been a greater need for leaders and
passionate professionals to create real, lasting and much needed
change in the world...
Here at Athletic Revolution, we have successfully
implemented the same proven business
systems you’ll be receiving as an
9 • Athletic Revolution
franchisee in all corners of the world... so you know that this system is solid.
Our Athletic Revolution training systems are literally blueprints where everything is done for you. If
you can follow a road map to your destination, then you can follow our road map to success and
help the young people in your area achieve superior fitness and top-notch athletic performance.
The market is more than ready, and every day it expands bigger and bigger.
Right now we need the right people to take advantage of this ideal situation and help us create
real change in the world.
...If you have ever dreamed of owning your own fitness business...
...If you are ready become part of a family of passionate people who are working to make a real
and lasting change in this world...
...If you are searching for the financial and personal freedom that comes with business
Then you need to take the first step and discover if Athletic Revolution is right for you.
My Only Warning: Your Time is Running Out…
I want to make sure that you understand that only one Athletic Revolution franchise can be open in
This is to protect your personal business and our brand.
I’m not asking you to sign on the dotted line today; all I am asking you to do is to schedule a call
I want to get to know you – and I know you want to get to know us.
But I want you to understand that every other fitness professional within your area has access
to this exact same letter. If you don’t act today, this option might be closed to you forever.
Athletic Revolution • 10
I’ll leave you with this:
“I knew after much due diligence that Athletic Revolution gave me the best possible chance to
do what my passion is while building a future for my family. Given my current situation at the
time - personally, financially and with my career - I knew in my heart I would need help to realize
our dreams. Athletic Revolution was and continues to be the catalyst for just that.”
AR Franchise Owner
South Shore, Massachusetts
Take action today. Take action today. Email my assistant LeeAnn at leeann@myathleticrevolution.
com or call 888.785.0422 to schedule that personal discussion with me.
Athletic Revolution International
PS: If we hear from you after someone else in your area, you will be placed on a waiting list... but
we will not brief you on the franchise or answer any business-sensitive questions.
11 • Athletic Revolution
Frequently Asked Questions & Answers
Q: Is an Athletic Revolution Franchise an opportunity for me to make a career out of my passion for youth fitness?
A: The Athletic Revolution franchise is even more than a full-time career opportunity. The concept was developed to provide a) skilled,
entrepreneurial individuals an opportunity to live their dream of working with the market they are so passionate about, and 2) add to that
dream a career path that will continually fulfill them and provide for themselves and their families.
Q: What kind of startup expense can I expect?
A: Your start up costs will primarily depend on whether you choose the Independent Coach Model or Elite Model. The Athletic Revolution
Independent Coach Model is designed so that you do not need to have your own dedicated facility, therefore avoiding build out costs and
keeping equipment costs to a minimum. For the Elite Model, the total initial investment range is $71,109 to $127,248 including franchisee
fee, start-up costs, equipment, supplies, real estate build out, and working capital, including owner/operator compensation. The royalty rate
is 6% of your gross revenues and there is a National Advertising Fund of 1% of gross revenues.
Q: What if I already have a facility I’d like to convert to an Athletic Revolution?
A: There are many advantages gained by converting an existing business to an Athletic Revolution franchised location. Click here to learn more.
Q: Does Athletic Revolution offer any help with financing?
A: Yes, we do offer financing options for those who qualify.
Q: What does Athletic Revolution provide for my franchise fee?
A: We provide you with an exclusive territory to operate a single Athletic Revolution (or multiple units in an Area Development Agreement),
ongoing support, high quality branded marketing materials, affiliations with internationally recognized organizations and partners as well as
buying power with them, confidential operations manual, custom software, custom turnkey website, an internationally growing brand name,
use of our registered trademarks, and guidance from our executive staff experienced in operating youth fitness and wellness programs.
Q: When I get started, what type of training does Athletic Revolution provide to me and my staff?
A: Athletic Revolution franchise training is a comprehensive course held in a classroom setting. Additionally, we will be holding regional
support training for franchisees and their coaches to continue their programming and business education. Your Franchise Support Coach
will continue to support your on-going efforts with phone and email contact. In addition, you will have the opportunity to receive e-mail
newsletters, utilize our proprietary AR Success System website, participate in franchise conference calls and webinars, and attend the
annual national convention.
Q: Is someone going to open up an Athletic Revolution near me?
A: As an Athletic Revolution franchisee, you will be given a protected territory. That territory ensures that no other franchise will be placed
in that area. The territory is defined by the demographic makeup of your area, so we can ensure that you have a healthy market within your
Q: How will I get people in the door?
A: Our proprietary Athletic Revolution Marketing Gameplan is designed to provide you the step-by-step marketing guidance you need
to successfully promote your franchise. Using this game plan along with our customized marketing materials, you’ll quickly generate
awareness and excitement throughout your territory.
Q: What type of location should I look for to put my Athletic Revolution?
A: We’ll provide you with detailed demographic reports, and you can use our real estate advisory team to help you find the location you
need if you choose the Elite franchise model. For the Independent Coach model, we’ll assist you in determining the optimal location to
deliver your AR programs without having to invest in your own dedicated space.
Q: What is the growth opportunity?
A: We’re going to empower you to grow incrementally as you choose. The system is scalable, and you can play the role of owner/operator,
or if you decide multiple locations is best for you, you can hire and train a team of coaches to operate your franchises, while you take on
more of an owner/management capacity.
Q: What type of staffing does it take to run an Athletic Revolution Franchise?
A: It only takes one person to run a franchise. A franchise owner may receive support from a spouse, family members or friends, or
may bring in a coach or coaches in order to manage the franchise and offer the franchisee a degree of absentee ownership.
Q: What do I need to do first?
A: Call our office at 888.785.0422 or complete a no risk Athletic Revolution Franchise Inquiry form at www.
myathleticrevolution.com and we’ll schedule a phone conference to discuss the Athletic Revolution
opportunity and what it means to you.