Download Cheryl's Resume - CheronaWorks

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					Cheryl L. Walters
7311 Osceola Drive • Madeira, OH 45243 • 513.335.6554


Instead of rushing out of the office drained and miserable, I'd like to linger at work. I want the clock to slow down so I can
finish just one more detail before I head out into rush hour. Work will not be punishment, but an escape to strengthen
talents and grow and relieve stress. Days spent surrounded by motivating coworkers, great products, and the taste of
ambition in the air.

I believe I can achieve this with your company. I thrive balancing multiple projects, enjoy taking on a wide array of different
responsibilities, and have been known to dream about work more often than the idea of working for you makes my
soul melt a smidge. More importantly, my skills are perfectly tailored to your Marketing opening. My current position
doesn’t offer the excitement or the challenge I hoped for, so I’m searching for a brighter company where I can plant my
roots. I love a good challenge almost as much as I love chocolate milkshakes, and everything about your opening
screams opportunity.

The following resume illustrates how your company will be better with me in it. Let’s discuss the opportunity – I’m
negotiable for the perfect fit. Call 513.335.6554 or email today!


Cheryl Walters
Cheryl L. Walters
7311 Osceola Drive • Madeira, OH 45243 • 513.335.6554

Achievement Summary
Creative / Efficient / Resourceful / Team Player • Results-Oriented / Large and Small-Scale Project Management
Branding / Product Development / Design & Copywriting • Direct Response / Multi-Channel Marketing / E-Commerce
Corporate & Entrepreneurial Environments • Service-Focused / B2B / Consumer Package Goods
Manages Employees / Directs Cross-Functional Teams / Maintains Vendor & Client Relationships

Health Carousel, LLC, Marketing Director, September 2010 – Current (
   Lead mulit-channel marketing efforts for domestic contract and direct hire staffing divisions
   Increased lead volume for Sales & Recruiting by 100% in 3 months via targeted email and voicemail broadcasting campaigns
   Developed canned customer email responses and scripted messages to increase efficiency of Sales communications
   Expanded presence in local markets with direct response mail campaigns and local career fair networking
   Partnering with local hosting provider to re-launch new, optimized website with open source CMS in March 2011
   Organizing 2012 luxury car giveaway to establish national presence and increase candidate applications and submittals

Vianda, LLC (formerly BPN, Inc.), Marketing Director, October 2003 – April 2010 (
   Renamed the company “Vianda” and created new company branding, mission statement, and vision for company relaunch
   Generated $4MM+ annually in direct mail, print and email advertising efforts, directly tied to unique 800#s and tracking codes
   Integrated marketing efforts with Call Center’s scripts, cross-sell offers, hold messaging, and employee promotions
   Rebranded and launched new customer-focused loyalty program to increase continuity retention and drive additional revenue
   Managed all digital efforts: websites, PPC & SEO, banners, emails, social media, and affiliate programs driving $3MM annually
   Continually revised $30 million TV advertising campaigns to test new offers and refresh creative
   Maintained consistent upscale, innovative product packaging and marketing across DTC, wholesale, and retail channels
   Researched and prepared over 100 new health and wellness products through concept and design
   Created the Avlimil Passion Plan, from concept and formulation to TV spots, websites, and marketing pieces for national launch
   Developed and manufactured the Enzyte Erupt energy shot in October 2009, in under 3 weeks, for 2010 retail distribution
   Worked with marketing department to create Smiling Bob products to sell via for launch in 2010

Fathead, Inc., Marketing & Licensing Manager, October 2005 - May 2006 (concurrent with Vianda employment)
   Managed promotional email campaigns with a database of over 400K customers
   Collaborated with internal team and design agency to develop collateral and direct mail pieces
   Researched, developed, and planned potential new athletes and new product line for launch
   Pushed company to achieve $4MM in revenue in 2 months at company start-up, as part of CEO-appointed launch team
   Acted as liaison between licensing, design, and Fathead departments to prepare for athlete launch and quality assurance
   Monitored list management program to generate revenue from third-party rentals
   Maintained online advertising campaigns and affiliate program to build brand equity and generate online revenue

On Assignment Healthcare, Marketing Assistant, May 2002 - October 2003
   Designed and executed direct mail pieces, print, banner ads, emails and sales presentations
   Managed database email campaign and updated company website and intranet
   Planned, executed and attended trade shows, from coordinating travel and itineraries to arranging giveaways
   Organized corporate functions, from schedules and collateral to promo items and satisfaction surveys

Sports Plus, Marketing Manager, September 2001- April 2002
   Created consistent advertising, signage and collateral to maintain facility image
   Developed cross-promotional offers and group event programs
   Collaborated with Events Manager to re-launch event center with new name, branding, and marketing programs
   Managed promotions, public relations and donations to establish community presence
   Worked with outside vendor to create fully functional Sports Plus website

Bridal & Formal, Sales Consultant, January 1999 - September 2001
   Established relationships with bridal parties to ensure customer satisfaction
   Consistently met and exceeded sales performance goals
   Cooperated with designers to better inform customers of styles, fit, fabrics and colors
Supplemental Experience
   CheronaWorks, 2011 – Current: Owned & operated full-services marketing company. Most recent projects include:
           o Graybach: Website redesign, press releases, copywriting, corporate photography
           o EBS Digipix: Logo design, collateral development, copywriting, marketing strategy
           o Sweet Doxy Boudoir: Company name, branding, logo design, copywriting, web design, marketing strategy

   Green Pearl, LLC, 2007 – Current: Owned & operated eco-friendly art business, selling via trade shows, word-of-mouth, local
    galleries, and online. Designed, developed content, and managed and all print marketing materials.

, 2010: Provided print and website content and design support.

, 2010: Developed banner ad and affiliate email marketing campaigns.

Software Capabilities
General Business:                           Office, Visio, Crystal Reports, Citrix, Ace Project, Goldmine Sales, Adobe Acrobat
Print & Online Design:                      Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Quark Xpress
Website Management & Reporting:             Google Analytics, Omniture Reporting, Magento E-Commerce CMS, Joomla CMS,
                                            WebTrends, Wordpress & Wordpress Themes, Filezilla
Email Marketing:                            Exact Target, ionMx, Topica, Constant Contact

Xavier University, Cincinnati, 1998-2002
   B.A. in Advertising, minor in Studio Art; Dean's List; 3.3 GPA; Held full-time employment throughout education
   Presidential Scholarship, Ohio Board of Regents Scholarship and Johnny Bench Scholarship
Cheryl L. Walters
7311 Osceola Drive • Madeira, OH 45243 • 513.335.6554


Elizabeth Bangel-Stehlin / Owner – EBS Digipix Photography

Bryan Green / President – Serious Developer, LLC

Cheryl Jaeger / Controller – Vianda, LLC

Jason Broome / Director of Patient Services

Laura Miller / E-Commerce Marketing Manager – Cornerstone Brands

Meshawn Lloyd / Copywriter – Cornerstone Brands

Rich Rollins / President – DRC Hosting

Ron Fricke / President – Global Health Initiatives, Inc.

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