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2009-2010 Rules & 2008-2009 Guidelines Laveda Miles, NAC Rep 3rd District Corey Hudgins, ADDY Chair AAFG Why are ADDYs special? The advertising industry’s largest and most representative competition with over 50,000+ entries per year. Mission of the ADDYs is to recognize and reward creative excellence in the art of advertising. Only show with tiered competition levels. Local winners compete at a second level in one of 14 Districts. District winners are forwarded to the 3rd tier, the national ADDY® Awards Competition. Unique because judges are tailored for your market. Responsive to industry changes. Rules & Guidelines Available at the following websites: www.aafasheville.org www.addycompetition.com www.aaf.org Collateral Material Publication Design (Magazine or Book) •8A Cover •8B Editorial Spread or Feature (One editorial spread or feature per entry) •8C Series (Covers or spreads or features) •8D Magazine Design (Entire Magazine) •8E Book Design (Entire Book) Collateral Special Event Material Promotional and/or informational items, usually relating to a specific event/affair at a given location, date, time, etc. This category does not include Advertising Industry Self Promotion, Public Service or Advertising for the Arts & Sciences. They must be entered in their respective category. 10A Card 10B Invitation 10C Announcement 10D Campaign Direct Marketing Clarification Added Mere mailing of a piece does not necessarily make it direct marketing. The method of shipment (self-mailer indicia, envelope, etc.) must be evident and included with the entry. Ex: Brochures mailed, TV commercials mailed, Newsletter (unless intended as Direct Mail), etc. Non-Traditional Advertising Proof of Usage Non-traditional entries MUST be accompanied by proof of usage. Include a short paragraph describing the event or how the entry appeared. Do not send the creative brief Interactive Advertising When submitting podcasts, internet commercials or webisodes, please use a URL address. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. If a Web site is database driven, please indicate this on the entry as explanation for not including a CD. Mobile Marketing or Text Messaging may enter using screen shots or CD. Interactive Advertising Web sites (Includes Social Media Websites) Websites, B-to-B Flash 32A Products 32B Outlets 32C Services Websites, B-to-B HTML/Other 33A Products 33B Outlets 33C Services Interactive Advertising Websites Websites, Consumer Flash 34A Products 34B Outlets 34C Services Web sites, Consumer HTML/Other 35A Products 35B Outlets 35C Services Consumer Products Products Automotive (vehicles only), cars, trucks, motorcycles, recreational vehicles, manufacturers, apparel & jewelry, fashion, sportswear, casual, lingerie, footwear, jewelry, health & beauty, cosmetics, fragrances, health and beauty products, medications, food, foodstuffs, meats, produce, confections, snacks, dairy products, alcoholic beverages, beer, wine, liquors, non-alcoholic beverages, soft drinks, water, tea, milk, coffee, sports beverages, retail products: home electronics, computers, household products, appliances, toys, sporting goods and other retail products. Consumer Outlets Outlets Retail stores, department, specialty, furniture, discount stores, restaurants, fast-food chains, specialty, franchise, supermarkets, food/convenience stores, mini-marts, grocery stores and other food retailers, retail dealers, automotive, boat, motorcycle, (sales and rental), online retail sites, “virtual store fronts” on Web sites with on-line catalogs, sometimes gathered into a “virtual mall.” Consumer Services Services Media: cable companies, TV networks, newspapers, magazines, radio stations, travel/tourism, cruise/airlines, hotels, resorts, destinations, entertainment/lotteries, amusement parks, movie promos, zoos, lotteries, sports teams, casinos, etc. retail, hair salons, cleaning, employment, auto services, exercise spas, communications, telephone companies, telephone directories, cellular service providers, pagers, long distance services, Internet providers, professional services, financial, legal, banking, investment services, brokerage firms, credit cards, insurance services, healthcare services: healthcare facilities, doctors, HMOs, corporate/ institutional: company image, self-promotion, recruitment, energy/utilities, natural gas companies, electric companies, advocacy, political, religious, lobbying, special interest, (not public service). Elements of Advertising Sample of Use The goal of this category is to recognize only the creative execution of individual components of an advertising entry (illustration, photography, music, logo, etc.). Each entry in this section MUST include a sample showing how the element was actually used in the advertising message. For print entries, a sample should be included in the entry envelope. When submitting a logo, if the type of company is not evident or obvious, it is recommended to include one or two words explaining the type of business the logo represents. Elements of Advertising Photography 70A B/W 70B Color 70C Digitally Enhanced Photographic images whose content has been digitally altered to create a new image (often one not possible using traditional photo techniques). Utilitarian photo retouching, color correcting or photo editing alone does not qualify an image for this category. A sample of the original photo and the digitally enhanced photo MUST be supplied for proper judging. 70D Campaign (2-4 of the above). Geographic Considerations Elements of Advertising Much confusion, much discussion about entries by photographer or agency. In Elements of Advertising, entries may only be entered in the CBSA, DMA or MSA in which it was created. (Deleted – not by the agency using the element.) The entrant’s address will determine into which local show the work is entered. Things to Remember Entries 69E Broadcast (Demo Reels go in this category) • Pieces entered into Advertising for the Arts & Sciences, Public Service or Industry Self-Promotion cannot be entered in any other category. • Each Elements of Advertising entry must include a sample, showing how the element was actually used. Things to Remember Entries • Entry numbers go on back right hand corner of entry. • Do not send original or irreplaceable artwork. It will not get returned. • PROOFREAD YOUR ENTRIES Mistakes go all the way to national competition. Things to Remember Identify your entry properly. Don’t repeat the client name as the title of your entry. Name it so that it can be easily identified. Suggest the headline if a print ad. Be sure to proofread your entry. Awards, winners’ book, presentation scripts, press releases are printed from what you enter. List credits in the order or importance. Only the first four will be shown on the award or screen. All will appear in the Print On Demand winners’ book. Manifest Form Manifest Form You will be required to sign a Manifest Form, listing all of your entries. Entry Format Transparent, plastic envelopes recommended. No mounted entries will be accepted. It is against the National rules. DVDs are the only accepted format for video and television entries. Audio CDs are the only accepted audio format. No AIFF, MP3, WMV or Wave files. Entries must be able to play on a consumer DVD or CD player. If it doesn’t, it is subject to disqualification. Entry Requirements PDFs are required if you want your entries in the awards party screen show and the Print On Demand winners’ book. • Name the PDF file with entry number & title. • File size should be 1-2MB (not more), 3 x 4 inches or 4 x 3 inches. 300 dpi. (Not full size) • Do not submit PDFs with multiple entries in one PDF. One entry per PDF. • One CD for all your entry PDFs is best; put multiple PDFs on disk. Entry Format - Interactive Submit URL addresses URLs should not require username or password for access. Create an independent URL if part of larger site. Supply 8.5” x 11” color screen shot Homepage, pop-up banner, email, e-card, etc. It becomes important if there is a question about what is what. Put the entry number on the back of this printout. Entry Format - Interactive CD of the site/entry If site is database driven, indicate this on the entry as explanation for lack of a CD being included. Do not submit executable files. Executable files cannot be judged and will be disqualified without reimbursement of entry fees. Entry Format – 3D Entry Format - Print Entry Format - Broadcast Entry Fees Pay entry fee online MasterCard/VISA/AE Or bring check with entries Entry Fees Member $65 Non Member $85 Student $20 Print a copy of the manifest, sign and bring with your entries. Student ADDYs Students must be enrolled full or part-time in an accredited US education institution. Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible. Comps, original photographs, illustrations, etc. all become the property of AAF and will not be returned. Do not send irreplaceable artwork. Work created for NSAC is eligible in the year following their presentation. $20 per entry National Ad 2 provides a cash prize of $1,000 for Best of Show entrant. No fee to forward Golds at any level There were no Student category changes this year. A full list of categories can be found at www.aafasheville.org in the Official Rules & Guidelines document. Dates to Remember Professional & Student Entries Due: Friday, January 8, 2010; Noon to 7 PM at BP Solutions, 24 Wilmington Street, Asheville, NC 28806 Judging: Friday-Saturday, January 15-16, 2010 Awards Party: Saturday, February 20, 2010 Contact Tricia Speziale Edwards, 828-236-8991 email@example.com Tim Shumbera, 828-210-8214 firstname.lastname@example.org Laveda Miles, 864-351-2741 email@example.com Questions?
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