Brochure More information from http www researchandmarkets com reports 554362 Toshiba Sony and Panasonics Strategies in the Chinese LCD TV Market Description Japanese brand name

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Brochure More information from http www researchandmarkets com reports 554362 Toshiba Sony and Panasonics Strategies in the Chinese LCD TV Market Description Japanese brand name Powered By Docstoc
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More information from http://www.researchandmarkets.com/reports/554362/




Toshiba, Sony, and Panasonics Strategies in the Chinese LCD TV
Market

Description:    Japanese brand names have always positioned themselves in the high-end segment of the Chinese
                color TV market, and they have chosen to do the same with the emerging LCD TV market in China.
                Toshiba, Sony, and Panasonic are currently the three major Japanese players in the Chinese LCD
                TV market. While the sequence by market share size is Toshiba, Sony, and Panasonic, Sony has the
                most vigorous growth in market share. This report will analyze the LCD TV strategies of these three
                brand-name players in China.



Contents:       Overall deployment of Toshiba, Sony, and Panasonic in China; Toshiba, Sony, and Panasonics LCD
                TV strategies in China, including product strategy, pricing strategy, marketing strategy; Toshiba,
                Sony, and Panasonics LCD TV sales performance in China.

                Table 1 Comparison of Toshibas 37-inch LCD TV Specifications in China
                Table 2 Sonys BRAVIA LCD TV Series
                Table 3 Comparison of Sonys 32-inch LCD TV Specifications in China
                Table 4 Comparison of Panasonics 32-inch LCD TV Specifications in China
                Table 5 Toshiba, Sony, Panasonics LCD TV Product Positioning in China
                Table 6 Toshiba, Sony, Panasonics LCD TV Prices in China Figure 1 Toshibas LCD TV Product Line-
                up in China by Size and Launch Date
                Figure 2 Toshibas LCD TV Product Line-up in China by Price and Size
                Figure 3 Sonys LCD TV Product Line-up in China by Size and Launch Date
                Figure 4 Sonys BRAVIA LCD TVs in China by Price and Size
                Figure 5 Panasonics LCD TV Product Line-up in China by Size and Launch Date
                Figure 6 Panasonics LCD TV Product Line-up in China by Price and Size



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