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NetCalendar LLC "Th e Daily Drill "
www. da ilydrill, com
Executive
Summary
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Executive Summary
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The Business . Netcalendar designs, develops, and markets "The Daily Drill'_ a free indiv/dual andgroup, Web-basedcalendar appl/cat/on. This lead/ng onl/ne calendar/s highly customizable and prov/des valuable content and organizational functions to each user. The Daily Drill satisfies the growing need among Internet users for universally accessibleaggregation of private and public scheduling information for better organizational and management purposes. • Through its online functionality, The Daily Drillprovides users with the ability to; q organize and schedule time and appointments; view and schedule current and local events; share information with family, friends, co-workers, etc. ; utilize to-do lists; accessinteresting content,"and meet others with similar interests.
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Executive Summary
The Business I • The Daily Drill is built on a proprietary flat architecture that delivers the user's appointments and information (dynamically populated with data from thousands of sources based on users'interests) on a single webpage that can be accessedfrom any browser. • The Company is in the process of expanding its public events database to provide full nationwide coverage and is currently implementing synchronization capability with PDAssuch as Palm Pilot, and desktop calendar software such as Microsoft Outlook.
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Executive Summary
Corporate Overview based in Northern Virginia. Its online calendar product, The Daily Drill, • Founded in 1998,February 1999. The a closely-held private companyfive was launched in NetCalendar LLC is Company currently maintains full-time and three part-time employees. • Nearly 10,000 Internet users have already registered for The Daily Drill. As would be expected on a calendar site, Daily Drill users return to the site far more frequently than average Internet site users. Preliminary data also suggests that click-thru rates to advertisers are higher than industry norms. Currently, NetCalendar derives revenue by anonymously tapping highly targeted demographic user data. Sponsorship revenue and revenue derived from e-commerce transactions are projected to supplement advertising revenue as new features are rolled out and the user base grows substantially.
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Executive Summary
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• NetCalendar targets both new and experienced Internet users. The Market Segments q Experienced users appreciate the high degree of functionality and unique service offerings of The Daily Drill," q • New users l_nd the site enjoyable, informative and easy to use.
The overall market for the product is enormous and relatively untapped. Web-based calendaring is becoming widely accepted and forecast to be an important "sticky" application capable of being embedded into any portal, e-commerce, or Internet application site. High demand for accessible scheduling information drives frequent visits to the site and new memberships daily.
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Immediate calendar solution, designed for high performance and _'_O"_distribution°fferSchannels;en°rm°us astrategic partner with potential for Tremendous market opportunity - Web calendars are projected to follow a similar adoption path to free Web-based email and will likely become a necessary feature for any portal or e-commerce site;
Considerations
• Unique features, such as personal themes and daily information and event streaming, enhance personalization and increase usage time; • Extensive scheduling and group-ware functionality utilizing preexisting or new user groups empower users with a robust lifestyle management tool, and represent another important fundamental way that communities with shared interests can interact; • Event streaming expands calendar service into a local events directory," • Provides an increased user base and opportunity to acquire member demographics;
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Investment Considerations
• Portals, ISPs, and e-commerce sites can link their partners to Daily advertising and e-commerce opportunities, for example; a movie database could be linked numerous highly targeted Drill's scheduling function providing to scheduling; a shopping partner could send birthday reminders directly to user's calendar; • Numerous highly targeted sponsorship opportunities - based on "Calendar Connection" groups selected by the user, and," • Strong and attractive branding combined with frequent content updates improves users" online experience; • To enhance loyalty, the proprietary flat architecture allows user to view a single web page for all of his/her personal data including appointments, pre-selected public events and group calendaring information.
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Transaction Overview Executive Summary-
Transaction Overview
represents an enormous opportunity for a strategic partner with • As a leading online calendar andstrong distribution channels to utilize the complementary services and/or scheduling solution, The Daily Drill high degree of functionality and "stickiness" embedded into its website. • The timing of this opportunity is immediate as increasing competition among portals, e-commerce, and Internet application sites is resulting in a rush to add sticky features to existing services.
• NetCalendar is committed to building a very close relationship with a strong partner to fully capitalize on its design advantages and market potential.
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Executive Summa_-
What is The Daily Drill?
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The Daily Drillpopulates
the users calendar with icons representing
Executive Summary - What areas of interest. Drill? local events based on user-selected is The Daily
• A brief description of the event is displayed as user scrolls over each icon. By clicking on the icon, the user views more detailed event information.
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Adding various new functions, including;
Executive Summary - Key Opportunities in 1999/2000 _ Nationwide events database andsynching capability-currently being
rolled out," Ability to synch to PDAs will expand the market to include those consumers who currently rely on the Palm Pilot, or other PDA device, to organize their time. • Viral Marketing - users are encouraging friends, family members and associates to schedule events on The Daily Drill," Word-of-mouth promotion, crucial for any business, is enhanced by speed and proliferation of the Web and utility of Web-distributed applications - spurring significant growth; q Several hundred CalendarConnections formed spontaneously in first 3 months alone, without marketing efforts. • Non-Profit Campaign - charities, associations and educational institutions, using the Daily Drill's free group functionality (Connections), are now able to harness the Internet as corporations have, only without the expense; _/ TheDaily Drill now donates $1 per member of each eligible charity's Calendar Connection.
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Executive Summary - Key Opportunities
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Co-branding - The Daily Drill can be either a free-standing application _/ The Drill has received two dozen unsolicited inquires to discuss or a partnership opportunities. site. supplement to nearly any
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Brand Extensions - The Daily Drill will be tailored to appeal to targeted niche interest markets--individual investors, sports enthusiasts, movie buffs, etc., each with their own Themes, Connections and Drill Bits. Licensing - The Daily Drill's proprietary technology is a value proposition in itself; q While the Daily Drill "brand"is currently promoted in all direct and comarketing arrangements, there is huge potential for private labeling the technology to large Internet sites, ISPs, hardware and soliWare manufacturers, etc.; NetCalendar has already been approached by companies to "embed" the patent-pending flat individual and group calendaring and scheduling technology into existing and future products. PDA synching will serve to enhance the potential for private label opportunities.
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