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Sample_Business_Plan_Outline - MicroMax _3_

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					                                 Sample Business Plan Outline
The business plan describes an entrepreneur’s idea or a company’s past and current
operations as well as demonstrates how the request for an investment or loan will
enhance the company goals or reward the investor. However, the most important
function of the business plan is to communicate the business goals and serves as a guide
for the company.

     1. Table of contents with page numbers



Contents
Sample Business Plan Outline ............................................................................................ 1
Executive Summary (1-2 pages) ......................................................................................... 1
Summary of the Business.................................................................................................... 1
Market Analysis .................................................................................................................. 2
Products Or Services Offered ............................................................................................. 2
Management Plan................................................................................................................ 2
Financial Data 2-Years Financial Projections..................................................................... 2




Executive Summary (1-2 pages)
                a.     Highlights major points of a business plan including the management
                      team, market size, market strategy, strategic alliances, potential profits.
                      This section should be written last.



Summary of the Business
                b.    Lee’s Elite Auto Service
                c.    The Lee Center, Fayetteville Ga.
                d.    Automotive repair, for foreign and domestic vehicles
                e.    Mission Statement
Market Analysis
          f. Detailed analysis of market size, growth, major trends, market niches, etc.
          g. Detailed analysis of top 2 to 4 competitors (S.W.O.T.)
          h. Explain how competitors’ strengths and weaknesses translate to
             opportunities and threats for your company


Products Or Services Offered
          i. Explain how these will tie back to market analysis

  2. Manufacturing Details (if applicable)

  3. Marketing Strategy

          a. Explain in detail how the company will capture market share and the
             business marketing/advertising/public relations plan




Management Plan
          b. Describe in detail the business management team’s experience, strengths,
             job functions and plans to fill gaps within the management team



Financial Data 2-Years Financial Projections
          c. Cash flow, income statement and balance sheet spreadsheets

 10.   Appendix with supporting documents, contracts, letters of intent, research, etc.

				
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