Table of contents
Tour Information Page 2
Fundraising Tips Page 4
2011 Prizes Page 5
Schedule of Activities Page 6
Package Pick Up Page 7
Tour Tips Page 8
Tour Rules Page 9
Mandatory Bike Maintenance Form Page 10
Sponsors Page 11
Welcome to the 2011 RONA MS Bike Tour – Airdrie to Olds!
Thank-you for choosing to participate in the 16th annual RONA MS Bike tour and supporting the MS Society of
We want to make 2011 yet another successful year of cycling and fundraising. Whether this is the first time you
are participating in our bike tour, or cycling with us has become a tradition, we want to ensure you feel the ex-
citement and reward that comes with participating and fundraising for the RONA MS Bike Tour.
Our goal this year is to raise $800,000 in support of the MS Society of Canada – with your help and support we
can make this happen! The money you raise helps fund valuable research and support services to improve the
quality of life for all those affected by multiple sclerosis.
On behalf of all MS Society of Canada staff and clients - thank-you for your support of the 2011 RONA MS Bike
See you all on June 11 & 12, 2011!
RONA MS Bike Tour – Airdrie to Olds Team
Description Rest stops are also supplied with water, sports drinks
The RONA MS Bike Tour – Airdrie to Olds is an annual and a variety of other nutritional items. We have
pledge-based fundraising event that supports the planned the opening of our rest stops carefully, and
Multiple Sclerosis Society of Canada. By choosing to we are unable to extend their hours of operation. If
participate in the RONA MS Bike Tour you are helping you choose to ride at a fast pace, our rest stops may
support and raise funds for valuable MS research and not be opened when you pass through them, so
a variety of programs aimed at helping over 11,000 please ensure you pack some snacks and water to ac-
Albertans living with MS. commodate your needs.
Requirements Please note, beer and wine will be provided at the
Each cyclist is required to pay a $60 registration fee beer gardens on Saturday night for an additional
and must raise at least the minimum pledge amount cost.
of $275. Cyclists under 18 years of age can partici-
pate in the RONA MS Bike Tour however they must Friends and family
be accompanied by a parent and/or guardian. Please Cyclists are encouraged to invite their friends and
contact the MS Society if you have any questions family to the event. Guests are welcome to come and
regarding a minor participating. cheer you on at the finish line at the Airdrie Rodeo
Grounds on Sunday - food and beverages will be pro-
NEW Start location vided at the wrap-up BBQ on Sunday free of charge,
This year the tour will begin at the Airdrie Rodeo sponsored by All Beef Catering. Friends and family
Ranch located North of Calgary and West of Airdrie can also purchase meal tickets for dinner on Saturday
off Highway #567 - approximately 10 km outside of night and breakfast on Sunday morning in Olds. Tick-
Airdrie. Parking will be available onsite. ets are $12 for dinner and $7 for breakfast. We also
encouraged guests to come partake in the festivities
Food and beverages on Saturday night.
All food and beverages are provided to cyclists
throughout the event weekend. A light breakfast and Please note, guests are not permitted to stay over-
coffee will be served on Saturday and Sunday morn- night at Olds College in the dorms or townhouses. To
ing. Lunch will also be served on both days. A roast purchase tickets please contact email@example.com.
beef dinner is served on Saturday night and there
will be a wrap-up BBQ for all cyclists at the finish line Weather
in Airdrie on Sunday. It is recommended that cyclists Just like MS, the weather can be unpredictable. Rain
bring their own water bottle on the ride. Cyclists with or shine the RONA MS Bike Tour will go on. Make sure
food allergies are also encouraged to bring food to you are prepared for all types of weather and pack
accommodate their needs. appropriately – check out our packing list on page 9
for suggestions on what to bring.
Medical support Cost of fundraising
St. John’s medical personnel will be on hand in the On a consolidated basis in Alberta (Division Office
event a cyclist requires medical assistance. If you are and all Chapters), in 2011 the MS Society of Canada
on the route and require medical assistance, please is expected to raise 8.4 million in gross proceeds at
call the emergency number on your wristband. a direct cost of 26 per cent. To find out more, please
There will be volunteer route marshals stationed
throughout the route to direct you to the next rest
stop. They are there to offer you assistance should
you need it and also to cheer you on! Please listen
to the route marshals and heed their directions and
SAG vehicles pick-up cyclists who cannot finish the
tour or who need a break from cycling. If you find
yourself in need of a SAG vehicle safely get off your
bike and hold your helmet up in the air. Alternatively,
if there is a route marshal available request that they
radio a SAG for you.
Please visit our website to view the route map:
Need more information? Please visit:
This website is regularly updated with new informa-
tion on the bike tour. Access your online account,
download pledge forms, and even select from some
Follow these tips and you will be on your way to Join or create a team - team members say they have
meeting your 2011 fundraising goal! more fun participating than if they had raised and
participated alone. Plus, team members raise more
Set a goal - set your own personal fundraising goal – money than those who cycle solo. Once you’ve got
you may be surprised how quickly you reach it! a team you can organize team fundraisers and work
collectively to raise more! If you have more questions
Pledge yourself first - lead by example. Your col- regarding teams or want ideas on team fundraisers
leagues, friends and family will see your name and contact firstname.lastname@example.org
contribution and be more willing to pledge you.
Make your charitable donations work harder - includ-
Start early - participants who start fundraising early ing the federal tax credit, Albertans now receive 50
are more likely to raise more funds. per cent non-refundable tax credit for every dollar
donated over the $200 threshold. This gives Alberta
Ask anyone and everyone - don’t be afraid to ask for one of the highest charitable tax credits in
donations – if you don’t ask, they won’t give! Canada.
Spread the word - let people know you are fundraising For more infomation, visit www.culture.alberta.ca
for the bike tour. Change your voicemail and email
signature to ensure people know of your involvement
or change your Facebook status! Speak at meetings
or download a poster and put it on your office door
or lunch room. Anything you can think of to get the
Request donations online - access your cyclist profile
online at www.msbiketours.ca and send an email to
colleagues, friends and family. Your donors will au-
tomatically receive a tax receipt for any pledges over
$20. If you don’t know your login information contact
Personalize your online fundraising page - log in to
your cyclist profile at www.msbiketours.ca and add
your own text and photographs. Let your donors
know why you have chosen to ride and why the
RONA MS Bike Tour deserves their support.
Individual prizing information: Team prizing information
Raise Receive Top Corporate Team (highest $ raised): $500 giftcard
$10,000 Apple iPad OR Swizzlesticks Salonspa Spa to a local pub or restaurant.
Package + $400 gift card* + CLUB 1000
Jersey** and CLUB 2000 Shorts** Top Friends & Family Team (highest $ raised): $500
giftcard to local pub or restaurant.
$5,000 Apple iPad OR Swizzlesticks Salonspa
Spa Package + CLUB 1000 Jersey** NEW Online prize selection
and CLUB 2000 Shorts**
Are you ready to make your prize selection? If so,
$2,000 $75 gift card* + CLUB 2000 RONA MS Bike then use our new online prize selection form. It’s easy
Tour Shorts** + CLUB 1000 RONA MS Bike to use and will help us ensure you get the prize you
Tour Jersey** want.
$1,000 $50 gift card* + CLUB 1000 RONA MS Bike Visit www.mssociety.ca/chapters/calgary/msbike.htm
Tour Jersey** to make your selection.
$750 $50 gift card* Remember, we must receive your pledge money and
prize selection by June 22, 2011 in order to qualify for
$500 $25 gift card* prizes.
$350 Two tickets to GlobalFest 2011
$275 RONA MS Bike Tour T-shirt
*Choose from the following gift certificate choices -
Bestway TV and Appliances, Swizzlesticks Salonspa,
RONA, The Bike Shop.
**Limited quantities available.
Schedule of activities
Saturday, June 11, 2011 (subject to change) * Please note: If you have someone you would like to
share a dorm room with you must check-in with them
Airdrie Rodeo Grounds at Olds College.
8:00 – 9:00 am Grounds open to 2-day cyclists
(check-in, additional pledge drop-off, luggage drop Sunday, June 12, 2011 (subject to change)
off, t-shirt/jersey pick-up, team photo, enjoy coffee
and light breakfast) Airdrie Rodeo Grounds
8:00 – 9:00am Grounds open to 1-day cyclists
9:00 am Official kick-Off for 2-day cyclists
(Staggered Start) * Please note: If you leave before 9:00 am, rest stops
MAY NOT be open yet.
Olds College (check-in, pledge drop-off, t-shirt/jersey pick-up,
2:00 – 6:00pm Bike drop-off at Olds College team photo, enjoy coffee and light breakfast)
9:00am Official kick-off for 1-day cyclists
(volunteer bike security will be provided until 6pm on (Staggered Start)
Saturday after which point bikes will be locked up in
the Olds College Gym until Sunday morning) 12:00pm Wrap-up BBQ begins
2:00 – 6:00pm Shuttle service to check-in
5:00pm Cyclists return home
2:00 – 6:00pm Check-in
(Key pick-up*, tenting assignment, yoga/massage Olds College
therapist sign-up) 8:30am Bike Pick-up at Olds College gym
2:00 – 5:00pm Yoga and massage therapists 8:30 – 9:00 am Check- out
2:30pm Beer gardens open (return your key to the designated area in the Olds
4:00 – 4:30pm All cyclists at Olds College
9:00am Cyclists begin to leave for Airdrie
4:30 – 8:00pm Dinner (staggered times)
8:00 – 10:30pm Dance/live band
Avoid the line-ups! Cyclists can pick-up their cyclists Online fundraising tips
packages and submit their $275 minimum pledge Log in to your account at www.msbiketours.ca and
before the event weekend. update your personal information. Create your
own fundraising webpage, upload photos and
When: Monday, May 30 to Saturday, June 4 email your colleagues, friends and family requests
Time: Monday to Friday: 8:30am – 4:30pm
Saturday: 10:00am-2:00pm Direct your sponsors to www.msbiketours.ca and
tell them to click on the box that says:
Where: NEW LOCATION! MS Society of Canada
Calgary and Area Chapter Office Insert Register/login/pledge
150, 110 Quarry Park Blvd. SE
(‘Emerson’ Building) From here they will need to click on ‘sponsor a partici-
pant’ and follow the instructions!
How to turn in pledge money
Ready to submit pledge money? Check the following If you don’t know your username or password, or if
prior to bringing/sending us your pledge sheet(s): you need further information on the online fundrais-
ing system and what it can do for you, contact
• Your name email@example.com or call 403-250-7090.
• Donor information: first and last name, address,
postal code, amount pledged Important dates
Ensure the $ amount is correct. Mark your calendars with these important dates!
Check out the many ways you can submit your May 25 Club 100 Pledge submission
pledge money: deadline
• Mail us a cheque (please do not mail cash). May 30-June 4 Package pickup week
• Stop by our office.
• Turn your pledge money in when you check-in at June 22 Prize selection deadline and
the event on Saturday morning. pledge submission deadline
Remember, we issue over 200,000 tax receipts every August 2-31 Prize pickup month
year – if all the information we receive is clear and
complete we can process the tax receipts quicker!
Tour rules Tour tips
• Cyclists must obey all law enforcement Prior to the event
personnel, bike tour officials and volunteers. The key to a successful ride lies in consistent training
• Cyclists must wear an approved helmet. and preparation. Here are five steps to get you in gear
• Cyclists must obey local and provincial traffic laws. for the 2011 RONA MS Bike Tour:
• Cyclists must not wear headphones or use cell
phones, ipods or similar audio devices • Get your bike tuned-up and fitted properly - stop
• Please ride single file. in at your local bike shop and get the experts to
verify that your bike is road savvy. Print the
Cycling etiquette maintenance form.
• Respect other cyclists and their level of cycling • Start training at least 8 weeks before the Tour - we
experience. This is not a competitive race! know Alberta weather is somewhat unpredictable
in early spring, so joining a spin class at your local
• Be aware of traffic, pedestrians and even wildlife gym is always a good option. First Step Fitness will
while cycling. The roads and highways are not be offering bootcamp to specifically work on
closed because of the tour. those muscles used for cycling! Sign up today by
emailing firstname.lastname@example.org or calling
• Never leave the scene of an accident, in accor 403-463-2908.
dance with the Highway Traffic Act.
• Start with short rides - take a week to work up to
• Give plenty of room to other cyclists. a moderate day of 30 kilometers. Don’t worry
about your speed – the purpose of these rides is
• Do not block rest stop entrances. Move fully into to build up cardiovascular fitness.
the rest stop area and safely out of the path of
oncoming cyclists. • Double up kilometers - once you’ve conquered
the 30 kilometer ride, try to cycle an endurance
• Move safely off the pavement when stopping to day of 50 to 60 kilometers once a week. Maintain
rest. your pace, but slow down if necessary to make
the full mileage. The purpose of this step is to gain
• Keep clear of road-edge hazards, such as trash, low distance and confidence.
branches, and parked vehicles.
• Hill training - master the ups and downs with hills
• Ride definesivley and be aware of other riders, and intervals. After warming up with a moderate
vehicles and pedestrians. ride, try to ride a hill without challenging yourself.
After pedaling uphill, recover on the way down
• Use common sense and courtesy towards and repeat. As your fitness improves add more
motorists and cyclists. repeats. This is also give you a chance to learn
how to use your gears effectively!
Try to ride consistently five days a week, doing your Packing list
longest weekly ride on Saturday.
• Helmet (required – you will not be permitted to
During the event ride without a helmet)
• Drink lots of water and stop at the rest stops for • Water bottle/ hydration pack
a snack – maintaining proper nutrition and fluid • Tire Pump, spare tube, tire patch kit and tools
replacement is essential for achieving optimal • Towel for shower
physical performance. • Tent (if applicable)
• Sleeping bag and pillow (optional)
• Wear sunscreen and lip balm and reapply through • Cash, credit card and drivers license
out the day. • Sunscreen, lip balm and sunglasses
• Dress appropriately. Avoid things that are tight • Medications (if required)
enough to restrict your breathing. • Alarm Clock
• Toiletries (soap, shampoo…)
• Bring clothing items in case of changing weather –
this is Alberta after all! Suggested Clothing
• Stretch… a lot! You will soon find out that your • 1-2 pairs of padded cycling shorts
muscles can be your best friends or your worst • 1-2 pairs of cycling jerseys
enemies. • Cycling pants or sweatpants
• Short and long sleeved shirts
• Don’t be embarrassed to ask for help if you don’t • Casual wear for evening
feel well. The ride is long and volunteers are eager • Casual shoes for evening
to help you out. • Cycling gloves and shoes
• If cramping should happen, it is a sign that you • Rain poncho/ windbreaker / jacket
should stop, rest and yes - drink water! • Team costume for beer gardens
Mandatory bike maintenence form