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					How to make a
 good LOGO
    Immediate Impact

• Catch the viewer’s eye
• Hold the viewer’s attention
•   Consider the logo of Apple Computers; the graphic apple
    with a stylized bite taken out of it has immediate product
    and corporate identification with consumers
     LOGO Purpose

• Attract attention
• provide effective identification
• have the look and feel of “art”
     Must copy well

• Used on letterhead, buildings, signs,
  products, promotional items etc.
• Good logos will be as effective on a
  business card as it is on a billboard
         “Branding”

• A logo must evoke a positive image
• “Branding” is a common marketing
  principle based on product identification
  growing out of identifying a product with
  a positive image and a sense of
  goodwill.
         Represent
• Serious product = professional image
• Fun product = humorous or whimsical
  logo
       It is your turn

• Think about your product
• Start drawing for fun doodle on your
  paper
 www.vistaprint.com

• Create a custom logo FREE
• Design a custom logo in 3 easy steps—
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posted:8/22/2011
language:English
pages:13