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					ormita.com




                  corporate identity
   corporate identity & brand standards manual
             brand standards manual
Table of Content
Welcome................................................................................................................................................... 3

Trademarks.and.Approvals......................................................................................................................... 4

What.is.a.Brand?....................................................................................................................................... 6

The.Three.Fundamentals.of.the.Ormita.Brand............................................................................................ 7

Message.and.Mood.of.the.Ormita.Brand.................................................................................................... 8

Logo.Usage.&.The.www.ormita.com.Domain.Name................................................................................. 10

Area.of.Isolation....................................................................................................................................... 11

            .
Minimum.Size......................................................................................................................................... 12

Unacceptable.Use.of.the.Logo.................................................................................................................. 13

                             .
Logo.and.Tagline.Combinations............................................................................................................... 15

Internal.Cover,.Headers.and.Footers......................................................................................................... 16                


Web.Usage.............................................................................................................................................. 17

Backgrounds........................................................................................................................................... 18

                    .
Dilution.of.the.Logo................................................................................................................................. 19

Divisional.Logo.and.“Ormita.Accepted.Here”.Logos.................................................................................. 20

Using.the.Ormita.Logo.in.Co-Marketing................................................................................................... 21

                                                    .
Use.of.Ormita,.Ormitas,.Ormita’s,.ORMITA.and.ORMITAs. ......................................................................... 24

Typeface.and.Paper.Specifications........................................................................................................... 25

Business.Cards........................................................................................................................................ 26

Letterhead.Stationary.............................................................................................................................. 27

Envelopes................................................................................................................................................ 28

Powerpoint.Presentation.Templates......................................................................................................... 29

Advertising.Specialty.Items...................................................................................................................... 30




                                                                   www.ormita.com
Welcome to the Ormita Corporate Identity
and Brand Standards Manual
                                                                                                                      .
The. Ormita. brand. creates. a. unique. and. powerful. position. that. distinguishes. the. Company. in. a. competitive.
marketplace.. The. brand. builds. on. Ormita’s. strengths,. communicating. a. balance. of. boldness,. sophistication.
and.innovation..


Some.key.messages.of.the.Ormita.brand.are:.


  •...Smart                                                                                                               

  •...Trusted
  •...Visionary
  •...Global
  •...Entrepreneurial
  •...Creative
  •...Confident
  •...Progressive


As.we.communicate.with.a.variety.of.audiences,.from.customers.to.the.media,.suppliers.to.partners,.consistent.
application.of.the.brand.is.crucial.in.maintaining.Ormita’s.image..


Every.application.of.the.Ormita.brand.–.from.logo.to.tagline.to.color.palettes.to.photography.to.advertising.on.
the.Web.–.communicates.this.positioning.both.visually.and.verbally..Together.they.form.a.consistent.integrated.
system.of.brand.communication...


This. manual. contains. guidelines,. rules. and. examples. of. upholding. the. brand. throughout. all. aspects. of.
                                                                                                                  .
Ormita’s. corporate. and. marketing. communications.. Every. Ormita. licensee. is. responsible. for. ensuring. the.
                                                                                                                  .
materials.produced.under.their.supervision.adhere.to.these.standards..The.Creative.Services.Team.can.provide.
expert.and.authoritative.assistance.on.applications.requiring.further.detail..



                                                www.ormita.com
Trademarks & Approvals
Trademarks Information

                                                                                                                        .
Our. trademark. is. important. and. valuable. business. asset. and. should. be. treated. with. care.. Ormita. relies. on.
its.trademark.to.identify.our.products.and.services.and.to.distinguish.ourselves.from.our.competitors..


Our. registration. of. the. Ormita. name. is. with. the. U.S.. Patent. and. Trademark. Office.. We. use. the. registered.
                                                                                                                        .
mark. ®. symbol. with. our. name. and. logo. on. all. marketing. and. printed. materials. that. are. used. for. external.
                                                                                                                        .
communications,. e.g.:. brochures,. point-of-sale. materials,. ads,. statement. stuffers,. stationery,. email.
                                                                                                             .                
communications. and. electronic. media.. The. registered. mark. indicates. that. trademark. rights. have. been.
                                                                                                              .
claimed.and.that.the.mark.is.registered.with.the.U.S..Patent.and.Trademark.Office..


Approval Process

                                                                                                              .
Approvals. must. be. routed. through. Ormita’s. Creative. Services. Team.. If. an. Ormita. member. or. outside.
company. would. like. to. use. our. logo,. all. work. must. be. submitted. for. approval. prior. to. use.. When. using. an.
                                                                                                                          .
outside.logo.in.conjunction.with.our.logo,.refer.to.the.Logo.Usage.section.pertaining.to.‘areas.of.isolation’.for.
details.on.proper.usage..


The.approval.process.is.important,.as.it.will.ensure.that.the.hundreds.of.organisations.using.the.brand.identity.do.
so.in.a.consistent.manner.that.will.help.build.a.strong.Ormita.Brand.for.everyones.mutual.benefit..




                                                  www.ormita.com
                                                                                                                          .
As. a. general. guiding. principle,. no. creative. flexibility. exists. in. the. application. of. the. Ormita. logo.. Some.
creative.possibilities.exist.with.the.use.of.the.“Ormita.Accepted.Here”.symbols.(as.described.on.pages.20).and.
                                                                                                              .
the.application.of.the.brand.identity.on.Television..


For.questions.of.any.other.assistance.with.any.information.included.in.this.manual,.please.contact:.

Creative Services
Ormita Limited
Attn: Graphic Standards
PO Box 16120
Pittsburgh PA 15242
Email: marketing@ormita.com                                                                                                   



Access to Logos and This Document
This. brand. manual. and. all. the. available. artwork. are. to. be. found. on. the. brand. management. section. of. the.
                                                                                                                        .
Ormita.licensee.website..




                                                  www.ormita.com
What Is A Brand?
“A product is made in a factory, a brand is made in the mind.”.....
.    .    .         .        .        .         Walter Landor.–.Founder, Landor Associates



Brand Implementation Principles
In.order.to.translate.the.Ormita.brand.into.a.coherent.experience.and.to.vindicate.its.promise:.

        A
    •.... ll.media.applications.have.to.form.a.consistent,.unified.impression.and.should.
        always.be.closely.linked.to.the.company’s.brand.identity..                                                         

        T
    •.... he.expectations.generated.by.the.brand.should.never.be.allowed.to.be.invalidated.
        by.broken.promises,.inconsistent.language.or.“out-of-character”.visual.presentation..


The Five Metrics of a Strong Brand
The.brand.–.as.idea,.promise.and.experience.–.must.fulfil.five.standards:.

    1..It.must.be.relevant.to.a.real.need.in.the.marketplace..

    2...t.must.be.deliverable.–.the.company.must.have.the.infrastructure,.assets.and.intellectual.capital.to.fulfil.the.
       I
       promise.and.deliver.value.

    3...t.must.be.credible.–.the.company.behind.the.promise.must.be.capable.of.delivering.it.
       I

    4...t.must.be.differentiating.–.it.must.possess.some.quality.that.distinguishes.it.from.all.other.competitively.
       I
       relevant.brands..

    5...t.must.be.both.inspired.and.inspiring.–.it.must.motivate.interest,.action.and.enthusiasm.among.employees,.
       I
       licensees,.shareholders.and.customers..




                                                 www.ormita.com
The Three Fundamentals of the Ormita Brand
1. Behavior
                                                                                                                         .
 Brand. behavior. is. the. associate. code. of. conduct. towards. clients,. the. public,. the. financial. community,. the.
 corporation.and.each.other..It.must.be.manifest.in.everything.we.do,.from.the.way.the.phones.are.answered.in.
 a.call.centre.to.the.choices.about.the.kind.of.philanthropic.programs.with.which.we.chose.to.align..

 Brand. behavior. is. the. brand. brought. to. live. in. the. most. vital,. social. and. personal. way.. Our. actions. as.
                                                                                                                         .
 a.company.and.the.actions.of.our.licensees.will.have.to.vindicate.our.promises.at.every.turn,.creating.and.
 sustaining.a.complete.brand.experience.for.our.clients..                                                                    



2. Appearance
                                                                                                                   .
 Appearance. applies. to. a. wide. range. of. graphic. design. applications. including. our. corporate. symbol. and.
 signature,. color. palette,. business. systems,. signs,. literature. design. and. standard. attire.. These. must. be.
                                                                                                                     .
 consistent.with.each.other.while.clearly.and.recognizably.expressing.the.brand.positioning..


3. Language
 Tone,. manner. and.“voice”. spans. the. company’s. entire. system. of. verbal. communications. –. from. ad. copy,.
 taglines,.brand.lines.and.slogans.to.internet.content,.press.releases,.white.papers.and.literature..Tone.and.
 manner. shapes. every. message. our. company. sends.. As. with. our. appearance,. these. different. verbal. and.
                                                                                                                .
 written. expressions. must. be. consistent. across. all. media,. serve. as. recognizable. and. faithful. voice. of. the.
                                                                                                                        .
 brand.and.speak.in.different.“dialects”,.in.deference.to.its.distinct.audiences..




                                                 www.ormita.com
Message and Mood of the Ormita Brand

Following.are.some.guidelines.and.suggestions.to.send.the.right.message.and.create.the.right.mood.to.best.
communicate.the.Ormita.brand.and.its.promise..

Getting. the. message. and. mood. right. will. be. the. measure. between. the. success. and. failure. of. each.
                                                                                                              .
communication..

Audiences.must.understand.the.benefits.–.the.points.of.difference.–.that.come.from.working.with.Ormita.versus.
working.with.the.competition..

Above.all,.you.should.strive.to.utilise.these.points.of.difference.that.uniquely.position.Ormita.in.the.hearts.and.
minds.of.our.customers.and.other.key.audiences..                                                                      



      B
  1. .. e quietly confident..Our.message.should.be.understandable.but.not.boastful..Our.voice.is.one.of.the.
      partner,.not.the.seller..This.is.not.about.making.wild.claims.–.this.is.about.who.we.are..

      B
  2. .. e understated..The.dramatic.understatement.of.under-promising.and.over-delivering.is.the.tone.to..
      strive.for..

  3. Be clean and crisp..Use.elegant,.simple.but.effective.communication..Visually.and.verbally,.less.is.more..

  4. Be conversational..The.message.should.speak.with.people,.not.talk.at.them..Ormita.is.their.partner.in.
     business;.share.our.message.with.them..

  5. Be respectful and non-promotional..Engage.the.reader.by.speaking.in.a.common.language...
     No.chest-beating.or.competitor.bashing..Avoid.jargon..

  6. Be benefit-driven. How.does.our.service.enhance.people’s.lives?.Talk.about.the.benefit.

  7. Be global..We.are.a.global.company.–.and.we.need.to.act.like.one..Do.not.use.metaphors.or.sports..
     analogies..Use.international.language.wherever.possible..Consider.translations.and.image.selection..
     with.a.world.view.in.mind..

  8. Be sensitive..Not.all.cultures.in.the.global.village.share.the.same.values..For.example,.subtle.humor..
     is.a.wonderful.tool.to.use.but.humor.“here”.is.not.necessarily.humor.“there”...Also.consider.facial..
     expressions.and.body.language.in.the.images.you.select..




                                              www.ormita.com
Message and Mood of the Ormita Brand (cont.)

9. Be sure..Test.the.visual.and.verbal.content.with.the.target.audience.to.be.sure.that.you’re.communicating.
   what.you.want.to.communicate..

10. Be human..Images.should.relate.to.benefits.and,.therefore,.be.human,.rather.than.stock-standard.business.
    images..Base.the.message.in.the.human.experience,.not.in.technical.terms..

11. Be impactful. Find.arresting.images.to.capture.the.readers’.attention.immediately..Stock.photography..
    sites.can.be.used,.such.as:.www.gettyimages.com,.www.corbis.com.and.www.sxc.hu..Also.check.for..
    new.images.on.the.brand.management.section.of.the.Ormita.licensee.website...

12. Obtain approval..All.ads,.literature.and.other.external.marketing.communication.materials.must..            
    be.reviewed.and.approved.by.the.Creative.Services.Team.before.they.are.submitted.for.final.production..
    or.publication..




                                           www.ormita.com
 Logo Usage and the www.ormita.com
 Domain Name

 For Advertising Purposes Only
                                                                                                                          .
 The. Ormita. logo. must. be. used. in. conjunction. with. its. domain. name. –. www.ormita.com. –. with. all. advertising.
 media.to.the.consumer..Examples.are.brochures,.point-of-sale.materials,.ads,.statement.stuffers,.vehicle.signage,.
 etc..This.logo.with.website.address.is.ONLY.for.use.on.advertising.materials..

In.addition,.usage.of.the.www.ormita.com.domain.name.is.restricted.to.only.appear.as.shown.together.with.this.
Logo..Alternative.image.usage.must.be.approved.

                   Ormita.Swishes                                                                                  Ormita.Swishes




                                                                     Logotype                                                                                       Logotype

                                                                     Tagline                                                                                        Tagline

                                                                     Website
                                                                                                                   Ormita.Signature
                                                                                                                                                                               10
                   Ormita.Signature

                                                                                                     Black 80%

                                                                                  Black 45%                                  Black 20%

                                                                               Black 60%



               Ormita
                Commerce Network
                                                 ®                                         Ormita Ormita
                                                                                           Commerce Network
                                                                                                                                    ®

                                                                                                                                               Commerce Network
                                                                                                                                                                          ®



                www.ormita.com                                                             www.ormita.com                                      www.ormita.com




Pantone 376C   Pantone 266C   Pantone 7460C   Pantone 130C   Pantone BLACK                    Black 60%          Black 45%         Black 80%     Black 20%   Black 100%
C M Y K        C M Y K        C M Y K         C M Y K        C M Y K                       C M Y K               C M Y K         C M Y K        C M Y K      C M Y K
50 5 100 0     25 100 0 0     89 25 0 0       0 35 100 0     0 13 49 98                    0 0 0 60              0 0 0 45        0 0 0 80       0 0 0 20     0 0 0 100

  R G B          R G B          R G B           R G B          R    G B
 151 190 13     210 0 122       0 152 216      250 187 0       38   33 19




 Logo Usage Without the www.ormita.com Domain Name
 The. standard. Ormita. logo. without. the. www.ormita.com. domain. must. be. used. for. all. non-advertising.            .
                                                                                                                          .
 purposes.. Examples. are. general. corporate. use,. business. cards. and. letterhead. (all. of. which. have. the. website.
 address.appearing.in.a.different.location),.public.relations.and.human.resources.materials..




                                                                    www.ormita.com
Areas of Isolation
To.give.the.logo.“breathing.room”,.to.separate.it.from.logos.of.other.partner.organisations,.and.to.isolate.it.from.
other.type.there.must.be.a.certain.amount.of.space.surrounding.it..



In.the.example.shown.below.the.logo.is.isolated.by.a.space.of.one.inch.




                           1.inch                                           1.inch




                                       Ormita
                                        Commerce Network
                                                                      ®                          Ormita
                                                                                                  Commerce Network
                                                                                                                          ®



                                        www.ormita.com

                           1.inch                                           1.inch                                        11




Areas of Isolation - With Partners Logos
At.the.size.shown.here,.it.is.important.to.note.that.our.partners.logo.appears.same.width,.horizonally,.or.50%.smaller.
–.providing.emphasis.on.the.Ormita.logo.whilst.clearly.identifying.the.logo.out.our.partner.




                                      Ormita
                                        Commerce Network
                                                                     ®                          Ormita
                                                                                                 Commerce Network
                                                                                                                          ®



                                        www.ormita.com




                                              www.ormita.com
    Ormita
     Commerce Network
                         ®                                             Ormita
                                                                       Commerce Network
                                                                                            ®                                 Ormita         ®

                                                                                                                              Commerce Network
     www.ormita.com                                                    www.ormita.com                                         www.ormita.com



   Ormita                                                            Ormita
   Accepted                                                          Accepted
   Here   Minimum                            Size                    Here

                   The.minimum.size.for.use.of.the.logo.in.most.environments.is.1".by.1/2"..Minimum.size.is.always.measured.from.
                   the.left.side.of.the.“O”.in.Ormita.to.the.right.side.of.the.circle.of.the.®..There.are.a.few.special.situations.such.as.
                   the.application.of.the.logo.to.a.Website.button.where.the.physical.limitations.of.the.environment.require.that.the.
                   minimum.size.be.reduced.below.1".by.1/2"..


                              Ormita
                                       Ormita
                              Accepted Commerce Network
Ormita                            Ormita  Ormita                                                    Ormita
                                                                                                     Ormita                             Ormita
                                                                           ®


               ®

Commerce Network              Here
                                Commerce Network
                                                         ®
                                                www.ormita.com
                                                          Commerce Network
                                                                                        ®
                                                                                                    Commerce Network
                                                                                                       Commerce Network
                                                                                                                          ®   ®                         ®

                                                                                                                                         Commerce Network
www.ormita.com                                                         www.ormita.com               www.ormita.com


                                          1.inch                           0.9.inch
                                                                                                             1.inch




                              Ormita
                                                      Ormita
                                                                                                Ormita
                                                                                                Commerce Network
                                                                                                                      ®



                              Accepted                 Commerce Network
                                                                           ®
                                                                                                www.ormita.com
                              Here                     www.ormita.com


                                                                                                Ormita                                                1
                                                              1.125.inch
                                                                                                Accepted
                                                   2.5.inch                                     Here

                                                                                                     1.75.inch




                   On.a.standard.VGA.screen.13”.or.15”.diagonal,.640x480.pixels,.the.logo.should.not.appear.smaller.than.43.pixels.
                   wide,.measured.from.the.left.side.of.the.“O”.in.Ormita.to.the.right.side.of.the.circle.of.the.®..



                   Maximum Size                                                                                     Ormita
                                                                                                                                                    Or
                                                                                                                    Accepted                         Comme
                                                                                                                    Here
                   There.is.no.maximum.size.for.the.Ormita.logo..When.using.the.Ormita.logo.at.very.large.sizes.(over.3.feet.wide).you.
                                                                                                                                                     www.o

                   will.need.to.adjust.the.size.and.position.of.the.®..The.®.symbol.should.be.reduced.and.repositioned.closer.to.the.
                   logo.so.it.is.legible.but.unobtrusive..




                                                                                                                              Ormita
                                                                       www.ormita.com                                         Accepted              Or
                                                                                                                                                     Comme
                                                                                                                              Here                   www.o
Unacceptable Use of The Logo
    N
•.... ever.use.anything.but.the.approved.and.provided.logo.




                                                                  Ormita
                                                                  Commerce Network
                                                                                               ®    O   Co
                                                                  www.ormita.com
    N
•.... ever.attempt.to.create.your.own.Ormita.logo.




                                                                  w w w. o r m i t a . c o m
    .
•....Never.reproduce.the.logo.in.non-approved.colors..



                                                                                                   1




    N
•.... ever.stretch.or.alter.the.logo’s.proportions.




    N
•.... ever.attach.anything.to.the.logo..




                                                 www.ormita.com
Unacceptable Use of The Logo - (cont.)

    N
•.... ever.use.part.of.the.logo;.it.is.an.integral.unit,.always.keep.it.whole..




    N
•.... ever.alter.the.horizontal.orientation.of.the.logo..




    N
•.... ever.use.the.logo.in.a.crowded.space...Reference.“Areas.of.Isolation”.on.Page.11.for.proper.spacing.

                  Na feugiam com-                                                     Na
                  molore feum ipsum                                                   feugiam
                  vullan heniam                                                       com-
                  nonsed tinis num                                                    molore
                  vulput in eugait                                                    feum
                  nonum ilit wis nim                                                  ipsum                  1
                  veliquis dolup-
                  tatummy nisi blam,   Na feugiam commolore feum ipsum vullan heniam
                  quipis dionum vero   nonsed tinis num vulput in eugait nonum ilit wis nim
                  consecte venisit     veliquis doluptatummy nisi blam, quipis dionum vero
                  iustinci ea co       consecte venisit iustinci ea co




    N
•.... ever.print.on.top.of.the.logo.




                                                        ER SALE
                                       SUP
    N
•.... ever.use.the.logo.as.a.watermark.




                                                                 www.ormita.com
Logo and Tagline Combinations

The.Ormita.corporate.brand.advertising.will.be.used.to.launch.and.reinforce.the.concept.of.creating.a.network.    .
of.like-minded.businesses,.acting.together.to.benefit.one.another.in.commerce..This.is.the.only.instance.where.
“Commerce.Network”.will.be.used.as.part.of.the.central.message.of.the.ad..However,.the.“Commerce.Network”.
concept.will.be.reinforced.at.a.product.level.and.local.level.by.its.usage.elsewhere.on.the.document.other.than.in.
the.first.instance.of.the.logos.appearance..


Brochure Format
In.print,.web-delivered.or.interactive.CD.product.and.sales.support.materials,.it.is.acceptable.for.the.Ormita.logo.to.
initially.appear.without.the.tagline..However,.the.anchor.format.must.appear.at.least.once.in.all.materials,.preferably.
at.the.end..




                                                                                                                           1




                       Front.Cover                                        Back.Cover




                                               www.ormita.com
Internal Cover Page, Header and Footer
To.ensure.that.reports.sent.internally.and.externally.--.whether.by.e-mail,.postal.mail.or.overnight.air.express.--.are.
presented.in.a.professional,.easy-to-read.format,.the.cover.page.of.each.report.should.appear.on.a.sheet.like.the.
one.seen.below-left..The.report.title.and.date.should.appear.in.locations.designated.on.the.page.

Likewise,.the.first.(or.only).page.of.all.internal.and.external.correspondence,.including.letters,.e-mail.attachments.
(including.memoranda).and.fax.transmissions,.should.appear.on.letterhead.stationery.identical.to.the.one.seen.in.
the.image.below-right.

Templates.for.each.kind.of.document.are.available.online.at.www.ormitacorporate.com.




                                                                                                                           1




                  Internal.Cover.Page.Template                          Internal.Document.Template




                                                 www.ormita.com
Backgrounds
The.Ormita.logo.should.always.appear.on.a.clean,.clear.solid.background..The.background.needs.to.be.of.high.      .
                                                                                                                  .
contrast.to.the.Ormita.logo.colors..If.placing.the.Ormita.logo.on.an.illustration.or.photograph,.the.area.that.the.
Ormita.logo.is.positioned.needs.to.be.clear.of.any.patterns.and.variations.of.color..

Correct Backgrounds - Internal Use




        White.Background                        Black.Background                       Contrast.Background
                                                                                                                      1


Correct Backgrounds - External Use




        White.Background                        Black.Background                       Contrast.Background




                                             www.ormita.com
Backgrounds - (cont.)

Incorrect Backgrounds - Internal Use




             Pattern.Background                    Logo.Background




             Image.Background                  Logo.Color.Background
                                                                       1



Incorrect Backgrounds - External Use




             Pattern.Background                    Logo.Background




             Image.Background                  Logo.Color.Background




                                  www.ormita.com
Dilution of the Logo
Diluting. the. Ormita. logo. (by. using. it. improperly). lessens. its. value. as. a. recognizable. visual. entity.. Following. are.
a.few.ways.in.which.parts.or.all.of.the.logo.have.been.manipulated.or.incorporated.to.make.new.inappropriate/.
unacceptable.visual.elements..In.each.of.these.examples,.there.is.a.weakening.of.our.recognizable.Ormita.logo..

Incorrect Logo Usage




                 Plural                                                                  As..A.Masthead




               Possessive                                                                 Running.Copy
                                                                                                                                       1




         Swoosh.With.Other.Word                                                             Gradient




                                                    www.ormita.com
           Divisional Logos and
                         Ormita
           “Ormita Accepted Here” Logos
                                                    Commerce Network
                                                                             ®                                                     Ormita
                                                                                                                                    Commerce Networ
                                                    www.ormita.com                                                                  www.ormita.com
           Although.our.main.logo.is.the.company’s.central.means.of.identification,.a.limited.number.of.“Ormita.Accepted.Here”.
           logos. have. been. developed. for. specific. identification. of. Ormita. members.. Ormita. employees,. licensees. and.    .
                                               Ormita                                                                       Ormita   .
           partners. may. view. the. most. current. list. of. approved. logos. at. the. Brand. Management. section. of. our. website,.
           www.ormitacorporate.com.. You. Accepted contact. our. Marketing. Services. Team. via. email. at.
                                                may. also. wish. to.                                                        Accepted .
           marketing@ormita.com..              Here                                                                         Here
           It. is. important. to. note. that. Ormita. does. not. encourage. the. development. of. new. “Ormita. Accepted. Here”. logos..   .
           The. select. few. that. exist. today. are. the. result. of. many. hours. and. resources. spent. in. development,. legal. review,.
                                                                                                                                           .
           maintenance,. marketing. and. enforcement.. Should. you. believe. that. the. development. of. a. new. logo. is. important.      .
           or.appropriate,.please.first.contact.the.Creative.Marketing.Team.
            .
           Creative Services
           Ormita Limited
           Attn: Graphic Standards
           PO Box 16120
                                                                                     Ormita
           Pittsburgh PA 15242
           Email: marketing@ormita.com
                                                                                   Accepted                     Ormita
                                                                                                                 Commerce Network
                                                                                                                                          ®




                                                                                   Here
                                                   Ormita                                                           Ormita
                                                                                                                 www.ormita.com

           Ormita Accepted Here Logos
                             Commerce Network
                                                                             ®

                                                                                                                                    Commerce Netwo
                                                                                                                                                   0

                                                     www.ormita.com                                                                 www.ormita.com
           Let.customers.know.you.accept.Ormita.with.our.free.supplies--decals,.tip.trays,.e-logos,.and.more..Logos.and.supplies.
                                                 Ormita                                                                     Ormita
           help.get.the.word.out.to.new.and.existing.customers.that.you.accept.the.Ormita.Card..Along.with.decals,.signage,.and.
           industry-specific.supplies,.we.offer.logos.for.your.website.and.your.printed.materials..Visit.www.ormita.com.to.view.and.
           order.a.wide.variety.of.supplies.     Accepted                                                                   Accepted
                                                  Here                                                                            Here

                                                                                   Ormita
ta  ®      Ormita
           Commerce Network
                                   ®           Ormita                    ®
                                                                                              Ormita
                                                                                         Ormita Ormita
                                                                                   Accepted Commerce Network       ®

                                                                                     Commerce Network Commerce Network
                                                                                                                                          ®
                                                                                                                                               ®

work
om         www.ormita.com
                                                Commerce Network
                                                www.ormita.com                     Here
                                                                                     www.ormita.com
                                                                                                    www.ormita.com
                                                                                                      www.ormita.com



          Ormita                             Ormita                                  Ormita
d         Accepted                           Accepted                                Accepted
                                                                                    Ormita
          Here                               Here                                    Here
                                                                                    Accepted                     Ormita
                                                                                                                  Commerce Network
                                                                                                                                           ®




                                                                                    Here                          www.ormita.com




                                                             www.ormita.com
        Ormita                           Ormita
Using the Ormita Logo in Co-marketing
                                                                                                                       .
The. term.“co-marketing”. is. used. to. describe. marketing. activities. in. which. Ormita. and. another. company. have.
entered.into.an.approved.business.agreement.to.jointly.promote.the.sale.of.Ormita’s.services..In.these.co-marketing.
activities,.the.communications.vehicles.and.activities.that.promote.the.service(s).must.be.in.accordance.with.the.
agreed-upon.terms.of.the.specific.co-marketing.terms/agreement..Co-marketers.may.not.use.the.Ormita.logo.in.a.
co-marketing.agreement.without.receiving.prior.approval.from.the.Creative.Marketing.Team..

Using the Ormita Logo for Sponsorship
 .
When.used.for.sponsorship,.the.Ormita.logo.usage.must.be.decided.and.ratified.by.the.manager.of.the.department.
requesting.the.sponsorship..The.sponsorship.needs.to.make.strategic.business.sense.to.justify.spending.our.brand.
equity.dollars..After.gaining.approval.from.the.department.manager,.you.must.request.approval.for.the.logo.usage.
from.the.Creative.Marketing.Team..

How to Request Co-marketing / Sponsorship Approval

  1..Contact.the.Creative.Marketing.Team.with.a.description.of.the.co-marketing./.sponsorship..


  2... pon.approval.of.the.co-marketing/sponsorship.from.the.Creative.Marketing.Team.group,.a.one-time.logo.
     U
     usage.license.agreement.along.with.a.co-marketing/sponsorship.release.form.will.be.sent.to.you...
                                                                                                                           1


  3... hese.forms.must.be.signed.and.returned.to.Ormita.along.with.a.layout.of.the.logo.within.the.communication.
     T
     piece.prior.to.actual.use.of.the.Ormita.logo..


  4... ou.will.also.need.to.submit.a.clarifying.statement.as.to.why.the.Ormita.logo.is.appearing.with.other..
     Y
     company.logos.if.applicable..




                                               www.ormita.com
Use of Ormita, Ormitas, Ormita’s, ORMITA, ORMITAs
Ormita - Name of the Company
ORMITA - Name of the Currency



Rule 1
Use.the.apostrophe.with.contractions..The.apostrophe.is.always.placed.at.the.spot.where.the.letter(s)..
have.been.removed..

      O
  •.... rmita’s.wonderful..
      O
  •.... rmita.is.wonderful..

Rule 2
Use.the.apostrophe.to.show.a.singular.possession.of.the.company.called.Ormita..

      O
  •.... rmita’s.(the.company).car
      O
  •.... rmita’s.(the.company).book.
      O
  •.... rmita’s.(the.company).policy.
      O
  •.... rmita’s.(the.company).chicken.

Rule 3
                                                                                                            
DO NOT.use.the.apostrophe.to.show.a.singular.possession.of.the.unit.of.value.called.ORMITA..

      A
  •.... n.ORMITA.(dollar)
      Y
  •.... our.ORMITA.balance
      Y
  •.... our.ORMITA.checking.account
      Y
  •.... our.ORMITA.statement

Rule 4
Use.the.apostrophe.where.the.noun.that.should.follow.is.implied.

      I
  •....t.was.Ormita’s.–.not.their.–.product.

Rule 5
DO NOT.use.an.apostrophe.where.the.noun.that.should.follow.is.implied.for.the.unit.of.value.called.ORMITA

      T
  •.... he.ORMITAs.–.not.dollars.–.account..




                                               www.ormita.com
Use of Ormita, Ormitas, Ormita’s, ORMITA,
ORMITAs - (cont.)
Rule 6
Use.the.apostrophe.where.the.noun.that.should.follow.is.implied...

  Example:..This.was.his.father’s,.not.his,.jacket..

Rule 7
To.show.plural.possession,.make.the.noun.plural.first..Then.immediately.use.the.apostrophe..

  Example:...wo.boys’.hats..
            t
            two.women’s.hats..
            two.actresses’.hats.
            two.children’s.hats..
            the.Changs’.house.
            the.Joneses’.golf.clubs..
            the.Strauses’.daughter.
            the.Sanchezes’.artwork..
            the.Hastingses’.appointment..
            the.Leeses’.books.

Rule 8                                                                                                         
Do.not.use.an.apostrophe.for.the.plural.of.a.name.

  Examples: .. e.visited.the.Sanchezes.in.Los.Angeles..
             W
             The.Changs.have.two.cats.and.a.dog.



Rule 9
With.a.singular.compound.noun,.show.possession.with.’s.at.the.end.of.the.word..

   Example: my.mother-in-law’s.hat.

Rule 10
If.the.compound.noun.is.plural,.form.the.plural.first.and.then.use.the.apostrophe..

   Example: my.two.brothers-in-law’s.hats.

Rule 11
Use.the.apostrophe.and.s.after.the.second.name.only.if.two.people.possess.the.same.item..

   Examples: Cesar.and.Maribel’s.home.is.constructed.of.redwood.. .
             Cesar’s.and.Maribel’s.job.contracts.will.be.renewed.next.year..(Indicates separate ownership.).
             Cesar.and.Maribel’s.job.contracts.will.be.renewed.next.year..(Indicates joint ownership of more
             than one contract.)




                                               www.ormita.com
Use of Ormita, Ormitas, Ormita’s, ORMITA,
ORMITAs - (cont.)
Rule 12
Never.use.an.apostrophe.with.possessive.pronouns:.his,.hers,.its,.theirs,.ours,.yours,.whose...
They.already.show.possession,.so.they.do.not.require.an.apostrophe.

    Examples:
         Correct: ....This.book.is.hers,.not.yours..
  .......Incorrect:..Sincerely.your’s.

Rule 13
The.only.time.an.apostrophe.is.used.for.it’s.is.when.it.is.a.contraction.for.it.is.or.it.has.

   Examples: It’s.a.nice.day...
             It’s.your.right.to.refuse.the.invitation..
             It’s.been.great.getting.to.know.you..

Rule 14
The.plurals.for.capital.letters.and.numbers.used.as.nouns.are.not.formed.with.apostrophes..

   Examples: She.consulted.with.three.M.D.s.  .                                                                
              BUT
              She.went.to.three.M.D.s’.offices..(The apostrophe is needed here to show plural possessive.).
              She.learned.her.ABCs..
              the.1990s.NOT.the.1990’s.
              the.’90s.or.the.mid.-.’70s.NOT.the.’90’s.or.the.mid.-’70’s.
              She.learned.her.times.tables.for.6s.and.7s..............
   Exception: Use.apostrophes.with.capital.letters.and.numbers.when.the.meaning.would.be.unclear.otherwise..
   Examples: Please.dot.your.I’s..
              You.don’t.mean.Is..
              Ted.couldn’t.distinguish.between.her.6’s.and.0’s...
              You.don’t.mean.Os.

Rule 15
Use.the.possessive.case.in.front.of.a.gerund.(-ing.word)..

   Examples:.... lex’s.skating.was.a.joy.to.behold...
               A
               This.does.not.stop.Joan’s.inspecting.of.our.facilities.next.Thursday..

Rule 16
If.the.gerund.has.a.pronoun.in.front.of.it,.use.the.possessive.form.of.that.pronoun..

   Examples:....appreciate.your.inviting.me.to.dinner...
              I
              I.appreciated.his.working.with.me.to.resolve.the.conflict.




                                                  www.ormita.com
Typeface and Paper Specifications
Recommended Typeface
Acceptable.typefaces.for.use.in.all.Ormita.communications.materials.
(with.the.exception.of.standard.stationery.items).are:



  AaBbCc123
  Helvetica Neue Light
                                                                AaBbCc123
                                                                Helvetica.Neue.Condensed



  AaBbCc123
  Helvetica Neue Bold
                                                                AaBbCc1
                                                                Helvetica Neue Medium Condensed




  AaBbCc123                                                     AaBbCc123
                                                                Palatino Medium
  Palatino Light



  AaBbCc123
  Century Gothic Regular
                                                                AaBbCc123
                                                                Century Gothic Bold
                                                                                                  


Recommended Paper
Neenah.Classic.Crest-.Avon.Brilliant.White.is.the.paper.specified.for:
.•.Letterhead.stationery
.•.#10.Envelope.(standard.business.size)
.•.Business.cards
.•.Brochures/Catalogs




                                              www.ormita.com
                                                                                                                                                                                                                                                                                                                                                                   .
                                                                                                                                                                                                                                                                                                                                                                   .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .




                                                                                                                                                                                                                                                                                                                                                                   .
                                                                                                                                                                                                                                                                                                                                                                   .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .




                                                                                                                                                                                                                                                                                                                                                 Palatino.Medium




                                                                                                                                                                  Helvetica.Neue.87.Heavy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     1).Logo




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     5).Major.City
                                                                                                            REGIONAL SALES OFFICES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     2).Name.&.Title

                                                                                                    (602).427-5620   Phoenix                                 Arizona
                                                                                                    (323).443-0233   Los.Angeles                             California
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     4).Web.site.address
                                                                                                    (408).538-0208   San.Jose                                California
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     3).Contact.Information


                                                                                                    (415).358-1808   San.Francisco                           California
                                                                                                    (303).997-1666   Denver                                  Colorado




                                                                                                                                                                                                                                                                                                                                                                   2).20.City.Phone.Numbers
                                                                                                    (202).380-3223   Washington                              DC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Business Cards




                                                                                                    (813).200-4844   Tampa                                   Florida
                                                                                                    (321).281-3766   Orlando                                 Florida
                                                                                                    (678).298-3210   Atlanta                                 Georgia
                                                                                                    (208).906-1188   Boise                                   Idaho
                                                                                                    (773).337-4770   Chicago                                 Illinois
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     6).AEA.Logo.-.Only.applies.to.members




                                                                                                    (443).692-0121   Baltimore                               Maryland
                                                                                                    (857).524-5135   Boston                                  Massachusetts




                                                                                                                                                                                            Front




                                                                                             Back
                                                                                                    (313).733-2939   Detroit                                 Michigan
                                                                                                                                                                                                                                                                                                                                                                   1).Green.Seperation.Bars.-.25%.(50/5/100/0)

                                                                                                    (702).446-0899   Las.Vegas                               Nevada
                                                                                                    (973).741-6884   Newark                                  New.Jersey
                                                                                                    (347).527-7677   New.York.City                           New.York
                                                                                                    (614).754-5884   Columbus                                Ohio




                 NOTE: The.business.card.layout.is.provided.as.an.Adobe.InDesign.template.
                                                                                                    (215).695-3040   Philadelphia                            Pennsylvania
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             The.front.of.Ormita’s.business.cards.consist.of.six.(6).elements:




www.ormita.com
                                                                                                    (412).360-8450   Pittsburgh                              Pennsylvania
                                                                                                                                                                                                                                                                                                                                                                                                                 The.back.of.Ormita’s.business.cards.consists.of.two.(2).elements:




                                                                                                    (901).328-7278   Memphis                                 Tennessee
                                                                                                    (214).461-4818   Dallas                                  Texas
                                                                                                    (512).499-2345   Austin                                  Texas
                                                                                                    (713).820-9464   Houston                                 Texas
                                                                                                    (817).439-6909   Fort.Worth                              Texas
                                                                                                    (801).618-0488   Salt.Lake.City                          Utah
                                                                                                    (206).691-8191   Seattle                                 Washington




                                                                                                                               Helvetica.Neue.57.Condensed
                                                                                                                                                                                                                                         Helvetica.Neue.57.Condensed
                                                                                                                                                                                                                                                                       Helvetica.Neue.57.Condensed.Italic




                                                                                                                                                                                                    Helvetica.Neue.67.Medium.Condensed
                                                                                                                                                                                                                                                                                                            Helvetica.Neue.67.Medium.Condensed


                                                                                                                                                                                                                                                                       
         Letterhead Stationery
         The.graphic.elements.of.letterhead.stationery.conform.with.right-hand.margins.to.maximize.writing.area.
         Ormita.letterhead.stationery.consists.of.four.(4).elements:
         1). Logo
         2). Web.site
         3). Address.Block.-.Logo.icon,.address,.web.site.and.bottom.block
         4). 20.City.Phone.Numbers




  Palatino.Medium




                                                                                                                       
Helvetica.Neue
57.Condensed




                                                                                            Helvetica.Neue.65.Medium



                                                                                             Helvetica.Neue.Light


                                                                                            Helvetica.Neue.65.Medium




        NOTE: The.letterhead.stationery.layout.is.provided.as.an.Adobe.InDesign.template.




                                                               www.ormita.com
# 10 Envelope
Composition.is.shown.below.for.a.#10.envelope.(i.e.,.standard.business..size,..
9.5”w..x..4.125”h.x.2.75”.flap).


Ormita.#10.envelopes.consist.of.three.(3).elements:
.           1)..Logo
.           2)..Web.site
.           3)..Address.block




                              Helvetica.Neue.65.Medium


     Corporate Headquarters
     P.O. Box 16120
     Pittsburgh PA 15242

                                Helvetica.Neue.Light
    Palatino.Medium

                                                                                  




NOTE: The.#10.Envelope.layout.is.provided.as.an.Adobe.InDesign.template.




                                                         www.ormita.com
   Powerpoint Presentation Template
                                                                                                                          .
   PowerPoint. templates. will. help. Ormita. maintain. a. unified. corporate. look. for. all. presentations.. . They. are.
   designed. to. allow. for. flexibility. with. content. while. conforming. to. guidelines. pertaining. to. the. logo,. signature,.
                                                                                                                                  .
   tagline.and.related.graphic.elements.




 Helvetica.Neue.
 Bold

                            Name of Presentation
                                     (insert company name)


 Helvetica.Neue.
 Regular



                                                                                                                                      
                                                                    Title.Screen




 Palatino.Medium



                        Headline
                        Tum dolenim ilit ut ut inim doloreros alit ut aci tat. Nostio
Helvetica.Neue.Light    odignis dolendre vel dolorero eumsandiam, sustrud dio
                        conulluptate dolum quatum euisis eu feu feugue vullamet
                        aliquat ionsenim eui blaore tismodipsum er sim atem nim
                        dolenit, vendionulla faciduip eum quate tionsed dolore.




                        ormita.com

                                                                  Sample.Screen
      Palatino.Medium




                                                               www.ormita.com
Advertising Specialty Items
                                                                                                      .
Below.are.examples.of.acceptable.color.compositions.of.Ormita’s.logo.and.signature.on.shirts,.hats.and.
coffee.mugs...The.same.color.compositions.are.applicable.to.other.advertising.speciality.items.that.Ormita.
may.want.to.produce,.including.pens,.key.rings.and.other.non-apparel.items.
.
For.specific.guidelines.on.color.breakdown.and.logo.use,.see.page.10.




                                                                                                              0




                                             www.ormita.com
AUSTRALIA                                       Derby
                                                Dundee
                                                                              0133 291 7004
                                                                              0138 260 5000       MARYLAND
                                                Edinburgh                     0131 606 0044       Baltimore                     (443) 692 0121
AUSTRALIAN CAPITAL TERRITORY                    Glasgow                       0141 421 0051
Canberra             (02) 6160 1477             Gloucester                    0145 249 8010       MASSACHUSETTS
                                                Huddersfield                  0148 461 0011       Boston                        (857) 524 5135
NEW SOUTH WALES                                 Ipswich                       0147 339 5000
Campbelltown                (02) 4602 4115      Kingston upon Hull            0148 269 0011       MICHIgAN
Dubbo                       (02) 5804 5111      Leeds                         0113 358 0166       Detroit                       (313) 733 2939
Gosford                     (02) 4304 1501      Leicester                     0116 330 0033
Newcastle                   (02) 4016 6127      Liverpool                     0151 151 0211       NEVADA
Penrith                     (02) 4702 0513      London                        0203 355 1381       Las Vegas                     (702) 446 0899
Sydney                      (02) 8197 7017      Manchester                    0161 421 0177
Tamworth                    (02) 5711 1203      Newport                       0163 337 0011       NEW JERSEY
                                                Norwich                       0160 391 1010       Newark                        (973) 741 6884
QUEENSLAND                                      Nottingham                    0115 817 0011
Brisbane                    (07) 3121 9657      Oxford                        0186 557 6041       NEW YORK
Gold Coast                  (07) 3166 5304      Peterborough                  0173 351 7070       New York                      (347) 527 7677
Sunshine Coast              (07) 5313 3411      Plymouth                      0175 239 9006
Townsville                  (07) 4795 0409      Preston                       0177 221 7010       OHIO
                                                Reading                       0118 331 0020       Columbus                      (614) 754 5884
SOUTH AUSTRALIA                                 Rotherham                     0170 927 0000
Adelaide                    (08) 7423 0109      Saint Helens                  0174 471 0000       PENNSYLVANIA
                                                Sheffield                     0114 301 0004       Philadelphia                  (215) 695 3040
TASMANIA                                        Swansea                       0179 267 6001       Pittsburgh                    (412) 360 8450
Hobart                      (03) 6281 4775      Swindon                       0179 329 6077
                                                Watford                       0192 337 9010       TENNESSEE
VICTORIA                                                                                          Memphis                       (901) 328 7278
Melbourne                   (03) 9095 3402
                                                NEW ZEALAND                                       TEXAS
WESTERN AUSTRALIA                                                                                 Austin                        (512) 499 2345
Bunbury                     (08) 9774 0105                                                        Dallas                        (214) 461 4818
                                                NORTH ISLAND
Kalgoorlie                  (08) 9051 5200                                                        Fort Worth                    (817) 439 6909
                                                Auckland                      (09) 974 9159
Mandurah                    (08) 9512 8010                                                        Houston                       (713) 820 9464
                                                Wellington                    (04) 974 9061
Perth                       (08) 6465 9631
                                                                                                  UTAH
                                                SOUTH ISLAND
                                                                                                  Salt Lake City                (801) 618 0488
ITALY                                           Christchurch
                                                Dunedin
                                                                              (03) 974 9041
                                                                              (03) 974 8014
                                                                                                  WASHINgTON
                                                                                                  Seattle                       (206) 691 8191
Bari                        080 214 9618
Bologna                     0511 990 7661       UNITED STATES
Brescia                     030 207 7648
Cagliari                    070 773 8241        OF AMERICA                                        HEADQUARTERS
Firenze (Florence)          055 535 7643
Genova                      010 893 7302        ARIZONA
Messina                     090 896 8832                                                          AUSTRALIA
                                                Phoenix                       (602) 427 5620
Padova                      049 859 7942                                                          PO Box 638
Palermo                     091 619 3644                                                          Booval, QLD, 4304
                                                CALIFORNIA
St Vincent                  016 687 1130        Los Angeles                   (323) 443 0233
Taranto                     099 987 1038                                                          Facsimile: (07) 3123 5908
                                                San Francisco                 (415) 358 1808
Torino                      0111 983 9445                                                         Email: aus@ormita.com
                                                San Jose                      (408) 538 0208
Verona                      045 485 8775
                                                                                                  NEW ZEALAND
                                                COLORADO
                                                                                                  PO Box 132009
ROMANIA                                         Denver                        (303) 997 1666
                                                                                                  Sylvia Park, Auckland
                                                DISTRICT OF COLUMBIA
                                                                                                  Facsimile: (028) 890 637
Bucharest                   (021) 519 1421      Washington DC        (202) 380 3223
                                                                                                  Email: nz@ormita.com
                                                FLORIDA
UNITED KINgDOM                                  Tampa                         (813) 200 4844
                                                                                                  UNITED STATES
                                                                                                  PO Box 16120
                                                Orlando                       (321) 281 3766
                                                                                                  Pittsburgh, PA, 15242
BBasildon                   0126 843 0010                                                         U.S.A
                                                gEORgIA
Birmingham                  0121 264 0130
                                                Atlanta                       (678) 298 3210
Blackburn                   0125 441 0010                                                         Facsimile: (412) 360 8403
Blackpool                   0125 358 0011                                                         Email: usa@ormita.com
                                                IDAHO
Bolton                      0120 423 0001
                                                Boise                         (208) 906 1188
Bradford                    0127 444 9121
Bristol                     0117 361 0030
                                                ILLINOIS
Chelmsford                  0124 576 0050
                                                Chicago                       (773) 337 4770
Coventry                    0247 699 8602


     Ormita is a registered trademark of Ormita International Limited and/or its affiliates. Other names may be trademarks of their respective owners.

				
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