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					ormita.com




                  corporate identity
 corporate identity & brand standards manual
             brand standards manual
Table of Content
Welcome .................................................................................................................................................. 3

Trademarks and Approvals ........................................................................................................................ 4

What is a Brand? ...................................................................................................................................... 6

The Three Fundamentals of the Ormita Brand ........................................................................................... 7

Message and Mood of the Ormita Brand ................................................................................................... 8

Logo Usage & The www.ormita.com Domain Name ................................................................................ 10

Area of Isolation ...................................................................................................................................... 11

Minimum Size......................................................................................................................................... 12

Unacceptable Use of the Logo ................................................................................................................. 13

Logo and Tagline Combinations............................................................................................................... 15

Internal Cover, Headers and Footers ........................................................................................................ 16                2


Web Usage ............................................................................................................................................. 17

Backgrounds .......................................................................................................................................... 18

Dilution of the Logo................................................................................................................................. 19

Divisional Logo and “Ormita Accepted Here” Logos ................................................................................. 20

Using the Ormita Logo in Co-Marketing................................................................................................... 21

Use of Ormita, Ormitas, Ormita’s, ORMITA and ORMITAs .......................................................................... 24

Typeface and Paper Specifications .......................................................................................................... 25

Business Cards ....................................................................................................................................... 26

Letterhead Stationary ............................................................................................................................. 27

Envelopes ............................................................................................................................................... 28

Powerpoint Presentation Templates ........................................................................................................ 29

Advertising Specialty Items ..................................................................................................................... 30




                                                                   www.ormita.com
Welcome to the Ormita Corporate Identity
and Brand Standards Manual
The Ormita brand creates a unique and powerful position that distinguishes the Company in a competitive
marketplace. The brand builds on Ormita’s strengths, communicating a balance of boldness, sophistication
and innovation.


Some key messages of the Ormita brand are:


  •   Smart                                                                                                       3

  •   Trusted
  •   Visionary
  •   Global
  •   Entrepreneurial
  •   Creative
  •   Confident
  •   Progressive


As we communicate with a variety of audiences, from customers to the media, suppliers to partners, consistent
application of the brand is crucial in maintaining Ormita’s image.


Every application of the Ormita brand – from logo to tagline to color palettes to photography to advertising on
the Web – communicates this positioning both visually and verbally. Together they form a consistent integrated
system of brand communication.


This manual contains guidelines, rules and examples of upholding the brand throughout all aspects of
Ormita’s corporate and marketing communications. Every Ormita licensee is responsible for ensuring the
materials produced under their supervision adhere to these standards. The Creative Services Team can provide
expert and authoritative assistance on applications requiring further detail.



                                               www.ormita.com
Trademarks & Approvals
Trademarks Information

Our trademark is important and valuable business asset and should be treated with care. Ormita relies on
its trademark to identify our products and services and to distinguish ourselves from our competitors.


Our registration of the Ormita name is with the U.S. Patent and Trademark Office. We use the registered
mark ® symbol with our name and logo on all marketing and printed materials that are used for external
communications, e.g.: brochures, point-of-sale materials, ads, statement stuffers, stationery, email                  4
communications and electronic media. The registered mark indicates that trademark rights have been
claimed and that the mark is registered with the U.S. Patent and Trademark Office.


Approval Process

Approvals must be routed through Ormita’s Creative Services Team. If an Ormita member or outside
company would like to use our logo, all work must be submitted for approval prior to use. When using an
outside logo in conjunction with our logo, refer to the Logo Usage section pertaining to ‘areas of isolation’ for
details on proper usage.


The approval process is important, as it will ensure that the hundreds of organisations using the brand identity do
so in a consistent manner that will help build a strong Ormita Brand for everyones mutual benefit.




                                               www.ormita.com
As a general guiding principle, no creative flexibility exists in the application of the Ormita logo. Some
creative possibilities exist with the use of the “Ormita Accepted Here” symbols (as described on pages 20) and
the application of the brand identity on Television.


For questions of any other assistance with any information included in this manual, please contact:

Creative Services
Ormita Limited
Attn: Graphic Standards
PO Box 16120
Pittsburgh PA 15242
Email: marketing@ormita.com                                                                                      5



Access to Logos and This Document
This brand manual and all the available artwork are to be found on the brand management section of the
Ormita licensee website.




                                                www.ormita.com
What Is A Brand?
“A product is made in a factory, a brand is made in the mind.”
                                             Walter Landor – Founder, Landor Associates



Brand Implementation Principles
In order to translate the Ormita brand into a coherent experience and to vindicate its promise:

  • All media applications have to form a consistent, unified impression and should
    always be closely linked to the company’s brand identity.                                                          6

  • The expectations generated by the brand should never be allowed to be invalidated
    by broken promises, inconsistent language or “out-of-character” visual presentation.


The Five Metrics of a Strong Brand
The brand – as idea, promise and experience – must fulfil five standards:

  1. It must be relevant to a real need in the marketplace.

  2. It must be deliverable – the company must have the infrastructure, assets and intellectual capital to fulfil the
     promise and deliver value.

  3. It must be credible – the company behind the promise must be capable of delivering it.

  4. It must be differentiating – it must possess some quality that distinguishes it from all other competitively
     relevant brands.

  5. It must be both inspired and inspiring – it must motivate interest, action and enthusiasm among employees,
     licensees, shareholders and customers.




                                               www.ormita.com
The Three Fundamentals of the Ormita Brand
1. Behavior
 Brand behavior is the associate code of conduct towards clients, the public, the financial community, the
 corporation and each other. It must be manifest in everything we do, from the way the phones are answered in
 a call centre to the choices about the kind of philanthropic programs with which we chose to align.

 Brand behavior is the brand brought to live in the most vital, social and personal way. Our actions as
 a company and the actions of our licensees will have to vindicate our promises at every turn, creating and
 sustaining a complete brand experience for our clients.                                                        7



2. Appearance
 Appearance applies to a wide range of graphic design applications including our corporate symbol and
 signature, color palette, business systems, signs, literature design and standard attire. These must be
 consistent with each other while clearly and recognizably expressing the brand positioning.


3. Language
 Tone, manner and “voice” spans the company’s entire system of verbal communications – from ad copy,
 taglines, brand lines and slogans to internet content, press releases, white papers and literature. Tone and
 manner shapes every message our company sends. As with our appearance, these different verbal and
 written expressions must be consistent across all media, serve as recognizable and faithful voice of the
 brand and speak in different “dialects”, in deference to its distinct audiences.




                                              www.ormita.com
Message and Mood of the Ormita Brand

Following are some guidelines and suggestions to send the right message and create the right mood to best
communicate the Ormita brand and its promise.

Getting the message and mood right will be the measure between the success and failure of each
communication.

Audiences must understand the benefits – the points of difference – that come from working with Ormita versus
working with the competition.

Above all, you should strive to utilise these points of difference that uniquely position Ormita in the hearts and
minds of our customers and other key audiences.                                                                      8



  1. Be quietly confident. Our message should be understandable but not boastful. Our voice is one of the
     partner, not the seller. This is not about making wild claims – this is about who we are.

  2. Be understated. The dramatic understatement of under-promising and over-delivering is the tone to
     strive for.

  3. Be clean and crisp. Use elegant, simple but effective communication. Visually and verbally, less is more.

  4. Be conversational. The message should speak with people, not talk at them. Ormita is their partner in
     business; share our message with them.

  5. Be respectful and non-promotional. Engage the reader by speaking in a common language.
     No chest-beating or competitor bashing. Avoid jargon.

  6. Be benefit-driven. How does our service enhance people’s lives? Talk about the benefit.

  7. Be global. We are a global company – and we need to act like one. Do not use metaphors or sports
     analogies. Use international language wherever possible. Consider translations and image selection
     with a world view in mind.

  8. Be sensitive. Not all cultures in the global village share the same values. For example, subtle humor
     is a wonderful tool to use but humor “here” is not necessarily humor “there”. Also consider facial
     expressions and body language in the images you select.




                                              www.ormita.com
Message and Mood of the Ormita Brand (cont.)

9. Be sure. Test the visual and verbal content with the target audience to be sure that you’re communicating
   what you want to communicate.

10. Be human. Images should relate to benefits and, therefore, be human, rather than stock-standard business
    images. Base the message in the human experience, not in technical terms.

11. Be impactful. Find arresting images to capture the readers’ attention immediately. Stock photography
    sites can be used, such as: www.gettyimages.com, www.corbis.com and www.sxc.hu. Also check for
    new images on the brand management section of the Ormita licensee website.

12. Obtain approval. All ads, literature and other external marketing communication materials must             9
    be reviewed and approved by the Creative Services Team before they are submitted for final production
    or publication.




                                           www.ormita.com
 Logo Usage and the www.ormita.com
 Domain Name

 For Advertising Purposes Only
 The Ormita logo must be used in conjunction with its domain name – www.ormita.com – with all advertising
 media to the consumer. Examples are brochures, point-of-sale materials, ads, statement stuffers, vehicle signage,
 etc. This logo with website address is ONLY for use on advertising materials.

In addition, usage of the www.ormita.com domain name is restricted to only appear as shown together with this
Logo. Alternative image usage must be approved.

                   Ormita Swishes                                                                                  Ormita Swishes




                                                                     Logotype                                                                                       Logotype

                                                                     Tagline                                                                                        Tagline

                                                                     Website
                                                                                                                   Ormita Signature
                                                                                                                                                                               10
                   Ormita Signature

                                                                                                     Black 80%

                                                                                  Black 45%                                  Black 20%

                                                                               Black 60%



               Ormita
                Commerce Network
                                                 ®                                         Ormita Ormita
                                                                                           Commerce Network
                                                                                                                                    ®

                                                                                                                                               Commerce Network
                                                                                                                                                                          ®



                www.ormita.com                                                             www.ormita.com                                      www.ormita.com




Pantone 376C   Pantone 266C   Pantone 7460C   Pantone 130C   Pantone BLACK                    Black 60%          Black 45%         Black 80%     Black 20%   Black 100%
C M Y K        C M Y K        C M Y K         C M Y K        C M Y K                       C M Y K               C M Y K         C M Y K        C M Y K      C M Y K
50 5 100 0     25 100 0 0     89 25 0 0       0 35 100 0     0 13 49 98                    0 0 0 60              0 0 0 45        0 0 0 80       0 0 0 20     0 0 0 100

  R G B          R G B          R G B           R G B          R    G B
 151 190 13     210 0 122       0 152 216      250 187 0       38   33 19




 Logo Usage Without the www.ormita.com Domain Name
 The standard Ormita logo without the www.ormita.com domain must be used for all non-advertising
 purposes. Examples are general corporate use, business cards and letterhead (all of which have the website
 address appearing in a different location), public relations and human resources materials.




                                                                    www.ormita.com
Areas of Isolation
To give the logo “breathing room”, to separate it from logos of other partner organisations, and to isolate it from
other type there must be a certain amount of space surrounding it.



In the example shown below the logo is isolated by a space of one inch.




                           1 inch                                           1 inch




                                       Ormita
                                        Commerce Network
                                                                      ®



                                        www.ormita.com

                           1 inch                                           1 inch                                       11




Areas of Isolation - With Partners Logos
At the size shown here, it is important to note that our partners logo appears same width, horizonally, or 50% smaller
– providing emphasis on the Ormita logo whilst clearly identifying the logo out our partner.




                                      Ormita
                                       Commerce Network
                                                                     ®



                                       www.ormita.com




                                              www.ormita.com
Minimum Size
The minimum size for use of the logo in most environments is 1" by 1/2". Minimum size is always measured from
the left side of the “O” in Ormita to the right side of the circle of the ®. There are a few special situations such as
the application of the logo to a Website button where the physical limitations of the environment require that the
minimum size be reduced below 1" by 1/2".




               Ormita
                Commerce Network
                                      ®            Ormita
                                                    Commerce Network
                                                                    ®        Ormita
                                                                              Commerce Network
                                                                                                    ®



                                                    www.ormita.com            www.ormita.com


                       1 inch                            0.9 inch
                                                                                       1 inch




           Ormita
                                   Ormita
                                                                        Ormita
                                                                        Commerce Network
                                                                                                ®



           Accepted                 Commerce Network
                                                        ®
                                                                        www.ormita.com
           Here                     www.ormita.com


                                                                        Ormita                                            12
                                           1.125 inch
                                                                        Accepted
                                2.5 inch                                Here

                                                                               1.75 inch




On a standard VGA screen 13” or 15” diagonal, 640x480 pixels, the logo should not appear smaller than 43 pixels
wide, measured from the left side of the “O” in Ormita to the right side of the circle of the ®.



Maximum Size
There is no maximum size for the Ormita logo. When using the Ormita logo at very large sizes (over 3 feet wide) you
will need to adjust the size and position of the ®. The ® symbol should be reduced and repositioned closer to the
logo so it is legible but unobtrusive.




                                                    www.ormita.com
Unacceptable Use of The Logo
• Never use anything but the approved and provided logo.




                                                               Ormita
                                                               Commerce Network
                                                                                            ®



                                                               www.ormita.com
• Never attempt to create your own Ormita logo.




                                                               w w w. o r m i t a . c o m
• Never reproduce the logo in non-approved colors.



                                                                                                13




• Never stretch or alter the logo’s proportions.




• Never attach anything to the logo.




                                              www.ormita.com
Unacceptable Use of The Logo - (cont.)

• Never use part of the logo; it is an integral unit, always keep it whole.




• Never alter the horizontal orientation of the logo.




• Never use the logo in a crowded space. Reference “Areas of Isolation” on Page 11 for proper spacing.

                 Na feugiam com-                                                     Na
                 molore feum ipsum                                                   feugiam
                 vullan heniam                                                       com-
                 nonsed tinis num                                                    molore
                 vulput in eugait                                                    feum
                 nonum ilit wis nim                                                  ipsum               14
                 veliquis dolup-
                 tatummy nisi blam,   Na feugiam commolore feum ipsum vullan heniam
                 quipis dionum vero   nonsed tinis num vulput in eugait nonum ilit wis nim
                 consecte venisit     veliquis doluptatummy nisi blam, quipis dionum vero
                 iustinci ea co       consecte venisit iustinci ea co




• Never print on top of the logo.




                                            SALE
                                      SUPER
• Never use the logo as a watermark.




                                                                www.ormita.com
Logo and Tagline Combinations

The Ormita corporate brand advertising will be used to launch and reinforce the concept of creating a network
of like-minded businesses, acting together to benefit one another in commerce. This is the only instance where
“Commerce Network” will be used as part of the central message of the ad. However, the “Commerce Network”
concept will be reinforced at a product level and local level by its usage elsewhere on the document other than in
the first instance of the logos appearance.


Brochure Format
In print, web-delivered or interactive CD product and sales support materials, it is acceptable for the Ormita logo to
initially appear without the tagline. However, the anchor format must appear at least once in all materials, preferably
at the end.




                                                                                                                          15




                       Front Cover                                       Back Cover




                                               www.ormita.com
Internal Cover Page, Header and Footer
To ensure that reports sent internally and externally -- whether by e-mail, postal mail or overnight air express -- are
presented in a professional, easy-to-read format, the cover page of each report should appear on a sheet like the
one seen below-left. The report title and date should appear in locations designated on the page.

Likewise, the first (or only) page of all internal and external correspondence, including letters, e-mail attachments
(including memoranda) and fax transmissions, should appear on letterhead stationery identical to the one seen in
the image below-right.

Templates for each kind of document are available online at www.ormitacorporate.com.




                                                                                                                          16




                  Internal Cover Page Template                          Internal Document Template




                                                 www.ormita.com
Backgrounds
The Ormita logo should always appear on a clean, clear solid background. The background needs to be of high
contrast to the Ormita logo colors. If placing the Ormita logo on an illustration or photograph, the area that the
Ormita logo is positioned needs to be clear of any patterns and variations of color.

Correct Backgrounds - Internal Use




        White Background                        Black Background                       Contrast Background
                                                                                                                     17


Correct Backgrounds - External Use




        White Background                        Black Background                       Contrast Background




                                             www.ormita.com
Backgrounds - (cont.)

Incorrect Backgrounds - Internal Use




             Pattern Background                    Logo Background




             Image Background                  Logo Color Background
                                                                       18



Incorrect Backgrounds - External Use




             Pattern Background                    Logo Background




             Image Background                  Logo Color Background




                                  www.ormita.com
Dilution of the Logo
Diluting the Ormita logo (by using it improperly) lessens its value as a recognizable visual entity. Following are
a few ways in which parts or all of the logo have been manipulated or incorporated to make new inappropriate/
unacceptable visual elements. In each of these examples, there is a weakening of our recognizable Ormita logo.

Incorrect Logo Usage




                Plural                                                       As A Masthead




              Possessive                                                      Running Copy
                                                                                                                     19




        Swoosh With Other Word                                                  Gradient




                                             www.ormita.com
 Divisional Logos and
 “Ormita Accepted Here” Logos
 Although our main logo is the company’s central means of identification, a limited number of “Ormita Accepted Here”
 logos have been developed for specific identification of Ormita members. Ormita employees, licensees and
 partners may view the most current list of approved logos at the Brand Management section of our website,
 www.ormitacorporate.com. You may also wish to contact our Marketing Services Team via email at
 marketing@ormita.com.

 It is important to note that Ormita does not encourage the development of new “Ormita Accepted Here” logos.
 The select few that exist today are the result of many hours and resources spent in development, legal review,
 maintenance, marketing and enforcement. Should you believe that the development of a new logo is important
 or appropriate, please first contact the Creative Marketing Team.

 Creative Services
 Ormita Limited
 Attn: Graphic Standards
 PO Box 16120
 Pittsburgh PA 15242
 Email: marketing@ormita.com



 Ormita Accepted Here Logos                                                                                                    20


 Let customers know you accept Ormita with our free supplies--decals, tip trays, e-logos, and more. Logos and supplies
 help get the word out to new and existing customers that you accept the Ormita Card. Along with decals, signage, and
 industry-specific supplies, we offer logos for your website and your printed materials. Visit www.ormita.com to view and
 order a wide variety of supplies.




                                                                    Ormita
Ormita
Commerce Network
                       ®          Ormita
                                   Commerce Network
                                                          ®         Accepted                   Ormita
                                                                                                Commerce Network
                                                                                                                       ®




www.ormita.com                     www.ormita.com                   Here                        www.ormita.com



Ormita                           Ormita
Accepted                         Accepted                            Ormita
Here                             Here                                Accepted                  Ormita
                                                                                                Commerce Network
                                                                                                                           ®




                                                                     Here                       www.ormita.com




                                                www.ormita.com
Using the Ormita Logo in Co-marketing
The term “co-marketing” is used to describe marketing activities in which Ormita and another company have
entered into an approved business agreement to jointly promote the sale of Ormita’s services. In these co-marketing
activities, the communications vehicles and activities that promote the service(s) must be in accordance with the
agreed-upon terms of the specific co-marketing terms/agreement. Co-marketers may not use the Ormita logo in a
co-marketing agreement without receiving prior approval from the Creative Marketing Team.

Using the Ormita Logo for Sponsorship
When used for sponsorship, the Ormita logo usage must be decided and ratified by the manager of the department
requesting the sponsorship. The sponsorship needs to make strategic business sense to justify spending our brand
equity dollars. After gaining approval from the department manager, you must request approval for the logo usage
from the Creative Marketing Team.

How to Request Co-marketing / Sponsorship Approval

  1. Contact the Creative Marketing Team with a description of the co-marketing / sponsorship.


  2. Upon approval of the co-marketing/sponsorship from the Creative Marketing Team group, a one-time logo
     usage license agreement along with a co-marketing/sponsorship release form will be sent to you.
                                                                                                                      21


  3. These forms must be signed and returned to Ormita along with a layout of the logo within the communication
     piece prior to actual use of the Ormita logo.


  4. You will also need to submit a clarifying statement as to why the Ormita logo is appearing with other
     company logos if applicable.




                                              www.ormita.com
Use of Ormita, Ormitas, Ormita’s, ORMITA, ORMITAs
Ormita - Name of the Company
ORMITA - Name of the Currency



Rule 1
Use the apostrophe with contractions. The apostrophe is always placed at the spot where the letter(s)
have been removed.

  • Ormita’s wonderful.
  • Ormita is wonderful.

Rule 2
Use the apostrophe to show a singular possession of the company called Ormita.

  •   Ormita’s (the company) car
  •   Ormita’s (the company) book.
  •   Ormita’s (the company) policy.
  •   Ormita’s (the company) chicken.

Rule 3
                                                                                                            22
DO NOT use the apostrophe to show a singular possession of the unit of value called ORMITA.

  •   An ORMITA (dollar)
  •   Your ORMITA balance
  •   Your ORMITA checking account
  •   Your ORMITA statement

Rule 4
Use the apostrophe where the noun that should follow is implied.

  • It was Ormita’s – not their – product.

Rule 5
DO NOT use an apostrophe where the noun that should follow is implied for the unit of value called ORMITA

  • The ORMITAs – not dollars – account.




                                             www.ormita.com
Use of Ormita, Ormitas, Ormita’s, ORMITA,
ORMITAs - (cont.)
Rule 6
Use the apostrophe where the noun that should follow is implied.

  Example: This was his father’s, not his, jacket.

Rule 7
To show plural possession, make the noun plural first. Then immediately use the apostrophe.

  Example: two boys’ hats
           two women’s hats
           two actresses’ hats
           two children’s hats
           the Changs’ house
           the Joneses’ golf clubs
           the Strauses’ daughter
           the Sanchezes’ artwork
           the Hastingses’ appointment
           the Leeses’ books

Rule 8                                                                                                         23
Do not use an apostrophe for the plural of a name.

  Examples: We visited the Sanchezes in Los Angeles.
            The Changs have two cats and a dog.



Rule 9
With a singular compound noun, show possession with ’s at the end of the word.

   Example: my mother-in-law’s hat

Rule 10
If the compound noun is plural, form the plural first and then use the apostrophe.

   Example: my two brothers-in-law’s hats

Rule 11
Use the apostrophe and s after the second name only if two people possess the same item.

   Examples: Cesar and Maribel’s home is constructed of redwood.
             Cesar’s and Maribel’s job contracts will be renewed next year. (Indicates separate ownership.)
             Cesar and Maribel’s job contracts will be renewed next year. (Indicates joint ownership of more
             than one contract.)




                                              www.ormita.com
Use of Ormita, Ormitas, Ormita’s, ORMITA,
ORMITAs - (cont.)
Rule 12
Never use an apostrophe with possessive pronouns: his, hers, its, theirs, ours, yours, whose.
They already show possession, so they do not require an apostrophe.

   Examples:
      Correct: This book is hers, not yours.
      Incorrect: Sincerely your’s.

Rule 13
The only time an apostrophe is used for it’s is when it is a contraction for it is or it has.

   Examples: It’s a nice day.
             It’s your right to refuse the invitation.
             It’s been great getting to know you.

Rule 14
The plurals for capital letters and numbers used as nouns are not formed with apostrophes.

   Examples: She consulted with three M.D.s.                                                                  24
              BUT
              She went to three M.D.s’ offices. (The apostrophe is needed here to show plural possessive.)
              She learned her ABCs.
              the 1990s NOT the 1990’s
              the ’90s or the mid - ’70s NOT the ’90’s or the mid -’70’s
              She learned her times tables for 6s and 7s.
   Exception: Use apostrophes with capital letters and numbers when the meaning would be unclear otherwise.
   Examples: Please dot your I’s.
              You don’t mean Is.
              Ted couldn’t distinguish between her 6’s and 0’s.
              You don’t mean Os.

Rule 15
Use the possessive case in front of a gerund (-ing word).

   Examples: Alex’s skating was a joy to behold.
             This does not stop Joan’s inspecting of our facilities next Thursday.

Rule 16
If the gerund has a pronoun in front of it, use the possessive form of that pronoun.

   Examples: I appreciate your inviting me to dinner.
             I appreciated his working with me to resolve the conflict.




                                                 www.ormita.com
Typeface and Paper Specifications
Recommended Typeface
Acceptable typefaces for use in all Ormita communications materials
(with the exception of standard stationery items) are:



  AaBbCc123
  Helvetica Neue Light
                                                               AaBbCc123
                                                               Helvetica Neue Condensed



  AaBbCc123
  Helvetica Neue Bold
                                                               AaBbCc123
                                                               Helvetica Neue Medium Condensed




  AaBbCc123                                                    AaBbCc123
                                                               Palatino Medium
  Palatino Light



  AaBbCc123
  Century Gothic Regular
                                                               AaBbCc123
                                                               Century Gothic Bold
                                                                                                 25


Recommended Paper
Neenah Classic Crest- Avon Brilliant White is the paper specified for:
• Letterhead stationery
• #10 Envelope (standard business size)
• Business cards
• Brochures/Catalogs




                                              www.ormita.com
                                                                                                                                                                                                                                                                                                                                                  Palatino Medium




                                                                                                                                                                  Helvetica Neue 87 Heavy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1) Logo




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      5) Major City
                                                                                                            REGIONAL SALES OFFICES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2) Name & Title

                                                                                                    (602) 427-5620   Phoenix                                 Arizona
                                                                                                    (323) 443-0233   Los Angeles                             California
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      4) Web site address
                                                                                                    (408) 538-0208   San Jose                                California
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      3) Contact Information


                                                                                                    (415) 358-1808   San Francisco                           California
                                                                                                    (303) 997-1666   Denver                                  Colorado




                                                                                                                                                                                                                                                                                                                                                                    2) 20 City Phone Numbers
                                                                                                    (202) 380-3223   Washington                              DC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Business Cards




                                                                                                    (813) 200-4844   Tampa                                   Florida
                                                                                                    (321) 281-3766   Orlando                                 Florida
                                                                                                    (678) 298-3210   Atlanta                                 Georgia
                                                                                                    (208) 906-1188   Boise                                   Idaho
                                                                                                    (773) 337-4770   Chicago                                 Illinois
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      6) AEA Logo - Only applies to members




                                                                                                    (443) 692-0121   Baltimore                               Maryland
                                                                                                    (857) 524-5135   Boston                                  Massachusetts




                                                                                                                                                                                            Front




                                                                                             Back
                                                                                                    (313) 733-2939   Detroit                                 Michigan
                                                                                                                                                                                                                                                                                                                                                                    1) Green Seperation Bars - 25% (50/5/100/0)

                                                                                                    (702) 446-0899   Las Vegas                               Nevada
                                                                                                    (973) 741-6884   Newark                                  New Jersey
                                                                                                    (347) 527-7677   New York City                           New York
                                                                                                    (614) 754-5884   Columbus                                Ohio




                 NOTE: The business card layout is provided as an Adobe InDesign template.
                                                                                                    (215) 695-3040   Philadelphia                            Pennsylvania
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              The front of Ormita’s business cards consist of six (6) elements:




www.ormita.com
                                                                                                    (412) 360-8450   Pittsburgh                              Pennsylvania
                                                                                                                                                                                                                                                                                                                                                                                                                  The back of Ormita’s business cards consists of two (2) elements:




                                                                                                    (901) 328-7278   Memphis                                 Tennessee
                                                                                                    (214) 461-4818   Dallas                                  Texas
                                                                                                    (512) 499-2345   Austin                                  Texas
                                                                                                    (713) 820-9464   Houston                                 Texas
                                                                                                    (817) 439-6909   Fort Worth                              Texas
                                                                                                    (801) 618-0488   Salt Lake City                          Utah
                                                                                                    (206) 691-8191   Seattle                                 Washington




                                                                                                                               Helvetica Neue 57 Condensed
                                                                                                                                                                                                                                         Helvetica Neue 57 Condensed
                                                                                                                                                                                                                                                                        Helvetica Neue 57 Condensed Italic




                                                                                                                                                                                                    Helvetica Neue 67 Medium Condensed
                                                                                                                                                                                                                                                                                                             Helvetica Neue 67 Medium Condensed


                                                                                                                                                                                                                                                                       26
         Letterhead Stationery
         The graphic elements of letterhead stationery conform with right-hand margins to maximize writing area.
         Ormita letterhead stationery consists of four (4) elements:
         1) Logo
         2) Web site
         3) Address Block - Logo icon, address, web site and bottom block
         4) 20 City Phone Numbers




  Palatino Medium




                                                                                                                       27
Helvetica Neue
57 Condensed




                                                                                            Helvetica Neue 65 Medium



                                                                                             Helvetica Neue Light


                                                                                            Helvetica Neue 65 Medium




        NOTE: The letterhead stationery layout is provided as an Adobe InDesign template.




                                                               www.ormita.com
# 10 Envelope
Composition is shown below for a #10 envelope (i.e., standard business size,
9.5”w x 4.125”h x 2.75” flap).


Ormita #10 envelopes consist of three (3) elements:
           1) Logo
           2) Web site
           3) Address block




                             Helvetica Neue 65 Medium


    Corporate Headquarters
    P.O. Box 16120
    Pittsburgh PA 15242

                               Helvetica Neue Light
   Palatino Medium

                                                                               28




NOTE: The #10 Envelope layout is provided as an Adobe InDesign template.




                                                        www.ormita.com
   Powerpoint Presentation Template
   PowerPoint templates will help Ormita maintain a unified corporate look for all presentations. They are
   designed to allow for flexibility with content while conforming to guidelines pertaining to the logo, signature,
   tagline and related graphic elements.




 Helvetica Neue
 Bold

                            Name of Presentation
                                     (insert company name)


 Helvetica Neue
 Regular



                                                                                                                     29
                                                                    Title Screen




 Palatino Medium



                        Headline
                        Tum dolenim ilit ut ut inim doloreros alit ut aci tat. Nostio
Helvetica Neue Light    odignis dolendre vel dolorero eumsandiam, sustrud dio
                        conulluptate dolum quatum euisis eu feu feugue vullamet
                        aliquat ionsenim eui blaore tismodipsum er sim atem nim
                        dolenit, vendionulla faciduip eum quate tionsed dolore.




                        ormita.com

                                                                  Sample Screen
      Palatino Medium




                                                               www.ormita.com
Advertising Specialty Items
Below are examples of acceptable color compositions of Ormita’s logo and signature on shirts, hats and
coffee mugs. The same color compositions are applicable to other advertising speciality items that Ormita
may want to produce, including pens, key rings and other non-apparel items.


For specific guidelines on color breakdown and logo use, see page 10.




                                                                                                            30




                                             www.ormita.com
                                                Derby                         0133 291 7004
AUSTRALIA                                       Dundee                        0138 260 5000      MARYLAND
                                                Edinburgh                     0131 606 0044      Baltimore                     (443) 692 0121
AUSTRALIAN CAPITAL TERRITORY                    Glasgow                       0141 421 0051
Canberra             (02) 6160 1477             Gloucester                    0145 249 8010      MASSACHUSETTS
                                                Huddersfield                   0148 461 0011      Boston                        (857) 524 5135
NEW SOUTH WALES                                 Ipswich                       0147 339 5000
Campbelltown                (02) 4602 4115      Kingston upon Hull            0148 269 0011      MICHIGAN
Dubbo                       (02) 5804 5111      Leeds                         0113 358 0166      Detroit                       (313) 733 2939
Gosford                     (02) 4304 1501      Leicester                     0116 330 0033
Newcastle                   (02) 4016 6127      Liverpool                     0151 151 0211      NEVADA
Penrith                     (02) 4702 0513      London                        0203 355 1381      Las Vegas                     (702) 446 0899
Sydney                      (02) 8197 7017      Manchester                    0161 421 0177
Tamworth                    (02) 5711 1203      Newport                       0163 337 0011      NEW JERSEY
                                                Norwich                       0160 391 1010      Newark                        (973) 741 6884
QUEENSLAND                                      Nottingham                    0115 817 0011
Brisbane                    (07) 3121 9657      Oxford                        0186 557 6041      NEW YORK
Gold Coast                  (07) 3166 5304      Peterborough                  0173 351 7070      New York                      (347) 527 7677
Sunshine Coast              (07) 5313 3411      Plymouth                      0175 239 9006
Townsville                  (07) 4795 0409      Preston                       0177 221 7010      OHIO
                                                Reading                       0118 331 0020      Columbus                      (614) 754 5884
SOUTH AUSTRALIA                                 Rotherham                     0170 927 0000
Adelaide                    (08) 7423 0109      Saint Helens                  0174 471 0000      PENNSYLVANIA
                                                Sheffield                      0114 301 0004      Philadelphia                  (215) 695 3040
TASMANIA                                        Swansea                       0179 267 6001      Pittsburgh                    (412) 360 8450
Hobart                      (03) 6281 4775      Swindon                       0179 329 6077
                                                Watford                       0192 337 9010      TENNESSEE
VICTORIA                                                                                         Memphis                       (901) 328 7278
Melbourne                   (03) 9095 3402
                                                NEW ZEALAND                                      TEXAS
WESTERN AUSTRALIA                                                                                Austin                        (512) 499 2345
Bunbury                     (08) 9774 0105                                                       Dallas                        (214) 461 4818
                                                NORTH ISLAND
Kalgoorlie                  (08) 9051 5200                                                       Fort Worth                    (817) 439 6909
                                                Auckland                      (09) 974 9159
Mandurah                    (08) 9512 8010                                                       Houston                       (713) 820 9464
                                                Wellington                    (04) 974 9061
Perth                       (08) 6465 9631
                                                                                                 UTAH
                                                SOUTH ISLAND
                                                                                                 Salt Lake City                (801) 618 0488
                                                Christchurch                  (03) 974 9041
ITALY                                           Dunedin                       (03) 974 8014
                                                                                                 WASHINGTON
                                                                                                 Seattle                       (206) 691 8191
Bari                        080 214 9618
Bologna                     0511 990 7661       UNITED STATES
Brescia                     030 207 7648
Cagliari                    070 773 8241        OF AMERICA                                       HEADQUARTERS
Firenze (Florence)          055 535 7643
Genova                      010 893 7302        ARIZONA
Messina                     090 896 8832                                                         AUSTRALIA
                                                Phoenix                       (602) 427 5620
Padova                      049 859 7942                                                         PO Box 638
Palermo                     091 619 3644                                                         Booval, QLD, 4304
                                                CALIFORNIA
St Vincent                  016 687 1130        Los Angeles                   (323) 443 0233
Taranto                     099 987 1038                                                         Facsimile: (07) 3123 5908
                                                San Francisco                 (415) 358 1808
Torino                      0111 983 9445                                                        Email: aus@ormita.com
                                                San Jose                      (408) 538 0208
Verona                      045 485 8775
                                                                                                 NEW ZEALAND
                                                COLORADO
                                                                                                 PO Box 132009
                                                Denver                        (303) 997 1666
ROMANIA                                                                                          Sylvia Park, Auckland
                                                DISTRICT OF COLUMBIA
                                                                                                 Facsimile: (028) 890 637
Bucharest                   (021) 519 1421      Washington DC        (202) 380 3223
                                                                                                 Email: nz@ormita.com
                                                FLORIDA
UNITED KINGDOM                                  Tampa                         (813) 200 4844
                                                                                                 UNITED STATES
                                                                                                 PO Box 16120
                                                Orlando                       (321) 281 3766
                                                                                                 Pittsburgh, PA, 15242
BBasildon                   0126 843 0010                                                        U.S.A
                                                GEORGIA
Birmingham                  0121 264 0130
                                                Atlanta                       (678) 298 3210
Blackburn                   0125 441 0010                                                        Facsimile: (412) 360 8403
Blackpool                   0125 358 0011                                                        Email: usa@ormita.com
                                                IDAHO
Bolton                      0120 423 0001
                                                Boise                         (208) 906 1188
Bradford                    0127 444 9121
Bristol                     0117 361 0030
                                                ILLINOIS
Chelmsford                  0124 576 0050
                                                Chicago                       (773) 337 4770
Coventry                    0247 699 8602


     Ormita is a registered trademark of Ormita International Limited and/or its affiliates. Other names may be trademarks of their respective owners.

				
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