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OGSEO Modern SEO Techniques (DOC)

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					Modern SEO Techniques


Search Engine Optimization (SEO) are methods that aid in the improvement
of a website's ranking in the listings of search engines. There are
different kinds of listings that are displayed in the results pages of
search engines, such as paid inclusion, pay-per-click advertisements, and
organic search results. Utilizing SEO can increase the quantity of site
visitors that acts on the activity that the site intends.

Sites have different goals for search optimization. Some sites search for
all kinds of traffic. A SEO strategy that is broad in scope can be
advantageous for sites that cover broad interest, such as directories and
periodicals. On the other hand, majority of the sites attempt to maximize
their pages for a high quantity of very specific keywords that radiate
the possibility of a sale. Usually, focusing on well-chosen traffic
produces sales leads of desirable quality, and allows advertisers to pull
in more business.

The importance of having a high rank for an advertiser's site cannot be
emphasized enough. Unfortunately, many site owners believe that their
site has a high-ranking, when the truth is exactly the opposite. Others
who are aware that they do not possess enough presence in search engines
do not know that it is possible to achieve the ranking they want, and
that they can get it through means that are a lot easier and more
efficient.

So what are the techniques that advertisers must employ to maximize their
optimization and garner the site activity and profits that they seek?
Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created
with the strongest keyword targets as the basis. It is the most important
tag of a web site when it comes to optimization. The specific keyword of
the web site that is being optimized should be the one that is placed in
the title tag. It goes without saying that every site should have its own
title tag.

2. Carefully select the words and phrases to be assigned to Alt tags. Alt
tags are not really mandatory, but they are provided for text browsers
because images do not get displayed in web browsers, and it is the Alt
tags that give information to the users about its significance. The rule
in Alt tags is fairly simple: only key phrases or key words should be put
in Alt tags, overdoing may cause a site to disappear in search results or
get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by
keywords or keyword phrases in a web page. Ideally, keywords are used
once in the title tag, the heading tag, and in bold text. Keywords should
be placed at the top of the page, and phrases can be inserted in every
paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital
element to the success of a site, and it important to both online
visitors and the search engines. It is recommended to limit web pages
under 15K.

5. Create rich themes for the pages. Search engines are increasingly
getting particular about themes. Content should be created as often as
possible, and the pages should be maintained to 200 to 500 words. The
content should be created in relation to the market, and should be linked
to the other related content present on the site.

6. Make the site's design attractive to the viewer. All efforts in
optimization will be in vain if the site is poorly designed and if its
contents are hard for viewers to read. There should be more text content
than HTML content in the web site. Viewers should be able to use the
pages in all major browsers. It should be noted that most search engines
veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site
blacklisted from the search engines. Spamming is a no-no, and the
following techniques are considered spamming: doorway and identical
pages, tiny or invisible text, cloaking, usage of keyword phrases in
author tags etc.

Advertisers should keep in mind that simplicity is the basis of a
successful SEO campaign. Sites should be easy for viewers to locate,
follow, and read, and should contain relevant content. Following the
techniques above will prove worthwhile for site owners in the future.

				
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posted:8/22/2011
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