2007 - 08

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					                 Subject
Semester                          Subject Title       Part        Course         Credit Marks
                  Code
      1        07UEC1401      INDIAN ECONOMIC            III   Core Course - I    4     100
                                DEVELOPMENT

 Objectives:
          1. To teach the basic features of Indian economy and also concepts like Growth
             and Development and economic planning
          2. To teach the major sectors of the economy

 UNIT: I
       Characteristics of Indian Economy as an Underdeveloped Economy and as a
 Developing Economy – Mixed Economy: Meaning, Characteristics – Planning:
 General Objectives, achievements of Ninth and Tenth Plan.

 UNIT: II
       Population: Demographic Profile of India (Census of 1991 and 2001) –
 Population explosion – Population Growth – Causes – Effects – Remedial Measures
 – Poverty - Poverty line - Meaning – Causes – Measures. Unemployment: Meaning –
 Types – Causes – Remedial measures.

 UNIT: III
       Role of Agriculture in Economic Development – Agricultural Productivity:
 Meaning, Causes for Low Productivity – Green Revolution: HYV Programme –
 Achievements, Problems and Limitations - Agricultural Marketing: Features and
 Defects.

 UNIT: IV
         Role of Industries in Economic Development – Large Scale Industries (Cotton
 and Textile, Coal, Iron & Steel) – Importance – Problems – Small Scale industries –
 Definition – Case for and Problems.

 UNIT: V
        Transport: Meaning and Significance – Effects of Transport – Functions of
 Indian Railways- Road Transport and Economic Development- Major initiatives in
 Highway Development –Nature, Significance and Limitations of Water Transport in
 India.


 Text Books:
 1.          S.Sankaran                       :       Indian Economy

 Reference:
 1.          I.C. Dhingra                     :       Indian Economy
 2.          Ruddar Dutt & KPM Sundaram :             Indian Economy
                                                  1
               Subject
 Semester                      Subject Title   Part    Course      Credit   Marks
                Code
                              MICRO                    Core
      I       07UEC1402                         III                  4       100
                           ECONOMICS – I              Course II

Objectives:
   1. To introduce the students of economics to definitions and scope of economics
   2. To enable the students to understand some of the consumer behaviour
      concepts.
   3. To teach the students about the theory of production and theory of product
      pricing

UNIT: I       Definition and scope of Economics
     Definitions of Economics – Wealth – Welfare – Scarcity – Growth - Methods of
Economic Analysis – Nature of Economic laws – static and dynamic analysis –
Normative and positive approach.

UNIT: II      Theory of Demand - I
      Consumer Behaviour – Cardinal utility analysis – LDMU – Law of Equi-
Marginal Utility - Law of Demand – Elasticity of demand – consumer’s surplus.

UNIT: III     Theory of Demand - II
       Consumer Behaviour – ordinal utility – Indifference Curve analysis – Revealed
preference theory.

UNIT: IV      Theory of production
       Production function – Laws of returns – Laws of returns to scale – Iso – quant
– Iso – cost, least cost combination

UNIT: V       Theory of product pricing
       Law of supply – Elasticity of supply – Cost curves – MC, AC, TC, FC and VC
– short run cost curves, long run cost curves – opportunity cost.

Text Books:
S. Sankaran                :       Micro Economics
H.L. Ahuja                 :       Principles of Economics

References:
Salvatore                  :       Micro Economic Theory
Stonier & Hague            :       A Text Book of Economic Theory.




                                           2
              Subject
Semester                    Subject Title       Part     Course        Credit   Marks
               Code
                           ECONOMIC
                                                       Allied Course
    1        07UEC1301    STATISTICS – I         III                     4      100
                                                             – II

Objectives:
        1.    To acquire basic Knowledge about Statistics
        2.    To use the statistical techniques in Economics

UNIT: I       STATISTICS
        Meaning; Definition; Main divisions of the study of Statistics; objects of
statistics – Statistics and Economics – Importance, Limitations and Functions of
statistics

UNIT: II      COLLECTION AND PROCESSING OF DATA
         Census Method - Basic sampling methods – simple random sampling,
stratified random sampling systematic and Quota sampling – standard error -
Collection of data – sources of data – primary and secondary – classification and
tabulation – frequency distribution – diagrammatical and graphical representation of
data.

UNIT: III     MEASURES OF CENTRAL TENDENCY
       Need and Meaning; Objects; Characteristics of representative average;
Measures of various order; Types of averages Arithmetic Average: Calculation of
arithmetic average in a discrete series; Calculation of the arithmetic average in a
continuous series; Merits and Drawbacks. - Median: Meaning; Location of Median
in various types of series; Graphic calculation; Merits and drawbacks; comparison
with mean - Mode: Meaning; Location of mode in various types Series;
Determination of mode from mean and median; Graphic Method; Merits and
Drawbacks; Comparison with mean; and median. - Geometric Mean: Meaning;
Calculation in various types of series; Merits and Drawbacks - Harmonic Mean :
Meaning; calculation; Merits and Drawbacks.

UNIT: IV      MEASURES OF DISPERSION
       Range: Its merits, demerits and uses. - Inter Quartile Range, Semi-Inter
Quartile Range and Quartile Deviation: Calculation in various types of series; merits
and drawbacks. - Mean Deviation: Meaning, Calculation in various types of series by
direct and shortcut methods, characteristics and uses of mean deviation. - Standard
Deviation: Meaning, calculation in various types of series by direct and short cut
methods, merits, demerits and uses. – Coefficient of Variations – Ginni’s mean
difference - Lorenz curve.




                                            3
UNIT: V    SKEWNESS
      Need and meaning; Tests of skewness; Measures of skewness – Karl
Pearson, Bowley and Kelly Methods.

NOTE:      40% theory and 60% problems


TEXT BOOKS:
1.   S.P. GUPTA             :     FUNDAMENTALS OF STATISTICS
2.   D.N. ELHANCE &
     VEENA ELHANCE          :     FUNDAMENTALS OF STATISTICS
3.   SIVATHANUPILLAI        :     ECONOMICS & BUSINESS STATISTICS


BOOKS FOR REFERENCE:
1. YAMANE .T                :     STATISTICAL METHODS
2. CROXTEN AND COWDEN       :     STATISTICS




                                   4
                Subject
Semester                           Subject Title            Course        Credit   Marks
                 Code

    I        07UEC1601       INTRODUCTION TO              GENERAL
                                                                             4      100
                                COMPUTERS                 INTEREST
  Objectives:
        1. To impart knowledge of basics of Computers
        2. To provide the knowledge of Windows operating system and Networking
        3. To make the students familiar with the use of Devices related to Computers

  UNIT I
       Computer-Meaning-Definition-Evolution-generations-Merits-Demerits-Modern
  and Earlier Classification of Computers - Modern Applications for business and
  economics.

  UNIT II
        Organisation of Computers – CPU – ALU - MEMORY UNIT -CONTROL UNIT
  Hardware and Software- Application Software-System software –Utility Software -
  Machine Language- Assembly Language- High Level Language

  UNIT III
           Simple DOS Commands - Windows – Components – UNIX - LINUX
  UNIT IV
         Input Devices: Keyboard, Touch pen, Touch Screen, Mouse, Track balls,
  Scanner, OCR, infrared Remote etc. Output Devices: Monitor, Printer, Plotter,
  Projector, audio and video devices etc. – Memory Devices - RAM – ROM, HDD and
  FDD.

  UNIT V
        Fundamentals of Networking – Local Area Network (LAN) – Wide Area
  Network (WAN) – Metropolitan Area Network (MAN) - Multimedia-Components-uses

  Text Books:
  Balagurusamy                 :       Introduction to Computers
  Mehtha                       :       Computer Today
  Lary W. Dickey               :       Introduction to Computers
  References:
  Morton Peter Moyle           :       Introduction to Computers
  Harold Stuart Stone          :       Introduction to Computers
  Rosenberg                    :       The Social Impact of Computers
                                               5
                Subject
Semester                          Subject Title      Part       Course   Credit   Marks
                 Code
                                 MICRO                        Core
     II       07UEC2403                               III                  4       100
                              ECONOMICS – II                Course III

Objectives:

1.        To know elaborately about theory of product pricing
2.        To understand the different factor pricing methods.


UNIT: I         Theory of product pricing - I
     Meaning and forms of market – Marshall’s General Theory of value - time
Element – Equilibrium of firm and industry

UNIT: II        Theory of product pricing - II
     Perfect Competition – Monopoly – Price Discrimination – Monopolistic
Competition

UNIT: III       Theory of product pricing - III
       Duopoly – Oligopoly – Cournot Solution – Sweezy’s Kinked Demand curve –
Selling Cost

UNIT: IV        Theory of Factor Pricing - I
          Marginal productivity Theory of Distribution – Modern Theory of Distribution

UNIT: V         Theory of Factor Pricing - II
        Theories of Rent – Theories of wages – Trade unions and wages – Theories
of Interest – Theories of profit

Text Books:
S. Sankaran                   :       Micro Economics
H.L. Ahuja                    :       Principles of Economics

References:
Salvatore                     :       Micro Economic Theory
Stonier & Hague               :       A Text Book of Economic Theory.




                                              6
Semester        Subject Code      Subject Title      Part     Course      Credit   Marks
     II                          MARKETING                    Core             4   100
                07UEC2404                             III
                                MANAGEMENT                  Course III
Objectives:
1.        To introduce the basic marketing concepts
2.        To impart the skills of market information and research
3.        To provide a learning experience in Advertising, sales promotion and pricing

UNIT: I         Modern Marketing and Marketing Management
      Approaches to the study of marketing- Evolution of marketing- concept-
changing concepts of marketing – Features and importance of marketing concept –
Recent innovations in modern marketing - Meaning and nature of marketing
management – Importance and scope

UNIT: II        Product Mix
       Product Planning – Concept of Product – Consumer and Industrial products –
Product Planning – Meaning and Significance – Product objectives and Policy –
Influencing Product Mix – Product line and items – Product Standardization and
Simplification – Branding – Packaging - Labelling – After Sales Services.

UNIT: III       Channels of Distribution
       Meaning and Importance – Selection of Distribution Channel – Marketing
Middlemen – Functions and Types – Wholesaling – Typing and Services – Retailing
– Services and Types of Retailers

UNIT: IV        Sales Promotion - Promotion Mix
      Meaning and objectives of Promotion – Kinds of promotion – methods of
promotion Advertising - Meaning and importance – Kinds of Salesmanship –
personal selling versus Advertising

UNIT: V         Marketing Research and Marketing Information system
      Meaning and Nature of Marketing Research – Objectives – Function –
Element of Marketing Research – Advantages and limitations - Process of Marketing
Research Meaning of Marketing information system, Difference between Marketing
Research and Marketing Information System - Kinds of Marketing Information
System

Text Book:
Marketing Management                        :       Rajan Nayar
References:
Modern Marketing Management                 :       R.S.N. Pillai & Bhavathy
Marketing Management                        :       Philip Kotler
Principles of Marketing                     :       Sherlaker
                                                7
Semester Subject Code              Subject Title                   Course         Credit Marks
                                                             ELECTIVE II (OPEN)
                               MS OFFICE FOR                   (DEPARTMENT
   II        07UEC2302                                                              2     50
                             ECONOMICS - THEORY             STUDENTS MAY ALSO
                                                               BE ADMITTED )
                                 MS OFFICE FOR
                                                             ELECTIVE II (OPEN)
   II       07UEC2302P            ECONOMICS -                                       2     50
                                   PRACTICAL
        Objectives:
           1. To develop the skill of using MS word, Excel and Power point
           2. To make familiar with the text and table manipulations
           3. To develop the skill of preparing chart and work with formula
        UNIT I
               Introduction to MS Office- Components of MS Office – MS word- Features –
        Creating New, Opening and Saving Documents – Page setup – Editing Text: Undo-
        Redo-Cut-Copy-Paste-Find, Replace and Go to – viewing Header and Footer -
        Inserting Page Numbers, Symbols, Footnotes-Formatting Font and Paragraph-
        Bullets and Numbering-Tabs-Columns

        UNIT II
               Tools: Mail Merge-Spelling and Grammar-Table: Insert-Draw - Features-
        Spreadsheets- meaning and purpose – Tool bars - Formula Bar-purpose – Inserting
        Cells. Rows, Columns and Worksheets- Chart: Line diagram, bar diagram and Pie
        Chart

        UNIT III
               fx function: Σ, mean, median, standard deviation and Correlation (using
        variables related to economics) – Sorting - Format Cells-Rows and Columns –Data
        Analysis

        UNIT IV
               Practical: Text Manipulation – Table Manipulation - Header and Footer –
        Bullets and Numbering - Mail Merge

        UNIT V
               Formula Processing: calculation of mean, median, standard deviation, and
        correlation- Preparation of Charts – Line diagram – pie char – Bar diagram for
        variables in Economics- Preparation of Mark statement and Sales Bill

        Text Books:
        Leon and Leon:                   MS Office XP
        Joseph. W. Habraken:             MS Office XP Bundle
        Reference
        Stephen W. Sagman & Gail Tailor:           MS Office for Windows
        Tom Peterson:                              MS Office for Learners
                                                    8
               Subject
Semester                       Subject Title      Part     Course      Credit   Marks
                Code
                               ECONOMIC                    Allied
     II      04UEC2303                              III                  4      100
                             STATISTICS – II              Course III

Objectives:
     1. To acquire basic Knowledge about Statistics
     2. To use the statistical techniques in Economics

UNIT: I        ASSOCIATION OF ATTRIBUTES
      Association of Attributes – Difference between Actual and Observed
frequencies – Proportion method - Contingency tables – Methods of studying
association – Yule’s Co-efficient of association – Co-efficient of Colligation.

UNIT: II       CORRELATION AND REGRESSION
      Scatter diagram – Karl Pearson’s Co-efficient of correlation – Spearman’s
Rank Correlation Co-efficient – simple linear regression analysis.

UNIT: III      INDEX NUMBERS
       Characteristics of index numbers – uses – types – methods of constructing
index numbers – Laspeyre’s, Paache’s, Fisher’s, Marshall – Edgeworth’s, Bowley’s
index numbers – Factor Reversal Test and Time Reversal Test - Cost of living index
number

UNIT: IV       TIME SERIES
      Concept of time series – components of time series – measurement of trend –
graphical method – semi-average method - method of moving averages – Least
square method.

UNIT: V        PROBABILITY
      Definitions – Mathematical and Statistical Definitions – Equally likely cases-
Mutually Exclusive events- Dependent and Independent events-addition theorem of
probability-multiplication theorem of probability. (Simple problems only)

NOTE:          40% Theory and 60% Problems
TEXT BOOKS:
1.        S.P. GUPTA      :        Fundamentals of Statistics
2.        D.N. ELHANCE &
          VEENA ELHANCE :          Fundamentals of Statistics
3.        SIVATHANUPILLAI :        Economics and Business Statistics

BOOKS FOR REFERENCE:
1.        Yamane .T                :      Statistical Methods
2.        Croxten and Cowden       :      Statistics
                                           9
               Subject
Semester                         Subject Title                   Course    Credit   Marks
                Code

   III       07UEC3405     MACRO ECONOMICS – I           CORE COURSE V       4      100


  Objectives:

         1. To provide an introductory knowledge about Macro Economics.
         2. To make the student understand the National Income concepts.
         3. To learn Fundamentals of classical and Keynesian Economics.

  UNIT: I
         Meaning, Nature, Scope, Importance and Limitations of Macro Economics –
  Difference between Micro and Macro Economics – Inter-Dependence of Micro and
  Macro Economics

  UNIT: II
         National Income: Definition – Concepts – GNP at market prices ,GNP at factor
  cost. GDP – NNP – Personal Income – Disposable Income – Per capita Income -
  Measurement, Difficulties and importance of National Income.

  UNIT: III
          Concepts: Full Employment – Types of Unemployment – Seasonal –
  Frictional – Structural – Disguised – Cyclical – Classical Theory of Employment –
  say’s law of market- Pigou’s wage cut policy.

  UNIT: IV
        Keynesian Theory of Employment – principles of effective demand-
  comparison between classical and Keynesian Economics

  UNIT: V
         Meaning of consumption Function – Keynesian psychological law- Difference
  between APC and MPC – Significance of MPC – Factors influencing consumption
  function – Measures to Increase consumption function

  TEXT BOOKS:
  1. Macro Economics                        :        Sankaran
  2. Macro Economics                        :        M.L.Jhingan
  3. Macro Economics Theory                 :        H.L.Ahuja
  4. Macro Economics                        :        Bright Singh

  REFERENCE:
  1. Keynes and post-Keynesian economics:            R.D.Gupta
  2. Macro Economics                             :   Edward Shapiro.

                                                10
                  Subject
                                 Subject Title         Part     Course       Credit     Marks
Semester           Code
                               MATHEMATICS                       Allied
     III       07UEC3304                                III                       4     100
                              FOR ECONOMICS                    course IV

Objective:
To know the Basic knowledge about Mathematics

UNIT: I          SET THEORY AND ANALYTICAL GEOMETRY
       Notations for a set – Finite and infinite sets – Null set – Unit set – Universal
set – Equal and Equivalent Sets – Set operations - Venn Diagram - Straight line –
slope point, two point and intercept formula – Quadratic equations

UNIT: II         DIFFERENTIATION
       Functions, limits – differentiation - rules of differentiation – I order and II order
differentiation

UNIT: III        PARTIAL DIFFERENTIATION
        Technique of partial differentiation - I order and II order partial differentiation
(Brief treatment only)

UNIT: IV         INTEGRATION
           Definition - Rules of integration – Constant of Integration - Simple problems
only.

UNIT: V          MATRICES
      Basic concepts – Addition and subtraction of Matrix – Multiplication of Matrix -
Determinants – Matrix inverse – Cramer’s rule

NOTE:            30% Theory and 70% Problems
TEXT BOOKS:
1.         Metha and Madnani         :      Mathematics for Economists
2.         Devairakkam               :      Mathematics for Economics


BOOKS FOR REFERENCE:
1.         Narayanan.S & Manikavasagam Pillai      :          Calculus
2.         Narayanan.S & Manikavasagam Pillai      :          Differential Equations.
3.         Narayanan.S & Manikavasagam Pillai      :          Integral Calculus
4.         Santhi Narayan                          :          Matrices
5.         P.N. Arora                              :          Mathematics for IIT
6.         Rai Singhaniya & Aggarwal               :          Matrices.
                                             11
                  Subject
Semester                                             Part      Course      Credit   Marks
                   Code         Subject Title
                                                                Allied
     III       07UEC3305 ACCOUNTANCY                  III                    4       100
                                                               Course

Objectives:
     1. To understand the basic accounting principles
     2. To learn different types of accounts
     3. To enable the student to prepare Balance Sheet (Sole trading Concern,
        Partnership and Company)

UNIT: I          Need and Principles of Accounting
      Need for Accounting – development of accounting – Definition – Book
Keeping and Accounting – Branches of accounting – objectives – Accounting
concepts – Accounting conventions – system of Book keeping.

UNIT: II         Journal, Ledger and Trial Balance
       Journalizing Transactions – Rules of Debit and Credit – Personal Account –
Nominal Account – Real Account – Compound Journal Entry – Ledger Posting and
Trial Balance – Balancing of an Account – Objectives of Preparing a Trial Balance

UNIT: III        Final Accounts
      Final Accounts – Trading accounts – Profits & Loss Account – Balance sheet
– Adjustment entries

UNIT: IV         Partnership Accounts
      Fundamentals – Capital Account- Current Account-Profit and                      Loss
Appropriation Account- Goodwill – Admission and Retirement of Partners

UNIT: V          Company Accounts
       Fundamentals; issue of Shares – Premium issue                     – Discount issue -
Sacrificing Ratio - – Forfeiture – Reissue – Balance sheet
Note: Theory -30% Problems -70%
Text Books:
1.         Elements of Accountancy          :         Johnson
2.         Introduction to Accountancy      :         Grewal
3.         Introduction to Accountancy      :         R.L. Gupta

Reference:
1.         Fundamentals of Accountancy      :         R.L. Gupta
2.         Principles of Accountancy        :         Nagarajan
3.         Principles of Accountancy        :         N. Vinayagam
                                                12
                Subject         Subject Title
Semester                                             Part      Course     Credit    Marks
                 Code
                                 EXIM                         Elective
   III        07UEC3501                               III                   4       100
                              MANAGEMENT                      (Open)
  Objectives:
         1. To provide knowledge on the basic ideas of international business and
            overseas demand analysis.
         2. To make understandings in Export procedures and Documentation
         3. To enable the students to understand export finance and Pricing

  UNIT: I         Basics of International Business
         Concepts – International Marketing – Decisions – Degrees of involvement in
  International Marketing – Multinational Corporations – Professional Export
  Management

  UNIT: II        Overseas Demand Analysis
         Reasons for overseas demand Analysis requirement – Estimation of market
  potential – Factors affecting overseas Demand – Competition – Price Structure-Price
  Structure

  UNIT: III       Export And Import - Procedures and Documents
       Export procedures – Export Documents – Contract terms and Export
  Documents.

  UNIT: IV        Export Finance
        Methods of Payment – Letter of Credit – Export finance from commercial
  banks EXIM Bank of India – Factoring and Forfeiting

  UNIT: V         Export Pricing
        Export Pricing Policy – Costs peculiar to exports – cost based export pricing
  market based export pricing

  References:
  1.        R.L. Varshney & K.L. Maheshwari – Managerial Economics (2002-Edn) –
            Sultan Chand & sons.
  2.        C.J. Stokes – Economics for managers, McGraw Hill Kogakusha Ltd. Tokyo.
  3.        Biplab.S. Bose – Hand Book of Marketing Management – Himalaya
            Publishing House (Edn. 1998).
  4.        C. Jeevanandam and Others, International Economics, Sultan Chand & Sons




                                                13
                 Subject
 Semester                     Subject Title           Course      Credit   Marks
                  Code
                               MACRO                 CORE
     IV       07UEC4406                                             4      100
                             ECONOMICS II          COURSE VII

Objectives:
  1. To provide an understanding of investment function and multiplier impact in
      an economy.
  2. To learn the importance of money in an economy.
  3. To recognize the cyclical changes taking place in an economy.
  4. To assess the significance of monetary and fiscal policy.

Unit I
      Investment function – meaning – Types of investment induced and
Autonomous, Real and Financial Investment – MEC – MEC and investment – MEC
and RI – Factors affects MEC – Measure to raise investment.

UNIT II
       Multiplier – Meaning – working of multiplier – Acceleration principle – Super
multiplier

UNIT III
       Inflation – Meaning – Types – Causes – Effects – Remedies – Inflationary gap
– Deflation

UNIT IV
      Trade cycle – meaning – characteristics – Phases – Sun Spot Theory, Over
Saving under Consumption Theory, Hayek Theory, Hawtrey Theory.

UNIT V
        Macro economic policy – meaning, objectives – Instruments – monetary
policy; objectives – instrument – Fiscal policy – objectives – Instruments

TEXT BOOKS:
1.       Macro Economics                :        Sankaran
2.       Macro Economics                :        M.L.Jhingan
3.       Macro Economics Theory         :        H.L.Ahuja
4.       Macro Economics                :        Bright Singh

REFERENCE:
1.       Keynes and post-Keynesian economics : R.D.Gupta
2.       Macro Economics                :        Edward Shapiro



                                            14
                   Subject
   Semester                          Subject Title   Part   Course   Credit    Marks
                    Code
                                     Development             Core
          III    07UEC4407                            III              4       100
                                      Economics             Course

Objectives:
   1. To introduce the students of Economics to concepts and approaches
   2. To enable the students understand Development Economics.
   3. To teach the students about the theories Development and growth model.
Unit-I          Economic Development
      Introduction- Economic Development and Economic growth- Measurement of
Economic growth- Basic needs Vs Economic growth- Human Development Indices-
Physical quality of life index(PQLI)- Human Development index(HDI)

Unit-II         Economic Growth and Growth Distinction
     Sustainable development- obstacles of Economic Development- Factors of
Economic Growth-Modern Economic Growth

Unit-III        Few Theories of Economic Development (Basic Ideas only)
          Adam smith Theory- the Classical Theory- the Marxian Theory.
Unit-IV         Some Growth Models (basic Ideas only)
     The Harrod-Domar model- Joan Robinson’s model of capital formulation- The
Mahalanobis model.

Unit-V          Domestic measures for Economic Development
       Capital formation and Economic Development – Role of agriculture and
Industry in Economic Development.

Book for study:
R.K. Lehi                    :          Economic development and planning
                                        Kalyani publisher (1990) New Delhi.
M.L. Jingan                      :      The Economics of Development and Planning
Taneja and Myer              :          Economic Development and Planning

Reference books:
1. Dwiwedi                   :          The economics of development and planning
2. Todaro                    :          Economics of growth and development.



                                                15
Semester     Subject Code          Subject Title                   Course        Credit    Marks
                             COMPUTER PACKAGE FOR                 ALLIED
   IV                                                                               2       50
              07UEC4306       ACCOUNTING - THEORY                COURSE VI
                             COMPUTER PACKAGE FOR
                                                                  ALLIED
   IV        07UEC4306P          ACCOUNTING -                                       2       50
                                                                 COURSE VI
                                  PRACTICAL

   Objectives:
   1.       To teach the basic theoretical concepts relating to tally
   2.       To enable the student in preparing company profile and transactions
   3.       To train the student in the preparation of trial balance, ledger and balance
            sheet of a company

   UNIT I          GATEWAY TO TALLY
          Introduction to tally – tally menu – button bar – calculator – work area –
   traversing the tally menu – windows task bar – exiting from tally –

   UNIT II         COMPANY CREATION
           Tally company creation – company particulars: data directory, name, mailing
   name, address – financial year and books beginning date – saving the company
   profile and company numbers – alteration and deletion of the company

   UNIT III        CHART OF ACCOUNTS
          Account groups and ledgers – Reserved account groups – Account groups of
   balance sheet – liabilities: capital – reserves and surplus – loans – Bank OD- Duties
   and taxes, sundry creditors, current liabilities - Assets: fixed assets-investments –
   current assets – deposits – loans and advances (assets) – sundry debtors, cash in
   hand-bank accounts - Profit and loss account: Direct and indirect Income and
   expenses

   UNIT IV         TRIAL BALANCE AND FINAL ACCOUNTS
           Trial balance –Primary group trial balance – detail trial balance – ledger wise
   trial balance - final accounts – balance sheet: primary, detailed, percentage figures,
   style of asset and liability – closing stock – Profit and Loss statement

   UNIT V          PRACTICAL
           Tally company creation - preparation of transaction entry of a company with
   profile – preparation of Ledger and trial balance – preparation of balance sheet of a
   company

   Text books:
   A.K. Nadhani & K.K. Nadhani:         Implementing tally
   Reference:
   Saini A.K.                :          Computer applications in Management (Tally)
   Introduction to Accountancy:         Grewal
                                                16
              Subject
Semester                         Subject Title        Part    Course       Credit   Marks
               Code
                                                             Elective II
   IV       07UEC4502 ECONOMICS FOR                    III                   4      100
                        MANAGERS                              (open)

Objectives:
   1. To introduce the concepts in Economics required for Managers
   2. To provide an understanding of Managerial models
   3. To make the student learn about locating an industry and its structure


UNIT: I       Introduction
        Meaning and Nature of Managerial Economics – Chief Characteristics of
Managerial Economics – Significance of Managerial Economics – Role of
Managerial Economist – Responsibility of Managerial Economist
UNIT: II      Managerial Models
        Objectives of Business firms – Managerial theories of the firm – Baumol’s
Sales Revenue maximizing model – Marris model of managerial Enterprise –
Williamsons model of managerial discretion.
UNIT: III     Production Function
        Factors of production and specialization – production function – Law of
Returns – Nature and behavioural cost – Market and theories of value.
UNIT: IV      Industrial Structure
        Industrial Development in India – Industrial Policy – Industrialisation – Small
Scale Industry – Large Scale Industry
UNIT: V       Theories of Location
        Determination of Location – Theories of Location – Weber’s Deductive Theory
– Sargent Florence’s Theory – Specific Location Decisions – Location of
warehousing facilities.
Text Books:
1. Managerial Economics :             P.L. Metha
2. Indian Economy            :        Mishra & Puri.
References:
1. Managerial Economics :             Dewadi
2. Indian Economy       :             I.C. Dhingra

                                                 17
              Subject
Semester                        Subject Title              Course          Credit   Marks
               Code
                           ENTREPRENEURIAL            CORE COURSE
   V        07UEC5408                                                        4         50
                             DEVELOPMENT                  VIII

  Objectives:
       1. To introduce the basic concepts in Entrepreneurial development
       2. To Create an awareness in EDPs and institutional support
       3. To recognize the significance of rural entrepreneurship for Indian economy

  Unit: 1        Entrepreneur Concept
        Concept of Entrepreneur – Characteristics – functions – types of
  Entrepreneur-Intrapreur – Entrepreneurial Traits – Entrepreneurial Mobility –
  Entrepreneurial systems.

  Unit: 2        Entrepreneur Development Programmes (EDPs)
         Need for EDPs - objectives–phases of EDPs - Evaluation of EDPs -Motivation
  - Motivating factors - Achievement Motivation - Entrepreneurial Training–objectives -
  Importance - Methods

  Unit :3        Project
         Meaning of project – project – project Identification – project selection –
  project classification – project formation – project report – significance of project
  report – project appraisal.

  Unit:4         Institutional finance to Entrepreneur
       Financial Institutions IDBI – ICICI – IFCI – IRBI – SFC - SIDCO – SIDBI -
  SIPCOT – DIC – TIIC.

  UNIT:5         Rural Entrepreneurship
        Meaning – Need problems of Rural Entrepreneurship – factors affecting
  Entrepreneurial growth – Economic and Non-Economic factors – Women
  Entrepreneur – concept – functions – problems – Growth of women
  Entrepreneurship

  Text Books:
       1. Entrepreneurial Development    : C.B. Gupta & N.P.Srinivasan
       2. Entrepreneurial Development    :   S.S. Khanka
  References:
       1. Dynamics of Entrepreneurial Development and Management: Vasant Desai




                                             18
                   Subject
Semester                          Subject Title        Course      Credit    Marks
                    Code
                               INTERNATIONAL           CORE
     V          07UEC5409                                             4       100
                                 ECONOMICS           COURSE IX
     Objectives:
    1. To make the students recognize the importance of international trade through
           theories of trade
    2. To acquire an understanding of various concepts in international economics
    3. To provide knowledge on international monetary system and institution
           governing it
    4. To familiarize the globalization trend
Unit 1
International Trade Theories
Need for separate theory of trade-Adam smith’s theory of advantage- Ricardo’s
comparative cost theory - Haberler’s opportunity cost theory – Hecksckcher - Ohlin, s
modern theory.
Unit II
Trade policy
Free trade vs. protection- case for and against free trade and protection Balance of
payment-meaning- importance- structure – Disequilibrium – short run and long run –
causes and measures for removal of Disequilibrium
Unit III
Exchange rate
Functions of foreign exchange market – determination of equilibrium exchange rate –
purchasing power parity theory – exchange rate system – stable and flexible – merits
and demerits – Exchange rate system in India
Unit IV
International monetary Institutions
International monetary system – IMF – IBRD – GATT – UNCATAD – New
international economic order
Unit V
Globalisation
Uruguay round of GATT – dunkel proposal - birth of        WTO – its structure and
implications– globalization - meaning – india’s move towards globalisation – positive
and negative effects
                                           19
Text books
1. Francis Cherunilam   :   International economics
2 . Mithani D.M         :   International economics
3 . Jhingian M.L.       :   International trade
4 . Sankaran. S.            :      International Economics


Reference
1. Rana and Verma       :   International Economics




                                   20
            Subject
Semester                    Subject Title        Course     Credit   Marks
             Code
                        HUMAN RESOURCE            Core
   V       07UEC5410                                          4       100
                          MANAGEMENT            Course X

OBJECTIVES:

  1. To understand the human resource management and human resource
     planning.
  2. To acquire knowledge about health and safety measures.


  UNIT I: Human Resource Management

      Concept – Nature – Importance Functions – Scope of Human Resource
  Management – Role of Personnel Manager – Qualities of Personnel Manager

  UNIT II:
  Personnel Control

  Personnel Policies – Types of Policies – Objectives- Essentials of Sound
  Personnel Policy -         Personnel Records – Personnel Report- Research
  and Audit –

  UNIT III:
  Human Resource Planning

       Concept – Objectives – Need and Importance – Job Analysis – Job Design
  – Recruitment – Selection, Placement and Induction – Carrier Development.

  UNIT IV: Training and Development

        Concept – Need Importance – Objectives of Training –Types and Methods
  of Training – On the Job and Off the Job-Career Planning – Meaning –
  Objectives – Advantages and Limitations

  UNIT V: Health and Safety Measures

          Occupational Hazards and Diseases- Protection Against Health Hazards –
  Industrial health Program – Measures of Industrial Safety.- Employees’ Safety-
  Significance of occupational health.

  Reference:

  C. B. GUPTA           :      Human Resource Management
                                       21
   C. B. MEMORIA           :        Personnel Management




Semester     Sub. code         Subject Title        part   course     credit   marks
                               Managerial
    V       07UEC5411                                III   Core XI      4       100
                               Economics

Objectives:-
1.To introduce the students the basic concepts in managerial economics.

2.To teach the applied concepts like Demand Forecasting, Production, Productivity
Pricing and Business ethics.

Unit –I
INTRODUCTION
Managerial Economics: nature and scope -- Economics for management and
professional – Economics and Managerial decision making -- Role of Managerial
Economist in Business organisation
Unit –II
DEMAND FORECASTING
Demand forecasting: Meaning and Concept – Need for demand forecasting –
Determinants of demand forecast -- Methods of demand forecasting: market survey
– opinion polling method barometric techniques – statistical methods – qualitative
analysis—social forecasting.
Unit-III
PRODUCTION
Production and Production function – Application of production function --Production
function studies on Indian Industries- Break even analysis-Functions of Indian
industry.
Unit-IV
PRODUCTIVITY
Productivity –Meaning and concepts- method of measuring productivity- Technology
and economics- Role of technology in decision making- Economics of research and
development in India
Unit-V
PRICING AND BUSINESS ETHICS
Pricing Techniques: Full cost pricing –Product line pricing – Penetration pricing –
customerise pricing – administrative pricing – markup pricing – dual pricing- marginal
pricing-skimmed pricing - social responsibility of the Business-social audit.

Text Books: P.L. Mehta :           Managerial Economics.
            M.L.Trevedi :          Managerial Economics

References: Joel Dean      :      Managerial Economics
                                               22
                  D.M.Mithani :   Business Economics
                  K.L.Maheshwari:   Managerial Economics




Semester Subject Code            Subject Title            Course            Credit   Marks
                               INTERNET FOR            CORE COURSE
   V                                                                          2       50
              07UEC5412     ECONOMICS – THEORY              XII
                               INTERNET FOR
                                                       CORE COURSE
   V         07UEC5412P         ECONOMICS –                                   2       50
                                                            XII
                                 PRACTICAL
   Objectives:
       1. To provide knowledge and understanding of internet and its uses in
            economics
       2. To impart skills in publishing economic data through internet pages for
            analyzing economic facts.
   UNIT I
   MS FrontPage - Introduction - features – Web Page – meaning - Creating New page
   – Frame pages – Preview - Font – Paragraph – Bullets and Numbering
   UNIT II
   Insert: Horizontal Line –Date and Time, Pictures, Chart and Hyperlink –Word Art –
   Auto shapes – Drawing - Page Transition – Background: Pictures, Colors
   UNIT III
   Tables: insert rows and columns – Merge Cells – Split table Auto format - Manual
   Format – Borders and Shading - Publishing in Internet Explorer.
   UNIT IV
   Publishing the Subject Matter of Economics in Web Pages – Method of Data
   Collection – Search Engines – Data Base on Indian Economy Web Sources: NSS,
   RBI, INDIASTAT, CMIE, World Bank
   UNIT V
   Practical: Creating Simple Web Page – Web Pages with Hyperlink – Create Web
   pages using Auto shapes - Create a web page showing the Major economic
   indicators (Using Tables) – Create a web page to show the Basic concepts and
   definitions in Economics
   Text Books:
                                           23
            Leon and Leon:                       MS Office XP
            Joseph. W. Habraken:                 MS Office XP Bundle
            Reference
            Stephen W. Sagman & Gail Tailor:               MS Office for Windows
            Tom Peterson:                                  MS Office for Learners
            Joseph J. Adamsi &Ann Shaffer: New perspectives on MS office XP




                           Subject
            Semester                           Subject Title            Course      Credit      Marks
                            Code
                                                 RETAIL
                                                                      ELECTIVE
                V       07UEC5503                                                       4       100
                                            MANAGEMENT                III (OPEN)




            Objectives:-
                1. To provide fundamental understanding of retail marketing
                2. To impart knowledge of various types of retailers
                3. To familiarize the trend in retailing
                4. To enable students in understanding the Retail Merchandising and Research


            Unit-I
            Introduction
            Retailer: Meaning- Importance- services- Essential Requisites- Types of Retailer:
Itinerant
            Retailers, Fixed shop Retailers- Small Scale Retailers and Large Scale Retailers


            Unit-II
            Large Scale Stores:
            Characteristics,   Organization,     Advantages,      Disadvantages     -   Chain    Stores:
            Characteristics, Classification, Advantages and Disadvantages - Mail Order retailing-
            Hire Purchase and Installment – Co-operative Stores- Super Market


            Unit-III


                                                           24
Trends in Retailing
Global Overview- Growth of Organized Retailing in India- Projected Trend in
Retailing - Key Drivers of Retailing in India- Four Gear Path of Growth of Retailing:
Stages of Infancy- Period of Growth, Period Efficiency and Period of Consolidation




Unit-IV
Retail Merchandising
Merchandising:    Meaning-    Merchandise        Planning-   Merchandise   Hierarchy-
Assortment Planning – Buying Function- Elements of Open To Buy (OTB) -
Advantages of OTB - Plan category Management – Markups- Mark Downs
Shrinkage- Gross Margin Return to Inventory.


Unit-V
Retail Research
Retail Research: Meaning- Quantitative Survey- Quantitative Research- Research
Design- Developing Methodology- Data Collection- Sample Size- Questionnaire
Method: In-depth Interview Method- Shopper Observation- Key Attributes in Shopper
Observation- Retail Audits: Meaning- Retail Process Audit, Mystery Customer Audit.


Text Books:
Gibson G. Vedamani                      :         Retail Management
R.S.N. Pillai & Bhagavathi       :      Modern Marketing


References
Philip Kotler                    :      Marketing
David Walters                           :         Retail Marketing Management
David Gilbert                    :      Retail Marketing Management
Nicholas Alexander               :      Retail Marketing

                                            25
              Subject
Semester                       Subject Title               Course         Credit     Marks
               Code
                         MONEY BANKING AND            CORE COURSE
   VI        07UEC6413                                                       4         100
                             FINANCE                      XIII

  Objectives:
     1. To understand the evolution and functions of money.
     2. To gain knowledge on classical and Keynesian ideas.
     3. To gain Knowledge on Banking.
     4. To know the working of capital and money markets.


  UNIT: I

  Difficulties of Barter system – Evolution of Money – Functions of money – Kinds of
  Money

  UNIT: II

  Demand for money: Classical and Keynesian view - Value of money, cash
  transaction approach – cash balance approach – Keynesian reformulated quantity
  theory of money.

  UNIT: III

  Role of commercial Banks in economic development – Functions of commercial
  Banks – credit creation – Balance sheet of commercial Bank.

  UNIT: IV

  Central Banking: Principles and functions – Reserve Bank of India: Organization,
  management and function – credit control measures – Non-banking financial
  Institutions.

  UNIT: V
                                           26
Money market – Meaning, features, importance and constituents of money market –
capital market: Meaning, features, importance and constituents of capital market –
Brief note on shares, stock exchange – mutal funds – E-Banking.

       TEXT BOOKS:
       Monetary Economics              : Sankaran
       Monetary Economics              : Cauvery and Sudanayak
       Monetary Economics              : M.L.Jhingan


       REFERENCE:
       Keynes and post-Keynesian economics            : R.D.Gupta
        Monetary Economics                             : Ghosh and Rama Ghosh




                Subject
 Semester                         Subject Title         Course      Credit    Marks
                 Code
                                                        CORE
                              ENVIRONMENTAL
     VI      07UEC6414                                 COURSE         4       100
                                ECONOMICS
                                                         XIV

Objectives
   1. To understand the relationship between Environment and Economics
   2. To impart knowledge of Current Environmental Problems
   3. To make an awareness in the Conservation of Economic Resources
   4. To Analyse the Ways and Means to enhance the Environmental Quality
UNIT: I
Environment and Economics:
Economy and Environment Inter-linkages – Material Balance Principle – Carrying
Capacity – Externalities – Public good – Pareto Optimal Provision of Public good –
Tragedy of commons – Economics of Exhaustible and Renewable resource use.
UNIT: II
Environmental Problems
Environmental Pollution – Causes: Urbanization and its impact on Environmental
quality, Population and Environmental quality. Types of Pollution: Air pollution –
Water pollution – Noise pollution – Definitions – Causes and their Effects.
UNIT: III


                                          27
Environmental Protection and Sustainable Development
Pollution control measures – Fiscal Techniques: Effluent Charges, Subsidies –
Informal Regulation of Pollution Control – Environmental Cost of Economic Growth –
Limits to growth – Sustainable Development.
UNIT: IV
Global Environmental Issues
Global Warming – Ozone Depletion – Green House Effect – Acid rain – Loss of Bio
Diversity – Treaties and Agreements at Global level : Stockholm Conference – Rio
Summit




UNIT: V
Environmental Problems in India
Environmental Quality in India – Role of Government – Environmental Laws Water
(Prevention and Control of pollution) Act, Air (Prevention and Control of pollution) Act
–
The Environment (Protection) Act – Environmental Movements: CHIPKO, APPIKO,
Save Silent Valley Movement – Save Narmada Movement - Environmental
Education


Text Books
1. M.Karpagam                             : Environmental Economics
2. S. Sankaran                             : Environmental Economics
3. Varatharajan and Elango                : Environmental Economics


Reference
1. Pearce                                  : Environmental Economics
2. Arun C. Vakil                         : Economics of pollution
3. Dr. H.S. Bhatia                        : Environmental pollution and control




                                          28
                   Subject
  Semester                          Subject Title        Course     Credit    Marks
                    Code
                                 FISCAL                 CORE
         VI      07UEC6415                             COURSE         4        100
                                 ECONOMICS
                                                         XV

          Objectives:
          1. To study the meaning , scope and functions of public finance
          2. To acquire knowledge over sources and other aspects of public revenue
              and expenditure.
          3. To understand federal finance concept as applied to Indian scenario.
          4. To impart the skill of budgetary procedure and infer implications of the
              budget.


Unit I
Introduction
Public finance - Meaning, scope - Difference between public and private finance.
Principle of maximum social advantage - Major fiscal functions - Allocation,
distribution and stabilization function
Unit II
                                             29
Public Revenue
Public revenue - Meaning, classification, objective and types Taxation - Meaning,
characteristics, objectives, canons, features of a good tax system- classification of
taxes - Direct and indirect - Proportion and regressive taxation- VAT- meaning –
merits –demerits and implementation in India - theories of taxation - Benefit and cost
of service - Ability to pay- taxable capacity- shifting and incidence of tax burden-
Unit III
Public Expenditure
Public Expenditure - Meaning – Nature - Scope - Classification – Canons - effects
and trend of public expenditure in India - Public debt - Meaning- Causes –
classification - Methods of redemption - Public debt trend in India
Unit IV
Federal Finance
Federal Finance - meaning – problems - federal finance in India - center state
financial relationship - latest finance commission report


Unit V
Fiscal Policy and Budget
Fiscal policy – Meaning - Instruments- objectives – Limitations - Budget - Meaning -
Budgetary procedure - Performance budget – Surplus budget- deficit budget -
Implications of latest budget


Text books:
Loganathan.V         :      Public Finance
Sundaram K.P.M.             :      Fiscal Economic
Reference:
Singh S.K.           :      Public Finance in Theory and Practice
Dalton.                     :      Public Finance.
B.P.Tyagi                   :      Public Economics




                                           30
               Subject
Semester                       Subject Title         Course      Credit   Marks
                Code
                                                     CORE
   VI         07UEC6416    ECONOMIC THOUGHT         COURSE         4       100
                             AND SYSTEMS              XVI

Objectives:
   1. To disseminate knowledge on the broad economic systems and their
        theoretical base
   2. To create an understanding for distinguishing classical thought from Marxian
        one
   3. To enable the students apply the classical and Marxian thought to present
        scenario.
   4. To evaluate how the systems converged to become a new economic order.

Unit-I
Introduction


                                        31
Economic Thought: Nature and Scope- Significance of the Study of Economic
Thought. Economic System: Meaning, Definitions, Features - Functions of Economic
system - Factors that Mould Economic System of a Country
Unit-II
Classical Economic Thought and Capitalism
Adam Smith: Naturalism and Optimalism- Laissez- faire and the Harmony of
interests - J.B. Say’s Law of Market. Capitalism: Meaning, Definitions and Features-
Merits and Demerits of Capitalism.
Unit-III
Marxian Thought and socialism
Karl Marx: Scientific Socialism- Materialistic Interpretation of History- Theory of
Surplus Value- Concentration of Capital- Economic Crisis- Decay of Capitalism-
Dawn of Socialism - Socialism: Meaning Definitions and Features - Merits and
Demerits of Socialism - Socialism and Communism- Similarities and Dissimilarities
Unit-IV
Keynesian Economics and Mixed economy
Keynes: Keynesian theory of Employment- Underemployment Equilibrium, State
Intervention- Keynesian Definition of Mixed Economy: Mixed Economy: Meaning,
Features- Merits and Demerits
Unit-V
Convergence of Economic System and New Economic Order
Meaning of Convergences - Changes in Capitalism: Regulated Capitalism - Changes
in Communism: Market Socialism in Eastern Europe, China and Russia -
Convergence of Capitalism and Communism- Emerging Economic System.
Textbooks:
1. S.S.M. Desai           :      Economic Systems
2. Tyagi, B.P             :      Economic Systems.
3. Sankaran               :      History of Economic Though
4. V.Lokanathan     :     A History of Economic Thought


References
1. George N. Halin :      Economic systems
2. H.L. Ahuja       :     Analysis of Economic system and Micro Economic Theory

                                        32
3. Dr. K.K. Sen    :     Comparative Economic System
4. T.N. Hajela           :      History of Economic Thought
5. Srivastava      :     History of Economic Thought
6. B.W. Ganguli    :     Economic Theory
7. H.L. Bhatia           :      History of Economic Thought




Semester Subject Code    Subject Title              Course        Credit   Marks
                      C-LANGUAGE FOR
   VI       07UEC6417   ECONOMICS –             CORE COURSE         2       50
                          THEORY                    XVII
                      C-LANGUAGE FOR
                                                CORE COURSE
   VI      07UEC6417P    ECNOMICS -                                 2       50
                                                    XVII
                         PRACTICAL

   Objectives

   1. To provide the basic knowledge about computer languages
   2. To make familiar with the use of number system, algorithm and flow charting
   3. To teach the keywords, identifiers, data types etc. needed to prepare
      programs
   4. To make the students to prepare programs relevant for Economics

UNIT I
Decimal Number System – Binary system-addition and subtraction of binary
numbers- Flow Charting

                                       33
  UNIT II
  C-Language-identifiers and keywords – Data types – Expressions – operators –
  library functions - input and output functions
  UNIT III
  Control Statements - while, do-while, for nested if, if else, switch, break, continue
  and go to statements
  UNIT IV
  Pointers - passing pointers to a function- pointers and arrays
  UNIT V
  Practical: finding mean, standard deviation, sum of N numbers, solving quadratic
  equation and reversing string.

  Text Books:
  Thamaraiselvi. S and Murugesan .R:                C for All
  Balagurusamy:                             Programming in ANSI C
  Rajaram V. & Radhakrishnan T:             Digital Computer design

  References:
  Herber Schildt:                           Using Turbo C
  Stan Kelly & Bootle:                      Mastering Turbo C




              Subject
Semester                         Subject Title              Course        Credit   Marks
               Code
                                                       ELECTIVE OPEN
   VI        07UEC6504         E- MARKETING                                  4       50
                                                          IV (OPEN)

  Objectives
     1. To introduce the students the Basic Concepts of E-Marketing.
     2. To make the learners the E-marketing plan and Environment on which it
        operates.
     3. To impart the understanding of E-marketing management, distribution and
        communication.



  UNIT I
  E-MARKETING

                                             34
Marketing – Meaning and characteristics -- E-Marketing-Meaning and Definition –
Importance of E-Marketing in expanding Business E-Marketing vs. E-Business –
E-Marketing today
UNIT II
E-MARKETING PLAN
Overview of the E-Marketing process – E-Marketing Plan: creation – A seven step e-
Marketing plan.- Situation Analysis, E-Marketing, Strategic planning – objectives – E-
Marketing Strategies–Implementation plan -- Budget – Evaluation.
UNIT III
E-MARKETING ENVIRONMENT
Global markets – Emerging economies – Technological influences in Marketing –
Digital Divide- Use of Computer in Telephone- Broadband.
UNIT IV
E-MARKETING MANAGEMENT
Market capitalization through internet – creating customer value online- a taxonomy
of internet products (pricing in E-Marketing)
UNIT V
E-MARKETING DISTRIBUTION AND COMMUNICATION
Distribution Channel overview-Types of intermediaries – functions of distribution –
communication issues – Internet advertising – Direct Marketing




   Text book
   1. Judy Strauss                 :      E-Marketing

   Reference:
   1. Adel E1-Ansary               :      E-Marketing
   2. Demmahom Raffaj              :      Electronic Marketing
   3. Principles of E-marketing    :      Raymond Frost.




                                          35

				
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