21 Leveraging the power of strategic alliances helps bring newness

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					Leveraging the power of strategic alliances helps bring newness to
fragrances. Michael Kors partnered with FIJI waters to develop a new
destination fragrance aptly called Island Michael Kors Fiji. Fiji joins Island
Michael Kors in the designer’s collection of three women’s fragrances.

Euro-chic fragrances have global appeal and the introduction of Missoni enhances our portfolio with
a fragrance that effuses Italian style. Created for those with a keen sense of individuality and a love of life,
Missoni captures the essence of the haute Italian design house.

Wonderful, the first fragrance by American Beauty, brings accessible luxury to the Kohl’s consumer. Dianoche by
Daisy Fuentes adds a touch of exotic glamour to the Daisy Fuentes collection for Kohl’s — the store’s number-one
women’s fashion brand. Both fragrances are helping to establish a promising fragrance business in Kohl’s
Department Stores.

An affordable luxury product for many emerging markets, Tommy Hilfiger has opened in more than 60 doors in
India, making it our first fragrance brand to enter this important and promising market.

We are proud to note that Evelyn Lauder was honored this year by the fragrance industry with a Lifetime
Achievement Award from the Fragrance Foundation. Mrs. Lauder has been instrumental in developing many of
the Company’s top-selling fragrances, including Beautiful and Estée Lauder pleasures, two prestige fragrances
which rank among the best-selling fragrances around the world.



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posted:8/21/2011
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