Fact Sheet dated May 15, 2009
Fact Sheet: The Nielsen Company B.V.
Company Profile The Nielsen Company B.V. (“Nielsen”) is global information and media company active in 100 countries, with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, Hollywood Reporter, Adweek) and trade shows. The company is headquartered in New York, New York, United States and Haarlem, the Netherlands. Its website address is: www.nielsen.com. Buyout Profile An affiliate of Kohlberg Kravis Roberts & Co. (“KKR”) entered into an agreement to acquire Nielsen with AlpInvest Partners N.V., The Blackstone Group L.P., The Carlyle Group, Hellman & Friedman LLC and Thomas H. Lee Partners, L.P. on March 8, 2006. The transaction closed on August 9, 2006. Financial metrics for the buyout were as follows: • Aggregate purchase price: $12,034 million • Total equity at closing: $4,070 million • Total debt & other liabilities at closing: $7,964 million
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KKR’s investment thesis for Nielsen included: Attractive industry outlook Global leadership positions Portfolio of successful, well-recognized brands Strong customer relationships Diversified business mix with recurring revenues and cash flows Identified operational efficiency opportunities
Investment Partnership’s Investment in Nielsen As of March 31, 2009, KKR PEI Investments, L.P. (the “Investment Partnership”) held the following investments (at fair value) in Nielsen: • Private equity fund investment through the KKR Millennium Fund totaling $14.4 million • Private equity co-investment of $141.2 million The fair value of the Investment Partnership’s aggregate private equity investment in Nielsen as a percentage of the net assets of the Investment Partnership as of March 31, 2009 was 5.9%. The cost and the fair value of the Investment Partnership’s aggregate private equity investment in Nielsen were $172.8 million and $155.6 million, respectively, as of March 31, 2009. KKR Private Equity Investors, L.P. makes its investments through the Investment Partnership as its sole limited partner. News & Financial Information News on Nielsen can be found on the News section of the company’s website at: http://www.nielsen.com/media/index.html Financial information on Nielsen can be found on the Financial Information section of the company’s website at: http://www.nielsen.com/about/financial_info.html
KPE Information Exchange/Ticker Euronext Amsterdam: KPE Website www.kkrprivateequityinvestors.com Investor Contact Kate de Mul Investor Relations Manager KKR KPE LLC th 9 West 57 Street, Suite 1640 New York, NY 10019 United States Phone: +1.212.659.2026 Facsimile: +1.212.659.2049
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