33dodo – illustration for interior decoration
33dodo – design, production and marketing of af-
fordable wall décor in an internet-shop. Vinyl stick-
ers, wallpaper, PVC/plastic and cardboard décor.
We invent, we produce and we market. Ourselves.
Initially I was looking for a business that would
employ my illustration and design skills, as well as
those of my friends.
I chose vinyl stickers. Not too innovative, but the
market was offering only franchised foreign designs
and commonplace clipart.
The company was created in 2009 with 70000 rubles
starting capital – it was invested in web-site pro-
gramming and packaging. Everything else was out-
sourced at the time.
This is just ‘fun’ business. We quickly became popu-
lar in our small niche, our designs were frequently
featured in various blogs and forums.
Team of 33dodo
Raya Ivanovskaya Alena Khozina Areva
director, illustrator art-director, иллюстратор manager
We also attract many Russian illustrators who create
stickers and wallpaper design for us.
33dodo is cuRRenTly WoRking in TWo diRecTions:
1) Retail sales on our web-site:
- 500-700 unique visitors per day;
- 80-160 orders lodged monthly;
- 1500 rubles average basket.
2) Bespoke decoration of spaces for business custom-
ers: cafes, offices, entertainment centres etc.
We have our own production department:
1) cutting plotter;
Thanks to our own production we can not only quick-
ly deliver to our customers, but also experiment with
new materials and technologies.
Stickers (vinyl). 210 designs – variable colour and size for each. About 90% of
web-site sales. Produced to order.
Wallpaper. relatively weak for now. Only 10 designs. Around 3% of all sales.
Other décor. Mobiles, cardboard and PVC elements etc. Circa 7% of sales, often
bundled with stickers as a ‘decorative solution’.
Apart from retail sales we do bespoke wall déc-
oration projects. i consider it a promising niche
– often the walls in an office are empty and a
quick, affordable decoration is needed with-
out real refurbishment. Project net prices vary
within 40000-200000 rubles; decorated surface
may be 20-200 square meters.
examples of bespoke solutions:
A patent office
1) expand the production to be able to experiment
and introduce new materials, including Pvc and
2) expand wallpaper collection, improve produc-
tion quality. strive for “Russian designer wallpaper”
3) develop “office wall decoration” direction.