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33dodo – illustration for interior decoration www.33dodo.ru 33dodo – design, production and marketing of af- fordable wall décor in an internet-shop. Vinyl stick- ers, wallpaper, PVC/plastic and cardboard décor. We invent, we produce and we market. Ourselves. Initially I was looking for a business that would employ my illustration and design skills, as well as those of my friends. I chose vinyl stickers. Not too innovative, but the market was offering only franchised foreign designs and commonplace clipart. The company was created in 2009 with 70000 rubles starting capital – it was invested in web-site pro- gramming and packaging. Everything else was out- sourced at the time. This is just ‘fun’ business. We quickly became popu- lar in our small niche, our designs were frequently featured in various blogs and forums. Team of 33dodo Raya Ivanovskaya Alena Khozina Areva director, illustrator art-director, иллюстратор manager We also attract many Russian illustrators who create stickers and wallpaper design for us. 33dodo is cuRRenTly WoRking in TWo diRecTions: 1) Retail sales on our web-site: - 500-700 unique visitors per day; - 80-160 orders lodged monthly; - 1500 rubles average basket. 2) Bespoke decoration of spaces for business custom- ers: cafes, offices, entertainment centres etc. We have our own production department: 1) cutting plotter; 2) Plotter. Thanks to our own production we can not only quick- ly deliver to our customers, but also experiment with new materials and technologies. Our PrOduCts: Stickers (vinyl). 210 designs – variable colour and size for each. About 90% of web-site sales. Produced to order. Our PrOduCts: Wallpaper. relatively weak for now. Only 10 designs. Around 3% of all sales. Our PrOduCts: Other décor. Mobiles, cardboard and PVC elements etc. Circa 7% of sales, often bundled with stickers as a ‘decorative solution’. Apart from retail sales we do bespoke wall déc- oration projects. i consider it a promising niche – often the walls in an office are empty and a quick, affordable decoration is needed with- out real refurbishment. Project net prices vary within 40000-200000 rubles; decorated surface may be 20-200 square meters. examples of bespoke solutions: Business Incubator «Ingria» A patent office Private kindergarten Art-gallery develoPmenT PlAns 1) expand the production to be able to experiment and introduce new materials, including Pvc and textile. 2) expand wallpaper collection, improve produc- tion quality. strive for “Russian designer wallpaper” market niche. 3) develop “office wall decoration” direction. Thank you for your time!
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