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					      CROWNE PL AZ A
         H O T E L S   &   R E S O R T S




Wo r l d w i d e S i g n a g e G u i d e l i n e s




           September 2003

                                                     CLI CK T O E N TER
                                                      Click on the Section Number below to select.


                                                    Section 1        Introduction
Table of Contents
                                                    Section 2        Programme Goals

Welcome to the Crowne Plaza Hotels                  Section 3        Basic Rules of the Crowne Plaza Brand Identity
& Resorts Worldwide Signage
Guidelines.                                         Section 4        Brand Signature

Sections 3 through 9 provide an                     Section 5        Colour System
understanding of the basic rules for
the proper selection of Crowne Plaza                Section 6        Hotel Identity Naming System
brand signage. Please review these
standards carefully prior to                        Section 7        Type Font System
attempting to specify hotel and
resort signage.
                                                    Section 8        Clear Space Rules

                                                    Section 9        Selection Criteria & Programme Requirements
Sections 11 through 16 outline the
complete catalogue of brand sign
                                                    Section 10       How To Navigate This Section
types, their design details and
usage.                                              Section 11       Summary of Exterior Sign Types & Their Use
Sections 17 and 18 define                           Section 12       High Level Building Signature & Logo Medallion
materials and colour specifications
and provide a list of authorised                    Section 13       Low Level Building Signature/Main Entrance Signage
suppliers worldwide.
                                                    Section 14       Freestanding Property Signage

                                                    Section 15       Summary of Interior Sign Types & Their Use

                                                    Section 16       Individual Interior Sign Types

                                                    Section 17       Colour & Material Specifications

                                                    Section 18       Authorised Suppliers/Locations                       Previous   Next

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September 2003
Section 1                                                              Welcome to the Crowne Plaza Hotels & Resorts
Introduction - On-Line Version
                                                                       Worldwide Signage Guidelines
The Crowne Plaza signage standards are defined
in the following files:

Crowne Plaza Worldwide Signage Guidelines
                                                                       The new Crowne Plaza signage programme is an integral part
(PDF File)
Basic rules of signage selection, definition of all
                                                                       of our revitalised brand identity. These guidelines define the
sign types and suppliers and support resources
worldwide.                                                             overall design direction for the programme and function as
Crowne Plaza Brand Signage Artwork                                     a catalogue, describing all elements of the signage system
(PDF File)
Digital artwork for all signage, support graphics,                     and their use. They will help you correctly select, manufacture
type styles and icons illustrated in the guidelines.
                                                                       and implement the brand signage.
Crowne Plaza Engineering Drawings
(PDF File)
Engineering drawings and manufacturing
specifications for each sign type in PDF format.                       Consistent and well executed signage will strengthen the
Crowne Plaza Engineering Drawings
(AutoCAD File)
                                                                       Crowne Plaza brand name by increasing levels of
Engineering drawings and manufacturing
specifications for each sign type in AutoCAD
                                                                       awareness amongst potential and existing guests, the local
file format.
                                                                       community and the owning company and investor community.
The brand signage standards are also available
on CD. Please address requests for CDs and any
questions relating to Crowne Plaza brand signage
to your regional InterContinental Hotels Group
Technical Services Department.




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September 2003
Section 1
Introduction - CD Only Version                                       Welcome to the Crowne Plaza Hotels & Resorts
The general signage guidelines are set up as                         Worldwide Signage Guidelines
an Adobe Acrobat PDF file for easy reference
and printing. On this CD, you will also find
3 technical files to assist you in the proper
implementation of the Crowne Plaza
                                                                     The new Crowne Plaza signage programme is an integral part of
brand signage:
                                                                     our revitalised brand identity. These guidelines define the overall
Crowne Plaza Brand Signage Artwork
(PDF File)                                                           design direction for the programme and function as a catalogue,
Digital artwork for all signage, support graphics,
type styles and icons illustrated in the guidelines.                 describing all elements of the signage system and their use. They
Crowne Plaza Engineering Drawings                                    will help you correctly select, manufacture and implement the
(PDF File)
Engineering drawings and manufacturing
specifications for each sign type in PDF format.
                                                                     brand signage.
Crowne Plaza Engineering Drawings
(AutoCAD File)
Engineering drawings and manufacturing                               Consistent and well executed signage will strengthen the Crowne
specifications for each sign type in AutoCAD
file format.                                                         Plaza brand name by increasing levels of awareness amongst
Please address any questions relating to                             potential and existing guests, the local community and the owning
Crowne Plaza brand signage to your
regional InterContinental Hotels Group
Technical Services Department.
                                                                     company and investor community.




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September 2003
                                      Our new signage programme addresses both image
Section 2
Programme Goals                       and functional issues.
                                      Improved Brand Image:
                                      • Upgrade and refresh the signage programme to reflect the
                                        revitalised Crowne Plaza brand image.
                                      • Establish a consistent worldwide signage standard for all
                                        Crowne Plaza Hotels & Resorts.
                                      • Build a direct visual relationship between brand advertising
                                        and the hotel signs in the consumers’ mind.
                                      • Provide high quality design that reflects the excellence of
                                        the Crowne Plaza brand.

                                      Increased Functionality:
                                      • Provide a system that is easy to use and one that ensures
                                        the proper selection of the most effective signage.
                                      • Increase the visual impact of our hotels’ signage both day
                                        and night.
                                      • Create a system that provides solutions to a broad range of
                                        implementation challenges.


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September 2003
                                                  At the heart of all successful brand identity programmes are
Section 3
                                                  three absolutes...a well designed graphic image, a solid set of
Basic Rules of the
Crowne Plaza Brand Identity                       brand standards and the consistent application of brand graphics
                                                  across all areas of implementation. Signage is the architectural
                                                  display of the brand identity and an understanding of the basic
                                                  graphic usage rules is paramount for its effective execution.


                                                  On the following pages, we will discuss:
                                                  • The brand signature, which is the logo medallion and
                                                     logotype layouts.
                                                  • The colour system.
                                                  • The hotel naming and type font systems that are used to
                                                     identify the individual hotel name and city designations.
                                                  • The clear space around the brand signature that improves
                                                     the readability of the logo medallion and logotype layouts
                                                     when applied to the building and signage panels.

                                                  Understanding the basic rules of the Crowne Plaza Brand Identity
                                                  is the essential first step. All of the Crowne Plaza brand signage
                                                  is based on these design rules.


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September 2003
Section 4
Brand Signature
                                                                                                     Brand Logo Medallion
The Crowne Plaza signature is the graphic
relationship of the logo medallion and
Crowne Plaza logotype. They exist in an
established format and should always appear
together. The only exception is when the logo
medallion appears alone on a building when
space limitations prohibit use of the full                                                                                    Crowne Plaza
signature.                                                                                                                    Brand Signature

The centred orientation is the preferred layout.

Two alternate orientations are provided for
buildings with limited signage area. Careful
use of these sign formats may provide an
opportunity to increase the overall size of the
                                                                                                        Brand Logotype
sign, thus improving the long-range visibility
                                                                 Centred Orientation
of the sign.
                                                                 (Preferred)




                                                                                                     Horizontal Orientation
                                                                                                     (Alternate)

                                                       Vertical Orientation
                                                       (Alternate)

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September 2003
Section 5
Colour System

Colour is one of the most memorable and                   Crowne Plaza Brand Colour System
powerful elements of brand recognition.
In the new Crowne Plaza brand identity,
the basic brand colours are Crowne Plaza
Gold, White and Crimson.

Specifications for the colour system have been
developed to ensure a consistent appearance
across a broad range of materials including
paint and translucent and opaque films.
                                                          Crowne Plaza Crimson                  Crowne Plaza Gold   Crowne Plaza White
Adherence to these standards is mandatory.




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September 2003
Section 6
Hotel Identity Naming System

A precise naming policy and graphic layout
has been established for the individual
Crowne Plaza Hotels & Resorts properties.
The objective is to ensure that the Crowne Plaza
brand name always has prominence.

There are two elements in the Crowne Plaza
Hotels & Resorts naming system:
• The Crowne Plaza brand signature which
  always appears first when applied to signage.
                                                                                             L O C AT I O N N A M E
• The property or location name that helps                                    Centred Orientation                                   Property/Location Name
  identify the hotel by differentiating it from                               (Preferred)                                           (Trade Gothic Bold 2)
  other Crowne Plaza properties in the same
  city. The Trade Gothic Bold 2 type font is
  used for these names.

Note: This naming system is used for all signs
with the exception of the high level building
signage, where only the brand signature (logo
medallion and logotype) appear for improved
long distance viewing.

The graphic interrelationship between these
elements has been established and adherence                                                                                      L O C AT I O N N A M E
to these standards is mandatory.                                                                        Horizontal Orientation
                                                                                                        (Alternate)
Refer to the digital artwork file for the Crowne            L O C AT I O N
Plaza signature/location name specifications.
                                                               NAME
                                                       Vertical Orientation
                                                       (Alternate)



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September 2003
                                                          Trade Gothic Bold 2
                                                          (for use with location names,
                                                                                                   ABCDEFGHIJKLMNOPQRSTUVWXYZ
Section 7                                                 exterior signage applications)           a b cd e f g h i j k l m n o p q r s t u v w x y z
Type Font System
                                                                                                   1234567890&
To help establish a consistent look for the wide
variety of signage applications for Crowne Plaza,
                                                          Trade Gothic Regular
Trade Gothic Bold 2 has been chosen as the
                                                          (for use with exterior address
                                                                                                   ABCDEFGHIJKLMNOPQRSTUVWXYZ
standard typefont for all exterior signage.
                                                          typography applications)                 a b cd e f g h i j k l m n o p q r s t u v w x y z
To obtain the Trade Gothic Bold 2 typefont on-
line, please go to: www.adobe.com for information
                                                                                                   1234567890&
on ordering the required font.
                                                          Adobe Garamond Semibold
                                                          (for use with exterior
                                                                                                   ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                          directional signage)                     abcdef ghi j klm nopqrs tuvwxyz
                                                                                                   12345678 9 0 &

                                                          Adobe Garamond
                                                          Semibold Small Caps
                                                                                                   ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                          (for use with interior signage)          a b cd e f g h i j k l m n o p q r s t u v w x y z
                                                                                                   12 3 4 5 67890&

                                                          Adobe Garamond
                                                          Regular Small Caps
                                                                                                   ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                          (for use with interior signage)          a b cd e f g h i j k l m n o p q r s t u v w x y z
                                                                                                   123 4 5 67 89 0&

                                                          Directional Arrows
                                                          (for use with exterior and
                                                          interior directional signage)



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September 2003
Section 8
                                                                        Centred Orientation with
Clear Space Rules
                                                                        Property/Location Name
(Preferred Centred Orientation)

A “clear space” standard has been developed
to improve the graphic impact of our brand                                                                            X
identity. The clear space around the logo must
be equal to or greater than the height of the “A”
in “PLAZA.”
                                                                          X                                                                    X
Careful consideration must be given when
applying the signature to all architectural
backgrounds. Always observe the clear space
area when positioning the Crowne Plaza signage                                                                                                        X
to avoid infringement from architectural details,
surface changes, outer limits of the building,
etc.

Refer to the digital artwork file for the Crowne                                             L O C AT I O N N A M E
Plaza signature/location name specifications.
                                                                                                                      X




                                                                                                   Maximum Line Length for Hotel Name

                                                                                                   Note: Add an additional “X” space to each
                                                                                                   side of the hotel name if it reaches this
                                                                                                   maximum length.




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September 2003
                                                                                          Vertical Orientation with
Section 8                                                                                 Property/Location Name                           X
Clear Space Rules
(Alternate Orientations)                                           Note: For the vertical orientation, add an
                                                                                                                          X                                X
                                                                   additional “X” space to each side of the hotel
                                                                       name if it reaches the maximum length.
When adding the property/location name below
the Crowne Plaza logo, the clear space guidelines
must be followed.

                                                                                                                                                               X
The clear space around the logo and hotel name
must be equal to or greater than the height of
the ‘A’ in Crowne Plaza.
                                                                                                                                L O C AT I O N
Refer to the digital artwork file for the Crowne
Plaza signature/location name specifications.
                                                                                                                                   NAME
                                                                                                                                           X




                                                            Linear Orientation with
                                                            Property/Location Name                                               Maximum Line Length
                                                                                                                              for Property/Location Name
                                                            Note: For the linear orientation, add an additional
                                                            “X” space to right end of the hotel name if it reaches
                                                            the maximum length shown below.


                                                                                                                      X


                                                                                                                                                               X

                                                              X                       X                                                                    X
                                                                                                         L O C AT I O N N A M E
                                                                                                                      X




                                                                                                 Maximum Line Length for Property/Location Name
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September 2003
Section 9
                                         General Selection Rules:
Selection Criteria &
Programme Requirements
                                         "Bigger is Better"
                                         Select the largest signage available for the main brand identity
                                         on the hotel and its property. While it's important to keep signage
                                         in proper relationship to the architecture of the hotel, larger
                                         format signs provide the greatest long-range identification. When
                                         dealing with local zoning boards, always present a request for
                                         the maximum allowable signage.

                                         "Better Early Than Late"
                                         Think of effective signage as a series of wayfinding links, leading
                                         your guest to the hotel. The sooner you can provide information
                                         to your guest en route, the better. Consider applying for municipal
                                         motorway signage, if available, and try to implement long-range
                                         perimeter brand signs wherever possible.

                                         "Less is More"
                                         Carefully select the number of signs that are necessary to help
                                         direct the guest around the hotel. Using too many signs causes
                                         visual clutter that can detract from a good guest experience.


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September 2003
Section 9
Selection Criteria &
Programme Requirements
                                         Special Zoning & Historic Location Issues
                                         While a primary objective of this programme is to promote a
                                         consistent Crowne Plaza image, there will be situations where
                                         local zoning or the heritage status of the hotel property preclude
                                         the implementation of the standard signage plan. In these special
                                         cases, your regional InterContinental Hotels Group Technical
                                         Services Department will work with you to ensure that the Crowne
                                         Plaza brand identity is protected while responding to the special
                                         requirements of that particular site.

                                         Upgrading Existing Hotel Signage
                                         Any Crowne Plaza brand signage upgrade must be implemented
                                         on a complete property wide basis. Under no circumstance will
                                         a partial change over from the old to the new brand signage
                                         be permitted.




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September 2003
Section 9
Selection Criteria &
Programme Requirements
                                         Selected Sign Suppliers
                                         In order to ensure the highest product quality and image
                                         consistency for the Crowne Plaza brand signage program,
                                         InterContinental Hotels Group (IHG) has selected highly qualified
                                         suppliers to provide paint, sign film, lighting components and
                                         special sign finishes. Substitutions will be allowed, only if
                                         approved by IHG prior to sign fabrication.

                                         Trademark Usage
                                         Depending on the hotel location, special legal requirements for
                                         the use of registration or trademarks may apply. For illustrative
                                         purposes, this guideline demonstrates the registration mark
                                         (circle R) positioned in relationship to the Crowne Plaza logotype.
                                         Consult your regional InterContinental Hotels Group Technical
                                         Services Department for proper trademark usage rules.




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September 2003
Section 9
Selection Criteria &
Programme Requirements                   Code Compliance
                                         Selected sign companies accept total responsibility for site
                                         surveys, materials procurement, structural engineering, fabrication
                                         methods, and installation of sign components. The signage must
                                         comply with local codes governing the use of graphic messages
                                         and symbols. These regulations may address issues of accessibility,
                                         life-safety and visibility of the sign graphics based on colour,
                                         contrast and type style. IHG, its employees, design consultants,
                                         advisers, and agents shall not be liable for any errors or omissions
                                         in this guideline.

                                         InterContinental Hotels Group Exclusive Ownership
                                         The sign designs contained in these guidelines are the exclusive
                                         property of InterContinental Hotels Group. Unauthorised use of
                                         these designs or reproduction of these specifications, in whole
                                         or in part, without written authorisation from IHG is prohibited.
                                         The recipient of these specifications shall maintain the
                                         confidentiality of such information and secrets, and shall return
                                         the original and its copies to IHG upon demand.



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September 2003
Section 10                                       Exterior Sign Typ
How To Navigate This Section                     Sign Type A :
                                                 High Level Building Signature
                                                 (Installed on Light Building Ma

The diagram to the right explains the            Sign Type B :
                                                 High Level Building Signature                                                                                                                                                                                                                    Forward / Backward
navigational features of this guideline.         (Installed on Medium to Dark B                                                                                                                                                                                                                   Click on arrows to
It permits the user to quickly view              Si   T    C
                                                                                   Exterior Sign Type Hierarchy
                                                                                                                                                                                                                                                                                                  move forward and
typical sign types within the system,                                              Sign Type A :
                                                                                                                                                 C High Level Logo Medallion
                                                                                                                                                    (Stand-Alone Application)
                                                                                                                                                                                                               A High Level Building Signature
                                                                                                                                                                                                                   (Light Building Materials)
                                                                                                                                                                                                                                                                                                  backward through
                                            Sign Type Links                        High Level Building Signature
                                                                                                                                                                                                                                                                                                  the guideline.
with details and specifications for each.                                          (Installed on Light Building Materials)
                                                                                                                                                                       B High Level Building

                                            Click on sign                          Sign Type B :
                                                                                   High Level Building Signature
                                                                                                                                                                         Signature
                                                                                                                                                                         (Dark Building Materials)
Additional links provide photographic       types to view
                                                                                   (Installed on Medium to Dark Building Materials)

                                                                                   Sign Type C :
                                                                                                                                                                                                                                                A High Level Building Identification
                                                                                                                                                                                                                                                  (Light Building Materials)
                                                                                   High Level Logo Medallion/Stand-Alone Application
examples and digital artwork files.         sign details.                          Sign Type D :
                                                                                   Low Level Building Signature with
                                                                                   Optional Location Name
                                                                                   (Installed on Light Building Materials)

                                                                                   Sign Type E :
                                                                                   Low Level Building Signature with
                                                                                                                                                                                                                                                 G Overhead Entrance &                            Previous    Next
                                                                                                                                                                                                                                                    Porte-Cochere ID Signage
                                                                                   Optional Location Name
                                                                                   (Installed on Medium to Dark Building Materials)

                                                                                   Sign Type F :                                           Low Level Building Signature D                                                                                                 Entrance/ Exit &
                                                                                   Low Level Logo Medallion/Stand-Alone Application        (With Optional Location Name)                                                                                                  Directional Sign         Page: 1 of 1
                                                                                   Sign Type G :                                                                                                                                                                                 N
                                                                                   Overhead Entrance & Porte-Cochere Signage                   Directional Signage M
                                                                                   Sign Type H :
                                                                                   Main Entrance Signature Sign

                                                                                   Sign Type I :
                                                                                   Logo Medallion/Cast Wall Mounted Sign

                                                                                   Sign Type J :
                                                                                   Logo Medallion Window/Door Application                                                                                                                                                      K Gateway
                                                                                                                                                                                                       Main Entrance H                                                           Identification
                                                                                   Sign Type K :                                                                                                                                                                                 Sign
                                                                                                                                                                                                       Signature Sign               I Logo Medallion/
                                                                                   Gateway Identification Sign
                                                                                                                                                                                                                                      Cast Wall Mounted
                                                                                   Sign Type L :                                                                                                                                                                     O Crowne Plaza
                                                                                                                                                                                                                                      Sign
                                                                                   Low Level Gateway Identification Sign                                                                                                                                                Brand Flag
                                                                                                                                                                                                                                    J Logo Medallion
                                                                                   Sign Type M :                                                                         Low Level Gateway L                                          Window/Door
                                                                                   Directional Sign                                                                      Identification Sign                                          Application
                                                                                   Sign Type N :
                                                                                   Entrance & Exit & Directional Sign

                                                                                   Sign Type O :
                                                                                   Crowne Plaza Brand Flag                                                                                                                                                                     Previous    Next

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                                                                                   September 2003




                                            Navigational Links                                                                                                                                                                                                                                    Previous        Next
                                            Click on links to view
                                                                                                                                                                                                                                          Page Numerals
                                            sign type index,
                                            photographic examples
                                                                                                                                                                                                                                          Indicates the                                             Page: 1 of 6
                                                                                     Table of Contents                                                                                                                                    number of pages in
                                            of sign installations,
                                                                                                                                                                                                                                          the current section.
                                            print page and to
                                            exit guideline.



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September 2003
Section 11                                             Click on the sign types at left
                                                       to view sign details.
Summary of Exterior Sign
Types & Their Use                                                                                                        A High Level Building Signature
                                                             C High Level Logo Medallion
Sign Type A :                                                                                                               (Light Building Materials)
High Level Building Signature                                   (Stand-Alone Application)
(Installed on Light Building Materials)
                                                                                   B High Level Building
Sign Type B :
                                                                                     Signature
High Level Building Signature
                                                                                     (Dark Building Materials)                                           A High Level Building Identification
(Installed on Medium to Dark Building Materials)
                                                                                                                                                           (Light Building Materials)
Sign Type C :
High Level Logo Medallion/Stand-Alone Application

Sign Type D :
Low Level Building Signature with
Optional Location Name
(Installed on Light Building Materials)

Sign Type E :                                                                                                                                             G Overhead Entrance &
Low Level Building Signature with                                                                                                                            Porte-Cochere ID Signage
Optional Location Name
(Installed on Medium to Dark Building Materials)
                                                        Low Level Building Signature D                                                                                             Entrance/ Exit &
Sign Type F :                                           (With Optional Location Name)
Low Level Logo Medallion/Stand-Alone Application
                                                                                                                                                                                   Directional Sign
                                                                                                                                                                                          N
Sign Type G :
Overhead Entrance & Porte-Cochere Signage                  Directional Signage M

Sign Type H :
Main Entrance Signature Sign

Sign Type I :
Logo Medallion/Cast Wall Mounted Sign

Sign Type J :                                                                                                                                                                           K Gateway
Logo Medallion Window/Door Application                                                                                                                                                    Identification
                                                                                                                 Main Entrance H
Sign Type K :                                                                                                    Signature Sign              I Logo Medallion/                            Sign
Gateway Identification Sign                                                                                                                    Cast Wall Mounted
                                                                                                                                                                              O Crowne Plaza
                                                                                                                                               Sign
Sign Type L :                                                                                                                                                                    Brand Flag
Low Level Gateway Identification Sign                                                                                                        J Logo Medallion
                                                                                     Low Level Gateway L                                       Window/Door
Sign Type M :
                                                                                     Identification Sign                                       Application
Directional Sign

Sign Type N :
Entrance & Exit & Directional Sign

Sign Type O :
Crowne Plaza Brand Flag
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September 2003
Section 12
High Level Building Signature/
Overview
Sign Type         A

Daytime/Nighttime Appearance
For high level applications on light building
colours, the Crowne Plaza logotype is produced
with letter faces that appear CP Crimson during
the day and illuminating Crimson at night. For
medium dark to dark building materials, the
letter faces appear white during the day, while
illuminating Crimson at night. Always specify
the letter face colour which produces the highest
contrast during the day.

For most installations, the high level linear
signature is installed at locations where vertical
surface area is limited. This generally occurs at
the highest location on the building tower as
shown in the photo illustration to the right.

Special Applications/Roof-Top Installation
Installation of a Crowne Plaza roof sign above
the top of the building line is permitted only in
special applications. This installation may occur
when the signature sign cannot be installed
directly to the building due to space limitations,
or lack of long-range visibility when the sign is
installed on the physical building.

The roof-top sign requires highly specialized
structural engineering based on sign codes
dictated by local ordinances, height of installation
off the ground, and wind load factors calculated
for the region. When used, conform to all colour
and contrast standards that have been approved
for use with the high level building signage.                                                                           Previous   Next

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September 2003
Section 12
High Level Building Signature
Light Backgrounds
Sign Type A
1 Flexible Face Logo Medallion
  Face Construction:
  3M Panaflex Awning & Sign Facing.
  Film/Outer Ring and Flag Icon:
  Crowne Plaza Metallic Gold Translucent Film.                    Top View
  Film/Background Crimson:
  Crowne Plaza Crimson Opaque Film.
  Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Snow White.

2 Dimensional Letterforms
  Construction: Aluminium Channel Letters.                                                           Overall Signature Length/Field Verify By Location
  Plastic Faces: Crowne Plaza Crimson Translucent Plastic.
  Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Ruby Red.

3 Registration “R” Disc
  Construction: Aluminium disc painted
  Crowne Plaza White.
  Graphics: Crowne Plaza Crimson Opaque Film.
                                                                                                                                                 2            3
                                                                                        1



                                                                  Front View - Crimson letters shown on light backgrounds




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September 2003
Section 12
High Level Identification Sign
Medium to Dark Backgrounds
Sign Type B
1 Flexible Face Logo Medallion
  Face Construction:
  3M Panaflex Awning & Sign Facing.
  Film/Outer Ring and Flag Icon:
  Crowne Plaza Metallic Gold Translucent Film.                    Top View
  Film/Background Crimson:
  Crowne Plaza Crimson Opaque Film.
  Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Snow White.

2 Dimensional Letterforms (White Day/Crimson Night)
                                                                                                    Overall Signature Length/Field Verify By Location
  Construction: Aluminium Channel Letters
  Faces: 3M White Dual Colour Film, applied to the front
  face of clear polycarbonate, with Crowne Plaza Crimson
  Translucent Film applied to the back surface.
  Returns: Painted Crowne Plaza Gold,
  Illumination: Neon Glass, Ruby Red
3 Registration “R” Disc
  Construction: Aluminium disc painted Crowne Plaza White.
  Graphics:: Crowne Plaza Crimson Opaque Film.
                                                                                        1                                                       2                  3



                                                                  Front View - White letters shown on medium to dark background




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September 2003
Section 12
High Level Logo Medallion
Stand-Alone Application
Sign Type C
The flag logo is best suited for narrow, vertical
areas where space limitations prohibit use of the
full Crowne Plaza signature. For high level installations                                                                                 3

where the logo is viewed from great distances, the
flexible face construction is recommended. The flexible
face logo medallion may only be specified for                               Top View
installations above 25 metres.

For installations in which a high quality, dimensional
appearance is required, and for all installations at 25
metres and below, Sign Type F.

  Flexible Face Logo Medallion
  Face Construction:                                                                                                                  2
  3M Panaflex Awning & Sign Facing.
1 Film/Outer Ring and Flag Icon:
  Crowne Plaza Metallic Gold Translucent Film.
2 Film/Background Crimson:
  Crowne Plaza Crimson Opaque Film.
3 Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Snow White




                                                                                                                                      1

                                                                            Front View - Flexible face logo medallion




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September 2003
Section 13
Low Level Building Signature
with Optional Location Name/
Light Backgrounds                                                                          Overall Signature Length/Field Verify By Location
Sign Type D
1 Dimensional Logo Medallion:
                                                                                                                                         1
  Construction: Dimensional aluminium sign cabinet.
  Raised Outer Ring and Flag Icon:
  3M Metallic Gold Dual Colour Perforated Film applied                                                                                   2               4
  to the front face of clear polycarbonate, with
  Translucent Yellow Film applied to the back surface.
  Background: Painted Crowne Plaza Crimson.
  Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Gold.

2 Dimensional Letterforms
  Construction: Aluminium Channel Letters.
  Plastic Faces: Crowne Plaza Crimson Translucent Plastic
  Returns: Painted Crowne Plaza Gold.                                                      L O C AT I O N N A M E                                    3

  Illumination: Neon Glass, Ruby Red.
                                                                                                                                             2
3 Accent Rule
  Construction: Aluminium Channel.
  Face: 3M Metallic Gold Dual Colour Perforated Film               Front View - Preferred centred orientation with optional location/property name           Side View
  applied to the front face of clear polycarbonate, with
   Translucent Yellow Film applied to the back surface.
  Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Gold.

4 Registration “R” Disc
  Construction: Aluminium disc painted Crowne Plaza White.
  Graphics: Crowne Plaza Crimson Opaque Film.




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September 2003
Section 13
Low Level Building Signature
with Optional Location Name/
Medium to Dark Backgrounds                                                              Overall Signature Length/Field Verify By Location
Sign Type E
1 Dimensional Logo Medallion:
                                                                                                                                       1
  Construction: Dimensional aluminium sign cabinet.
  Raised Outer Ring and Flag Icon:
  3M Metallic Gold Dual Colour Perforated Film applied                                                                                 2                  4
  to the front face of clear polycarbonate, with
  Translucent Yellow Film applied to the back surface.
  Background: Painted Crowne Plaza Crimson.
  Returns: Painted Crowne Plaza Gold.
  Illumination: Neon Glass, Gold.

 2 Dimensional Letterforms
   Construction: Aluminium Channel Letters.
   Faces: 3M White Dual Colour Perforated Film, applied                                                                                               3
to the front face of clear polycarbonate with Crowne Plaza                                 L O C AT I O N N A M E
   Crimson Translucent Film applied to the back surface.
   Returns: Painted Crowne Plaza Gold.                                                                                                     2
   Illumination: Neon Glass, Ruby Red
3 Accent Rule                                                       Front View - Preferred centred orientation with optional location/property name           Side View
  Construction: Aluminium Channel
  Face: 3M Metallic Gold Dual Colour Perforated Film
  applied to the front face of clear polycarbonate, with
  Translucent Yellow Film applied to the back surface.
  Illumination: Neon Glass, Gold

4 Registration “R” Disc
  Construction: Aluminium disc painted
  Crowne Plaza White.
  Graphics: Crowne Plaza Crimson Opaque Film.




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September 2003
Section 13
Low Level Logo Medallion/
Stand-Alone Application
Sign Type F
                                                                                       1                                    1   2

The logo medallion is best suited for narrow, vertical
areas where space limitations prohibit use of the
                                                                                                                                    3
full Crowne Plaza signature.

For installations up to 25 metres above the street
level, the dimensional logo shown here is
recommended. For high level installations where the
logo is viewed from great distances Sign Type C, with
                                                                          Section View
a flexible face construction, is the alternate
construction method.

  Dimensional Logo Medallion:
  Construction: Dimensional aluminium sign cabinet.                                                                             2
1 Raised Outer Ring and Flag Icon:
  3M White Dual Colour Perforated Film, applied to the
  front face of clear polycarbonate with Crowne Plaza
  Crimson Translucent Film applied to the back surface.
2 Background: Painted Crowne Plaza Crimson.                                                                                         See
  Returns: Painted Crowne Plaza Gold.                                                                                               Section
                                                                                                                                    View
3 Illumination: Neon Glass, Gold.




                                                                                                                                1

                                                                          Front View




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September 2003
Section 13
Overhead Entrance &
Porte-Cochere Signage
Sign Type       G



Note: For cast flag logo medallions flanking
entry doors, see sign type H.




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September 2003
Section 13
Overhead Entrance &
Porte-Cochere Signage
Sign Type         G

Design Options:
These signs are a main focal point at the entrance
doors to the hotel and must be carefully integrated
into the header and porte-cochere structures.                            The three dimensional Crowne Plaza medallion has three stripes and an oval border internally illuminated in CP Gold.
                                                                         The inlay area is opaque CP Crimson. The three dimensional Crowne Plaza letterforms are finished in CP Gold to
While the Crowne Plaza brand identity must match                         match the medallion and are halo lit. Letterforms and medallion are positioned on a CP Crimson background.
the established identity rules contained in this
guideline, the fabrication details and material
specifications will vary, depending on the specific
building materials and style of the hotel architecture.

Finishes on background panels and support
structures should be compatible with the surrounding
architectural materials.

The examples to the right illustrate typical material                    The Crowne Plaza medallion and letterforms are flush fit into a satin brass background
options to the porte-cochere and entrance signage                         and are internally illuminated in white.
design.




                                                                         The Crowne Plaza medallion is finished in highly polished brass with a minimal depth dimension.
                                                                         The inlay area is opaque CP Crimson. The Crowne Plaza letterforms are finished in CP Crimson with
                                                                         a minimal depth dimension. The letterforms and medallion are pin mounted on a satin silver background.
                                                                         Even, exterior illumination is required for this design.




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September 2003
Section 13
Main Entrance Signature Sign
Sign Type        H

Photo illustration of the Crowne Plaza signature
installed adjacent to the main hotel entry doors. The
location/property name may also be displayed as a
part of the signature, as shown on the following page.




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September 2003
Section 13
Main Entrance Signature Sign
Sign Type        H

Satin brass wall mounted letters in the approved
Crowne Plaza type style are recommended at
the street level. Use of the location/property
name is optional.

Several fabrication methods are available when
producing the logo medallion. In most instances,
the background field within the oval shape is
recessed below the outer ring and three stripes.
The background can be paint filled to match
the CP Crimson colour, with the outer ring and
stripes highly polished. The background may
also appear as a brass texture, in contrast to
the polished brass ring and stripes. A very high
quality appearance is achieved by casting the
logo to create a dimensional effect. See Sign
Type I for cast logo medallion details.




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September 2003
Section 13
Logo Medallion/
Cast Wall-Mounted Sign
Sign Type        I

When the Crowne Plaza signature is displayed
over the doors, or in proximity to the main hotel
entrance, the logo medallion my be installed as                         Satin or high polished brass wall mounted letters
a stand-alone sign element. It is recommended                           in the approved Crowne Plaza type style are
that the logo medallion be cast to create a high                        recommended at the street level. Use of the
quality, dimensional sign as shown.                                     location/property name is optional.

See following page for fabrication details.




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September 2003
Section 13
Logo Medallion/
Cast Wall-Mounted Sign
Sign Type         I
                                                                                                                         2   1   2
When the logo medallion is wall mounted to
either side of the primary hotel entrance, a high
quality appearance is achieved by casting the
                                                                                                                                       3
logo to create a dimensional effect.

As shown in the section view, the curved
background field is recessed below the outer
ring and three stripes. The background is paint                          Section View
filled to match the CP Crimson colour, with the
outer ring, stripes and returns highly polished
as shown. The background may also appear as
a texture in a slightly darker gold colour,                                                                                      1

contrasting with the highly polished details.

   Dimensional Cast Logo Medallion
   Construction: Cast brass or aluminium with
  dimensional face.
1 Background Finishes: Crowne Plaza Crimson                                                                                          See
  paint-fill or textured background in contrasting                                                                                   Section
                                                                                                                                     View
  gold.
2 Outer Ring & Flag Icon: Polished brass or
  aluminium painted Crowne Plaza Gold.
3 Returns: Polished brass or aluminium painted
  Crowne Plaza Gold.
                                                                                                                                 2


                                                                         Front View




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September 2003
Section 13
Logo Medallion
Window/Door Application
Sign Type J

The Crowne Plaza logo medallion may be used
as a secondary brand identification graphic
element. This application is intended primarily
for the windows and doors in the hotel’s entrance
area.

Various methods may be used to apply the logo
medallion including fine etching, gold leaf and
the use of the Crowne Plaza vinyl film on the
second surface of the glass.

The scale of this graphic is very important and
it should be appropriately sized for the display
area. This is not a long distance identification
element.

Never repeat the logo medallion or us it as a
safety band.




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September 2003
Section 14
Freestanding Property Signage/
Sign Type Hierarchy

A series of freestanding identification, directional
and support signs have been developed for on-
property use. Common design details unique to
the Crowne Plaza sign program must be
maintained for all on-property sign types, to achieve
a visually cohesive image. Typical signs within the
system, with overall dimensions, are summarized
on this page.




                                                                                                                                                                              N
                                                                L O C AT I O N
                                                                                                                                                               Hotel Brand Flag
                                                                   NAME




                                                                                                   L O C AT I O N
                                                                                                      NAME
                                                                   1234
                                                                 Location                                                                                     Car Park
                                                                 Address                                                                                      Banqueting
                                                                                                                                                              Restaurant
                                                                                                      1234
                                                                                                                                                              Reception
                                                                                                    Location
                                                                                                    Address                                                   Valet Parking                  Car Park
                                                                                                                                  L O C AT I O N N A M E

                                                                                                                                 1234 Location Address




                                                                      J                                 J                                  K                             L                     M
                                                             4.25 M (14’-0”)               2.75 M (9’-0”)                       Monument ID Sign           Directional Sign            Entrance/
                                                               Freestanding                 Freestanding                                                                               Exit Sign
                                                             Gateway ID Sign               Gateway ID Sign




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September 2003
Section 14
Gateway Identification Sign
4.25 M (14’-0”) & 2.75 M (9’ -0”)
Sign Type K




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September 2003
Section 14
Gateway Identification Sign
4.25 M (14’-0”) & 2.75 M (9’ -0”)
Sign Type K
                                                                              Top View
1 Base Sign Cabinet
   Construction: Aluminium.
   Sign Face Finish: Painted Crowne Plaza Crimson.                                                                      228 mm
   Illumination Source: Fluorescent Lamps.                                                                                (9”)
                                                                                  2,209 mm (7’-3”)
2 End Caps
   Construction: Aluminium.
                                                                                                          1
   Finish: Painted Crowne Plaza Gold.
                                                                                                          2
3 Raised Flag Logo
                                                                                                          3
   Construction: Push-thru clear acrylic ring and                                                                                                                  228 mm
                                                                                                          4
                                                                                                                                                1,193 mm
   stripes with Crowne Plaza Metallic Gold Translucent                                                                                                               (9”)
                                                                                                                                                 (3’-11”)
   Film applied to the front surface (illuminates gold with
   white edge lighting).
                                                                                                          5
                                                                                    L O C AT I O N
4 Crowne Plaza Logotype                                                                                   6
                                                                                       NAME
  Letterforms: Flush-fit translucent white acrylic
  (illuminates white).
                                                              4,250 mm
5 Raised Accent Rule                                            (14’-0”)
   Construction: Push-thru clear acrylic with Crowne Plaza                                                                                       L O C AT I O N
                                                                                                                                                    NAME
   Metallic Gold Translucent Film applied to the front                                   1234             7
   surface (illuminates gold with white edge lighting).                               Location                                     2,750 mm
                                                                                      Address                                         (9’-0”)
6 Location Name
                                                                                                                                                    1234
                                                                                                                                                  Location
   Letterforms: Flush-fit translucent white acrylic                                                                                               Address
   (illuminates white).

7 Location Address (optional)
   Numerals & Letterforms: Flush-fit translucent
   white acrylic (illuminates white).


                                                                                  2,362 mm (7’-9”)                      533 mm                  1,270 mm           355 mm
                                                                                                                         (1’-9”)                  (4’-2”)           (1’-2”)

                                                                                     Front View                        Side View                Front View        Side View




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September 2003
Section 14
Low Level Gateway
Identification Sign
Sign Type         L

1 Base Sign Cabinet
   Construction: Aluminium.
   Sign Face Finish: Painted Crowne Plaza Crimson.
   Illumination Source: Fluorescent Lamps.
2 End Caps
   Construction: Aluminium.
   Finish: Painted Crowne Plaza Gold.
3 Raised Flag Logo
   Construction: Push-thru clear acrylic ring and
                                                                                     Top View
   stripes with Crowne Plaza Metallic Gold Translucent
   Film applied to the front surface (illuminates gold with
   white edge lighting).                                                                                                                  228 mm
                                                                                                                                            (9”)
4 Crowne Plaza Logotype                                                                                3,048 mm (10’-0”)
   Letterforms: Flush-fit translucent white acrylic
   (illuminates white).                                                                                                              1

5 Raised Accent Rule
                                                                                                                                     2
   Construction: Push-thru clear acrylic with Crowne Plaza
   Metallic Gold Translucent Film applied to the front                                                                               3
   surface (illuminates gold with white edge lighting).
                                                                                                                                     4
                                                                      2,133 mm
6 Location Name                                                          (7’-0”)                                                     5
   Letterforms: Flush-fit translucent white acrylic                                                  L O C AT I O N N A M E
   (illuminates white).                                                                                                              6

7 Location Address (optional)                                                                        1234 Location Address           7
   Numerals & Letterforms: Flush-fit translucent
   white acrylic (illuminates white).


                                                                                                       3,200 mm (10’-6”)                  457 mm
                                                                                                                                           (1’-6”)
                                                                                     Front View
                                                                                                                                         Side View




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September 2003
Section 14
Directional Sign
Sign Type         M

1 Sign Cabinet
   Construction: Aluminium.
   Sign Face Finish: Painted Crowne Plaza Crimson.
   Illumination Source: Fluorescent Lamps.
2 Posts
   Construction: Aluminium.
   Finish: Painted Crowne Plaza Gold.

3 Directional Messages and Arrows
   Material: Flush fit, translucent white acrylic                                            Top View
   (illuminates white).
                                                                                                                                              Cabinet thickness
4 Accent Rules                                                                                                                                varies depending on
                                                                                                      1,676 mm (5’-6”)
   Material: Raised aluminium, painted Crowne Plaza Crimson                                                                                   internal illumination
   to match post colour.                                                                                                                      or reflective copy.
                                                                                                      Align Arrows
   Alternate Reflective Graphics                                                                      & Directional
   In order to maintain high visibility at night,                                                     Messages Left
   primary on-property directional signs are
   internally illuminated. For secondary locations, the                                               Car Park                 1
                                                                            1,066 mm     4
   following specifications for reflective graphics may be                                            Banqueting
                                                                               (3’-6”)                                         2
   used:
                                                                                                      Restaurant
   Directional Messages and Arrows: Reflective White Film.                                            Reception                3
   Accent Rules: Crowne Plaza Opaque Film.                           1,828 mm
                                                                                                      Valet Parking
                                                                        (6’-0”)




                                                                                                      1,752 mm (5’-9”)
                                                                                                                                        76 mm
                                                                                                                                         (3”)
                                                                                             Front View
                                                                                                                                       Side View



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September 2003
Section 14
Entrance/Exit &
Directional Signage
Sign Type          N

1   Sign Cabinet
    Construction: Aluminium.
    Sign Face: Painted Crowne Plaza Crimson.
    Illumination Source: Fluorescent Lamps.

2   End Caps                                                                        Top View
    Construction: Aluminium.
    Finish: Painted Crowne Plaza Gold.

3   Directional Messages and Arrows
                                                                                     736 mm
    Material: Flush fit, translucent white acrylic                                    (2’-5”)
    (illuminates white).

4 Raised Flag Logo                                                                                                   228 mm
    Construction: Push-thru clear acrylic ring and                                                                     (9”)
                                                                                            Centre Align                              Align Arrows &        Align Arrows &
    stripes with Crowne Plaza Metallic Gold Translucent
                                                                                            Directional                                   Directional       Directional
    Film applied to the front surface (illuminates gold with
                                                                                            Messages                                 Messages Right         Messages Left
    white edge lighting).

    Alternate Reflective Graphics
                                                                                                       4
    In order to maintain a consistent appearance at
    night, primary on-property directional signs are
    internally illuminated. For secondary locations, the
                                                                                      Exit             3                                    Entrance     Car Park
    following specifications for reflective graphics may be     1,371 mm                               2
    used:                                                          (4’-6”)
    Flag Logo: Crowne Plaza Reflective Gold Film                                                       1
    (outer ring and stripes).
    Directional Messages and Arrows:
    Reflective White Film.

                                                                                                                    Side View                Alternate    Alternate
                                                                                     838 mm
                                                                                                                                              Layout       Layout
                                                                                      (2’-9”)

                                                                                    Front View



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September 2003
Section 14
Crowne Plaza Brand Flag
Sign Type         O




                                                                                                              4.5 X




                                                                                                                      1


                                                                                                                      2

Usage

The Crowne Plaza brand flag is recommended at
the front entrance or on the grounds of the hotel                  3 X
                                                                                                                      3
property. Proper flag etiquette must be observed
when displaying the brand flag for Crowne Plaza
with other flags.


1 Flag Field Colour
    Field Colour: Crowne Plaza White.

2 Crowne Plaza Flag Logo
    Colour: Match Crowne Plaza Crimson and Gold.

3   Crowne Plaza Logotype and Registration Mark
    Colour: Match Crowne Plaza Crimson.




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September 2003
Section 15
Summary of Interior Sign Types
& Their Use

A complete interior sign specification package                                                                                                                Q
                                                            Conference Room Plaque W
has been developed for a consistent look.                                                                                                                     Information
Sign types include directional and regulatory                                                                  S Regulatory Plaque                            Plaque
wall signs, room numbers, and guest                          Directional Plaque R
informational signage.                                                                                               T Floor Identification
                                                                                                                          Plaque
Click on the sign types below to view
sign details:

Sign Type P :
Reception Back Wall/Crowne Plaza Signature

Sign Type Q :
Information Plaque

Sign Type R :
Directional Plaque

Sign Type S :
Regulatory Plaque

Sign Type T :
Floor Identification Plaque

Sign Type U :
Guest Room Number Plaque

Sign Type V :
Room Identification Plaque

Sign Type W :                                                        U
Conference Room Plaque                                                                                                                        P
                                                                     Guest Room
                                                                                                                                              Reception Back Wall/
                                                                     Number Plaque
                                                                                                                                              Crowne Plaza Signature


                                                                                           Room Identification Plaque V




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September 2003
Section 15
Summary of Interior Sign Types/
Reception & Public Spaces

                                                                                     P                                                             Q                                R
                                                                                     Reception Back Wall/                                          Information                  Directional
                                                                                     Crowne Plaza Signature                                        Plaques                      Plaque
                                                                                                                                                                                (Wall Mounted
                                                                                                                                                                                Option)




                                                                                                                Room Tariff                                      Gift Shop
                                                                                                                                                                 Restaurant
                                                                                                              Standard
                                                                                                                                                                 Conference Room
                                                                                                              Executive                                          Lobby
                                                                                                                                                                 Toilets
                                                                                                                       Manager on Duty
                                                                                                                                                                 Sales & Catering
                                                                                                                  Pat Alexander
                                                                                                                    This Property Operated by:
                                                                                                               InterContinental Hotels Group PLC




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September 2003
Section 15
Summary of Interior Sign Types/
Public & Guest Corridor Spaces

                                                                     S                        V                               R                            U                            V
                                                                     Regulatory              Room                             Hotel Directional            Guest Room   Room Identification
                                                                     Plaque                  Identification                   Plaque                       Number                   Plaque
                                                                                             (Projected                       (Suspended Option)           Plaque           (Wall Mounted
                                                                                             Option)                                                                                Option)




                                                                                  Toilets
                                                                                   toilets


                                                                                                              101-115
                                                                                                              116-130
                                                                                                              Ice & Vending




                                                In Case of Fire,
                                   F loor     Do Not Use Elevator.                                                                                                                                                        Grand
                                    floor 2
                                                 Use Stairway.                                                                                                                                                           Ballroom


                                    2                                                                                                              924
                                                                                                                                                     924
                                                                                                                                                                                              G eneral
                                                                                                                                                                                              O ffices
                                                                                                                                                                                               general offices
                                                                                                                                                                                                                        Welcome:
                                                                                                                                                                                                                        Smith
                                                                                                                                                                                                                        Corporation
                                                                                                                                                                                                                        9 AM I n t ro d u c t i o n
                                                                                                                                                                                                                        10 AM S e s s i o n O n e
                                                                                                                                                                                                                        1 PM S e s s i o n Two




                                              T                                                                                                                                                                     W
                                              Floor                                                                                                                                             Conference
                                              Identification                                                                                                                                         Room
                                              Plaque                                                                                                                                                Plaque




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September 2003
Section 16
Reception Back Wall/
Crowne Plaza Signature
Sign Type P




                                                                                                       1




                                                                                  2




Use of the Crowne Plaza signature on the back
wall of the reception area is dependent on the
interior architectural style of the hotel and
available space. In some cases, the decor
precludes the use of the Crowne Plaza signature.
                                                                                  2
In locations where it is appropriate to install the
signature, careful consideration must be given to
the size, position and illumination of the sign                                 Front View                      2
and surrounding back wall. Only the highest
quality materials and workmanship should be
utilized in this initial guest focal point.

1 Logo Medallion
   Construction: Three dimensional cast brass
   medallion logo.
   Finishes: Polished brass outer ring and flag icon.
   Background painted Crowne Plaza Crimson or textured
   brass, contrasting the polished ring and icon.

2 Logotype/Accent Bar/Location Name
  Construction: Satin brass letterforms, accent bar and
   city name, mounted flush to wall. Overall size varies
   by architectural conditions and available space.
   Note: See Sign Type H for similar details.                                                                               Previous   Next

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September 2003
Section 16
Information Plaque
Sign Type Q




                                                                                                mm
                                                                                                 8
                                                                          mm
                                                                          13
1 Front Sign Panel
   Construction: 5 mm thick aluminium panel,




                                                                                                mm
                                                                                                                                                           1   2




                                                                                                 5
   bonded to sign backpanel.                                                                                          Top View
   Colour: Painted Crowne Plaza Interior Crimson.

2 Sign Backpanel
   Construction: 8 mm thick aluminium panel,
                                                                                                                                          317 mm (12.5”)
   mounted to wall with 3 mm standoff.
   Colour: Painted Crowne Plaza Gold.                                                                               19 mm
                                                                                                                   TYP (.75”)
3 Legal/Property Message                                                                                                                   279 mm (11”)
   Graphics: 16 mm (.625”) cap height, Adobe
   Garamond Regular, Cap & Lowercase, track 5
                                                                                                                                                               3
   letterspace, centred on panel.




                                                                                                                                                                     (1”) (1.625”)
   Colour: Crowne Plaza Beige, screen printed using




                                                                                                                                                                   26 mm 41 mm
   epoxy inks.

. 4 Name Insert
                                                                                                               1                     This Hotel is



                                                                                                 144 mm (6”)
   Removable, 280 mm (11”) paper slides in behind clear,
   low-glare acrylic lens. Graphics to be printed by
                                                                                                                                 Independently Owned
   individual hotels.                                                                                          2                   and Operated by:
                                                                               254 mm (10”)
   Graphics: 20 mm (.812”) cap height, Adobe
   Garamond Regular, Cap & Lowercase, track 5
   letterspace, centre alignment
                                                                                                                                     ACA Lodging
   Text Colour: Black




                                                                                                                                                                   (1.125”) (1.375”)
                                                                                                                                                                    29 mm 35 mm
                                                                                               55 mm


5 “Manager on Duty” Message
                                                                                                                                       Pat Alexander
                                                                                                (2”)

                                                                                                               4
   Nomenclature: 13 mm (.5”) cap height, Adobe
   Garamond Regular Italic, Cap & Lowercase, track 5
   letterspace, centred on panel.
   Colour: Crowne Plaza Beige, screen printed using
                                                                                                               5                        Manager on Duty
   epoxy inks.

                                                                                                                      Front View




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                                                           Table of Contents                  Sign Type Index             Print Page    Quit Manual                                    Page: 2 of 15




September 2003
                                                                                                                                                                                  13
Section 16                                                                                                              335 mm                                                    mm
Information & Tariff Plaque - Metric                                                      19 mm
                                                                                           TYP                                                                                5         8
Sign Type Q                                                                                                             297 mm                                               mm        mm

1 Front Sign Panel                                                                                                                                              3
  Construction: 5 mm thick aluminium panel




                                                                                                                                                                    EQ
  bonded to sign backpanel.




                                                                             75 mm
  Colour: Painted Crowne Plaza Interior Crimson




                                                                                                                                                                EQ mm
                                                                                                                                                                         1




                                                                                                                                                                   35
2 Sign Backpanel
  Construction: 8 mm thick aluminium panel,
  mounted to wall with 3 mm standoff.
  Colour: Painted Crowne Plaza Gold                                                                                                                             1

3 Logo Medallion
                                                                                                          R oom Tariff
                                                                                                                          Midweek             Weekend
  Graphics: Screen printed, centred on upper panel                                                      Standard        (Sunday-Thursday)   (Friday-Saturday)
  Colour: Crowne Plaza Gold




                                                                             210 mm
4 Message Insert
                                                                                                                                                                4
  Construction: Removable A4 paper slides in behind



                                                                   430 mm
  clear, low-glare acrylic lens. Graphics to be printed
  by individual hotels , text colour: Black.                                                            Executive
                                                                                                                                                                2
5 “Manager on Duty” Message
  Graphics: 10 mm cap height, Adobe Garamond
  Regular Italic, Cap & Lowercase, track 5 letterspace,
  centred on panel.




                                                                                                                                                                mm
                                                                                                                                                                21
                                                                            mm
                                                                            30



  Colour: Crowne Plaza Interior Beige, screen printed                                 5                           Manager on Duty
  using epoxy inks.

6 Name Insert
                                                                                                             Pat Alexander
                                                                            mm
                                                                            50




                                                                                                                                                                6
  Construction: Removable A4 paper strip slides in behind
  clear, low-glare acrylic lens. Graphics to be printed by




                                                                                                                                                                mm mm
                                                                                                                                                                19 26
  individual hotels.                                                                  7                       This Property Operated by:
  Graphics: 20 mm cap height, Adobe Garamond
  Regular, Cap & Lowercase, track 5 letterspace,
                                                                                                         InterContinental Hotels Group PLC
  centre alignment , text colour: Black.

7 Legal/Property Message                                                                   Front View                                                                    2
  Nomenclature: 10 mm cap height, Adobe Garamond
  Regular, Cap & Lowercase, track 5 letterspace, centred                                                                                                                          Side View
  on panel
  Colour: Crowne Plaza Interior Beige, screen printed
  using epoxy inks.                                                                                                                                                                Previous     Next

                                                             Table of Contents        Sign Type Index      Print Page    Quit Manual                                                   Page: 3 of 15




September 2003
Section 16
Hotel Directional Plaque/




                                                                                    mm
                                                                                     8
3 Line Application




                                                                     mm
                                                                     13
Sign Type R




                                                                                    mm
                                                                                     5
                                                                                                      Top View                                    1   2

1 Front Sign Panel
   Construction: 5 mm thick aluminium panel                                                                                      380 mm (1’-3”)
   bonded to sign backpanel.
   Colour: Painted Crowne Plaza Interior Crimson                                                       16 mm 16 mm
                                                                                                       (.625”) (.625”)
2 Sign Backpanel                                                                             19 mm
                                                                                              TYP          25 mm
  Construction: 8 mm thick aluminium panel,                                                  (.75”)          (1”)
  mounted to wall with 3 mm standoff.
                                                                                                                                                  1
  Colour: Painted Crowne Plaza Gold




                                                                                                                                                              (1.875”) (1.875”)
3 Directional Arrows




                                                                                                                                                               47 mm 47 mm
   22 mm (.875”) height
   Colour: Crowne Plaza Interior Beige, screen printed
                                                                                                                    101-115


                                                                             152 mm (6”)
   using epoxy inks,

4 Directional Message
   Graphics: 22 mm (.875”) cap height, 16 mm
                                                                                              3
                                                                                                                    116-130
   (.625”) Small Cap Height, Adobe Garamond Regular,                                                                                                      2
   track 5 letterspace.
   Colour: Crowne Plaza Interior Beige, screen printed
                                                                                                                    Ice & Vending                         4


   using epoxy inks,
                                                                                                      Front View




                                                                                                                    101-115
                                                                                                                    Sales & Catering




                                                                                                                                                              (1.375”)
                                                                                                                                                               35 mm
                                                                                                                    Office
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                                                         Table of Contents                 Sign Type Index       Print Page   Quit Manual                                         Page: 4 of 15




September 2003
Section 16
Hotel Directional Plaque/
6 Line Application




                                                                                      mm
                                                                                       8
Sign Type R




                                                                     mm
                                                                     13




                                                                                      mm
1 Front Sign Panel




                                                                                       5
                                                                                                         Top View                                    1   2
   Construction: 5 mm thick aluminium panel
   bonded to sign backpanel.
   Colour: Painted Crowne Plaza Interior Crimson.                                                                                   380 mm (1’-3”)
2 Sign Backpanel
                                                                                                          16 mm 16 mm
   Construction: 8 mm thick aluminium panel,                                                              (.625”) (.625”)
   mounted to wall with 3 mm standoff.                                                          19 mm
                                                                                                 TYP          25 mm
   Colour: Painted Crowne Plaza Gold.                                                           (.75”)          (1”)

3 Directional Arrows
                                                                                                                                                     1
   22 mm (.875”) height
   Colour: Crowne Plaza Interior Beige, screen printed




                                                                                                                                                                 (1.875”) (1.875”)
                                                                                                                                                                  47 mm 47 mm
   using epoxy inks.

4 Directional Message
   Graphics: 22 mm (.875”) cap height, 16 mm                                                                            Gift Shop
   (.625”) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace
   Colour: Crowne Plaza Interior Beige, screen printed
                                                                                                 3
                                                                                                                        Restaurant
   using epoxy inks,                                                                                                                                         2


                                                                             305 mm (1’-0”)                             Conference Room                      4




                                                                                                                        Lobby
                                                                                                                        Toilets
                                                                                                                        Sales & Catering
                                                                                                         Front View


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                                                         Table of Contents                    Sign Type Index       Print Page   Quit Manual                                         Page: 5 of 15




September 2003
Section 16
Hotel Directional Plaque
with Regulatory Message




                                                                                      mm
                                                                                       8
Sign Type R




                                                                    mm
                                                                    13




                                                                                      mm
                                                                                       5
 1 Front Sign Panel                                                                                                                                     1   2
                                                                                                         Top View
   Construction: 5 mm thick aluminium panel
   bonded to sign backpanel.
   Colour: Painted Crowne Plaza Interior Crimson.                                                                                  380 mm (1’-3”)
 2 Sign Backpanel                                                                                         16 mm 16 mm
   Construction: 8 mm thick aluminium panel,                                                              (.625”) (.625”)
                                                                                                19 mm
   mounted to wall with 3 mm standoff.                                                           TYP          25 mm
                                                                                                (.75”)          (1”)
   Colour: Painted Crowne Plaza Gold.

 3 Directional Arrows
                                                                                                                                                        1
   22 mm (.875”) height
   Colour: Crowne Plaza Interior Beige, screen printed




                                                                                                                                                                    (1.875”) (1.875”)
                                                                                                                                                                     47 mm 47 mm
   using epoxy inks.

 4 Directional Message
   Graphics: 22 mm (.875”) cap height, 16 mm
                                                                                                                       1201-1215
   (.625”) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace
   Colour: Crowne Plaza Interior Beige, screen printed
                                                                                                 3
                                                                                                                       1216-1230                                2
   using epoxy inks.

 5 Regulatory Icon                                                           305 mm (1’-0”)                            Ice & Vending                            4
   Size: 25 mm Ø
   Colours: Safety Red & Beige as indicated

 6 Regulatory Message
   Nomenclature: 16 mm (.625”) cap height, 11 mm
                                                                                                                       Crowne Club
   (.437”) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace
   Colour: Crowne Plaza Beige, screen printed using
   epoxy inks,
                                                                                                 5                     Non-Smoking Floor




                                                                                                                                                                     25 mm
                                                                                                                                                                      (1”)
                                                                                                         Front View                                 6



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                                                         Table of Contents                    Sign Type Index       Print Page   Quit Manual                                            Page: 6 of 15




September 2003
Section 16
Regulatory Sign Plaque
Sign Type S




                                                                                  mm
                                                                                   8
1 Front Sign Panel




                                                               mm
                                                                                                                                     2




                                                               13
  Construction: 5 mm thick aluminium panel




                                                                                  mm
   bonded to sign backpanel.




                                                                                   5
   Colour: Painted Crowne Plaza Interior Crimson.                                        Top View                       3      1

2 Sign Backpanel
   Construction: 8 mm thick aluminium panel,
   mounted to wall with 3 mm standoff.                                                                 229 mm (9”)
   Colour: Painted Crowne Plaza Gold.                                                  19 mm TYP
                                                                                         (.75”)                                                                      140 mm (5.5”)
3 Regulatory Message                                                                                   191 mm (7.5”)
   Graphics: 13 mm (.5”) cap height, 9 mm
   (.343) Small Cap Height, Adobe Garamond Regular,




                                                                                                                                              (1.25”)
                                                                                                                                               32 mm
   track 5 letterspace, raised 1 mm (.031”),
   centred on panel.
                                                                                   1            In Case of Fire,




                                                                                                                                         26 mm
   Colour: Crowne Plaza Interior Beige, screen printed




                                                                                                                                          (1”)
   using epoxy inks.                                                               3          Do Not Use Elevator.
4 Raised Graphics & Braille Text (Country Specific)                                2             Use Stairway.




                                                                                                                                                                                                   140 mm (5.5”)
                                                                                                                                         (1.25”)
                                                                                                                                         32 mm
                                                                    229 mm (9”)


   Raised 1 mm (.031”)                                                             4           in case of fire use
                                                                                                     stairs
   Note: Locations where raised graphics and Braille are
   required by DDA or ADA regulations, graphics are                                5




                                                                                                                                      89 mm
   produced using a photo-mechanical process in which




                                                                                                                                      (3.5”)
   the raised graphics layer is bonded to the surface of the
   front panel. The composite front sign panel is painted
   Crowne Plaza Interior Crimson. CP Beige graphics and
   support colours are screen printed using epoxy inks.

5 Symbols
   Raised 1 mm (.031”)
   Colour: As indicated                                                                  Front View                                                     Alternate Regulatory Graphics




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                                                               Table of Contents               Sign Type Index    Print Page   Quit Manual                                              Page: 7 of 15




September 2003
Section 16
Regulatory Sign Plaque/




                                                                                    mm
                                                                                     8
Elevator Evacuation Map




                                                                      mm
                                                                      13
Sign Type S alt.




                                                                                    mm
                                                                                                  Top View                                                                                                                                             1            2




                                                                                     5
                                                                                                                                                                      330 mm (1’-1”)
1 Front Sign Panel
   Construction: 5 mm thick aluminium panel                                                    19 mm TYP
   bonded to sign backpanel.                                                                     (.75”)
                                                                                                       38 mm                                                                                                                                               38 mm
   Colour: Painted Crowne Plaza Interior Crimson.                                                       (1.5”)                                                                                                                                             (1.5”)
                                                                                                                                                                      216 mm (8.5”)
2 Sign Backpanel
                                                                                                                                                                                                                                                                        1
   Construction: 8 mm thick aluminium panel,
   mounted to wall with 3 mm standoff
   Colour: Painted Crowne Plaza Gold.




                                                                                                                                                                                                                                                                            51 mm
                                                                                                                                                                                                                                                                             (2”)
3 Regulatory Message
   Graphics: 16 mm (.625”) cap height, 11 mm                                                                      In Case O f Fire,




                                                                                                                                                                                                                                                                            (1”)
                                                                                                                                                                                                                                                                            mm
                                                                                                                                                                                                                                                                             26
   (.437) small cap height, Adobe Garamond Regular,
   track 5 letterspace, centred on panel                                                                       D o Not Use E levator.
   Colour: Crowne Plaza Interior Beige, screen printed                                                                                                                                                                                                                  2
   using epoxy inks.
                                                                                                                 Use S tairs Ma rked
                                                                                                                                                                                                                                                                        3
4 Map                                                                                                                 As Ex its .




                                                                                                                                                                                                                                                                            EQ
   216 mm x 178 mm (8.50” x 7”) graphic area




                                                                             380 mm (1’-3”)
   Colour: Crowne Plaza Interior Beige, screen printed                                                                                                    STAIRWELL        GUEST ELEVATORS
                                                                                                                                           SERVICE ELEVATORS               1     2      3

   using epoxy inks.                                                                                              BUSINESS CENTRE
                                                                                                                                                          1
                                                                                                                                                    TELEPHONES
                                                                                                                                                                 2
                                                                                                                                                                                             MENS
                                                                                                                                                                                             ROOM
                                                                                                                                                                                                                 LADIES
                                                                                                                                                                                                                 ROOM
                                                                                                                                                                                                                                        THE MAYFAIR




                                                                                                                    SALES
                                                                                                                    OFFICE




                                                                                                                                                                                                                                                                            178 mm (7”)
                                                                                                                                          BANQUET                                                   WILLARD
                                                                                                                                          KITCHEN                        THE WILLARD ROOM            FOYER




                                                                                                                                                                                                COAT
                                                                                                                 THE CARLTON                                                                    CHECK
                                                                                                                                                                            BALCONY
                                                                                                                                            SERVICE KITCHEN
                                                                                                                                               ELEVATOR                                                                   THE BARCLAY 1




                                                                                                                                                                                                STAIRS
                                                                                                                    CATERING                                                                        BANQUET
                                                                                                                     OFFICE                                                                         STORAGE
                                                                                                                                       THE PORTMAN

                                                                                                                                                                                                                          THE BARCLAY 2
                                                                                                                                                                          OUTDOOR PATIO
                                                                                                                                                                          (GROUND LEVEL)
                                                                                                                                                                                                        THE
                                                                                                                                                                                                     BOARDROOM
                                                                                                                   EXECUTIVE
                                                                                                                     OFFICE



                                                                                                                                        MECHANICAL




                                                                                                                                                                                                                           TELEPHONE
                                                                                                                                                                                                BANQUET
                                                                                                                                                                                                OFFICE

                                                                                                                                                                                                                                       THE BRITANNIA
                                                                                                                  SECOND FLOOR LEVEL




                                                                                                                                                                                                                                                                            EQ
                                                                                                  Front View                                                                                                                                           4

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                                                         Table of Contents              Sign Type Index      Print Page                            Quit Manual                                                                                                                            Page: 8 of 15




September 2003
Section 16
Floor Identification Plaque
Sign Type T




                                                                                  mm
                                                                                   8
1 Front Sign Panel




                                                               mm
                                                               13
   Construction: 5 mm thick aluminium panel




                                                                                  mm
                                                                                   5
   bonded to sign backpanel.                                                                  Top View                3           1    2
   Colour: Painted Crowne Plaza Interior Crimson.

2 Sign Backpanel
   Construction: 8 mm deep aluminium panel,                                                                  229 mm (9”)
   mounted to wall with 3 mm standoff.                                                     19 mm TYP
   Colour: Painted Crowne Plaza Gold.                                                        (.75”)
                                                                                                            191 mm (7.5”)
3 “Floor” Message
   Graphics: 28 mm (1.125”) cap height, 19 mm
   (.75) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace, raised 1 mm (.031”),




                                                                                                                                           50 mm
   centred on panel                                                                    1




                                                                                                                                            (2”)
   Colour: Crowne Plaza Interior Beige, screen printed
   using epoxy inks.
                                                                                       3

                                                                                       4
                                                                                                         F loor
                                                                                                              floor 2
                                                                                                                                                             F loorfloor 2
4 Raised Graphics & Braille Text (Country Specific)




                                                                                                           2                                               36
                                                                    229 mm (9”)

   Raised 1 mm (.031”)
                                                                                       2




                                                                                                                                           140 mm
   Note: Locations where raised graphics and Braille are




                                                                                                                                            (5.5”)
   required by DDA or ADA regulations, graphics are
                                                                                       5
   produced using a photo-mechanical process in which
   the raised graphics layer is bonded to the surface of the
   front panel. The composite front sign panel is painted
   Crowne Plaza Interior Crimson. CP Beige graphics and
   support colours are screen printed using epoxy inks.

5 Floor Identification Number
   Graphic: 102 mm (4”) cap height,
   Adobe Garamond Regular, track 5 letterspace,                                               Front View - Single Number                             Front View - Double Number
   raised 1 mm (.031”), centred on panel
   Colour: Crowne Plaza Interior Beige, screen printed
   using epoxy inks.




                                                                                                                                                                                  Previous   Next

                                                               Table of Contents                  Sign Type Index    Print Page   Quit Manual                                     Page: 9 of 15




September 2003
Section 16
Guest Room Number Plaque




                                                                                                                                                                                     EQ
Sign Type U


                                                                                                                                                                1234




                                                                                                                                                                                     25 mm
                                                                                                                                                                                      (1”)
1 Front Sign Panel




                                                                           mm
  Construction: 5 mm thick aluminium panel




                                                                            8
   bonded to sign backpanel.




                                                               mm
                                                               13




                                                                                                                                                                                     EQ
   Colour: Painted Crowne Plaza Interior Crimson
                                                                                                                                                                   1234




                                                                           mm
2 Sign Backpanel




                                                                            5
   Construction: 8 mm thick aluminium panel,                                           Top View                3           1    2
   mounted to wall with 3 mm standoff.
   Colour: Painted Crowne Plaza Gold.
                                                                                                    113 mm (3.75”)
3 Room Number Identification
   Graphics: 25 mm (1”) cap height, Adobe Garamond                                   9 mm TYP
   Regular, track 5 letterspace, raised 1 mm (.031”),
   centred on panel
   Colour: Crowne Plaza Interior Beige, screen printed
   using epoxy inks.
                                                                                      (.375”)       95 mm (3.75”)


                                                                                                                                                                924



                                                                                                                                                 (1”) (.625”)
                                                                                                                                                25 mm 16 mm
4 Raised Graphics & Braille Text (Country Specific)
   Raised 1 mm (.031”)
                                                                                 1                                                                                 924
   Note: Locations where raised graphics and Braille are


                                                                                                  116
                                                                    75 mm (3”)




   required by DDA or ADA regulations, graphics are                              3
   produced using a photo-mechanical process in which




                                                                                                                                         (.375”)
                                                                                                                                          9 mm
   the raised graphics layer is bonded to the surface of the                     2
   front panel. The composite front sign panel is painted




                                                                                                                                    (.625”)
                                                                                                                                    16 mm
   Crowne Plaza Interior Crimson. CP Beige graphics and
                                                                                                                     116


                                                                                                                                                                133
   support colours are screen printed using epoxy inks.

5 Symbols
  Graphics: Raised 1 mm (.031”)                                                        Front View      4             5
   Colour: As indicated, screen printed using epoxy inks



                                                                                                                                                                    133




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                                                               Table of Contents           Sign Type Index    Print Page   Quit Manual                                    Page: 10 of 15




September 2003
Section 16
Room Identification Plaque
Sign Type V (230 mm x 230 mm)




                                                                            mm
                                                                             8
1 Front Sign Panel
   Construction: 5 mm thick aluminium panel




                                                               mm
                                                               13
                                                                                                                                                      2
   bonded to sign backpanel.




                                                                            mm
                                                                             5
   Colour: Painted Crowne Plaza Interior Crimson.                                         Top View                      3       1
2 Sign Backpanel
   Construction: 8 mm thick aluminium panel,
   mounted to wall with 3 mm standoff.                                                                  230 mm (9”)
   Colour: Painted Crowne Plaza Gold.
                                                                                        19 mm TYP
3 Room Identification Message                                                             (.75”)
                                                                                                        191 mm (7.5”)
  Nomenclature: 22 mm (.875”) cap height, 16 mm
   (.625) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace, raised 1 mm (.031”),                                                                             1
   centred on panel




                                                                                                                                                 (1.75”)
                                                                                                                                                  45 mm
   Colour: Crowne Plaza Interior Beige, screen printed                              2
   using epoxy inks.
                                                                                    3
                                                                                                     Women                                                 Toilets




                                                                                                                                            20 mm
                                                                                                                                            (.75”)
4 Raised Graphics & Braille Text (Country Specific)                                 4                         women                                         toilets
   Raised 1 mm (.031”)
                                                                      230 mm (9”)



   Note: Locations where raised graphics and Braille are
                                                                                    5




                                                                                                                                           140 mm (5.5”)
   required by DDA or ADA regulations, graphics are
   produced using a photo-mechanical process in which
   the raised graphics layer is bonded to the surface of the
   front panel. The composite front sign panel is painted
   Crowne Plaza Interior Crimson. CP Beige graphics and
   support colours are screen printed using epoxy inks.

5 Symbols
  141 mm (5.50”) ht, raised 1 mm (.031”)
   Colour: Crowne Plaza Interior Beige, screen printed
   using epoxy inks.                                                                      Front View




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                                                               Table of Contents            Sign Type Index     Print Page   Quit Manual                              Page: 11 of 15




September 2003
Section 16
Room Identification Plaque
3 Line Application




                                                                                         mm
Sign Type V (305 mm x 190 mm)




                                                                                          8
                                                                                   mm
                                                                                   13




                                                                                         mm
 1 Front Sign Panel




                                                                                          5
                                                                                                                Top View                                   3   1   2
   Construction: 5 mm thick aluminium panel
   bonded to sign backpanel.
   Colour: Painted Crowne Plaza Interior Crimson.

 2 Sign Backpanel
   Construction: 8 mm deep aluminium panel,
   mounted to wall with 3 mm standoff.                                                                                             305 mm (1’-0”)
   Colour: Painted Crowne Plaza Gold.
                                                                                                              19 mm TYP
 3 Room Identification Messages                                                                                 (.75”)
                                                                                                                                   267 mm (10.5”)
   Graphics: 22 mm (.875”) cap height, 16 mm
   (.625) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace, raised 1 mm (.031”),
   centred on panel.
   Colour: Crowne Plaza Interior Beige, screen printed




                                                                                                                                                                                (1.875”)
                                                                                                          1




                                                                                                                                                                                 70 mm
   using epoxy inks.

 4 Raised Graphics & Braille Text (Country Specific)
                                                                                                          2
                                                                                                                              S ales And
                                                                                          190 mm (7.5”)
   Raised 1 mm (.031”)




                                                                                                                                                                       (1.375”)
                                                                                                                                                                        35 mm
   Note: Locations where raised graphics and Braille are
   required by DDA or ADA regulations, graphics are
                                                                                                          3
                                                                                                                              C atering
   produced using a photo-mechanical process in which
   the raised graphics layer is bonded to the surface of the
   front panel. The composite front sign panel is painted
                                                                                                                                O ffices
                                                                                                          4                   sales and catering offices
   Crowne Plaza Interior Crimson. CP Beige graphics
   and support colours are screen printed using epoxy inks.


                                                                                                                Front View




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                                                               Table of Contents    Sign Type Index              Print Page    Quit Manual                                                 Page: 12 of 15




September 2003
Section 16




                                                                                   mm
                                                                                    8
Room Identification Plaque




                                                                            mm
                                                                            13
2 and 1 Line Applications




                                                                                   mm
Sign Type V (305 mm x 150 mm)




                                                                                    5
                                                                                                           Top View                             3   1   2


 1 Front Sign Panel
   Construction: 5 mm thick aluminium panel                                                                                   305 mm (1’-0”)
   bonded to sign backpanel.
                                                                                                         19 mm TYP
   Colour: Painted Crowne Plaza Interior Crimson.                                                          (.75”)
                                                                                                                              267 mm (10.5”)
 2 Sign Backpanel
   Construction: 8 mm deep aluminium panel,
   mounted to wall with 3 mm standoff.
   Colour: Painted Crowne Plaza Gold.




                                                                                                                                                            (2.625”)
 3 Room Identification Messages




                                                                                                                                                             67 mm (1.375”)
                                                                                                     1




                                                                                   150 mm (5.875”)
   Graphics: 22 mm (.875”) cap height, 16 mm
   (.625) Small Cap Height, Adobe Garamond Regular,
   track 5 letterspace, raised 1 mm (.031”),
                                                                                                     2
                                                                                                                         G eneral




                                                                                                                                                                     35 mm
   centred on panel
   Colour: Crowne Plaza Interior Beige, screen printed
   using epoxy inks.
                                                                                                     3

                                                                                                     4
                                                                                                                         O ffices
                                                                                                                              general offices

 4 Raised Graphics & Braille Text (Country Specific)
   Raised 1 mm (.031”)

   Note: Locations where raised graphics and Braille are
                                                                                                           Front View
   required by DDA or ADA regulations, graphics are
   produced using a photo-mechanical process in which
   the raised graphics layer is bonded to the surface of the
   front panel. The composite front sign panel is painted




                                                                                                                                                            (3.375”)
                                                                                                                                                             85 mm
   Crowne Plaza Interior Crimson. CP Beige graphics
   and support colours are screen printed using epoxy inks.

                                                                                                                        S taircase
                                                                                                                                 staircase




                                                                                                                                                                              Previous   Next

                                                               Table of Contents   Sign Type Index               Print Page    Quit Manual                                    Page: 13 of 16




September 2003
Section 16                                                                                                                    305 mm (1’-0”)
                                                                                                      19 mm TYP                                                                          13
Conference Room Plaque                                                                                  (.75”)                                                                           mm
                                                                                                                              267 mm (10.5”)
2 Line Title with A4 Insert
                                                                                                                                                                                     5         8
Sign Type Y                                                                                                   EQ              197 mm (7.75”)          EQ                            mm        mm
                                                                                                                                                           1
1 Front Sign Panel
  Construction: 5 mm deep aluminium panel




                                                                                                                                                               (1.75”)
                                                                                                                                                               44 mm
                                                                                   120 mm (4.75”)
  bonded to sign backpanel.
  Colour: Painted Crowne Plaza Interior Crimson.                                                                            Grand                                               1




                                                                                                                                                                     (1.375”)
                                                                                                                                                                      35 mm
2 Sign Backpanel
  Construction: 8 mm thick aluminium panel,
  mounted to wall with 3 mm standoff.
                                                                                                                         Ballroom
                                                                                                                                                           3
  Colour: Painted Crowne Plaza Gold.

3 Room Name Identification
  Graphics: 22 mm (.875”) Cap Height, 16 mm                                                                                                                4
  (.625) small cap height, Adobe Garamond Regular,                                                                      Welcome:
  track 5 letterspace, centred on panel.
                                                                                                                        Smith
                                                               432 mm (17”)
  Colour: Crowne Plaza Interior Beige, screen printed                                                                                                      2
  using epoxy inks.                                                                                                     Corporation
                                                                                   282 mm (11.125”)
4 Paper Insert - Metric Version
  Removable A4 (8.267” x 11.692”) paper slides in                                                                       9 AM In tro duct i on
  behind clear, low-glare acrylic lens.
  Graphics to be printed by individual hotels.
                                                                                                                        10 A M S e ssi o n One
  Text Colour: Black.                                                                                                   1 P M S e ssi o n Two
                                                                              (1.125”)
                                                                               30 mm




                                                                                                         Front View                                                             2

                                                                                                                                                                                         Side View

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                                                        Table of Contents                             Sign Type Index     Print Page    Quit Manual                                            Page: 14 of 15




September 2003
                                                                                                                             305 mm (1’-0”)
Section 16
                                                                                                     19 mm TYP                                                                    13
Conference Room Plaque                                                                                 (.75”)
                                                                                                                             267 mm (10.5”)
                                                                                                                                                                                  mm

1 Line Title with US Paper Insert
                                                                                                                                                                              5         8
Sign Type Y                                                                                                 EQ                203 mm (8”)            EQ                      mm        mm
                                                                                                                                                          1
 1 Front Sign Panel
    Construction: 5 mm thick aluminium panel




                                                                                                                                                              (2.375”)
                                                                                    120 mm (4.75”)




                                                                                                                                                               60 mm
    bonded to sign backpanel.
    Colour: Painted Crowne Plaza Interior Crimson.                                                                                                                       1

 2 Sign Backpanel                                                                                                The Windsor
    Construction: 8 mm thick aluminium panel,
    mounted to wall with 3 mm standoff.
                                                                                                                                                          3
    Colour: Painted Crowne Plaza Gold.

 3 Room Name Identification
    Graphics: 22 mm (.875”) Cap Height, 16 mm                                                                          Welcome:                           4
    (.625) small cap height, Adobe Garamond Regular,
    track 5 letterspace, centred on panel
                                                                                                                       Smith
                                                                 432 mm (17”)
    Colour: Crowne Plaza Interior Beige, screen printed                                                                Corporation                        2
    using epoxy inks.



                                                                                    267 mm (10.5”)
 4 Paper Insert - Metric Version                                                                                       9 AM In tro duct i on
    Removable 216 mm x 279 mm (8.5” x 11”) paper
    slides in behind clear, low-glare acrylic lens.
                                                                                                                       10 AM S e ssi o n One
    Graphics to be printed by individual hotels.                                                                       1 P M S e ssi o n Two
    Text Colour: Black.
                                                                                (1.75”)
                                                                                45 mm




                                                                                                       Front View                                                        2

                                                                                                                                                                                  Side View

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September 2003
                                                        Crowne Plaza Translucent Sign Films

Section 17                                                    Crowne Plaza Crimson                            3M Scotchcal Translucent Film 3630-53 Cardinal Red

Exterior Colour &                                             Crowne Plaza Crimson (alternate spec.)          Avery 5524 QM Translucent Film Scarlet Red
Material Specifications
                                                              Crowne Plaza Gold                               3M Scotchcal Translucent Film 3630-131 Metallic Gold

Strict adherence to the color and material                    Yellow Translucent                              3M Scotchcal Translucent Film 3630-25 Sunflower
specifications as listed will ensure a consistent
Crowne Plaza image globally. The material                     Yellow Translucent (alternate spec.)            Avery 5500 QM Translucent Film Melon Yellow
specifications have been carefully selected based
on field testing to ensure a high quality image               White Diffuser                                  3M Scotchcal Light Control Film 3635-70 White Diffuser (60% Light Transmission)
consistent with the CP brand, and longevity of the
products to meet or exceed industry standards.                White Diffuser (alternate spec.)                Avery Light Control Film A5848-S White Diffuser (60% Light Transmission)

To obtain the specified sign materials, resource
pages have been included in the back of this            Crowne Plaza Opaque Sign Films
guideline listing supplier locations and contact
information.                                                  Crowne Plaza Crimson                            3M Scotchcal Opaque Film 3650-23 Deep Red

                                                              Crowne Plaza Crimson (alternate spec.)          Avery A8 Series Opaque Film A8350-0 Dark Red

                                                              Crowne Plaza Gold                               3M Scotchcal Opaque Film 3650-131 Satin Gold

                                                              Crowne Plaza White                              3M Scotchcal Opaque Film 3650-15 White

                                                              Crowne Plaza White (alternate spec.)            Avery A8 Series Opaque Film A8001-0 White



                                                        White Dual Color Sign Film (White Day/Crimson Night Appearance)

                                                              Crowne Plaza Gold                               3M Dual Color Film Metallic Gold DN00075.

                                                              Crowne Plaza White                              3M Dual Color Film White 3635-210


                                                        Flexible Face Sign Material (High Level Logo Medallion Applications)

                                                              White                                           3M Panaflex Awning & Sign Facing Series 945 GPS
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September 2003
                             Crowne Plaza Reflective Sign Films

                                   Crowne Plaza Gold                                  3M Scotchlite Reflective Film 480-64 Gold
Section 17
                                   Crowne Plaza Gold (alternate spec.)                Avery A7 Reflective Film A7807-R Gold
Exterior Colour &
Material Specifications            Crowne Plaza White                                 3M Scotchlite Reflective Film 3290 White

                                   Crowne Plaza White (alternate spec.)               Avery A7 Reflective Film A7801-R White



                             Crowne Plaza Paint Finishes

                                   Crowne Plaza Crimson                               Akzo Nobel Coatings Crowne Plaza Crimson SIGN9306 Grip Gard Semi-gloss

                                   Crowne Plaza Gold                                  Akzo Nobel Coatings Crowne Plaza Gold SIGN7988 Grip Gard High-gloss

                                   Crowne Plaza White                                 Akzo Nobel Coatings Crowne Plaza White (No.TBD) Grip Gard Semi-gloss

                                   Reflective White*                                  Akzo Nobel Coatings Meta-Flex Plus 1-Step

                                   Reflective White* (alternate spec.)                Spraylat Sign Coatings Star-Brite White EF

                                  *Note: Reflective white paint for application to interior of illuminated sign cabinets only.


                             Neon Glass

                                   White                                              EGL Company, Inc. 18mm Snow White

                                   Red                                                EGL Company, Inc. 18mm Ruby Red

                                   Gold                                               EGL Company, Inc. 18mm Designer 24/AR, Warm Incandescent Tone



                             Plastic Sign Faces

                                   Crowne Plaza Crimson                               Atofina Chemicals Altuglas 100 22004 or 12007 (Verify with Ashleigh)

                                   Crowne Plaza Crimson (alternate spec.)             Atofina Chemicals Plexiglas (color specification TBD)
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September 2003
Section 17                   Crowne Plaza Interior Paint Finishes

Interior Colour &                  Crowne Plaza Interior Crimson                  Final Paint Colour Specification TBD
Material Specifications
                                   Crowne Plaza Gold                              Akzo Nobel Coatings Crowne Plaza Gold SIGN7988 Grip Gard High-gloss



                             Crowne Plaza Interior Screen Printed Graphics

                                   Crowne Plaza Beige                            Pantone* Colour Specification TBD

                                   Safety Red                                    Pantone* Colour Specification TBD




                                 *Note: PANTONE ® Colours are referenced for screen printing applications only.
                                        PANTONE is a registered trademark of PANTONE, Inc.




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                          Table of Contents      Sign Type Index        Print Page       Quit Manual                                                Page: 3 of 3




September 2003
                                        3M Commercial Graphics Division www.scotchprint.com
Section 18
                                        3M World Headquarters             Canada                          European Business           Latin America
Authorised Suppliers/Locations          3M Commercial Graphics Div.       3M Canada                       Operations Manager          Regional Manager
                                        Global Sales & Marketing          1840 Oxford Street East         3M Europe, S.A.             3M Commercial Graphics Div.
                                        Director                          London, Ontario N5V 3R6         Hermeslaan 7                3M Centre, Bldg. 220-6W-06
                                        3M Centre, Bldg. 220-6W-06        Canada                          B-1831 Diegem               St. Paul, MN 55144
                                        St. Paul, MN 55144                Contact: Dennis Moore           Belgium                     Contact: Lino Patiño
                                        Contact: Cindy Jenkins            Phone: 1 1-5 9-451-25           Contact: Bertrand de la     Email: lfpatino@mmm.com
                                        Phone: 651-733-6152               Fax: 1-519-452-6246             Fouchardiere
                                        Fax: 651-736-0977                 Email: demoore@mmm.com          Phone: 322-722-4718
                                        Email: cjenkins@mmm.com                                           Fax: 322-722-4514
                                                                          Eastern Europe                  Email:
                                        Asia Pacific Region               Marketing Manager               bdelafouchardiere@mmm.com
                                        Management                        Russia, Romania, Bulgaria,
                                        3M Asia Pacific Region            Croatia, Slovakia, Slovenia,    Japan
                                        No. 9 Tagore Lane                 Belarus, Ukraine, Federal       Sumitomo/3M
                                        Singapore 2678                    Republic of Yugoslavia          33-1 Tamagawadai 2-chome
                                        Republic of Singapore             and Kazakhstan                  Setagaya-Ku
                                        Contact: Alan Jolley              3M Oesterreich G M.B.H.         Tokyo 158-8583
                                        Phone: 65-454-8611                Brunner Feldsraase 63           Japan
                                        Fax: 65-458-5432                  P.O. Box 100                    Contact: Kiyoshi Ite
                                        Email: ajolley@mmm.com            Perchtoldsdorf A2380            Phone: 81-3-3709-8355
                                                                          Austria                         Fax: 81-3-3709-8765
                                                                          Contact: Manfred Girschik       Email: kite@mmm.com
                                                                          Phone: +43-1-86 686
                                                                          Fax: 86 686 491
                                                                          Email: mgirschik1@mmm.com



                                        Avery Dennison Graphics Division www.averygraphics.com

                                        International                     United Kingdom                  Asia Pacific                North America
                                        P.O. Box 118                      Unit 16 Thomas Road             1301-3 Lu Plaza             Graphics Division, N.A.
                                        2394 ZG Hazerswoude               Wooburn Green                   2 Wing Yip Street           Hamilton, Ohio 45011
                                        The Netherlands                   High Wycombe                    Kwun Tong, Kowloon          USA
                                        Sales:                            Buckinghamshire                 Hong Kong                   Phone: 1-800-443-9380
                                        Phone: +31 71 3421504             HP10 OPE                        Phone: +852 2802 9618       www.signage.averygraphics.com
                                        Fax: +31 71 3421645               Contact: Manfred Girschik       Fax: +852 2588 1344
                                        Customer Service:                 Phone: +44 1628 859537
                                        Phone: +31 71 3421668             Fax: +44 1628 859621
                                        Fax: +31 71 3421644


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September 2003
Section 18                              Akzo Nobel Coatings www.akzonobel.com

Authorised Suppliers/Locations          Asia                          China                            Japan                          United Kingdom
                                        Akzo Nobel Car Refinishes     Akzo Nobel Car Refinishes        Akzo Nobel Coatings K.K.       Akzo Nobel Coatings Ltd.
                                        (Singapore) Pte Ltd           North Asia                       8F. TEK No.2 Bldg.             136 Milton Park
                                        510 Thomson Road              Rm 2708 China Merchant           1-23-20 Esaka-cho              OX14 4SB Abingdon
                                        #16-03 SLF Building           Tower                            Suita-Shi Osaka 564 0063       Contact: Philip James
                                        Singapore 298135              66 Lujiazui Road                 Contact: Toan Harimoto         Phone: +44 1235 442 102
                                        Contact: Vinay Mathur         Shanghai 200120 PRC              Phone: +81 6 63301151          Fax: +44 1235 442 190
                                        Phone: +65 63 593688          Contact: Daniel Hsu              Fax: +81 6 63300053            Email:
                                        Fax: +65 62 545077            Phone: +86 21 5887 1066          Email: th03-anc@yo.rim.or.jp   philip.james@akzonobel.com
                                        Email:                        Fax: +86 21 5887 7616
                                        vmathur@akzo-nobel.com.sg     Email:                           Korea                          United States, Canada,
                                                                      daniel.hsu@akzonobel.com.cn      Akzo Nobel Car Refinishes      Mexico, Central &
                                        Australia                                                      Korea Co. Ltd                  South America
                                        Akzo Nobel Coatings           Europe West                      7th Floor, Yang Jae Building   Akzo Nobel Coatings
                                        Australia Pty Ltd             Akzo Nobel Car                   423-4 Yang Jae Dong,           5555 Spalding Drive
                                        Unit #1                       Refinishes BV                    SeoCho-Ku                      Norcross, GA 30092
                                        269 Williamstown Road         P.O. Box 3                       Seoul 137 897                  Contacts: Alain Piche
                                        Port Melbourne 3207           2170 BA Sassenheim               Contact: Kwon Ho-Youn          Phone: 770-798-8618
                                        Australia                     The Netherlands                  Phone: +82 2 577 7233          Fax: 770-246-4619
                                        Contact: Sergio Heekeng       Contact: Victor Herfs            Fax: +82 2 577 7230            Email:
                                        Phone: +61 3 9646 5988        Phone: +31 71 308 2236           Email: hykwon@elim.net         alain.piche@akzonobel.com
                                        Fax: +61 3 9644 1777          Fax: +31 71 308 3138
                                        Email:                        Email:                           Turkey
                                        sergioh@akzo-nobel.com.au     victor.herfs@akzonobel.com       Akzo Nobel Kemipol As
                                                                                                       P.O. Box 916
                                                                                                       35210 Ismir
                                                                                                       Contact: Ali Kutukcu
                                                                                                       Phone: +90 232 877 0832
                                                                                                       Fax: +90 232 877 0834
                                                                                                       Email:
                                                                                                       ali.kutukcu@akzonobel.com.tr




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September 2003
Section 18                              EGL Company, Inc./Neon Source www.egl-neon.com

Authorised Suppliers/Locations         Asia Pacific                        Europe + Asia                 North America
                                       EGL Technical Department            Export Sales Manager          National Sales Manager
                                       Gordon Hicks                        Harry Benjamin                Kevin Rourke
                                       1419 El Camino Drive                100 Industrial Rd.            100 Industrial Rd.
                                       Coquitlam, British Columbia         Berkeley Heights, NJ 07922    Berkeley Heights, NJ 07922
                                       Canada, V3E 3C1                     Phone: 908-508-1111           Phone: 908-508-1111
                                       Phone: 604-945-9760                 Fax: 908-508-1122             Fax: 908-508-1122
                                       Fax: 604-945-9781                   Email: harry@egl-neon.com     Email: kevin@egl-neon.com
                                       Email: gord@egl-neon.com



                                        Atofina Chemicals/Altuglas & Plexiglas Acrylic Sheets www.atoglas.com

                                        Europe                             Asia                          North America
                                        ATOFINA Chemicals                  Atoglas, c/o ATOFINA Korea    c/o ATOFINA Chemicals, Inc.
                                        6, Cours Michelet                  Room 1401                     2000 Market Street
                                        Cedex 52                           Leema B/D, 146-1              Philadelphia, PA 19103
                                        92064 Paris La Defense 10          Susong-dong, Chongro-Ku       U.S.A.
                                        France                             Seoul 110-755 Korea           Phone: +1 215 419 7000
                                        Phone: +33 (0) 1 49 00 80 80       Phone: +82 2 732 9622         Fax: +1 215 419 5511
                                        Fax: +33 (0) 1 49 00 89 59         Fax: +82 2 736 7175




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September 2003

				
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