BUSHNELL BackTrack Get Back Giveaway (Sweepstakes) OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES (EXCLUDING RESIDENTS OF FL, NY, AND RI) WHO ARE 18 YEARS OF AGE AND OLDER AT THE TIME OF ENTRY. 1. ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. The Bushnell BackTrack Get Back Giveaway (the “Sweepstakes”) is open to legal residents of the 50 United States and District of Columbia (excluding residents of FL, NY, and RI) who are 18 years of age or older at the time of entry. Employees of Bushnell Corporation (“Sponsor”), Optics Planet, Inc., USIQ, and their respective parent companies, subsidiaries, affiliates, production, advertising, and promotional agencies, vendors, suppliers, agents as well as the immediate family (spouses and parents, siblings, children and their spouses and in-laws) and household members of each such individual are not eligible. Void in FL, NY, RI and where prohibited or restricted by law. The Prize winners will be required to have a valid driver’s license or proof of identification. Sweepstakes is subject to all applicable federal, state, and local laws. 2. TO ENTER: The Sweepstakes begins at 12:01 am Central Standard Time (“CST”) on December 11th and ends at 11:59 PM CST on December 31st 2010 (“the Entry Period”). During the Entry Period, you may enter this Sweepstakes by one of the following methods: A) Online: Visit www.bushnellbacktrack.com/blog and click on the “Bushnell BackTrack Get Back Giveaway” icon, banner or test link to be taken to the Sweepstakes page. You will be required to register for the Sweepstakes by providing the information requested. Online entries must be received by Sponsor’s server by 11:59 PM CST on December 31st 2010. Sponsor’s computer is the official time keeping device for this Sweepstakes. B) By Mail: Hand print your name, complete mailing address, daytime telephone number, and date of birth on a 3” x 5” piece of paper. Mail your entry to: Dynamic Sponsorships, Bushnell BackTrack Contest, 4860 S. Lewis Ave. Tulsa, OK 74105. Mailed entries must be postmarked by 12.31.10 and received by 1.05.11. Limit one entry per person per day, regardless of method of entry. Multiple entries for any given day will be void. Sweepstakes entries become the property of Sponsor and will not be returned. Sweepstakes entries generated by script, macro or other automated means or mechanically reproduced are void. Sponsor assumes no responsibility for, as the case may be, lost, late or improperly submitted entries. 3. WINNER SELECTION AND NOTIFICATION: Potential Sweepstakes winners will be selected in a random drawing conducted on or about January 15th 2011 from among all eligible entries received by Administrator, an independent judging organization whose decisions are final and binding in all matters relating to the Sweepstakes. Potential winners will be notified by email, telephone, overnight delivery, and / or mail at Sponsor’s sole discretion. 4. PRIZES:: The winner shall bear all risk of loss or damage to the Prize after it has been delivered to the specified delivery site. The Prize will be delivered solely with the express limited warranties set forth in the applicable Owner’s Guide(s), which warranties shall run for the term set forth in the applicable Owner’s Guide(s). Winners acknowledge that Bushnell Corporation, , is not responsible or liable for any property loss or damage, personal injuries or death, or losses or damages of any kind caused by, or resulting from the acceptance, possession or use or misuse of any prize awarded hereunder. Winners shall be required to execute an affidavit of eligibility and release Bushnell, Administrator, and their respective parent companies, subsidiaries, affiliates, production, advertising, and promotional agencies, vendors, suppliers, agents and participating retailers from any liability prior to receiving their prize. Twenty (20) first prizes are available to be won. First prize, Bushnell BackTrack Point Five( >5). Odds of winning any prize listed above depend on the total number of eligible Sweepstakes entries received. Sponsor cannot, in any case, be held to award more prizes than those stated in the rules or award prizes other than in compliance with these rules and regulations. All Sweepstakes Entities and their respective parents, subsidiaries and affiliated companies maintain no control over the personnel, equipment, or operation of any air, water or surface carrier, ship line, bus or limousine company, transportation company, hotel, restaurant, or other person or entity furnishing service, products, or accommodations as a part of prize provided under this contest, since the Sweepstakes Entities are merely independent suppliers of the contest prizes and are not in any way related to the other suppliers. The Sweepstakes Entities shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience, or other irregularity that may be caused or contributed to (1) by wrongful, negligent, or unauthorized act or omission on the part of any of those suppliers or any of their agents, servants, employees, or independent contractors, (2) by any defect in or failure of any vehicle, equipment, instrumentality, service, product, or accommodation that is owned, operated, furnished, or otherwise used by any of those suppliers, (3) by the wrongful, negligent, or unauthorized act or omission on the part of any other person or entity not an employee of the Sweepstakes Entities, or (4) by any cause, condition, or event whatsoever beyond the control of the Sweepstakes Entities. The Sweepstakes Entities shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience, or irregularity arising out of or relating to any prize granted under this contest, even if caused by negligence of the Sweepstakes Entities. All prize details not specified herein as being awarded will be at the sole discretion of the Sponsor. All prizes are awarded “as is” with no warranty or guarantee, either express or implied. If a winner cannot accept prize as stated, prize will be forfeited in its entirety and awarded to an alternate winner. In the event that Sponsor is unable to contact a potential winner after the third attempt, or in the event a potential winner is unable to or unwilling to accept the prize, Sponsor reserves the right to randomly select an alternate potential winner or not award the prize. Limit one prize per person or household. No substitution, transfer, or cash equivalent of prize is permitted, except by Sponsor, which reserves the right to substitute a prize (or portion of prize) of comparable or greater value, at its sole discretion. Any and all taxes on the prize, and any other costs, fees and expenses not explicitly stated herein as being awarded, are each winner’s sole responsibility. Sponsor is not responsible for prizes returned as undeliverable. Unclaimed prizes will not be awarded. 4. GENERAL: By participating, entrants agree (a) to these rules and decisions of Sponsor and judges which shall be final in all respects relating to this Sweepstakes; (b) to release, discharge and hold harmless the Sweepstakes Entities and their respective directors, officers, employees, agents and representatives (collectively, “Released Parties”) from any and all liability, losses, or damages of any kind resulting from their participating in the Sweepstakes or their acceptance, use or misuse of a prize, including, without limitation, liability for personal injury or death (including any travel or related activity hereto); and (c) if a winner, to the use by Sponsor and its designees of name, likeness, biographical information, city, state and/or photography for advertising and publicity purposes in any and all media now or hereafter known without compensation, notification or permission and to execute specific consent to such use if asked to do so by Sponsor or its designees, unless otherwise prohibited by law. Grand and First Prize winners will be required to complete and return an affidavit of eligibility / liability release and publicity release (unless prohibited) along with an IRS form W-9 within time period specified by Sponsor or an alternate winner may be selected. Return of any prize/prize notification as undeliverable or noncompliance with these Official Rules may result in disqualification of winner and forfeiture of the prize. 5. LIMITATIONS OF LIABILITY: Released Parties are not responsible and shall not be liable for: (a) any telephone, electronic, hardware or software program, network, Internet or computer malfunctions, failures, or difficulties of any kind, including without limitation, server malfunctions, or any human error which may occur in the processing of entries; (b) failed, incomplete, garbled or delayed computer transmissions; (c) late, lost, illegible, postage-due, incomplete, garbled, damaged, misdirected, undelivered or stolen entries or mail, or for printing, typographical, human or other errors relating to or in connection with this Sweepstakes; and (d) reserves the right in its sole discretion to cancel or suspend the Sweepstakes or any portion thereof should any causes beyond the control of Sponsor corrupt the administration, security or proper play of the suspect entries received prior to cancellation. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 6. WINNERS LIST: For a list of winners (available after 2.01.11), mail a self-addressed, stamped envelope to be received by 2.15.11 to: Dynamic Sponsorships, Bushnell BackTrack Contest, 4860 S. Lewis Ave. Tulsa, OK 74105. 7. SPONSORS: Bushnell Corporation, 9200 Cody, Overland Park, KS, 66214; 8. ADMINISTRATOR: Optics Planet, Inc.