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Executive Investment and Market Summary November2000 I 15, •_Eqery d_;a2,0OO_new _ b_by boomersturn 50 years old. jCuneraLcom _'_ _6 r_l_peop_ who aresoyears !.temet_rs, ' The ElevatorPitch • Sellingprearrangedfuneralsfunded by term life insurance c.ntire transaction occurson-line--Funeral.com is commissionedinsurance agent. • N_ for sales; not dependent on Christmas sales. • i_<_e Pa_e_ance underwriter;2"_.S. casket manufacturer; Largest U.S. burial vault manufacturer, l_!i: • High Margins:Avg. $750/transactionin commission. I • Market Share: Breakeven 0.2%; Projected 10% in Year 4. • Prearranged Funeral Market Size: U.S. $2.5B; Global $600B. • Year 3 expand globally; 95% of the world's population livesoutside U.S. • Formedby 3 funeral industryinsiderswithcombined81 yearsof industryexperience. • Intuitive domain name; Offered $1MH cash;Independent appraisal of $2.5MM. • 230,000 hits in the last 100 days with informationalsite only--domain name driving traffic--Low branding cost. • Projected live date of prearranged funeral transaction engine: 12/15/00. • Over 5,700 web siteshave already created links TO funeral.com. . _purd_6e in_
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