10 Tips for Marketing Your Business With Daily Deal Sites

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					HOW DO WE FINISH THE CLIENT’S POWERPOINT PRESENTATION AND THE GOVERNMENT RFP BY TOMORROW WHEN WE’RE SO SHORT STAFFED? WHO’S GOING T
TRAIN THE NEW GUY AND WHAT IF HE DOESN’T WORK OUT? DO I BUY A BUILDING OR CONTINUE PAYING A BLOOD-THIRSTY LANDLORD WHO DOESAUGUST 2011
                                                                                                                               NOT HAVE ENOUG
PARKING FOR MY EMPLOYEES? HOW DO WE GET BIGGER ACCOUNTS? HOW DO WE KEEP FROM GETTING TOO BIG TOO FAST? HOW DO WE GENERATE MORE PROFIT O
                                     10 Tips for Marketing Your Business
EXISTING BUSINESS? SHOULD WE HIRE A NEW EMPLOYEE OR UPGRADE OUR EQUIPMENT? DO WE GET A LOAN, LAY PEOPLE OFF, OR CLOSE OUR DOORS? HOW D
WE MARKET OUR PRODUCT IN A BAD ECONOMY WHEN WE’RE BEING OVERSPENT? SHOULD WE KEEP OUR INTERNAL SALES FORCE OR WORK WITH INDEPENDEN
                                     With Daily Deal Sites
DISTRIBUTORS? THE CLIENT WANTS HIS ORDER BY 4 P.M. NEXT FRIDAY AND WE CAN’T GET ANYONE ON THE PHONE TO CONFIRM SHIPMENT. IT’S 4:30, THE PRINTE
IS STUCK IN TRAFFIC WITH 5,000 CATALOGS AND THEY NEED TO SHIP BY 5 TODAY. WHY DOES THE RECEPTIONIST ALWAYS CALL IN SICK ON FRIDAYS AND MONDAY
HOW D WE FINISH THE CLIENT’S POWER POINT PRESENTATION AND THE GOVERNMENT RFP BY TOMORROW WHEN WE’RE SO SHORT STAFFED? WHO’S GOING TO



  CALIFORNIA                            Daily deal websites like Groupon.com and LivingSocial.com are popular with consumers.
                                        How can you use daily deals to market your business? Try these 10 tips.
  SMALL
  BUSINESS                              1.   Find the right site. Daily deal sites are location-specific, so look for sites that promote
  DEVELOPMENT                                businesses in your area. In addition to the big names, there are niche sites targeting specific
  CENTERS:                                   cities or industries. Search online for sites or visit daily deal aggregator Yipit.com.

                                        2.   Join in. Subscribe to the daily deal sites you’re considering so you see what types of deals
  NORTHERN CA                                they offer and what kinds of businesses participate.
  REGIONAL NETWORK
  Humboldt State University             3.   Investigate site demographics. Like any marketing venue, daily deal sites maintain data
  Serving the Greater                        about customer demographics. Ask for information about the typical customer profile to
  San Francisco Bay Area                     see if the site’s audience matches your target market.
  (707) 826-3920
  www.norcalsbdc.org                    4.   Learn how it works. Customers sign up for daily email offers to buy vouchers for products
                                             or services at discounts of 50 to 90 percent. Vouchers can be purchased for a limited time
  NORTHEASTERN CA                            (typically 24 to 72 hours) and may include a social element (such as requiring a certain
  REGIONAL NETWORK                           number of people to buy). Customers must redeem the voucher within a set time frame.
  CSU, Chico
  Serving California                    5.   Apply to be included. You have to apply for inclusion on daily deal sites. Visit each site
  Northeast of Sacramento                    you’re interested in, and fill out the application form. For popular sites or those with many
  (530) 898-5443                             businesses like yours, there may be a wait.
  www.necsbdc.org
                                        6.   Read the contract. Understand the agreement you’re entering into with a daily deal site,
  CENTRAL CA                                 including such factors as when you will get paid and how the deal site is paid.
  REGIONAL NETWORK
  UC Merced                             7.   Figure out financials. Typically, daily deal sites receive a percentage of the sales—
  Serving Central California                 sometimes 50 percent or more. Calculate whether you will earn enough to justify
  (559) 241-7414                             participating, and whether you are financially prepared to fulfill all the vouchers you sell.
  http://sbdc.ucmerced.edu
                                        8.   Be prepared. Daily deals can trigger overwhelming demand, so be sure your business has
  LOS ANGELES                                enough staff to keep everyone happy and enough product to fulfill orders. The deal site’s
  REGIONAL NETWORK                           staff can suggest ways to manage demand, such as extending the deadline for using
  Long Beach Community                       vouchers or capping the number sold.
  College District
  Serving Los Angeles,                  9.   Provide stellar service. Many customers who buy your deal will be new to your business.
  Ventura & Santa Barbara                    Make a good first impression so you can turn them into repeat customers.
  Counties
  (562) 938-5020                        10. Follow up. To maximize your deal, encourage new customers to connect with you on
  www.smallbizla.org                        Facebook or Twitter. Get email addresses and send them special offers. Give them discounts
                                            or vouchers for their next visit. Do whatever you can to keep them coming back.
  ORANGE COUNTY /
  INLAND EMPIRE
  REGIONAL NETWORKS
  CSU Fullerton
                                        By Rieva Lesonsky
  Serving Orange,
  San Bernardino &                      Rieva Lesonsky is founder and President of GrowBiz Media, a media company that helps entrepre-
  Riverside Counties                    neurs start and grow their businesses. Before launching her business, she was Editorial Director of
  (657) 278-2719                        Entrepreneur Magazine. Follow Rieva at Twitter.com/Rieva, read her blog at SmallBizDaily.com, and
  www.leadsbdc.org                      visit her website SmallBizTrendCast.com to get the scoop on business trends and sign up for free
                                        TrendCast reports.
  SAN DIEGO & IMPERIAL
  REGIONAL NETWORK
  Southwestern Community
  College District
  Serving San Diego &                              The Lead Center for the Los Angeles Regional SBDC Network is operated by Long Beach Community College District. The Small Business Development Centers are funded
  Imperial Counties                                by the U.S. Small Business Administration, center host institutions, state and local funds, and corporate partners. Funding is not an endorsement of any product, opinion,
  (619) 482-6388                                   or service. All Federal and State funded programs are extended to the public on a nondiscriminatory basis. Special arrangements for individuals with disability will be
                                                   made if requested in advance.
  www.growmybiz.org

				
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