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					                     A Guide-How to make a
                 15-minute presentation template.

 Use this as a guide when creating your business presentation for
 early-stage investors. Each slide has a recommended amount of
  time to spend on it; there is a built in two-minute buffer in the
  presentation. Not all slides may fit your business model while
    others may need to be expanded to best communicate the
                      business and strategy.

Suggestions/comments are included on several slides. Remember to delete
comments, time estimates and other misc items. Additional comments are on some
of the ―Note pages‖ for each slide.

                                               <estimated time to spend on slide>
“Business LogoTM”
                        Presentation suggestions:

Not   all slides may be applicable to your business model.

Keep  in mind the time allotments for each section, don’t over/under
emphasize key points of the business. Many entrepreneurs spend too much
time explaining their technology, science or product and not enough time
explaining how they will make money.

Keep  slides simple and uncluttered, use as few words as possible—just bullet
point the general idea you are addressing, leaving the in-depth explanation to
the presenter.

The  main goal of the presentation is to communicate your vision and
strategy enough to capture the investors’ attention and interest. There will be
a number of follow-up meetings and information requests, but only if the
investors are first excited and motivated by you, the business and strategy.
      Company Name/Logo
             Short Positioning Statement

                              Your Name
                                 Title

Give the audience a short explanation of the company’s main objective and
who you are. Only include a ―positioning statement‖ if it is very short, 3-5
words.


                                                               <15 seconds>
Business Overview and Strategy
   What do you do - what is your
    product/service/technology/science?
   What makes it different?
   What problem(s) are you solving?
   Give a road map of the business: we’re here now and are
    going in this direction.

By end of slide your audience should know what you are selling and why people
   will buy it. Do not go into a lot of detail—this is a ―bite-sized‖ overview.
Keep in mind that you are setting the stage for the rest of the presentation.


                                                                 <30 seconds>


                                                      “Business LogoTM”
The Market – Our Solution
Description     of Current Market, Customer Needs
   Problem to Be Solved, what is creating the demand for your solution
Key   Feature – Solution to Problem
 How will the customer use your solution
 What is the economic benefit your offering delivers?


Describe the customers’ needs for your product/service. What is the ―problem‖
 with the market as it is and how are you fixing that problem.
Be clear and concise, this is a critical part of your business proposition and
 must grab an investor’s attention.
Give just enough of an overview to build up to the next slide, which describes
 the Product/Service. This will give the investor-audience a general
 understanding of the market and why the product was created.

                                                                      <90 seconds>




                                                         “Business LogoTM”
Product/Service
   Product/Service Description 1
        What is the product/service
        Key Feature – Value Proposition
        Science and technology behind the product/service
        Defensibility: IP protection/Patents, Barriers to entry
   Product/Service Description 2 (if needed)
   …

Describe your product/service; what is your customer buying?
Focus on what attributes make your product/service better and different than alternatives,
   even if there is not a direct comparable product/service.
Defensibility may require its own slide.
Many entrepreneurs focus too long on the product, especially if it is a technology or based
   on scientific data. Keep the science and technology light and easy—most investors
   are not PhD’s and will lose interest if the presentation gets too technical.


                                                                                 <2 minutes>
                                                              “Business LogoTM”
Market Opportunity
   Target customer profile
        Describe the targeted customers
   Market size
        Quantify the target market through sizing the servable market by applying the
         above profile to the relevant market/segments
        If the market will be growing/expanding, explain

Explain the size of the market that you are targeting.
Remember to build your credibility – how do you know the market?
Take care not to erode your credibility by overstating the market.
Use good sources of information and statistics, such as trade organizations and marketing studies.
Describe how your product/service fits into the market and what share of the market you will capture
     from launch through the first several years of business.
If necessary, segment the market. Segmenting the market means you identify the specific portion of
     the market that contains those buyers that meet your targeted customer profile.
If you have multiple market segments or targeted customers, repeat this slide as necessary.

                                                                                           <90 seconds>




                                                                     “Business LogoTM”
  Sales Model
     Distribution Channels
           Channel 1 to market
           Channel 2 to market (if needed)
           …
     Sales cycle
           What are the general steps in the sales process
           How long does it take

Describe how these channels successfully
   get your product into the hands of your
   customers—if necessary, describe for
   each segment.
If possible/helpful, include an illustration
How long is the sales cycle for your
   products)—being able to describe the
   sales cycle emphasizes your
   understanding of making the sale.

<45 seconds>
                                                              “Business LogoTM”
You vs. the Competition
   Product 1
        Your competitive advantage
        Competitors
        Competition’s response
   Product 2 (if needed)
   …

Explain why your product(s) will succeed in the market place. What is your competitive
     advantage?
List your competition; if numerous pick the top companies you compete against. Explain
     their products, market share, and how each one does not meet the needs that your
     product does—hit the same points as those for existing market alternatives in the
     ―Product or Service Description‖ that explained why your product/service is better
     than these alternatives.
How will your competitors react to your entering the market?
Your competition might not be obvious, such as supplemental products or customer
     inaction.
                                                                                  <1 minute>




                                                             “Business LogoTM”
Management Team
   Existing team and relevant experiences
       Include business and start-up experience
   Gaps in team experience and how being filled

Many investors believe the management team is more important than
   the technology/product or the market opportunity.
Explain how the management team’s experience and expertise is key to
   the company’s success.
This slide can be moved to the front of the presentation, explain how
   the team’s experiences are relevant to the company and its strategy.

                                                             <1 minute>


                                                “Business LogoTM”
Advisors/Professionals
   Advisory Board (or Board of Directors)
       Short Description of Positions and Industry Experience
   Professional Team
       Attorney
       Accountant
       Banker

                                                    <30 seconds>




                                           “Business LogoTM”
Milestones accomplished
   Past Milestone 1
   Past Milestone 2
   …

What have you accomplished so far? Brag a bit if you can—
  this could be stages of product development, major or
  pending sales, completing regulatory requirements, etc.
The next slide covers the $ you are asking for, try to build
  up momentum for the ―ask‖ by showing the company has
  already accomplished some goals.
                                                   <30 seconds>


                                         “Business LogoTM”
Financing
   Funding Sought - $X
       Use of Funds 1
       Use of Funds 2
       …


Explain in general terms what the funding will be used for, examples
   are: sales and marketing, inventory, R&D, general and
   administrative, regulatory requirements, etc.

                                                            <30 seconds>



                                                 “Business LogoTM”
Milestones after Funding
   Development Plan                  Critical Success Factors
        Milestone 1                       Critical Success Factor 1
            Detail                           What must happen for MS1

        Milestone 2                       Critical Success Factor 2
            Detail                           What must happen for MS1

        ...                               …



    What progress will investors see for their investment?
    What must go right to be successful?
    If this financing round gets you to cash flow positive, mention that as a
        milestone or in conjunction with a milestone.
    Are there any contingency plans if a Critical Success Factor does not happen?
                                                                         <1 minute>


                                                       “Business LogoTM”
Future Financing
   Future Funding Round 1                        Milestones that must be
        Expected Valuation                        completed to achieve expected
                                                   valuation in FFR1
   Future Funding Round 2                        Milestones that must be
        Expected Valuation                        completed to achieve expected
                                                   valuation in FFR2


Describe the projected funding rounds with the expected valuations.
Include milestones that must be completed to achieve expected valuations.
This will give investors a sense of value creation and if/how much dilution they should
    expect in future rounds.

      <<Use this slide if you anticipate needing future funding rounds.>>

                                                                                  <30 seconds>



                                                              “Business LogoTM”
Cash Flow Projections
Table of Cash Flow Projections, example below
                                                               <30 seconds>


Company XYZ
Cash Flows - in 000's
                         Year 1    Year 2   Year 3    Year 4    Year 5
Revenue                    100       200      300      650       1200
 Units sold                 10        20       35       80       1000
Gross Margin                10        50      100      460       900
 % Gross Margin            10%       25%      33%      71%       75%
Operating Expenses         250       350      400      450       600
Operating Income          (240)     (300)    (300)      10       300
Funding                    540                400
Cash Flow                  300     (300)      100       10        300
Cumulative Cash Flows      300       0        100      110        410


                                                     “Business LogoTM”
Ownership - Valuation
   Current ownership
        Owners and their equity %
        Current valuation (Pre-money Valuation)
   Debt structure
        Outstanding balance and terms (time and interest)
   Post investment ownership
        Owners and their equity %
        Valuation (Post-money Valuation)
Valuation is often one of the most contentious discussions an entrepreneur will have with
potential investors. It’s best to be prepared to discuss; however, only discuss Valuation if
you are ready and can back up your assumptions. Many investors do not expect an
entrepreneur to discuss valuation during their presentation, though it often comes up
during the question and answer session afterwards. A back-up answer, if investors are
pushing for one, could be to suggest a range the valuation could fall within, though that
can result with investors focusing on the low-end of the range given.
                                                                                 <30 seconds>

                                                               “Business LogoTM”
Exit Strategy
   Exit Strategy
       When/How can your investors cash out
       Expected valuation




                                               <15 seconds>


                                        “Business LogoTM”
  Company Name/Logo
         Short Positioning Statement


                Contact Name, Title
                      Email Address
                      Phone Number

                www.web-address.com

Wrap up by restating the company’s main objective.

                                                     <15 seconds>