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Publicity Received Event Type Client/Benefit Time Local Press Regional Press International Frame Press • Arwa Mineral Water Launch Coca Cola Benefited: Dubai Business CNN Business January-01 and Press Conference • Local publicity for new All print and Channel story Story • Re-launch of Coca-Cola Plant product non print media Al Jazeera, Qatar, June 02 Kuwait TV, Oman TV • PITA participation at Gitex PITA and PalTrade: Dubai, MBC, Gulf ITP Dubai 2002-2003 • Local and International News, Al-Khaleej, Al- Publicity Promotion of All print and Sharq Al-Awsat, Al- October-02-03 Palestinian products non print media Hayat of London, Arabiya Live, CNBC, LBC • Launching of Palestine Office PITA All print and MBC, Dubai, Abu October-02 at Dubai Internet City non print media Dhabi, UAE print media • Signing Ceremony between PITA and PalTel Dubai Business PITA and PalTel for the All print and Channel November-02 development of the Internet in non print media Palestine • Campaign to Free equipment PITA, Paltel, Paltrade, PR newswire PR newswire seized at Israeli ports for PITA, JAWWAL Distribution in U.K, All print and Paltel, Paltrade and JAWWAL November-02 Spain, Belgium, France, non print media North Africa, Arab Gulf Area, and Israel • Launching of Al-Kholood JAWWAL benefited: All print and Garden in honor of martyred • Public awareness August-04 non print media children • Good will w/ public • Replacing Israeli Cell Phone JAWWAL benefited: All print and Campaign • Public awareness non print media • Good will w/ public • Lawsuit Against Israeli Cell JAWWAL All print and Israeli Press, MBC, AL Financial Times, Phone Companies non print media Jazeera, Dubai, Nile TV Ha'aretz, • Awards Ceremony for JAWWAL benefited: All Arab Channels All print and Courage in Journalism • Public awareness March-02 non print media • Good will w/ public • Launching Ceremony of USAID benefited: Al Jazeera CNN USAID projects to help the • Good will w/ public All print and November-02 Palestinian economy • Public awareness of non print media USAID activities • Video Conferencing-Gaza BZU Paltel benefited: _ MBC- Feature Story - Reuters students w/Parents in Gaza- • Sales for video _ Al Jazeera-Feature Print/TV Mock Graduation Celebration conferencing All print and Story - ABC USA- technology went up July-01 non print media _ Dubai, Nile TV, Al Feature Story • Good will w/ public Hayat of London • Across Borders Project: Paltel Benefited: _ Dubai Reuters Internet Connection between • Good will All print and _ Al Jazeera Palestinian Refugees in • Publicity abroad May 01 non print media _ LBC Palestine/Lebanon • Promotion of Internet Publicity Received Event Type Client/Benefit Time Local Regional Press International Frame Press Press • Paltel/Jawwal Law suite Press JAWWAL Benefited: Ha’aretz, Yediot NPR. Reuters, AP, Conference • International Publicity Ahranot AFP, ABC, FT, • Understanding by Jerusalem Post, Globes Wall Street All print and Public of Jawwal’s Israel TV 1&2 Israel Journal, NYT October 2001 non print media cause Radio, Nile TV, Al Jazeera, MBC, Dubai, Abu Dhabi • Al Quds Development Fund PBC Benefited: MBC, LBC, Al Jazeera, Launch (Tourism Sector) • Awareness in the Gulf All print and Dubai, Al Hayat of Not target • Assisted in fundraising April 01 non print media London, Al Sharq Al Awsat • AL Khulud Garden for JAWWAL Benefited: Martyred Children • Goodwill from For Launch only For Launch only community May 02 Pre-event only • Changed perceptions PITA Benefited: Palestinian Newspapers • Gitex:Business Networking • Exposure locally and in , Al Bayan, Gulf News, Not target Dinner for 200 people Arab World Al Ithad of UAE • Gained credibility with All print and members October 01 non print media • Members signed business contracts in Dubai • Al Aqsa Fund (Islamic IDB Benefited: MBC, Dubai, Abu Development Bank) Press • Achieved independent Dhabi, Al Sharq Al Not target for All print and Conference, Algiers character for fund Awsat, Al Bilad, Arab Algeria October 01 non print media • Dominated the press News, Islamic News agenda in Algiers Agency, Algerian Press • Crisis Communications, JAWWAL Benefited: Lobbying, Advocacy & town • Aversion of negative Not target Not target All Print and meetings: Jawwal’s towers press December non Print media crisis in Beit Sahour and Jenin • Creating alliances 2000 • Leading the debate • Internal Communication: JAWWAL Benefited: Morale assessment for Jawwal • Changing attitudes December Internal Only Internal Only Internal Only Call Center via random tests • Pride in Company 2000 • Palestinian GITEX Dubai 2001, PITA Benefited: Dubai, Abu Dhabi 2002, 2003 Press Conference • Exposure locally and in October 01 Al Jazeera, MBC, LBC ITP, GITEX Times (annual media event) Arab World Al Hayat, Al Sharq Al • Gained credibility with Awsat, Gulf Times, Al members All print and Bayan, Gulf News, Al • Members signed non print media Ithad of UAE business contracts in Dubai 5th anniversary event of National National Beverage August 03 Beverage Company/ Coca-Cola Company/ Coca-Cola • Reception, big ceremony, All print and non print All wires and All print and high level guests Media working in news agencies non print Media (Diplomats and PNA Palestine. working in officials) ,Press Conference. Palestine • Internal activities Publicity Received Event Type Client/Benefit Time Local Regional Press International Frame Press Press • Palestine International Israeli Press: Haa’retz, International news • Launching of Palestine Business forum April 05 Yada’ot Ahranot, Israeli wire: Reuters, AP, International Business Forum TV channel 2 AFP • Private Sectors from • A Swedish initiative towards Palestine, Israel, and strengthening economic Sweden launched the All print and Swedish Press development in Palestine forum and created a non print Media Note: Press Release was focus group on the distributed Via possibility of launching newswire to all media economical projects for outlets in Sweden (Over the development of 100 media outlets) Palestine Economy • Palestinian evening -World Participants of the May 04 The event was Economic Form 2004. WEF/Dead sea not open for the • (Creation of concept, event media , but later management ,coordination received a good with the WEF management) coverage through the news releases created by ET • Launching of Corporate PALTEL 03 Local and Arab Tv Reuters, AP, AFP Social Responsibility All print and stations program/ non print Media • Launching of Corporate Paltel group 05 Social Responsibility Fund (2 All print and million Dollar Fund) (Paltel, Jawwal, Hadarah, non print Media Palmedia). Local and Arab Tv Reuters, AP, AFP stations • Expotech 2005 Paltrade ,Paltel,PICTI /IT 05 All Local and Arab Tv Reuters, AP, AFP+ sector in Palestine stations Other agencies • Prime Ministry Support plan. Prime Minister Office 05 Not a target Not a target Not a target The scope of work included the following: • Situation Analysis • Perception Research (Stakeholder Audit, Media Audit). Structuring the Communications Function • Streamlining the Communications Function - Training for the Communications Function and Cabinet Members and Staff. • Stakeholder and Influencer Mapping Publicity Received Event Type Client/Benefit Time Local Regional Press International Frame Press Press • The Capacity and Institution The Office of The President August 06- Not a Target Not a Target Not a Target Building Project ( Phase 1 ) Of The Palestinian December 06 National Authority The scope of work includes the following: • Assessment of current situation and conducting needs assessment. • Developing a new structure for Communications Function • Streamlining Communications Function • Provide capacity building.
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