Insert your organization’s logo
MEDIA ADVISORY Insert Catchy One-Line Headline or Name of Event in Italics
WHAT: [Insert brief, one-paragraph description of your event and significant participants] For example: On May 1, the Acting U.S. Surgeon General will be in New York to recognize two local We Can! partners for providing parents and other caregivers with tools to help children maintain a healthy weight. With a growing number of overweight children in our community—some 17 percent of elementary school students—the need for this program has never been greater. The Surgeon General will give his Champion’s Award to local site leaders for the innovative ways they are using We Can!-based programs to help overcome this problem. WHO: [Insert full names of speakers, and other relevant persons of interest to the media] e.g., Acting U.S. Surgeon General [full name and title]
WHEN: [Insert date] [Insert time] WHERE: [Insert location] [Insert address] WHY: In the U.S., one out of every six children ages two to 19 is overweight. [Cite local statistics, too, if available.] Unfortunately, overweight children tend to become overweight and obese adults who have increased risks of heart disease, type 2 diabetes, high blood pressure, and other conditions that pose physical costs for them and financial costs for all of us. Following the [Insert type of event (e.g., launch, press conference], you’ll be able to speak with our experts and local program participants who have used We Can!-based curricula to help put their families on the road to healthy lifestyles. For interviews or additional information please contact [Insert full name, telephone number, and e-mail address.]
HOW:
* If there is a good photo or video opportunity at your event, insert a note about it here. (e.g., Photo/video with natural sound will include children jumping rope, playing games, etc.) ### We Can! and the We Can! logo are trademarks of the U.S. Department of Health & Human Services (DHHS).