www.equus-online.com
Executive Summary
Company Address EOL Limited EOL, Kavallo Equestrian Publishing Group,Eichweg3 (Posffach169), CH-8154 Oberglatt,Switzedand. Tel. + 41 (0)1 851 3147. Fax + 41 (0)1 851 3149. emaiheol@bluemail.ch MichaelMcCooe: Tom Shull: Tel. ZUrich+ 41 (0)1 851 3147: London+ 44 (0)207 872 5517 Tel. London+44 (0)207 258 1048
Contacts
Description
Internetsupplier training,rankingand advertising of servicesto the worldwide amateur equestriansportsmarket.
Business Model
A three revenue-stream initialbusiness: 1. 2. Supplyof interactiveonlineequestriansportstrainingcoursesfromWodd, Olympicand World-Cupchampions& trainers. An onlinerankingservice wherebyamateurequestriansportscompetitors can be seeded at theirlevelof competition woddwide. Similarseeding conceptto professional tennisor golf,onlyin this case for amatuer sports participantsand at each levelof amateurcompetition woddwide.Users subscribetothe serviceannually. An international, ulti-lingual m onlinemarketplaceforglobalequestrian commercialand classifiedadvertising.
3.
Dependingon market conditions and demanda fourthrevenuestreammay be added from Year 3: 4. Online supplyof EOL own-brand equestrianclothingand equipment.
Each EOL productor service is availablemulti-lingually, onlyonline. and Market Core market of 5.0 millionregistered (aka "licensed")amateur equestriancompetitors throughWestern Europe, USA-Canada,LatinAmerica,The MiddleEast and Australasia. Positioning totalTrainingmarket value - US$4.00 billion, .a. p total Rankingmarket value- US$ 0.10 billionp.a.: totalAdvertisingmarket value- US$1.00 billionp.a.
EOL market positioning as an international club. Members subscribefor nominal is fees and then receive optimum quality training, ranking and marketing services of a standard unobtainable by any other means. All services are multi-lingual. ? US$100 for a course of 10 online lessons from a World, World Cup or Olympic Champion. The going rate for I lesson from a local, unseeded trainer is US$30-50. ? US$ 20 p.a. subscription for Worldwide seeding at your level (or levels) of competition, including access to search Worldwide seeding database. ? Multi-lingual, global advertising - both commercial and private - up to 70% cheaper than current one country, single-language print media rates.
Pricing
q
Marketing
? On site promotionsat amateur equestrian sports competitions ? Equestrian print media advertising ? Presence, sponsorships, promotions at major (televised) equestrian sports competitions ? Website and search engine links ? Word of mouth through training and database users
Existing Competition ? Zero direct competition in across-the-board online business. ? Revenue-stream 1 (Training): Light indirect competition in from non-online specialist equestrian book & video publishers.This product is dated, lower quality, difficult / inconvenient to find & high pdced. ? Revenue-stream 3 (Advertising): Light indirect competition (minimal in Sports) in US market from US portal site www.equisearch.com. NB - US domestic business, single-language only. ? (Possible) Revenue stream 4 (Own Brand Merchandise): Direct competition from higher overhead / higher priced national retail & mail order equestrian businesses.
Principals' Equity 5 year Cashfiow
US$ 0.7 mil.
? Training: sales to 6.0% of target market p.a. total US$123 millionyrs 1-5 ? Ranking: sales to 13.0% of targetmarket p.a. total US$ 48 millionyears 1-5. ? Advertising: 0.30% international arketshare. m total US$10.0 millionyrs1-5
Revenues
US$183 million over 5 years
Costs
US$ 78 million over 5 years
Pre-Tax Profit
US$106 millionover 5 years
Funding Required
US$ 3.0 million of scheduled US$ 4.0 million Production & Marketing budget Yrs 1&2.
End
28.04.01
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