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					EMS
  With all the social sites
available, it can be confusing
 deciding which one to use!



                     EMS
This social marketing plan will help you:

1.   Understand how Social Marketing works
2.   Figure out what you need to do with social
     media marketing
3.   Get started with Social Media Marketing
     Step-By-Step




                                   EMS
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Actions
 Regular blogging (at least weekly)
 Create RSS feed
 Encourage comments i.e. ask for
  feedback or thoughts on your article

Monitor
 Traffic to your blog (Google Analytics)
 Subscribers
 Comments
 Inbound links


                               EMS
The more blogs you are on the more people
                you reach!




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Actions
 Create Fan page, customize welcome
  page
 Regular status updates
 Create and participate in groups,
  questions
 Create competitions


Monitor
 Referrals from other social networks
 Likes/comments
 EdgeRank score
 Mentions
                         EMS
Actions
 Create detailed profile with
  credentials
 Create a group and encourage
  interaction
 Answer questions and post
  questions

Monitor
 Referrals from other social networks
 # of people in your network


                              EMS
Actions
 Promote blog posts and articles

 Create corporate account

 Encourage employee account creation

 Respond to support issues & follow up

 Tweet tips, industry news & company updates



Monitor
 Following/Follower ratio

 Mentions

 Retweets


                               EMS
                    Widgets
Social widgets are placed on a website to enable visitors to share
          information about the website on a social site




                                                EMS
Actions
 Create widgets
 Distribute widgets
 Facebook Widget on website


Monitor
 Widget count
 Mentions of widgets
 Referrals from widgets




                     EMS
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Actions
 Write good, quality original articles
 Include important keywords 1-3 times
 Think of what your audience would search
  for
 Spin article
 Include website URL for backlinks


Monitor
 View count
 Ranking for important keywords
 Comments/Likes




                              EMS
The more article sites you post on, the
                better!




                            EMS
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Actions
 Bookmark your blog posts and articles
  that may interest others

Monitor
 Referrals from bookmarking sites
 Ranking on bookmarking sites




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Actions
 Find and blog on industry related forums that
  have high traffic
 Always include your website URL in your
  signature
 Create profile with relevant information so
  users can find and identify you
 Engage in popular Marketing wikis such as
  Wikidot, Wikispaces

Monitor
 Referrals from forums/wikis
 Pages ranking for important keywords


                                   EMS
The more forums & wikis you are
        on, the better!




                       EMS
For Your Company




                   EMS
Actions
 Regularly update videos
 Always include a link to your website in the
  description and if possible the video itself
 Create a video series i.e. 10 Step Marketing
  Plan, with a video for each step

Monitor
 Views of your video and channel views
 Referrals from other video sites
 Individual video rank for keyword searches
 Number of subscribers




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Actions
 Upload photos from company/marketing
  events
 Daily company life
 Always include links back to website/blog


Monitor
 View count
 Referrals
 Ranking for important keywords on these
  sites

                                EMS
EMS
“Feeds are a way for websites to distribute their content
         well beyond just visitors using browsers. Feeds
                permit subscription to regular updates”.
                                                - Google




                                         EMS
Actions
 Create an RSS feed of your various blogs
  and accounts on article sites
 Submit the above to feed directories


Monitor
 Subscribers – new and existing




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Actions
 Find podcast directory
 Create podcasts using existing material
  i.e. webinars, videos, phone conferences,
  article content

Monitor
 View count
 Referrals




                              EMS
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EMS
•   Manage ALL social media sites from one
    platform
•   Create social accounts automatically
•   Submit your articles and press releases to ALL
    major Blogs, Wikis, Article Directories, Hubs,
    Profiles, Micro Blogging, Social Networking, RSS
    and Ping sites.




                                       EMS
EMS
SEO



      EMS
       E-Marketing Solution
              EMS
          Know Yourself

http://www.E-Marketing/solution.com



                         EMS

				
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posted:8/20/2011
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