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Discover: How to choose profitable keywords How to research your competition How to improve your keyword density How to SEO optimize your whole website How to SEO optimize your anchor text Learn SEO secrets used by the pros How build backlinks quickly & easily How to build laser targeted traffic How to dominate the search engines! There are so many SEO guides to learn SEO available online, and many of them contain recycled, outdated information and blackhat techniques that will get your site permanently banned from Google. Worst of all, many of them cost $299 or more! SEO Arsenal is an SEO guide that equips you with everything you need to learn SEO in an easy to understand format, without breaking the bank! SEO Arsenal is an instant download, detailed PDF SEO guide containing everything you need to learn SEO and dominate the search engines! If you have any questions, please feel free to contact me via email: firstname.lastname@example.org.
Search Engine Dominance : SEO Arsenal by: Chris Miller Copyright Notice: This eBook is © Copyright Chris Miller 2010. All rights reserved. Unauthorized copying, distribution, transmitting or sending of this eBook is prohobited. Disclaimer: Every effort has been made to make this eBook is as complete and accurate as possible. However, there may be mistakes both typographical and in content. Therefore, the texts should be used only as general guides and not as the ultimate sources of the subject matters covered. Neither the author nor the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information covered in this eBook. Table of Contents Mission Briefing – Before We Begin 4 Phase 1 – On-Site SEO 5 Choose Your Weapons – Keyword Choice 5 Weapons Inventory – Keyword Density 7 Planting Propaganda – Domain Names 9 Quick Response – Website Load Times 10 Homeland Defense – On-Site Elements 10 Chain Of Command – Sitemaps 17 Phase 2 – Off-Site SEO 20 Preliminary Attack – Search Engine Submission 20 Lesser Territories – Understanding NoFollow 20 Placing The Flag – HTML Anchor Text 21 Promoting Within The Ranks – Deep Linking 21 Peace Treaties – Natural Link Building 21 Forming Alliances – Link Exchanges 22 War Registeries – Link Directories 22 Stealth Attack 1 – Blog Comment 24 Stealth Attack 2 – Forum Profile Links 25 Art of Diplomacy – Forum Signatures 25 Robotic Weaponry – AutoFill Plugin 25 Tracking Systems – Footprints 26 Social Propaganda – Social Media 27 Media Invasion – Article Marketing 30 Recruiting Soldiers – Link Wheels 31 Fortifying – Backlink Boosting 33 Victory Announcement – Ping Services 33 Infiltrating New Territories - RSS Submit 34 Victory Confirmation – Checking Backlinks 34 Example Site I made an extremely basic HTML page to use for examples as we go through these steps to building keyword density. The page is for an imaginary company I just made up called SupaGreen, and we will pretend that they design lush tropical landscapes. Throughout this program I will use before and after examples from this page that will look something like this: Example Site Before: (example text or code will be here) Example Site After: (example text or code will be here) Introduction to SEO (Search Engine Optimization) Search engines are the largest source of unique traffic for most websites, and can deliver highly targeted potential customers to your website 24 hours a day, 365 days a year. However, in order to reap the benefits of all this traffic, you must work your way to the top of the search engines, through the use of search engine optimization, or SEO for short. Here's the good news: It's NOT as difficult as people want you to believe! The term "SEO Expert" gets tossed around so frequently, that many webmasters think it is a difficult and technical task that can only be done by a trained expert, but if that were the case, wouldn't colleges offer it as a degree program? The universities that do teach SEO, generally teach it as one section of a semester long Internet Marketing elective, but you will learn all that and more in just a few hours with this program. Before we start sending the search engines to your website, we have to make sure they will like what they see! You can build a website that is fully functional and informational to your users, but appears to be nothing to a search engine. If this is the case, your site will never get good search engine rankings. But don't worry, we'll take care of that soon! In order to optimize anything, you must first have a goal. The main goal is to get better search engine listings... but for what? The main benefit of researching your keywords, is that it may be a lot easier to dominate the search engine for one major keyword than another, saving you a lot of time and making your business profitable quicker. Another huge benefit, is that good keywords drastically increase conversion rates (which means more sales!) Google Adwords has a great free online tool for researching keywords that is very easy to use. It will tell you very useful information about your keywords, search volume, and your competition, plus it will suggest other related keywords that may help you choose the perfect match for your website. Step 1: Direct your internet browser to: https://adwords.google.com/select/KeywordToolExternal Step 2: Enter your main keyword or keyphrase in the box provided, and click the "Search" button. Step 3: In the left column, look for “Match Types” - unc
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