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About This Document: Cable TV provider Cablevision launched a program that allows marketers to tag their TV ads with email opt-ins. The Optimum Select RFI with email fulfi llment lets consumers sign up to receive product information, coupons, e-brochures and other offers. Numerous marketers have signed up to use the program, including Royal Caribbean International, Ford Motor Co.'s Lincoln brand and Benjamin Moore & Co.

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08/20/11

Categories: DocStore > Periodicals > Business & Economics
Tags: DM News, Jul 2011, IN BRIEF, Anonymous, General Information

IN BRIEF

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4 | July 2011 | www.dmnews.com

IN BRIEF

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