Influential by dfgh4bnmu


									                                           2011 Media Planner

The Best-Read and Most Trusted Publication Covering the Electronic Transactions Industry

          Th e O f f i c i a l P u b l i c a t i o n o f t h e E l e c t r o n i c Tr a n s a c t i o n s A s s o c i a t i o n
                                     Transaction Trends is the                        of the industry get at the heart of what’s
                                                                                      relevant to today’s electronic payments
                                     leader in covering the electronic payments
                                     business and the only publication with
                                                                                         Advertising in Transaction Trends and
                                     the credibility, authority, and resources
                                     of the Electronic Transactions Associa-          the annual Products and Services Directory,

                                     tion. Readers are highly involved industry       coupled with online advertising on ETA’s
                                     members—key decision makers, corporate           Web site, Payments Marketplace, and
                                     officers, and sales executives who count         Currents e-newsletter, provides an integrat-
                                     on Transaction Trends for insightful, reli-      ed, cost-effective solution for reaching your
                                     able information to guide their strategic        target audience. More than half of
                                     business decisions.                              Transaction Trends readers visit the ETA
                                         Each issue of Transaction Trends—now         Web site at least once a month, and nearly
                                     available in both print and digital              two thirds read/scan weekly issues of ETA
                                     formats—delivers the latest news on data         Currents. You can further maximize your
                                     security and compliance; legislative, regula-    marketing plan through portal and
                                     tory, and policy issues; technology innova-      Webinar sponsorship opportunities.
                                     tions; and the best practices and strategies        Ask your Fox Associates’ sales
                                     used by top companies in the field. Dedi-        representative about special integrated
                                     cated reporters with a deep understanding        print/electronic/digital packages.

Annual Product and Services Directory/December 2011 Supplement
Print and Electronic
Ensure your company is part of the
industry’s most sought-after
resource for the latest products, new
technologies, and services—Transaction
Trends’ annual Product and Services Direc-
tory. Readers save this guide for reference
throughout the year.
   Published as a supplement to the Decem-
ber issue, this special directory also enjoys
bonus distribution at all ETA shows, including
the Annual Meeting & Expo, where it will be        nity to make this must-have directory part
distributed in all attendee bags. Your listing     of your 2011 marketing plans.
in here also includes a listing in the ETA Pay-       To place display advertising, contact
ments Marketplace Web site. Plus, when you         Steve Schwanz at adinfo.eta@foxrep.
place a display ad in the Products and Services    com. For information about including
Directory and the December issue it ensures        your company listing, contact
your company will be noticed as a leader in
these special areas. Don’t miss this opportu-      Special discounts are available.

                                                  2011 Annual Meeting Opportunities
                                                  An all-new location for the 2011 Annual Meeting & Expo means
                                                  exciting opportunities for advertisers:
                                                  n Conference Web site
                                                  n Preview and Recap Coverage
                                                  n Conference Package

                          Discover what awaits you in San Diego. Contact your Fox Associates’ sales representative.
                                                                    Reader Snapshot

                                                                   TRANSACTION TRENDS READERS

                                                                                          ISOs:           39%
                                                                                 Processors:              18%
                                                                     Financial Institutions:              10%
                                                                Vendors/Service Providers:                27%
                                                                               Median age:                46 yrs
                                                                        Corporate officers:               53%
                                                                     Involved in purchasing
                                                              decisions at their companies:               85%

Readers depend on Transaction Trends
more than other publications in the
          Publication           Receive and Find Extremely/
                                Somewhat Useful
                                                                                 consider it “must reading”
Transaction Trends                         95%

Digital Transaction                    84%
       ETA Currents                   79%                                         8 in 10
                                                                         recipients read half or more of each issue
    The Green Sheet                   79%
Cards & Payments                  68%

       ISO & Agent                67%                                                 65%
           Cardline         42%                                            have clipped/copied/saved an article

»    Transaction Trends enjoys a 20,000+
     readership and circulates to more                                                64%
     than 7,000 high-level payments                                               have called an article to
                                                                                  a colleague’s attention
     executive decision makers.

»    Readers trust Transaction
     Trends for the latest industry                                                   70%
     intelligence (77% read                                                     consider Transaction Trends
     Industry News column                                                 “extremely useful/useful” to their work

                        91%                        rate Transaction Trends highly
                                                   relevant to their jobs

                                                                                                                                                                                                                                                                 Do merchant relati
                                                                                                                                                                                                                                                                                   onships really pre
                                                                                                                                                                                                                                                                                                     vent                                                                    attrit

2011	Print	and	Electronic	advertising	rates                                                                                                          Factor
                                                                                                                                                     By Julie Ritze
 Effective Nov. 1, 2010                                                                                                                                            r Ross

                                                                                                                                   It’s 10 a.m. on
                                                                                                                                                    a Monday and
                                                                                                                                  asking if he                       a merchant

                                                                                                                                                has plans to                        gets a call from
                                                                                                                                  affirmative answ              renew his cont                         his ISO
                                                                                                                                                     er, noting that              ract. He quic
                                                                                                                                                                     a strong relat              kly gives an
                                                                                                                                               had heavily influ
                                                                                                                                 town, the ISO’s                  enced his deci
                                                                                                                                                                                     ionship with
                                                                                                                                                                                                    the ISO’s                                                                                                                                                   KEY NO TE S
                                                                                                                                                   competitor open                 sion. Meanwhil
                                                                                                                           account has                                 s a letter from              e, across                                                                                                                                                  8     When the salesp
                                                                                                                                         long been part                                 a customer who                                                                                                                                                                                  ers
                                                                                                                          indicates that                  of its portfolio                                 se                                                                                                                                                        assumes respon
                                                                                                                                          the merchant                     .The succinctl                                                                                                                                                                           merchant’s comfo
                                                                                                                                                          will soon be                     y worded lette                                                                                                                                                           relationship         rt
                                                                                                                          regardless of                                 taking his busin                    r                                                                                                                                                                     thrives, s
                                                                                                                                         the bond he                                      ess elsewhere                                                                                                                                                            experts.
                                                                                                                                                       has formed with                                    —
                                                                                                                                                                           his sales agen                                                                                                                                                                    8     One ISO keeps
                                                                                                                                                                                          t of record.                                                                                                                                                            by letting salesp

 FREQUENCY                 1x             3x               6x               9x                12x
                                                                                                                                                                                                                                                                                                                                                                  they do best:
                                                                                                                                                                                                                                                                                                                                                                                  Sales exe
                                                                                                                                                                                                                                                                                                                                                                  naturally progra
                                                                                                                                                                                                                                                                                                                                                                 who thrive on
                                                                                                                                                                                                                                                                                                                                                                                  the thril
                                                                                                                                                                                                                                                                                                                                                                 chase,” while
                                                                                                                                                                                                                                                                                                                                                                managers are
                                                                                                       10 May 2010                                                                                                                                                                                                                                                               “farmers”
                                                                                                                   | TransacTio                                                                                                                                                                                                                                 can nurture the
                                                                                                                                n trends                                                                                                                                                                                                                                           mercha
                                                                                                                                                                                                                                                                                                                                                               it’s boarded.

 Full page                 $2,735         $2,600           $2,460           $2,325            $2,190
                                                                                                                                                                                                                                                                                                                                                          8 Others sugge
                                                                                                                                                                                                                                                                                                                                                                               st merchan
                                                                                                                                                                                                                                                                                                                                                             have becom
                                                                                                                                                                                                                                                                                                                                                                             e so fixated
                                                                                                                                                                                                                                                                                                                                                             finding better
                                                                                                                                                                                                                                                                                                                                                            good relationship that
                                                                                                                                                                                                                                                                                                                                                            executive won’t with a
                                                                                                                                                                                                                                                                                                                                                                                 keep the
                                                                                                                                                                                                                                                                                                                                                           from moving
                                                                                                                                                                                                                                                                                                                                                                             from one ISO

 2/3 page                   2,190          2,080            1,970            1,860             1,750
                                                                                                                                                                      ISO COrner
 1/2 page island            1,970          1,870            1,775            1,675             1,575                                                                                                          in on Debit’s Rebir
                                                                                                                                                                                                      Cashingnew payment solutions, but only if they
                                                                                                                                                                                                      It’s time for
                                                                                                                                                                                                      provide real valu
 1/2 page H or V            1,810          1,720            1,625            1,535             1,445                                                                                                   By Brian Todd
                                                                                                                                                                                                                                                                                                           with that. “A lot
                                                                                                                                                                                                                                                                                                                                 of peo-
                                                                                                                                                                                                                                                                                     have a lot to do
                                                                                                                                                                                                                                                       ing to the U.S. Fed-                                   the essentials,” Putnam
                                                                                                                                                                                                            y can be a than
                                                                                                                                                                                                                                  30 years, accord                               r ple are just buying                    environment
                                                                                                                                                                                                                                                  was followed in Octobe                           puts them in an

                                                                                                                                                                               orecasting the econom                        eral Reserve.This                             of card says. “That                                        have,
                                                                                                                                                                                                    tea leaves. No one                             average amount                                            spend what they
 1/3 page V                 1,365          1,300            1,230            1,165             1,100                                                                           little like reading
                                                                                                                                                                               knows for certain
                                                                                                                                                                        only what has happen
                                                                                                                                                                                                      what will come,
                                                                                                                                                                                                     ed. But it doesn’
                                                                                                                                                                                                                            by news that the
                                                                                                                                                                                                                        t debt
                                                                                                                                                                                                                   econ- had droppe
                                                                                                                                                                                                                                   per household in
                                                                                                                                                                                                                                                           the United States
                                                                                                                                                                                                                                            d by nearly $1,000
                                                                                                                                                                                                                                                                     in less than
                                                                                                                                                                                                                                                                                      where they only
                                                                                                                                                                                                                                                                                      instead of a credit-b
                                                                                                                                                                                                                                                                                          While the trend
                                                                                                                                                                                                                                                                                                                 ased environment.”
                                                                                                                                                                                                                                                                                                               toward debit has
                                                                                                                                                                                              to understand the                                                                                                 time, credit will
                                                                                                                                                                        take an inner eye                                    a year.                                                   coming for a long                     ers’ overall
                                                                                                                                                                                                 consumers are using                                       tea leaves are trans-                       part of consum
                                                                                                                                                                        omy as of late: U.S.                                     It seems the current                            go tinue to be
                                                                                                                                                                                                     nts are looking for                              are paying as they                                           the future. To what
                                                                                                                                                                         credit less, and mercha                             parent: Consumers                                         spending long into

 1/4 page                    900            860              815              770               725
                                                                                                                                                                                                                                                                                                                  rebound is anyone
                                                                                                                                                                         solutions with value.                    10 per- with debit.                                                   degree credit will                 and merchant
                                                                                                                                                                                                     risen above                                                                                                    ISOs
                                                                                                                                                                              Unemployment has                                                                                          guess. Putnam urges                               and
                                                                                                                                                                                                                      the                                                                                       their options open
                                                                                                                                                                          cent nationally for
                                                                                                                                                                                                the first time since                    Time Coming                                     acquirers to keep
                                                                                                                                                                                                             Department Long                                 began long before                                   strengths.
                                                                                                                                                                          early 1980s,    according to the                           shift toward debit                                 play to their own
                                                                                                                                                                                                       ed with what the
                                                                                                                                                                                                                                               y took a turn for
                                                                                                                                                                                                                                                                        the worse,                                   educated,” he says.
                                                                                                                                                                          of Labor. That, combin                                                                                            “You have to be                     the puzzle.
                                                                                                                                                                                                                  calls an the econom                               r of business                       is a huge piece of
 2-pg spread                4,925          4,680            4,430            4,185             3,940                                                                       Federal Housing                                                    Putnam, directo                   ased “Education
                                                                                                                                                                                                                       left says Jason                                                                             e yourselves and
                                                                                                                                                                                                   of foreclosure, has                            at Fort Worth, Texas-b                 You have to educat
                                                                                                                                                                           unprecedented rate                            to development                       t Systems.                                                there is a sign
                                                                                                                                                                                               skittish when it comes           First American Paymen                                    merchants for when
                                                                                                                                                                           consumers a bit                                                                     have sped up the
                                                                                                                                                                                                                                    “The economy may                                                in the industr y.”
                                                                                                                                                                            incurring more debt.                           s                                    says. “The    use of change
                                                                                                                                                                                                      credit card balance
                                                                                                                                                                                In February 2009,                               process a bit,” Putnam                            late
                                                                                                                                                                                                percen   tage drop in more                                 growin g in the                Go With the         Flow
                                                                                                                                                                             had their biggest                                   debit had started                    in 2009. Over                                   in consumer spend-
                                                                                                                                                                                                                                           but it really peaked                       a The      recent changes
                                                                                                                                                                                                                                                               definit ely seen                                               the recession
                                                                                                                                                                                                                                 the past year, we’ve                                                    brought on by
                                                                                                                                                                                                                                                                              outside ing habits                                  that started
                                                                                                                                                                                                                                                        in debit. It was                                accelerated a trend
                                                                                                                                                                                                                                 marked increase                               seen in have only
                                                                                                                                                                                                                                                         the trend we’d                                            , says Sheehan.
                                                                                                                                                                                                                                  of the norm and                                          in the last decade
                                                                                                                                                                                                                                                          or so.”                                                        ue to grow, credit
                                                                                                                                                                                                                                  the past 10 years                                  in         “Debit will contin               and transac -
                                                                                                                                                                                                                                                           have been strong                                ue to contract,

 Cover 2                    3,420          3,250            3,080            2,910             2,735
                                                                                                                                                                                                                                       The increa ses                            d deb- will contin                        move from brick-
                                                                                                                                                                                                                                                       and signature-base                          will continue to
                                                                                                                                                                                                                                   both PIN-based                              prior to tions                               to online,” Shee-
                                                                                                                                                                                                                                                       While increases                                rtar businesses
                                                                                                                                                                                                                                   it, Putnam says.                            to come and-mo                                               these
                                                                                                                                                                                                                                                        of years seemed                                              say at what rate
                                                                                                                                                                                                                                   the past couple                                          han says. “I can’t                              on of
                                                                                                                                                                                                                                                                 se of checks and                                      , but the directi
                                                                                                                                                                                                                                    mostly at the expen s, the big move things will happen
                                                                                                                                                                                                                                                           method                                                      akable.”
                                                                                                                                                                                                                                    cash as payment                                          the trend is unmist                               has
                                                                                                                                                                                                                                                                       taken a bigger-
 Cover 3                    3,280          3,120            2,955            2,795             2,625
                                                                                                                                                                                                                                                                has                                                       trend, mPayy
                                                                                                                                                                                                                                    toward debit lately                         piece of          To handle this                    eb payment
                                                                                                                                                                                                                                     than-normal     bite out of credit’s                     launch   ed as a mobile-and-W                  make
                                                                                                                                                                                                                                                                                                                     consu mers can
                                                                                                                                                                                                                                     the payment pie.                                ago, option where                       and consumer-to-
                                                                                                                                                                                                                                                                    about a year
                                                                                                                                                                                                                                          “For the first time,                                 consumer-to-business                             Visa
                                                                                                                                                                                                                                                           amoun      t and number of                        payments      without using a
                                                                                                                                                                                                                                      the total dollar                               than consumer                                   it’s designed
                                                                                                                                                                                                                                                               greater on debit                            Card. Sheehan says

 Cover 4                    3,555          3,380            3,200            3,025             2,845
                                                                                                                                                                                                                                      transactions were                              r and or Master                                         you-go
                                                                                                                                                                                                                                                                Sheehan, founde                                     age of the pay-as-
                                                                                                                                                                                                                                       credit,” says Conrad                               a to take advant                 driving debit’s rise.
                                                                                                                                                                                                                                                                 in Chicago. “That’s
                                                                                                                                                                                                                                       CEO of mPayy Inc.                                        trend that has been
                                                                                                                                                                                                                                                                          ers spend their                                      of business is to
                                                                                                                                                                                                                                       huge shift in how
                                                                                                                                                                                                                                                              consum                               The natural course                       cheaper
                                                                                                                                                                                                                                                                                                                  determine a better,
                                                                                                                                                                                                                                        money.”                                           in innovate, to                          contraction of
                                                                                                                                                                                                                                                                    debit can be seen                      do business; the
                                                                                                                                                                                                                                            The swing toward                         n to a way to                                           up that
                                                                                                                                                                                                                                                              as well. In additio                                 y has simply dialed
                                                                                                                                                                                                                                        other indicators                           says the the econom                          solution we offer
                                                                                                                                                                                                                                                            er debt, Sheehan                              ty, he adds.“The
                                                                                                                                                                                                                                         drop in consum                            also has intensi                                     Every trans-
                                                                                                                                                                                                                                         dollar amoun     t per transaction                                   te and sustainable.
                                                                                                                                                                                                                                                                                       using is concre
                                                                                                                                                                                                                                                               g consumers are                    action we proces
                                                                                                                                                                                                                                                                                                                         s creates value.”
                                                                                                                                                                                                                                         declined, meanin                                had
                                                                                                                                                                                                                                                                payment level that
                                                                                                                                                                                                                                          debit more at the
                                                                                                                                                                                                                                          been traditionally
                                                                                                                                                                                                                                                                  ruled by cash.
                                                                                                                                                                                                                                                                                            it Know Your
                                                                                                                                                                                                                                                                                                                                                to take
                                                                                                                                                                                                                                                                   economy and how                 While mPayy has
                                                                                                                                                                                                                                                                                                                          positioned itself
                                                                                                                                                                                                                                             Of course, the
                                                                                                                                                                                                                                                                        ers’ buying habits
                                                                                                                                                                                                                                           has affected consum

 Electronic                                                                                                                                                                         8 March 2010 | Transa
                                                                                                                                                                                                         cTion trends

Maximize your print campaign with ads in ETA’s e-newsletter ETA Currents and the ETA Web site at More than half of Transaction Trends readers visit the ETA Web site once a month
or more often and nearly two thirds read/scan every issue or most issues of ETA Currents.

ETa	Web	site*
   FREQUENCY                 1 month         3 months 6 months 12 months
    Marquis                      $2,100        $1,890            $1,785              $1,680

    Leaderboard                   1,775            1,590            1,510             1,420

    Vertical Banner               1,775            1,590            1,510             1,420                                                                                                                                                                nEW		
    Button                        1,500            1,350            1,275             1,200
ETa	annual	Meeting	&	Expo	Web	site*
    FREQUENCY                1 month         3 months 6 months 12 months
    Marquis                      $2,100        $1,890            $1,785              $1,680

    Vertical Banner               1,775            1,590            1,510             1,420

                                                                                                                                              An ad on the online
ETa	currents	Electronic	newsletter*                                                                                                           ETa	Payments	Marketplace	
    FREQUENCY	               	            1	week	 						1	month                                                                               ensures year-round exposure for
    Banner – 468 x 60 pixels              $1,260           $1070 (per weekly issue)                                                           your company. Contact your Fox
    Button – 150 x 120 pixels                945              800 (per weekly issue)                                                          Associates’ sales representative
    Button – 150 x 60 pixels                 790              670 (per weekly issue)                                                          for more details.

Portal	sponsorship*
    Display your logo and a brief message throughout the Portal section.

    * All rates are Net.

For more information on Electronic offerings, Contact Fox Associates or visit
                   2011 Editorial Calendar and Deadlines
                   ISSUE                  FOCUS AREAS                                            SPACE        MATERIALS
                   January                What’s Next for Electronic Payments?                   11/23        12/1
                                          Breach Report

                   February               Marketing Advice                                       12/21        12/29

                   March                  Up-Close Profile                                    1/25            2/1
                                          PCI Compliance
                                          SPECIAL: ETA Annual Meeting & Expo Preview special section

                   April                  Growth Capital                                         2/18         2/25
                                          POS Technologies

                   May                    Portfolio Protection                                3/25         4/1
                                          Acquiring Business
                                          SPECIAL: Bonus Distribution at ETA Annual Meeting & Expo, San Diego, May 10-12

                   June                   ISO of Tomorrow                                        4/22         4/29
                                          Evaluating Processors
                                          SPECIAL: ETA Annual Meeting & Expo Recap

                   July                   Regulatory Update                                      5/19         5/26
                                          Merchant Education

                   August                 High-Risk Merchants                                    6/23         6/30
                                          Social Network Payments
                                          SPECIAL: Strategic Leadership Forum Preview

                   September              Up-Close Profile                                       7/22         7/29
                                          Compliance Review

                   October                    Industry Facts and Figures                         8/19         8/26
                                              Electronic Medical Payments
                                              SPECIAL: Bonus Distribution at the Strategic Leadership Forum, New York

                   November               Technology Super Issue                                 9/20         9/27
                                          SPECIAL: Strategic Leadership Forum Recap

                   December     Global Business                                      10/19                    10/26
                                Building Your Sales Team
                   ALSO IN DECEMBER: Product and Services Directory, Special Supplement
                   (Mails with the December issue)

Plan your advertising schedule today: Contact Steve Schwanz/Fox Associates at 800.440.0232 or
           Print Advertising Specs
                                                       width x height
           Full page:                                  8.25 x 10.875" (plus .125" bleed)
           2-pg spread:                                16.5 x 10.875" (plus .125" bleed)
           2/3 page:                                   4.75 x 9.5"
           1/2 page horizontal:                        7 x 4.25"
           1/2 page vertical:                          3.5 x 9.5"
           1/2 page island:                            4.5 x 7"
           1/3 page vertical:                          2.125 x 9.5"                               Bleed: Image must
           1/3 page square:                            4.5 x 4.75"                                exceed 1/8 in.
           1/4 page:                                   3.25 x 4.75"                               beyond trim. Please
                                                                                                  keep live matter 3/8
           Trim Size:                                  8.25 x 10.875"
                                                                                                  in. from final trim
           Live Area:                                  7.75 x 10.375"                             edges.

           Online Advertising Specs
           Marquis	advertising                                                  Leaderboard	advertising
           Size: 728 (w) x 90 (h) pixels                                        Size: 468 (w) x 60 (h) pixels
           Location: At top of the ETA home page                                Location: At top of ETA home page
           Rotation: Home page only or throughout the site                      Rotation: Home page only or throughout the site

           Vertical	Banners                                                     Button
           Size: 120 (w) x 240 (h) pixels                                       Size: 120 (w) x 160 (h) pixels
           Location: Right side of ETA home page                                Location: Right side of ETA home page
           Rotation: Home page only or throughout the site                      Rotation: Home page only or throughout the site

           Rates and Specs                                                                           Payment	Terms	and	contracts
           Materials: Press-optimized PDF (PDF/X-1a). All ads submitted must be in                   • First-time advertisers are required to pay first insertion in advance.
           CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee        • Payment for ads is due within 30 days of invoice. A late fee of $50 per month
           for submitting files that require additional production work. For color ads, a color        or 2 percent per month (whichever is greater) will be charged on delinquent
           proof must be submitted at 100 percent of final size. Transaction Trends is not             accounts.
           responsible for ad quality if advertiser does not provide a color-accurate proof.         • A contract covers a number of issues within a 12-month period. Two-page
                                                                                                       spreads count as one insertion. Credits earned by increasing advertising fre-
           Shipping instructions: E-mail or post materials to              quency during a contract year will be applied toward future insertions.
           Contact Ad Production Manager at 703.914.9200 or adproduction@strattonpub-
  for details. Mail to Ad Production, Transaction Trends, 5285 Shawnee          cancellations
           Road, Suite 510 Alexandria, VA 22312. Important: Please name the file with                Must be received, in writing, prior to the space reservation deadline.
           your company name and include a message indicating in which publication and in
           which issue the advertisement should appear.                                              copy	Policy
                                                                                                     Publisher reserves the right to reject advertising considered objectionable in word-
                                                                                                     ing and/or appearance. The advertiser assumes all liability for content of printed
                                                                                                     advertisements and any claims against ETA arising from the advertisement. The
            Note:	agency	contracts	apply,	but	are	subject	to	ETa	terms	and	condi-
                                                                                                     publisher is not responsible for any advertisements omitted for any reason. The
            tions.	Find	full	details	at
                                                                                                     trademark and/or signature of the advertiser must clearly and prominently identify
                                                                                                     all advertisements. The publisher reserves the option to add the word “advertise-
                                                                                                     ment” to an ad.

                Sales                               Fox Associates Offices             Editorial                           Ad Materials

                Steve Schwanz                       Chicago 312.644.3888               Send editorial inquiries to         Send ad materials to
                National Sales Manager              New York 212.725.2106              Josephine Rossi at        
                Fox Associates                      Atlanta 800.699.5475                     or call 703.914.9200 for FTP instructions.
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                     Los Angeles 213.228.1250           Fax Insertion Orders to: 312.644.8718
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