WI_1_PH_Cert by pengxiuhui

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									Post - Baccalaureate Public Health Certificate:
         A Campus - Community Partnership for
           Advancing Public Health Education




                                               Laura Anderko, RN, PhD
                                   Nancy Healy – Haney, RN, MPH, PhD
                                                    Kathy Martocci, BS
                                                 Lori Nielsen, RN, BSN
                                             Irene Ridgeman, RN, MBA
Executive Summary
The Milwaukee/Waukesha County Consortium for Emergency Public Health Preparedness (“the
Consortium”) a coalition of 14 health departments serving Southeastern Wisconsin formed a
strategic alliance with the University of Wisconsin – Milwaukee (“UWM”) to develop a post
baccalaureate Public Health Certificate (PHC or “Certificate”) in core public in the areas of study
including Health Services Administration, Biostatistics, Epidemiology, Behavioral
Sciences/Health Education, and Environmental Health Sciences. Specialty areas with
concentrations available in public health nursing and environmental science as well as health
administration and behavioral health are also planned as part of this certificate program. The
certificate will be offered on campus at UWM initially during a pilot program with online offerings
following the pilot program.

The health and well being of people depend upon the strength of its public health infrastructure
including a highly qualified workforce. Despite the increasing demand for public health
professionals to meet existing needs regarding health outcomes and health disparities, the
public health workforce is facing precipitous declines at local, state, and national levels. The
number of public health workers declined more than 28 percent over the past two decades to
158 workers per 100,000 American from 220 workers, and the Centers for Disease Control
estimates that as many as four out of five public health workers lack formal public health
training. These figures present a crisis situation in our public health workforce. In Wisconsin,
more than 50 percent of the current public health workers are over 50 years of age, signaling a
large number of retirements over the next decade. Stakeholders in the community and public
health workers in particular, have expressed significant interest in advancing education in the
field of public health.

There is a great need to upgrade the knowledge and skills of the current public health workforce
(IOM, 2003). In addition to formal undergraduate and graduate public health curricula,
certificates and continuing education offerings can help accomplish this goal. The Consortium,
representing more than 500 public health workers must now receive critical training out of state
in the areas of public health core competencies.

There are endorsements from UWM deans to work in partnership with the Consortium on this
graduate public health certificate project. This partnership will provide both an additional
revenue stream for UWM and ultimately, improve public health workforce development in
Wisconsin. The Public Health Certificate program is seen as a building block to the planning
efforts for an accredited School of Public Health at UW-Milwaukee. There have also been
endorsements from the City of Milwaukee Mayor, State Health Officer, City of Milwaukee Health
Commissioner, the greater Milwaukee business community and the Wisconsin Public Health
Association for Public Health Planning educational initiatives within the State. Indeed, the
establishment of a Public Health Certificate is consistent with Wisconsin’s state health plan
(Healthiest Wisconsin 2010) in which it describes five key priorities for building a sustainable
and comprehensive public health infrastructure in Wisconsin.
Definition of Plan
PROGRAM DESCRIPTION
Offered through the University of Wisconsin – Milwaukee (UWM), this 18 credit, post-
baccalaureate Public Health Certificate (PHC) program will consist of five 3-credit required
courses plus one optional 3-credit course of the students choosing. Initially, courses would be
offered face to face evenings and weekends, then it would be developed into an online format.
It is designed for health professionals who want to be better prepared to administer or manage
public agencies, advocate for healthy public policy, develop and implement health programs for
aggregates, or explore health issues in the areas of social/behavioral health and environmental
health using epidemiological methods of inquiry.

Coordinated through the Provost’s office, UWM’s Public Health Certificate will be a collaborative
program between the College of Nursing, College of Letters and Sciences, College of Health
Sciences, College of Business, and the Center for International Education; the PHC will be
conferred through the College of Nursing. See “Program Operations” section for details.


CURRICULUM
The PHC will be multidisciplinary where the goal is to broaden ones knowledge and perspective
in the field of public health. It is modeled to address the Council of Education for Public Health
(CEPH) core concept areas of biostatistics, epidemiology, social/behavioral health,
environmental, and health administration/health policy. CEPH is an independent agency
recognized by the US Department of Education to accredit schools of public health and
specialized public health programs offered in settings other than schools of public health.

The required courses include a three-credit class in each of the following core areas:
epidemiology, environmental health, biostatistics, social/behavioral health and health
administration/health policy. The epidemiology course is currently available through the College
of Nursing; since the class meets the CEPH epidemiology curriculum standards, the curriculum
will remain as is. Current offerings in Biostatistics and Environmental Health do not meet CEPH
accreditation standards, therefore new curricula will be developed for these core courses by the
College of Health Sciences. To complete the other required coursework, students will have the
opportunity to select one class from a variety of courses in each area of social/behavioral health
and health policy/health administration (see course outline below and course descriptions in
Appendix 1). As the sixth elective course, students may have the option to choose a second
class in the areas of social/behavioral health or health policy/health administration. It is
anticipated that these courses will be developed, approved, and ready for enrollment by January
2008, the start date for the certificate program. Additional coursework in public health nursing
and advanced environmental health will be developed as alternatives to the sixth elective by the
end of the second year.

Required Core Courses:
   • Epidemiology NURS 727
   • Biostatistics CLS ### (To be developed)
   • Environmental Health PEH ### (To be developed)
   • Social/Behavioral Health – Select a course from the following:
         o Learning and Motivation Theories PSYCH 551
         o Applied Behavior Analysis PSYCH 702
         o Seminar in Learning Theory PSYCH 955



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          o Health Attitudes and Practices NURS 715
          o Changing Health Behaviors NURS 764
   •   Health Administration/Health Policy – Select a course from the following:
          o Health Policy NURS 803
          o Seminar in Nonprofit Organizations PoliSci 704
          o Nonprofit advocacy and Public Policy PoliSci 791
          o Seminar in Public Policy Formation PoliSci 751
          o Seminar in Public Administration PoliSci 958
          o Public Program Evaluation SOC 733
          o Social Change and Social Evaluation SOC 775
          o Introduction to Mediation COM665



Elective Courses:
   • Social/Behavioral Health - Select a course from above
   • Health Administration/Health Policy - Select a course from above
   • Public Health Nursing (To be developed)
   • Advanced Environmental Health (To be developed)



                                            Social/Behavioral                        NEW
                                                 Health
                                                                                   Biostatics
              REQUIRED
                                                                Epidemiology
              COURSES
                                                                               Health Policy/
                                                        NEW                       Health
                                                    Environmental              Administration
                                                       Health




                                 NEW
                               Advanced
                             Environmental
                                Health
                                                              ELECTIVE
       Social/Behavioral                                    COURSE OPTIONS
            Health
                           Health Policy/
       NEW                    Health
    Public Health
                           Administration
      Nursing




                                                4
PROGRAM OBJECTIVES
The following measurable objectives will insure that our mission and goals are met in
developing and sustaining a post baccalaureate certificate in public health core concepts:

       Objective 1: By the end of year 1, marketing and enrollment will be initiated and new
       courses will be developed and approved.

       Objective 2: By the end of year 1, one on-campus cohort of students will pilot the
       program. Based on student evaluations, the goal would reflect a 75% satisfaction rating.

       Objective 3: Initial on campus courses will be re-tooled as necessary and transformed
       to an on-line format.

       Objective 4: By the end of year 2, two additional on-campus cohorts will begin, with the
       goal of a 66% retention rate.

       Objective 5: By the end of year 2, curriculum development for the public health nursing
       and the advanced environmental health courses will be completed.

       Objective 6: By the start of year 3, the first cohort of on-line training will begin in the fall
       term with a second online cohort starting in the Spring term.

       Objective 7: By the end of the fourth year, 66% of the first cohort will finish the program
       with a 75% satisfaction rating. Two additional on-campus cohorts will begin as well as
       two additional on-line cohorts. By this time, a minimum of 100 students will be in the
       process of completing the public health certificate program.

       Objective 8: The ultimate goal would be to have 80% of the graduating students
       demonstrate proficiency in public heath competencies as listed by the Council on
       Linkages between Academia and Public Health Practice upon certificate completion.
       See http://www.phf.org/competencies.htm




Industry Analysis
The National Association of County & City Health Officials (NACCHO) Report “2005 Profile of
Local Health Departments” identified that only 19% of the 2,074 public health professionals
surveyed holds a formal advanced degree in the field of public health. This survey indicated
that the field of public health is lead by persons without formal public health educations. In
addition, the NACCHO report indicated that 20% of the US public health workforce is eligible to
retire in the next five years. This suggests that an earnest effort be made by the academic
community to recruit and educate a new public health workforce.

On the State level, system priority 4 of the Healthiest Wisconsin 2010 Plan calls for developing
a sufficient and competent workforce. Wisconsin faces a challenge in completing this goal; of
the total public health workers in Wisconsin, 50% were over 50 years of age, signaling a coming
shortage due to retirements. Recommendations call for institutions of higher education and
technical colleges to “develop curricula that include a focus on the public health system and
statewide health priorities and that address the core public health competencies appropriate for




                                                  5
the health professional’s level of function” and “provide continuing education
opportunities/ongoing skill development education and training for public health professionals,
and community workers” (p. 35).

At the local level, the Consortium conducted an epidemiology survey for Emergency Public
Health Preparedness to 458 consortium members in 2003. The survey represented the first
effort of its kind to analyze and identify workforce-training needs. Public health staff
demonstrated serious gaps in epidemiological and surveillance knowledge, two core
competencies in public health. Only 2.7% if the respondents reported being formerly trained in
epidemiology while 9.5% used epidemiology on a regular basis. The majority of survey
respondents indicated they would be interested in formal training in a classroom setting. A 2005
poll of the Consortium public health professionals indicated higher education preference for
affordable tuition in an on campus format.

The higher education industry has its own unique and diverse set of challenges and goals. It is
always being challenged by faculty, alumni, students, and government regulators to provide top
quality educational services, while sustaining affordability and ensuring equity in the delivery of
its services. When faced with adding new programs, a great deal of planning, along with
system, staff and community support is necessary to justify the new program.

In October of 2005, the University of Wisconsin Regents called for a feasibility study to examine
public health program planning initiatives leading to an accredited school of public health at
UWM. A planning team was authorized in April 2006 and their findings were formally presented
to the UW System Board of Regents in December 2006. In Appendix I of their report, Planning
for an Accredited School of Public Health at UW-Milwaukee, the Consultant’s Report called for
the need of Certificate Programs in Public Health: “For Milwaukee, with its urgent need to
supplement its public health workforce quickly, such certificate programs can provide such a
jump start.” (p. 72)

UWM College deans have endorsed the concept for the PHC while community stakeholders
also endorsed the idea for such a program. Currently, there are no public health certificate
programs in Wisconsin; only out-of-state on-campus and online certificate programs are
available to Wisconsin professionals at the higher cost of out-of-state tuition. This program
would address the increasing need for advanced education for public health professionals while
supporting the State’s goal of developing a competent Public Health workforce.




Target Market
As outlined in the 2004 State of Wisconsin Local Public Health Profile Report, the majority of the
1,814 Wisconsin public health professionals are employed in local governmental public health
agencies. The majority, are employed as Public Health Nurses and Sanitarians. The Certificate
will initially target the public health professionals residing in Southeastern Wisconsin in the pilot
program phase. When the online phase is implemented, the target market expands to include
professionals working in government, quasi-government, profit, and non-profit agencies
throughout the entire state.




                                                  6
In January 2007, a survey was administered to determine the interest in a public health
certificate program. The survey was electronically submitted to all emergency preparedness
consortiums throughout the State of Wisconsin, the staff at the Wisconsin Department of Health
and Family Services, all Southeastern Health Departments, and a Southeastern Regional
Mental Health Task Force for preparedness. A total of 346 survey participants responded to the
survey with nurses being the highest number of respondents (38.4%). The Southeastern
section of the State of Wisconsin was the region with the greatest response rate (62.5%). The
majority of respondents (60%) indicated a bachelor’s degree was the highest level of education.

Survey results show that a majority of respondents indicated they were very interested or
interested in taking the five core courses. Of the total respondents, 65.8% would consider an on
campus format and 93.1% indicated they would be interested in the online format; 63.6% of the
survey participants would like to start an on-campus certificate program while 79.8% would be
interested in starting an online program within the next three years. The survey also indicated
the primary reason for NOT planning to apply for the public health certification was the expense
associated with the program. (See Appendix 2 for survey questions.)

                        Percentage of Survey Respondents Interested in
                       Enrolling in UWM Public Health Certificate Program
                                      Within Three Years

                         80%
                         60%                                 79.8%
                         40%           63.6%

                         20%
                          0%
                               On Campus PHC        Online PHC
                                       Educational Form at




Competitors/Partners
The Consortium seeks to establish strategic alliances with the University of Wisconsin –
Milwaukee to address its workforce development needs. This strategic alliance aligns with
UWM’s exploration for a School of Public Health in an effort to better train the PH workforce.
The public health planning team is a collaboration involving UW-Milwaukee, the City of
Milwaukee and the UW System. These three institutions have a profound interest in the health
of populations and communities in the Milwaukee region and Wisconsin. Together, they are
exploring a coherent framework through which the future public health workforce may be
educated and collaborative research relating to public health issues may be engaged. Other
consortial partnerships will be engaged for marketing the program through word-of-mouth and
listserves to the broader public health community workforce. These partnerships include
Wisconsin Public Health Association (WPHA), Wisconsin Environmental Health Association
(WEHA), Wisconsin Nurses Association (WNA), Southeastern Wisconsin Association of
Occupational Health Nurses (SEWAOHN), Wisconsin Area Local Health Departments and
Boards (WALHDAB), and the Department of Health and Family Services (DHFS).




                                                7
Some current competitors include:

       ►   Medical College of Wisconsin (MCW) is revamping its online Master of Public Health
           (MPH) to enroll non-physicians; no certificate program will be available in the near
           future
       ►   UW – Eau Claire has only an on campus Environmental Science masters program;
           no certificate program available
       ►   UW – Madison School of Medicine expanded its focus to include population health
           and offers an MPH; however, no public health certificate program is available.
       ►   The Midwest Center for Lifelong Learning in Public Health Training Center (regional)
           offers a PH certificate, but availability is limited. They have recently endorsed a
           proposed project submitted to Health Resources and Services Administration
           (HRSA) by the UWM College of Nursing to provide epidemiological training to PH
           nurses and have offered resources for such a project should it be funded.
       ►   Twenty-seven universities offer on-line public health certificate programs including
           the University of North Carolina – Chapel Hill (UNC), University of Minnesota,
           University of Pennsylvania, and the University of Iowa. The higher education industry
           does not signal if the certificate of public health courses is accredited by the US
           Department of Education, Council on Education for Public Health (CEPH).
           Additionally, not all of these advertised certificates indicate if these courses will lead
           to a Master of Public Health or if these online courses are transferable to an
           approved Master of Public Health Program. Only UNC has a public health certificate
           with a nursing focus. The following map shows the locations of accredited Schools
           of Public Health.




Even though there are existing online certificates in public health core concepts elsewhere, a
certificate from UWM will be the first in Wisconsin and will serve as a “feeder population” for
those students that wish to continue into Master and Doctoral studies in public health. In
addition, offering an on campus Public Health certificate sets this educational opportunity apart
from the competitors.




                                                 8
Marketing Strategy
Our goal is to market the Public Health Certificate as an opportunity emanating from a
Campus/Community partnership between UWM and the Consortium. The Public Health
Certificate will provide post-baccalaureate education in the key, foundational areas of public
health practice and can act as a precursor to those interested in a graduate degree in public
health, such as an MPH. The format of course scheduling will be designed and marketed to the
working professional, and is based on UWM’s “executive MBA program” which provides evening
and weekend class times that are more convenient for the full-time working student. The PHC
will be marketed using the logos of both the University and the Consortium, reflecting this
unique Campus/Community partnership.

UWM received inquiries about the proposed program from public health officers and other
community members, underscoring the need for such a program and the efficiency of the “word
of mouth marketing”. However, UWM has marketing resources at its disposable at the
university and college levels, which will be utilized to promote the Public Health Certificate on an
ongoing basis. These activities will include:

       ►   Press releases to newspapers statewide
       ►   Websites will be developed for the University, College of Nursing, and College of
           Health Sciences. In addition, a link to these websites will be available to members of
           the Consortium.
       ►   E-brochure and announcement sent to a variety of listserves statewide, including
           the state and local health department’s listserves, professional organization
           listserves (e.g., Wisconsin Public Health Association (WPHA), Wisconsin Nurses
           Association (WNA)).
       ►   Print copies of the brochure/Display boards, which will be distributed/displayed at
           student recruitment activities by the Department of Student Affairs (from both
           colleges) at a variety of venues including professional conferences (e.g., WPHA,
           WNA). The brochure will be integrated into graduate recruitment packets for both the
           College of Health Sciences and the College of Nursing.
       ►   Community presentations will be conducted to a variety of local health boards and
           other interested community based organizations (e.g., non-profits). These
           presentations will occur as part of the ongoing discussion surrounding the proposed
           School of Public Health and will incorporate discussion of the Public Health
           Certificate since it is an integral component of this initiative.
       ►   Newspaper articles will be written to support the need for a competent public health
           workforce and will refer to the Public Health Certificate offering. These articles will be
           submitted to a variety of newspapers statewide by our marketing departments at the
           university. Because of the work already conducted in regards to the UWM School of
           Public Health initiative a marketing team is involved in this specific initiative and will
           be consulted as the Public Health Certificate moves forward in development and
           implementation.

MARKET PENETRATION
Growth strategies for the Public Health Certificate will include a number of techniques to
improve penetration such as:
      ► Product development (existing markets, new products): There is an already existing
           market for public health post-baccalaureate education, however the lack of graduate




                                                 9
         level offerings in many regions statewide underscores the need for a Public Health
         Certificate.
       ► Market development (new markets, existing products): New markets will be targeted
         that are often not considered including non-profit agency personnel. Existing
         products will be utilized such as existing courses that address core public health
         concepts, which will be packaged to create the Public Health Certificate.
       ► Diversification (new markets, new products): Diversification is planned in the long
         term, when the Public Health Certificate is further developed into an MPH program
         and ultimately, a PhD in public health housed within a School of Public Health at
         UWM.

In establishing “building blocks” toward an accredited School of Public Health, through initiatives
such as the Public Health Certificate, UWM could affect workforce development immediately by
creating programs that further educate existing public health professionals, as well as students
entering health fields of study. Product penetration will be determined by evaluating the
percentage of post-baccalaureate prepared health professionals within the state of Wisconsin
that inquire about, enroll in and complete requirements for the post-baccalaureate Public Health
Certificate.


Program Operations
UWM has the necessary governance structure, staff, organization and financial system in place
to effectively manage the project. UWM demonstrated commitment to professional development
and lifelong learning for over 50 years and has the capacity to successfully offer a post-
baccalaureate Public Health Certificate. This PHC will be built on past successes and will be an
important first step in the development of a SPH.

By virtue of its mission, location, research strengths, and community partnerships, UWM has a
deep commitment to Wisconsin’s urban corridor in the southeastern region of the state. The
partnership established between the Consortium and UWM to create a certificate in Public
Health has been a productive one, not requiring a written Memorandum of Understanding, but
operating under an informal agreement in which both entities acknowledge a symbiotic
relationship: UWM has the capacity to offer the program and the Consortium has interested
members and some financial scholarship dollars to enroll these health professionals into the
certificate program. However, once the Public Health Certificate program is ready for
implementation a Memorandum of Understanding will be necessary should reduced fees for the
Consortium cohort be negotiated, as is anticipated. In this model, academia collaborates with
local official government public health agencies in ways which strengthen both and achieve a
synergy and level of service and education that may not be possible when they work
independently.

As previously mentioned, the UWM College of Nursing will confer the certificate for this project,
with ongoing advisement from the Consortium and other collaborating Colleges. This ongoing
advisement will be achieved through a community advisory committee formed of three
Consortium members that will meet with UWM Graduate Program Committee members
quarterly. Each participating college has a faculty committee that oversees and approves the
development, implementation and evaluation of new graduate educational initiatives and will
approve this offering for their students.




                                                10
The Public Health Certificate will be modeled after other jointly administered certificates such as
the Health Professional Educational Certificate, which is offered by three colleges within the
UWM campus – College of Health Sciences, College of Nursing and the College of Education.
The Department of Student Affairs within the College of Nursing will register and provide other
advisement support for students. Both faculty and course evaluations will be conducted in
accordance with current university and accreditation standards (e.g., faculty and course
evaluations are conducted for each course, each semester).

UWM’s tag line of “Learn More” will be incorporated into marketing materials for the Public
Health Certificate program. Marketing materials will be developed within the Provost’s office by
the marketing team established last year for the Public Health Planning initiative. In addition,
websites will be updated to reflect this new certificate program at each of the participating
Colleges.

HUMAN RESOURCES
UWM will continue to utilize its current human resources system for this program. The Human
Resources Director manages employee benefits and ensures that personnel policies and
procures are followed. The Director of Human Resources provides leadership, policy direction
and line management oversight for all campus human resource management functions,
including AA/EEO reporting, recruitment for civil service and professional positions, campus-
wide retention, employment analysis and hiring, employee benefits, labor relations, worker's
compensation, unemployment compensation and other human resources activities including
accommodations for employees with disabilities. The Director also serves as the primary
campus liaison on human resource matters to UWM Administration and governance groups and
subcommittees, UW System Administration, the other campuses of the UW System and other
Agencies of the State of Wisconsin. The Director coordinates the activities of the network of 18
personnel representatives on campus. The department is a function of the Division of Academic
Affairs; the Director reports to the Provost.

The PHC program would be supported by the newly created position of Manager for Public
Health Planning initiatives within the Provost’s office, and would coordinate and oversee the
development and dissemination of marketing materials, facilitate course approval for newly
developed courses and facilitate the work of the community advisory committee.
Recommendations from the community advisory committee will be communicated to associate
deans and faculty for consideration in the development and implementation of this program (see
Organizational Chart and Budget Justification that follow for more detail). As the conferring
entity, the College of Nursing will be responsible for the day to day operations involving student
enrollment and advisement, course scheduling, etc.

Personnel
Bonnie Halvorsen BFA, MS, Manager Public Health Planning (0.25 FTE) – This position is
responsible for planning, implementation and evaluation of the Public Health Planning initiatives
including the PH Certificate. Ms. Halvorsen will be responsible for managing the
implementation and evaluation of the project objectives, including the marketing aspects of the
program, as well as coordinating academic activities across the various colleges through the
Academic Deans. She will also be responsible for scheduling community advisory committee
meetings and integrating recommendations into the Public Health Certificate program. Until an
official School of Public Health is established, Ms. Halvorsen will be working out of the Provost’s
office and will be collaborating with the College of Nursing who will be responsible for student
advisement and registration.




                                                11
Robin Jens MS, Director, Student Services College of Nursing (0.10 FTE) – The Director of
Student Services is responsible for the overall management of the Student Affairs Office at the
College of Nursing. The Director oversees the student advisement and registration process and
ensures that courses are scheduled as needed into the graduate catalogue. Until an official
School of Public Health is established, Ms. Jens will be responsible for student services related
to the certificate program and will collaborate with Ms. Halvorsen Manager of Public Health
Planning initiatives (Provost’s office) to provide a seamless collaboration between the College of
Nursing and other UWM Colleges participating in this program.

Don Pardee BS, Media Specialist (0.06 FTE) – This position is responsible for providing
technological support and expertise in the planning, developing, and implementing of all online
courses at the College of Nursing. Mr. Pardee has years of IT and media experience and has
successfully supported the College of Nursing’s on-line PhD program over the past 3 years. Mr.
Pardee also has the university-based Information, Media & Technology unit that provides
technical support, in addition to faculty development in the area of on-line course development
and management.

Gary Jechorek, University Services Program Assistant (0.05 FTE) – This position is
responsible for the administrative support for the Public Health Certificate program including the
compilation of course materials, ordering textbooks, scheduling rooms and supporting faculty
administratively. Mr. Jechorek comes from the business community and brings over 30 years of
management, technology, and supervisory skills. He currently works as the Undergraduate &
Masters Program Director's assistant.

UWM Graduate Faculty – A recent survey was conducted at the College of Nursing and the
College of Health Sciences to determine faculty interest in teaching within the Public Heath
Certificate Program; a listing of faculty responding favorably is below. A survey is currently
underway to determine interest from other participating colleges (e.g., business, letters &
sciences) although preliminary discussions indicate a strong support from faculty for this
offering.

   •   Laura Anderko, RN PhD – UWM College of Nursing
   •   Mary Jo Baisch, RN, PhD – UWM College of Nursing
   •   Robert S. Burlage, PhD – UWM College of Health Sciences
   •   Aaron Buesh, RN, PhD – UWM College of Nursing
   •   Sue Fontana, RN, PhD – UWM College of Nursing
   •   Jeanne Hewitt, RN, PhD – UWM College of Nursing
   •   Eugenie Hildebrandt, RN, PhD – UWM College of Nursing
   •   Chris Kovach, RN, PhD – UWM College of Nursing
   •   Randy Lambrecht – UWM College of Health Sciences
   •   Beth Rodgers, RN, PhD, FAAN – UWM College of Nursing
   •   Patricia E. Stevens, RN, PhD, FAAN - UWM College of Nursing




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ORGANIZATIONAL STRUCTURE

                                    R. Cheng, Provost
                                                                      S. Lundeen Dean, College of
                                                                      Nursing

Public Health Certificate         B. Halvorsen, PH
 Advisory Committee               Planning Manager


   Associate Dean
  College of Nursing




     Associate Dean           Associate Dean      Director, CIE     Associate Dean
     College of Health        College of                            College of Letters &
         Sciences             Business                              Sciences

ADMISSIONS REQUIREMENTS
The PHC will be marketed to students who have completed a bachelors degree, are enrolled for
graduate credit, but are not enrolled simultaneously in a graduate degree program. Applicants
will be admitted to the certificate program in one of three categories:

     •   Student must have completed a bachelor's degree in a health profession discipline with
         a grade point average of 2.75 or above (4.0 scale) and not be currently enrolled in a
         graduate degree program at UWM.
     •   Current student in a UWM graduate health profession program. Admission requirements
         are consistent with those specified in the graduate health profession program.
     •   Post-graduate student. Student must have completed a graduate degree in a health
         profession or related discipline with a grade point average of 3.0 or above (4.0 scale).

Continuation and exit requirements: Minimum grades required and cumulative G.P.A.
required in certificate courses are consistent with the graduate school guidelines. To earn the
certificate, students must complete 15 credit hours within three years.

Allowance for transfer credit (if any): Up to six credits of graduate courses taken at UWM or
another institution prior to admission to the certificate program will be allowed to transfer to meet
requirements for the certificate. Such courses must meet Graduate School requirements for
transfer credit. Credits for the certificate program can only be used to meet degree requirements
with approval of the degree program.


Implementation Plan and Timeline
The implementation plan and timeline is based on an academic calendar with Year 1 beginning
July 1, 2007 and ending June 30, 2008. The first 6 months of the business plan implementation
is devoted to planning, development, marketing, and enrollment of the certificate program. The




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first on campus certificate students will enroll in the program during year 1 (January 2008), with
each semester adding an additional cohort of students. By year 3, the first online cohort will
begin the program. Please see the timeline below for details.


Timeline           Task
Pre-planning           Obtain commitment from UWM to collaborate on PH certificate
checklist              program
                       Obtain commitment from UWM College of Nursing Dean to lead
                       the academic endeavors in working with the Consortium in
                       producing a PH certificate program
                       Obtain commitment from UWM College of Health Sciences Dean
                       to work in partnership with the Consortium and College of
                       Nursing on PH certificate program
                       Review/analyze other public health certificate program
                       curriculum
                       Explore requirements for accreditation
                       Survey community workforce for public health educational
                       needs and interest in program
                       Review current UWM classes to provide offerings into a PH
                       certificate (epidemiology, biostatistics, environmental health
                       nursing, etc.) with existing courses and determine need for
                       newly developed courses
Year 1                 Obtain planning “seed” monies
(2007-2008)            Hire PH program assistant to support PH certificate
                       development and implementation efforts
                       Form community advisory committee
                       Market program to Southeast Wisconsin public health workforce
                       as well as non-profit and community based workforce
                       Begin on-campus public health certificate program cohort in
                       January 2008 with minimum of 10 students enrolled in
                       Semester 2; ongoing admissions into the program can be made
                       depending upon sequence of courses offered and class size
                       Begin development of on-line courses

Year 2                 Continue to evaluate on-campus classes, revise as needed
(2008-2009)            Continue developing online courses for the PH certificate
                       Development for public health nursing and advanced
                       environmental health electives completed
Year 3                 Launch first online course for the PH Certificate
(2009-2010)            Continue to evaluate classes, revise as needed
                       Explore utilizing PH Certificate Program to advance additional
                       educational programs at UWM (e.g. rolling courses into MPH,
                       PhD, or DrPH programs)
Year 4                 First cohort of on-campus students graduate
(2010-2011)            Continue to evaluate classes, revise as needed
Year 5                 Construct and disseminate formal program evaluation report
(2011-2012)            Evaluate FTE of personnel assigned to program




                                                14
Exit Plan
Minimal risk is involved in the project with the commitment of the University and the UW System
to providing advanced education for public health professionals. The specific level of funding to
support this commitment is under discussion, but most certainly will be available in 2008 to
provide scholarships for students, support for course development, as well as faculty and
administrative support. There is an expectation that courses currently offered (e.g.,
epidemiology) will be able to accommodate increased enrollment. The enrollment and,
subsequently, the tuition drive the certificate program. If enrollment levels do not meet
expectations, then the Public Health Certificate will no longer be offered. Faculty hired to teach
within this program will be re-assigned to other courses. Part-time adjunct faculty hired
specifically for the program would not have their contracts renewed.


Financials
PRE-PLANNING COSTS
The Consortium and UWM provided in-kind personnel time and grant dollars for consultation,
travel, and telephone conferencing during the planning phase of the business plan. In-kind
personnel time for the Consortium and UWM amounted to $68,186 and $21,860 respectively.
With CDC Emergency Preparedness grant monies secured by the Consortium, the five planning
team members attended the University of North Carolina – Chapel Hill’s Management Academy
for consultation and technical assistance with the business plan; conference costs were $4500
per person, plus $1,500/person for airfare and hotel expenses.

BUDGET EXPENDITURES ASSUMPTIONS
There are opportunities for cost savings in this program that will be noted; however, we will
budget according to fiscally riskier options (liberal expenditures and conservative revenues) with
the assumption that the profit margin may be larger when actualized.

   ►   UWM cost per 3-credit course is $20,000 including faculty’s salary, fringe benefits,
       indirect costs, telephone, equipment, utilities, and maintenance; UWM includes the costs
       of equipment replacement (computers, LCD projectors, etc.) in this calculation. A 3%
       cost-of-living increase is added annually beginning in Year 2.
   ►   Program administrative salaries include 0.25 FTE Program Manager, 0.10 FTE
       Graduate Advisor, 0.06 FTE Information Technology (IT)/Media Specialist, and 0.05 FTE
       Program Assistant; fringe benefits are at 35%. See chart below. In the monthly Year 1
       budget, the annual salaries are spread evenly throughout the year given that the
       positions are salaried, not hourly. After Year 5 when the certificate program is profitable,
       the University should consider increasing the FTE allotment for the Program Manager,
       Program Assistant, and Graduate Advisor to accommodate managing the increased
       student population.

                         Base                                  Year 1      Year 2      Year 3      Year 4      Year 5
         Title           Salary     FTE    Salary    Fringe   '07 - '08   '08 - '09   '09 - '10   '10 - '11   '11 - '12
  Program Manager         $55,000   25%   $13,750    $4,813   $18,563     $19,119     $19,693     $20,284     $20,892
  Program Assistant       $45,172    5%    $2,259      $790     $3,049      $3,140      $3,234      $3,331      $3,431
  Graduate Advisor        $40,000   10%    $4,000    $1,400     $5,400      $5,562      $5,729      $5,901      $6,078
  IT Specialist           $70,575    6%    $4,235    $1,482     $5,717      $5,888      $6,065      $6,247      $6,434
  TOTAL                                   $24,243    $8,485   $32,728     $33,710     $34,721     $35,762     $36,835




                                                15
   ►    Additional indirect costs based on 8% of program administrative salaries.
   ►    Consortium will incur added telephone costs for years 1 and 2 for teleconferencing
        capabilities, if needed.
   ►    Office supplies’ cost will be heavier at initial start-up.
   ►    Marketing is budgeted at $5,000 in Year 1 and Year 2. With the online course offerings
        in Year 3, the marketing budget will double with a subsequent 3% annual cost of living
        increase thereafter. The business plan focuses on in-state marketing strategies.
   ►    Printing and postage will be higher at start of the program implementation.
   ►    Conferences budgeted at $2,500 will be incurred twice in the first two years, then
        annually.
   ►    Mileage costs are more in the beginning of program implementation for
        presentations/marketing purposes.
   ►    UWM already has the infrastructure in place for offering online courses. Online
        programming costs will include contracted wages for coursework development and
        technology maintenance at $4,000 per course. IT contract work will commence in Year
        1 for the initial online courses to “go live” in Year 3; subsequent IT contract work will
        provide for a 3% increase after Year 1.


BUDGET REVENUE ASSUMPTIONS
The plan assumes that students on average will take only one course per school term. In
actuality, students may double up their coursework or opt for a semester break to shorten or
extend their completion timeframe respectively; students may complete their certificate program
in as little as 18 months or a maximum of 5 years. By the start Year 4, all five-core concepts on-
campus courses will be offered in Semester 1 (Fall) and Semester 2 (Spring); courses will not
be offered in the summer for this business plan. In practice, the University may choose to only
offer select courses for each term based on the popularity of the program, realizing more cost
savings.

We will use a 66% retention rate from the time students start the program to the program
completion. While the timing of the dropout rate is highly variable, we budgeted the 66%
retention rate from the beginning of the program. Therefore, 15 students are recruited to each
cohort, but only 10 are counted in the revenue stream for each term. See Table 1 for enrollment
progression.

Table 1
                                              Year 1      Year 2      Year 3      Year 4      Year 5
                                            2007-2008   2008-2009   2009-2010   2010-2011   2011-2012
                                            Sem   Sem   Sem   Sem   Sem   Sem   Sem   Sem   Sem   Sem
                                             1     2     1     2     1     2     1     2     1     2
                                 Cohort 1          10    10    10    10    10    10
       Students Taking a Class
       Number of On Campus




                                 Cohort 2                10    10    10    10    10    10
                                 Cohort 3                      10    10    10    10    10    10
                                 Cohort 4                            10    10    10    10    10    10
                                 Cohort 5                                  10    10    10    10    10
                                 Cohort 6                                        10    10    10    10
                                 Cohort 7                                              10    10    10
                                 Cohort 8                                                    10    10
                                 Cohort 9                                                          10
                                 SUBTOTAL          10    20    30    40    50    60    60    60    60




                                                              16
                        Cohort A                          10     10   10      10    10      10
    Students Taking a
    Number of Online
                        Cohort B                                 10   10      10    10      10
                        Cohort C                                      10      10    10      10
         Class
                        Cohort D                                              10    10      10
                        Cohort E                                                    10      10
                        Cohort F                                                            10

                        SUBTOTAL                          10     20   30      40    50      60

 Total # of Students Taking
     a Class/Semester                   10   20      30   50     70   90      100   110     120
 Total # of Students Taking
        a Class/Year               10          50          120          190           230

   ►      UWM tuition for a 3-credit course for residents is $1,813 for Spring 2007. Online course
          offering are assessed a fee of $153/credit hour making the total tuition fees for the 3
          credit-hour online courses $2,272. While tuition increases are variable, the plan
          included a conservative 3% tuition increase per academic year beginning in Year 2.
   ►      Student fees are $282 per 3-credit course. Again, the plan includes a 3% tuition
          increase per academic year beginning in Year 2.
   ►      Program fees are assessed at $30 per credit, or $90 per 3-credit course; this will remain
          static in the business plan.
   ►      Based on UWM’s policy and collection patterns, 66% of the tuition, program fees, and
          student fees are collected at the start of the term with the balance due 60 days later.
          Example: In Cohort 1, 10 students pay $1813 each for tuition for a total anticipated
          revenue of $18,130. However, only 66% of the $18,130, or $12,691, is collected in
          January 2008 when classes begin; the balance ($5,439) is received 60 days after
          classes begin, or in March 2008. Program and student fees have a similar revenue
          collection pattern.
   ►      The Consortium’s CDC grant will cover the $15 monthly charge for teleconferencing
          capabilities for the first two years.
   ►      UWM secured a $25,000 Health Resources and Services Administration (HRSA) grant
          to assist in start-up costs.
   ►      Recently, Wisconsin Governor Jim Doyle proposed $200,000 to UWM’s School of Public
          Health planning endeavors in the state’s next biennium budget; however, the portion
          earmarked for the certificate program is unknown. The University continues to seek
          additional monies from government entities or grants, such as the Robert Wood Johnson
          Foundation or DINS dollars, to offset the certificate’s start-up costs which, if secured,
          would realize a self-sustaining program earlier than anticipated.

IN-KIND ASSUMPTIONS
Three Consortium members will provide in-kind personnel and mileage expenses for
participation on the quarterly advisory committee in Years 1 and 2.

OVERALL BUDGET
The business plan demonstrates a profitable yearly budget in Year 4 with the overall program
becoming profitable in Year 5 without additional state, city, or grant dollars to offset start-up
expenditures.




                                                    17
                                       YEAR 1: Public Health Certificate Budget
                                            Month 1     Month 2       Month 3            Month 4         Month 5            Month 6
                                            July '07   August '07   September '07       October '07    November '07       December '07
Expenditures
Course (Faculty/indirect per course)
Program Administrative Salaries              $2,020        $2,020              $2,020        $2,021              $2,020             $2,020
Fringe                                         $707          $707               $707            $707              $707               $707
Indirect (8% of program salaries)              $218          $218               $218            $218              $218               $218
Telephone                                       $15           $15                 $15            $15                $15                $15
Equipment-office, AV, computers               ***         ***            ***                ***            ***                ***
Utilities                                     ***         ***            ***                ***            ***                ***
Maintenance                                   ***         ***            ***                ***            ***                ***
Office/classroom supplies                       500           100                 50              50               100                400
Marketing/advertising                        $1,500        $1,500               $200            $200              $200               $200
Printing                                     $2,500
Postage                                         150          $150                $20            $20                $20                $20
Conference/training                                        $2,500
Mileage                                        $125          $125               $125          $125                $125               $125
IT online development contract                $666           $667               $667          $666                $667               $667
Monthly Expenditure Subtotal                 $8,401        $8,002              $4,022        $4,023              $4,072             $4,372

Revenue
Grant - CDC for telephones                      $15           $15                $15            $15                $15                $15
Grant - HRSA                                $25,000
Tuition (on-campus)
Program Fees
Student Fees
Monthly Revenue Subtotal                    $25,015           $15                $15            $15                $15                $15

In-Kind
Mileage                                         $70                                             $70
Salary - Member 1 @ $1868/wk                   $187                                            $187
Fringe - Member 1 @ 35%                         $65                                             $65
Salary - Member 2 @ $1405/wk                   $141                                            $141
Fringe - Member 2 @ 35%                         $49                                             $49
Salary - Member 3 @ $1405/wk                   $141                                            $141
Fringe - Member 3 @ 35%                         $49                                             $49
In-Kind TOTAL                                  $703                                            $703

MONTH END CASH FLOW                         $16,614        $8,627              $4,620          $612         ($3,445)           ($7,802)
                                       YEAR 1: Public Health Certificate Budget
                                                 Month 7         Month 8            Month 9      Month 10     Month 11     Month 12
                                                January '08    February '08         March '08    April '08    May '08      June '08
Expenditures
Course (Faculty/indirect per course)                  $4,000             $4,000         $4,000      $4,000       $4,000
Program Administrative Salaries                       $2,020             $2,021         $2,020      $2,020       $2,020       $2,021
Fringe                                                  $707               $707           $707         $707         $707         $707
Indirect (8% of program salaries)                       $218               $218           $218         $218         $218         $218
Telephone                                                $15                $15            $15          $15          $15          $15
Equipment-office, AV, computers                     ***            ***                 ***          ***          ***          ***
Utilities                                           ***            ***                 ***          ***          ***          ***
Maintenance                                         ***            ***                 ***          ***          ***          ***
Office/classroom supplies                                100                50              50           50           50
Marketing/advertising                                   $200              $200            $200         $200         $200        $200
Printing
Postage                                                  $20             $20              $20          $20          $20          $20
Conference/training                                                   $2,500
Mileage                                                 $125            $125            $125         $125         $125         $125
IT online development contract                         $666             $667            $667         $666         $667         $667
Monthly Expenditure Subtotal                          $8,071         $10,524           $8,022       $8,021       $8,022       $3,974

Revenue
Grant - CDC for telephones                               $15                  $15         $15          $15          $15          $15
Grant - HRSA
Tuition (on-campus)                                  $12,691                           $5,439
Program Fees                                           $630                             $270
Student Fees                                          $1,974                            $846
Monthly Revenue Subtotal                             $15,310                  $15      $6,570          $15          $15          $15

In-Kind
Mileage                                                 $70                                            $70
Salary - Member 1 @ $1868/wk                           $187                                           $187
Fringe - Member 1 @ 35%                                 $65                                            $65
Salary - Member 2 @ $1405/wk                           $141                                           $141
Fringe - Member 2 @ 35%                                 $49                                            $49
Salary - Member 3 @ $1405/wk                           $141                                           $141
Fringe - Member 3 @ 35%                                 $49                                            $49
In-Kind TOTAL                                          $703                                           $703

MONTH END CASH FLOW                                   ($564)       ($11,072)         ($12,524)    ($20,531)    ($28,538)    ($32,496)

                                                                         19
                                   Public Health Certificate: 5-Year Budget
                                                   Year 1         Year 2            Year 3           Year 4        Year 5
                                                 7/07 - 6/08    7/08 - 6/09       7/09 - 6/10      7/10 - 6/11   7/11 - 6/12
Expenditures
Course (Faculty/indirect per course)                  $20,000         $103,000         $254,616       $415,245      $517,753
Program Administrative Salaries                       $24,243          $24,970          $25,719        $26,491       $27,286
Fringe                                                 $8,485           $8,740            $9,002        $9,272         $9,550
Indirect (8% of program salaries/fringe)               $2,618           $2,697            $2,778        $2,861         $2,947
Telephone                                                $180             $180        ***             ***            ***
Equipment-office, AV, computers                      ***              ***             ***             ***            ***
Utilities                                            ***              ***             ***             ***            ***
Maintenance                                          ***              ***             ***             ***            ***
Office/classroom supplies                              $1,500             $500              $500          $500           $500
Marketing/advertising                                  $5,000           $5,000          $10,000        $10,300       $10,609
Printing                                               $2,500             $500              $500          $500           $500
Postage                                                  $500             $200              $200          $200           $200
Conference/training                                    $5,000           $5,000            $2,500        $2,500         $2,500
Mileage                                                $1,500           $1,000            $1,000        $1,000         $1,000
IT online development contract                         $8,000           $8,240            $8,487
TOTAL EXPENDITURES                                    $79,526         $160,027         $315,302       $468,869      $572,845

Revenue
Grants                                               $25,180             $180
Tuition (on campus)                                  $18,130           $93,350        $173,070        $237,720      $306,720
Tuition (online)                                                                       $72,300        $173,740      $281,160
Program Fees                                           $900             $4,500         $10,800         $17,100       $20,700
Student fees                                          $2,820           $14,500         $35,880         $58,520       $72,910
TOTAL REVENUE                                        $47,030          $112,530        $292,050        $487,080      $681,490

In-Kind
Salary                                                 $1,368           $1,409
Fringe                                                  $652             $672
Mileage                                                 $280             $288

Year End BALANCE                                    ($32,496)         ($47,497)       ($23,252)        $18,211      $108,645


Year-to-Year Rolling BALANCE                      ($32,496)          ($79,993)     ($103,245)       ($85,034)      $23,612

                                                                20
                      Appendix 1: COURSE DESCRIPTIONS

BUSINESS
756 Health Care Delivery Systems. 3 cr. G. Inter-organizational relationships of health care
providers. Financing trends in medicare, medicaid, and private insurance. Managerial analysis
of the economic and regulatory aspects of health care. Prereq: grad st.


COMMUNICATION
665 Introduction to Mediation. 3 cr. U/G. Course focuses on learning about the mediation
process, related theories, and its application in a variety of contexts. Students receive twenty
hours of mediation training. Prereq: jr st; satisfaction of GER English Composition competency
req.


HEALTH SCIENCES
The College of Health sciences will be responsible for the development of two core courses:
Biostatistics CLS XXX and Environmental Health PEH XXX


NURSING
715 Health Attitudes and Practices. 3 cr. G. Study of the theory and development of health
attitudes and practices as they affect and are related to urban health and the delivery of health
services. Prereq: grad st or cons instr.

727 Epidemiology. 3 cr. G. Study of the distribution and determinants of health and disease in
populations including related methods and application. Prereq: grad st; admis to UWM graduate
degree program or cons instr.

764 Changing Health Behaviors. 3 cr. G. Enhancement of knowledge related to the process
of behavioral change, models of change, factors that affect change behavior, and issues related
to measuring change. Prereq: grad st or cons instr.

803 Health Policy. 3 cr. G. Explores the roles and accountability of public health professionals
in responding to the health and social needs of the public and shaping of public policy. Prereq:
admis to graduate status.


POLITICAL SCIENCE
630 Budgeting and Finance in the Public Sector. 3 cr. U/G. Examination of the budgeting
process in the public sector; development of skills in budgeting and financial management.
Topics include capital budgeting, debt management, revenue forecasting, and auditing. Jointly-
offered w/& counts as repeat of UrbPlan 630. American politics course. Prereq: sr st or cons
instr.

704 Seminar in Nonprofit Organizations. 3 cr. G. Overview of structure, functions, and
governance of nonprofit organizations. Comparison with government and for-profit
organizations. Pol Sci 704, Sociol 704, & Urb Std 704
are jointly offered; they count as repeats of one another. Prereq: grad st.
751 Seminar in Public Policy Formation. 3 cr. G. An examination of the nature and
consequences of constraints upon policy-makers in political institutions. Prereq: grad st.


791 (effective 09/04/2007) Nonprofit Advocacy and Public Policy. 3 cr. G. Strategies and
methods of nonprifit advocacy and their use by nonprofit organizations in shaping public policy.
Implications of the public policy process for nonprofit organizations. Prereq: grad st


PSYCHOLOGY
551 Learning and Motivation Theories. 3 cr. U/G. Contemporary psychological theories, with
special emphasis on theories of learning. Systems course. Prereq: jr st; 9 cr in psych.

702 Applied Behavior Analysis. 3 cr. G. Use of learning principles and procedures to solve
behavior problems. 3 hrs lec, 1 hr dis. Prereq: grad st

955 Seminar in Social Psychology and Health. 3 cr. G. Theoretical and empirical
contributions of social psychology to health. Prereq: grad st.

958 Seminar in Public Administration: (Subtitled). 3 cr. G. Selected topics covering different
aspects of public administration. Retakable w/chg in topic to 9 cr max. Prereq: grad st.


SOCIOLOGY
733 Public Program Evaluation. 3 cr. G. Scope and methods of evaluation: analytic
background and skills necessary in evaluation. Discuss and analyze citizens' preference,
legislative intent, bureaucratic implementation, and goal attainment. Not open to students who
have cr in Pol Sci 733 or Urb Std 733, which are identical to Sociol 733. Prereq: grad st.

775 Social Change and Social Evolution. 3 cr. G. A general survey of theories and
approaches to social change. Diverse theories of change ranging from evolutionism to
modernization and development are examined in terms of theoretical formulations and specific
applications. Prereq: grad st.




                                                22
                           Appendix 2:
     2007 Certificate in Public Health Core Concepts Survey

1. Occupation Classification
       Alcohol and Substance Abuse Counselor
       Attorney or Hearing Officer
       Bio-statistician or Epidemiologist
       Demographer
       Dentist or Dental Worker
       Disaster Preparedness Specialist
       Environmental Engineer, Technician, or Technologist
       Environmental Sanitarian, Scientist, Specialist, Technician or Technologist
       Health Economist
       Health Educator
       Health Information System/Computer Specialist
       Health Services Manager/health Service Administrator
       Laboratory Scientist, Technician, or Technologist
       Maternal & Child Health Specialist
       Mental Health and Substance Abuse Social Worker
       Mental health Counselor
       Nurse
       Nurse Practitioner
       Nutritionist
       Occupational Safety and Health Specialist, Technician or Technologist
       Pharmacist
       Physician
       Physician’s Assistant
       Program Evaluator
       Psychologist, Mental Health Provider
       Public Health Policy Analyst
       Public Relations/Public Information/Media Specialist
       Public Health and Community Social Worker
       Public Health Officer
       Research Director Veterinarian
       Other (please specify)
           o _______________________


2. Place of Employment Category
       Local public health
       State public health
       Private healthcare organization
       Non-profit, health-related organization
       Non-profit, non health-related organization
       Government organization
       Quasi-government organization
       Academic setting
3. Education: Check highest degree awarded.


                                               23
       Associates degree—less that 4-year (AA, AS, etc.)
       Bachelors degree (BA, BS, etc)
       Masters degree (MS, MPH, MA, MPA, MBA, MSW, etc.)
       Doctorate (PHD, EdD, MD, DrPH, JD, DVM, etc)
       Other (please specify)
          o _________________________


4. Region of the State
       Northern
       Northeastern
       Southern
       Southeastern
       Western




                                         24
5. Curriculum
The following five courses would be included in a Public Health Core Concepts
Certificate program (graduate level). Please indicate your interest level in each of these
courses.

                       Very          Interested        Uncertain/    Minimum     No interest
                    Interested                         No Opinion    Interest      at all

Biostatistics

Epidemiology

Environmental
Health

Health Policy/
Administration
Health
Education/
Behavioral
Sciences


6. If you were able to customize a public health certificate by choosing an additional
course in an emphasis area, what is your interest level in each of the following?

                           Very         Interested      Uncertain/   Minimum        No
                        Interested                      No Opinion   Interest   interest at
                                                                                    all

Public Health
Nursing
Food Biosecurity/
Safety/Microbiology

Risk
Communication

Public Health Law


Water & Sanitation


Air Quality




                                                  25
                          Very      Interested    Uncertain/   Minimum        No
                       Interested                 No Opinion   Interest   interest at
                                                                              all
Administration/
Leadership

Program planning/
Evaluation
Health Education/
Behavioral
Sciences

Infectious Disease

Emergency
Preparedness
Occupational
Health/
Employee Wellness
Community/
Population
Assessment

Health Informatics

List Other Interests
_________________

List Other Interests
_________________

List Other Interests
_________________




7. Would you like this program to include an on-campus format (UWM)?
      Yes
      No
      Doesn’t matter
      Only if optional


8. Would you like this program to be an on-line offering?
      Yes
      No
      Doesn’t matter
      Only if optional


                                             26
9. Would you like this program to be a distance-learning offering? (Satellite, Webcast,
etc)

       Yes
       No
       Doesn’t matter
       Only if optional



10. If a certificate program in public health core concepts were available on campus
(UWM), when would you like to start?

       Within 1 year
       In the next 2-3 years
       In 3-5 years
       More than 5 years from now
       Not interested at all (Skip to question 14)

11. If you attended on campus (UWM) instruction, what days of the week would you
prefer? Check all that apply.

       Sunday
       Monday
       Tuesday
       Wednesday
       Thursday
       Friday
       Saturday

12. If you attended on campus (UWM) what hours of the day would you prefer? Check all
that apply.

       Morning (8am – 12noon)
       Afternoon (12noon – 5pm)
       Early Evening (5pm – 7 pm)
       Late Evening (7pm – 10pm)
       Other
           o _____________________________



13. If you do NOT plan to apply for the certificate onsite or are uncertain, please indicate
your primary reason for not applying:

       Requires too much time
       Is too expensive
       Curriculum doesn’t meet needs
       Proximity to UWM
       No interest in the topic


                                                27
         Other (please specify)
            o ____________________

14. If a certificate program in public health core concepts were available on line when
would you like to start?

         Within 1 year
         In the next 2-3 years
         In 3-5 years
         More than 5 years from now
         Not interested at all

The proposed Public Health Core Concepts Certificate consists of five core classes and
one class chosen by the student in an emphasis area of their choice. This totals 18
credits. As of the Fall 2006, the graduate tuition for a three-credit course is $1812.95 not
counting fees.

15. Considering what you have learned about this certificate program and the current
tuition rates, how interested are you in pursuing this certificate?

         Very interested
         Interested
         Uncertain/no opinion
         Minimum interest
         Not interested at all


16. If you do NOT plan to apply for the certificate online or are uncertain, please indicate
your primary reason for not applying:

         Requires too much time
         Is too expensive
         Curriculum doesn’t meet needs
         Technology concerns
         No interest in the topic
         Other (please specify)
              o ____________________


Revised 11/20/2006




                                              28

								
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