; COSTA CROCIERE CRESCE ANCORA A DUBAI
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COSTA CROCIERE CRESCE ANCORA A DUBAI

VIEWS: 8 PAGES: 3

  • pg 1
									     THE COSTA CROCIERE GROUP EXPANDS AGAIN IN DUBAI.
    THE COSTA LUMINOSA SET TO DEBUT IN WINTER 2009/2010
In winter 2008/2009 the Costa Crociere Group, the first in the world to offer regular cruises in
  the Arabian Gulf, will be increasing its schedules out of Dubai. In winter 2009/2010 Costa
Cruises will position in Dubai the Costa Luminosa – the new jewel of the fleet, due for delivery
  at the end of April 2009 – together with the Costa Europa, which will be deployed on a new
itinerary from Savona to Dubai and back; AIDA Cruises will be represented once again by the
                                           AIDAdiva.



Dubai – December 11, 2008 – The Italian group Costa Crociere S.p.A. has commenced its third
consecutive season operating from Dubai. Both Costa Cruises and AIDA Cruises, the two Costa
Crociere brands that in 2006 became the first lines in the world to offer regular 7-day cruises in the
Arabian Gulf, are further increasing their capacity here this coming winter. Costa Cruises will expand
locally by some 50% thanks to the arrival of the Costa Victoria and Costa Classica, while AIDA Cruises
will be almost doubling its own offer with the deployment of the biggest ship of the fleet AIDAdiva.
The start of the new season also provided the opportunity to announce plans for winter 2009/2010. The
Italian brand Costa Cruises will position in Dubai the Costa Luminosa, the most exclusive and elegant
ship in the fleet, currently being fitted out at Fincantieri’s shipyard in Marghera (Venice), which will
enter service at the end of April 2009 and be christened in Genoa on June 5, 2009 together with the
Costa Pacifica. The Costa Luminosa will be joined in Dubai by the Costa Europa, the latter offering a
brand new itinerary for a series of 8 cruises from Savona to Dubai and vice versa. The German brand
AIDA Cruises will once again be operating its ship AIDAdiva, that will also offer 2 special cruises from
Dubai to India and vice versa at Christmas and New Year.
“We are truly delighted,” commented Costa Crociere S.p.A. Chairman & CEO Pier Luigi Foschi, “to be
starting our third consecutive season in the Arabian Gulf operating out of Dubai. We were the first and
remain the sole operator to believe in the value of this new cruise destination. Thanks to the support
and cooperation of the DTCM (Dubai Department of Tourism and Commerce Marketing), we have
boosted the presence here – with increasingly large and modern ships – of both Costa Cruises and AIDA
Cruises. In view of the great response from our customers (not only Europeans but also Chinese and
Asian cruisers), we have decided to deploy the Costa Luminosa in Dubai in winter 2009/2010: she will
be the new jewel of the Costa fleet, combining the very best of our product in terms of innovation,
facilities, choice of materials, design and works of art, and will help consolidate the worldwide success
and popularity of Dubai and the other places on the itinerary.”
The Dubai Department of Tourism and Commerce Marketing’s (DTCM) Executive Director Business
Tourism, Mr. Hamad bin Mejren, who is also managing the Dubai Cruise Terminal said, “ The new
temporary Cruise facility which is absolutely similar to what was available in the old terminal is the
hallmark of Dubai’s commitment to this business. Of course when the final facility is in place, the
standards as usual will be on par if not better than any similar facility for Cruise ships in the world ”.
Both Costa Cruises and AIDA Cruises have confirmed the now established 7-day itinerary for winter
2008/2009 with two nights in Dubai and one day calls at the ports of Muscat (Oman), Fujairah (United
Arab Emirates - for Costa’s ships only), Abu Dhabi (UAE) and Bahrain.
Winter 2008/2009 will see Costa Cruises increase its regional capacity by another 50% with the return
of the Costa Classica (53,000 gross tonnage and 1680 Guests) joined, for the first time, by the Costa
Victoria; the latter vessel is a 75,200-tonner that can carry 2394 Guests with 242 cabins, 4 suites and
many staterooms fitted with private balconies.
The Costa Classica will set sail from Dubai every Sunday on a total of 11 cruises (from December 21,
2008 through March 8, 2009); meanwhile, the Costa Victoria will make 18 weekly calls on Saturdays
(from December 13, 2008 through April 18, 2009).
As regards the AIDA Cruises brand, in winter 2008/2009 it will be almost doubling its capacity with the
introduction of the AIDAdiva (69,200 gross tonnage and total Guest capacity of 2500), the biggest ship
of the fleet with her sister ship AIDAbella, the first of the new generation of AIDA ships with 2/3 of
outside cabins equipped with verandas. The AIDAdiva will be in the Port of Dubai every Friday with a
total of 18 calls (from December 4, 2008 through April 9, 2009).
The Costa Crociere Group has generated substantial and growing business for the city of Dubai and the
other ports of call on the itinerary:
Winter 2008/2009 (forecast)
Costa Cruises          100,000 passenger movements
AIDA Cruises           78,000 passenger movements
Total                  178,000 passenger movements


Winter 2007/2008
Costa Cruises          70,000 passenger movements
AIDA Cruises           35,000 passenger movements
Total                  105,000 passenger movements
Winter 2006/2007
Costa Cruises          44,000 passenger movements
AIDA Cruises           21,000 passenger movements
Total                  64,000 passenger movements


Costa’s Guests on cruises out of Dubai are mainly Europeans – especially Italians, Germans, Austrians,
French and Spanish. Also, thanks to a global cooperation agreement with the DTCM, there are more
and more cruisers from China and the Far East. On the other hand, AIDA Cruises’ passengers are all
Germans. All the Group’s Guests fly straight to Dubai and embark from there.
Through a survey last year the DTCM found out that cruise visitors to Dubai are mostly satisfied or
very satisfied (95%) with their overall experience in Dubai and over half (53%) would be happy to return
to Dubai on holiday in the future. Most of them (78%) were visiting Dubai for the first time.
The Costa Crociere S.p.A. Group was the first to market regular cruises in the Arabian Gulf, turning
Dubai into a major cruise destination and contributing to its growth as a tourist resort. Dubai was
chosen because it is easily accessible from Europe, renowned for its fine, sunny weather and mild
winter, and located in the middle of an area combining tradition, history and modernity.
The Costa Group launched its operations in Dubai in winter 2006/2007 with the Costa Classica (53,000
gross tonnage and 1680 Guests) for the Costa Crociere brand and the AIDAcara (38,000 gross tonnage
and total Guest capacity of 1339) for the German brand AIDA Cruises. The immediate success of the
new cruise destination prompted Costa Cruises to double its capacity by positioning two ships here in
winter 2007/2008: the Costa Romantica (53,000 gross tonnage and total Guest capacity of 1697) and the
Costa Europa (55,000 gross tonnage and total Guest capacity of 1830). The same year, the AIDAcara
extended her season by increasing the number of calls from 9 to 15.


The 92,700 gross tonnage Costa Luminosa will be able to carry up to 2828 Guests. She will be a unique
liner, a trendsetter in contemporary design, a perfect blend of service excellence and stunning, lavish
interiors. At the cutting edge of the fleet, the Costa Luminosa will be Costa Cruises’ most exclusive and
innovative liner, made to measure to exceed the expectations of even the most discerning customers.
The innovations include: a 4D cinema; a show lounge with spectacular special effects; a Golf Simulator
featuring 37 virtual golf courses plus an outdoor area of 90m² with a putting green as well as a jogging
and rollerblading track; Playstation World; the Samara Spa with a Kinesis room; a Grand Prix driving
simulator; and 772 veranda cabins out of a total of 1130 staterooms, making this the Costa Cruise fleet
member with the highest percentage of balconied cabins (68%).
Costa Cruises is an Italian cruise line which boasts 60 years of history and is the market leader in Italy and across
Europe. In 2007 Costa Cruises carried a total of over 1,100,000 cruise Guests, a record for the European cruise
industry. Its fleet, Europe’s largest, has a total of 12 ships in service and 5 on order, each with her own distinctive
characteristics and unique style. By 2012 the Costa fleet will be 17 strong with total Guest capacity of approximately
46,400. All of the vessels fly the Italian flag and sail each year to 250 destinations in the Mediterranean, Northern
Europe, the Baltic Sea, the Caribbean, South America, the United Arab Emirates, the Far East and the Indian Ocean.
Costa Cruises has been certified by RINA (Italian Shipping Register) with the BEST4, an integrated system of
voluntary certification of corporate compliance with the highest standards governing social accountability (SA 8000,
issued in 2001), environment (UNI EN ISO 14001, 2004), safety (OHSAS 18001, 1999) and quality (UNI EN ISO
9001, 2000). Costa Cruises is also an official partner of the WWF for the protection of the marine ecoregions of the
Mediterranean, the Greater Antilles and Brazil.
Costa Cruises is operated by the Costa Crociere S.p.A. Group, which also operates the brand AIDA Cruises, the
number one cruise line in the German market with 5 ships in service and 4 on order, and the brand Iberocruceros,
which is based in Spain with 3 ships in service and 1 on order. All the vessels in service of the Costa Crociere Group
fly the Italian flag.
Costa Crociere S.p.A. is listed in Mediobanca’s 2008 ranking, a survey of 3700 Italian enterprises that recorded
revenue of at least 50 million euros last financial year. Costa is included in 72nd place in terms of sales and in 12th
place as regards profitability.
Costa Crociere S.p.A. is a member of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest
cruise operator.




For further information:

Costa Crociere S.p.A.
V.P. Corporate Marketing & Communication
Fabrizia Greppi
Tel. +390105483903 Fax +39 0105483437

Press Office
Davide Barbano tel. +39010 5483523 cell +39 3346525216 barbano@costa.it
Fede Gardella cell. +39 3358308666 fede.gardella@costa.it

www.costacrociere.it




Aida Cruises
Hansjörg Kunze
Director Corporate Communications
Tel.: +49 (0) 381 / 444-80 20
Fax: + 49 (0) 381 / 444-80 25
presse@aida.de

								
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