Get documents about "2012 Olympic Games Action Plan
Document Sample
Worcestershire 2012 Olympic Games
Legacy Action Plan
Contents
Section Page
Introduction 2
Background 3
National 2012 Structures 3
London Organising Committee of the Olympic Games 3
Olympic Delivery Authority 3
The Nations and Regions Group 3
West Midlands Leadership Group for the 2012 Games 4
West Midlands Executive Advisory Group for the 2012 Games 4
Worcestershire and Herefordshire Olympic & Paralympic Project Group 5
Worcestershire 2012 Olympic Opportunities Coordinator Role 6
Worcestershire Olympic Project Group (WOPG) 7
Key Aims of WOPG 7
Rationale for Choosing Work Themes of Business, Culture, Physical Activity/Health 8
Worcestershire 2012 Website 9
Activities to Date 9
Priority Work Areas 10
Physical Activity and Health 10
Targets: Physical Activity & Health 10
Culture 13
Targets: Culture 13
Business 15
Targets: Business 15
Summary of 2009/10 Targets 17
Potential Benefits of the 2012 Games to Worcestershire 19
Appendix 1: Examples of Best Practice 20
Appendix 2: Sport 21
Appendix 3: Tourism 22
Appendix 4: Volunteering 23
Appendix 5: Business Briefing Note 24
Appendix 6: Cultural Olympiad Briefing Note 25
Appendix 7: Legacy Trust Briefing Note 29
Appendix 8: Inspire Mark Briefing Note 30
Appendix 9: Sport Briefing Note 31
Appendix 10: Health Briefing Note 32
Appendix 11: Tourism Briefing Note 34
Appendix 12: Volunteer Briefing Note 35
Appendix 13: Education Briefing Note 37
Appendix 14: Raising Our Game Briefing Note 38
Appendix 15: Olympic and Young Ambassadors Briefing Note 39
Appendix 16: Training Camp Briefing Note 40
1
Introduction
The London 2012 Olympic and Paralympic Games present a massive opportunity to inspire
communities across the UK (Worcestershire lies in the heart of the Country and is well positioned
to capitalise on the Games) and act as a catalyst to provide sustainable benefits in health,
education, community cohesion, business, the visitor economy and participation in positive
activities such as sport, culture and volunteering. The Worcestershire 2012 Legacy Action Plan
aims to highlight key themes, opportunities and priorities for the Sub Region that can be delivered
through local partners and integrated into their strategic planning.
The 4-year Cultural Olympiad has already been launched and the excitement will build
exponentially as we approach 2012 and the „Worcestershire 2012 Games Opportunities
Programme‟ wants people in our communities to contribute to that feeling as the nation comes
together to welcome the world. The successes of the Games from a Worcestershire perspective
will, to a large extent, be judged on the legacy it leaves to our sub-region. At the heart of this
legacy will be inspiring people, whether in terms of participation in more sport and cultural activity
or encourage young people to be the best they can be.
To achieve this legacy will require belief, commitment and a joined up and concentrated effort
from partners. This may be through developing opportunities to participate in sport, enhancing
our volunteering infrastructure, delivering innovative projects through the Cultural Olympiad,
supporting local businesses to secure Games-related contracts or promoting the Sub Region as a
major visitor destination.
Worcestershire will also have the opportunity to host Olympic and Paralympic teams at Pre-Game
Training Camps where there will be significant opportunities to raise the profile of the Sub Region
internationally, develop new relationships with competing countries and inspire local people. We
can all play our part and bring some of the Olympic spirit to Worcestershire
*** Professor Michael Clarke, Chair Worcestershire Partnership
*** Cultural Theme Group
Peter Turvey, Chair of the Worcestershire 2012 Steering Group
2
Background
The London Olympic Games will start on Friday 27 July 2012 and run until Sunday 12 August, followed by
the Paralympic Games from Wednesday 29 August until Sunday 9 September 2012
National 2012 Structures
London Organising Committee of the Olympic Games
The London Organising Committee of the Olympic Games (LOCOG) is a company established to
deliver the goods and services necessary to run the Games. LOCOG is funded predominantly by
private funding streams (ticket revenue, merchandise, sponsorship and TV rights). The London
2012 brand is closely protected to ensure that these funds can be raised.
Major procurement for LOCOG contracts starts in 2009.
As well as staging the 2012 Games, LOCOG will also be responsible for staging a series of test
events in the year before the Games; recruiting and training volunteers; and overseeing the four
year Cultural Olympiad leading up to the Games.
Olympic Delivery Authority
The Olympic Delivery Authority (ODA), a public body, is responsible for delivering the
infrastructure and venues needed for the Games. The ODA is funded largely by the lottery and
Government. It is therefore accountable to Government, the GLA and other stakeholders.
The Nations and Regions Group
The Nations and Regions Group (NRG) aims to make sure the whole of the UK is involved in and
benefits from the 2012 Games and the related UK wide opportunities (see below)
Chaired by LOCOG Board member Charles Allen, the NRG includes representatives from the 9
English regions, including the West Midlands, and one each from Scotland, Wales and Northern
Ireland.
Potential UK wide opportunities
Business
Tourism
Sport
Physical Activity/Health
Volunteering
Culture
Pre-Games Training Camps
Skills and Education
Schools and Education
Sponsorship/Olympic Ambassadors
Inspire Mark/Branding
Live Sites
VIP visits
3
West Midlands Leadership Group for the 2012 Games
The West Midlands Leadership Group for the 2012 Games was set up to coordinate the region‟s
response to London 2012 and provide the strategic lead for maximising the potential benefits of
the Games for the West Midlands. The Chair of the Leadership Group represents the region at the
NRG.
The Leadership Group brings together senior managers and political leads from key regional
public, private and voluntary & community sector organisations across the West Midlands in
business, sport, culture, tourism, education & skills, disability interests, Government agencies and
local authorities.
The Group‟s membership includes:
• Advantage West Midlands
• Government Office for the West Midlands
• Learning and Skills Council
• Sport England West Midlands
• Tourism West Midlands
• UK Youth Parliament
• West Midlands Business Council
• West Midlands Higher Education Association
• West Midlands Local Government Association and West Midlands Regional Assembly
• Representation from the sub regions:
- Birmingham
- The Black Country
- Coventry, Solihull and Warwickshire
- Herefordshire and Worcestershire
- Shropshire, Telford and Wrekin
- Staffordshire and Stoke-on-Trent
-
The Leadership Group is supported by the West Midlands Executive Advisory Group for the 2012
Games and a number of specialist sub groups in key areas such as sport, business, culture,
tourism, skills and volunteering.
West Midlands Executive Advisory Group for the 2012 Games
The Executive Advisory Group advises the Leadership Group and aims to turn ideas into action,
through partnership, on behalf of the region. The group consists of representatives from each sub
region and theme leads & officers from key regional organisations.
The group is chaired by a full time Regional Co-ordinator for the 2012 Games - funded by
Advantage West Midlands and Sport England. In addition to the Regional Coordinator, there are
three other people working full time on London 2012 opportunities. These are:
West Midlands Creative Programmer
West Midlands Business Manager for the 2012 Games
West Midlands Sports Volunteer Co-ordinator for the 2012 Games
4
The Advisory Group refreshed and re-launched the West Midlands Regional Plan in February
2009. The plan will run up to 2012 and will focus on the key areas of:
Business and skills
Tourism
Sport and Health
Volunteering
Culture
Working Groups and Theme Leads
A small number of sub groups and „theme lead‟ organisations report to the Leadership Group and
manage particular areas of interest for the region. These are:
Education and Skills – led by the Learning and Skills Council
Tourism – led by Tourism West Midlands
Culture – led by the Creative Programmer
Performance Sport – led by West Midlands Performance Sport Group
Physical Activity and Health – led by Physical Activity Network West Midlands
Pre-Games Training Camps – led by Sport England
Volunteering – lead to be confirmed
Worcestershire and Herefordshire Olympic & Paralympic Project Group (WHOP)
Worcestershire and Herefordshire is classed as a sub-region in the Olympic structures and the
WHOP reports to the West Midlands Advisory Group and aims to support a sub-regional
coordinated approach to the implementation of national and regional plans.
The group consists of:
Worcestershire and Herefordshire 2012 Opportunities Coordinators
H & W Sports Partnership Manager
Herefordshire Cultural Services representative
Worcester University representative
Sports Council representative, Herefordshire
H & W Chamber of Commerce representative
Sports Development representative, Herefordshire Council
Museum Development Officer, Worcestershire
Lead „Raising Our Game‟ Ambassador (ex - Olympic athlete)
Raising Our Game Ambassador (current Olympic athlete)
Commercial Banking Manager, LloydsTSB, Worcestershire Branch
Community Development Manager, Worcester Warriors Rugby Club
WHOP is represented by the Raising Our Game (ROG) brand, which has been endorsed by
LOCOG.
WHOP is developing a programme of 5 ROG flagship projects
1. The ROG Marketing Plan
2. Creation of a Raising Our Game (ROG) Volunteer Workforce
3. The ROG Olympic Ambassador Group
4. A ROG annual Sport and Culture Event
5. Creation of ROG Corporate Sponsorship Packages
5
Worcestershire 2012 Olympic Opportunities Coordinator Role
Worcestershire‟s Olympic 2012 sub-regional plan was refreshed and re-launched in February
2009. The plan will run up to 2012 and will focus on the key areas of:
Business
Physical Activity/Health
Culture
The plan, which was endorsed by the Worcestershire Partnership Management Group on 27th Jan
2009, represents a realistic approach for a one person capacity, while at the same time ensuring
2012 opportunities are maximised across the county.
Nations and Regions Group Plan - Maximise the UK–wide opportunities arising from London 2012
Business Tourism Sport Phys.Activity Culture Volunteering
& Health
Skills and Pre Games Schools and Sponsorship/ Inspire
Education Training Education Olympic Programme;
Camps Ambassadors Branding
West Midlands Regional
2012 Plan
Business & Tourism Sport & Culture Volunteering
Skills Health
Dissemination of information
Worcestershire 2012 Plan through CTG Task Group Leads:
• Sport & LAA Outcomes: Peter Sugg
• Tourism: Rod Nipper
• Arts: Steve Wilson
Business Phys.Activity &
Cultural • Economy, Libraries and Learning:
Champions to communicate with
Opportunities Health Kathy Kirk
Opportunities
and from: Opportunities
• Community Strategy Task Group:
Dissemination of information
tbc
• Economy and Transport: tbc
Worcestershire Olympic through District LSP’s
• Children and Young People: Pete Project Group Redditch: Ken Watkins
Sugg Worcester: Wynne Rogers
• Health and Wellbeing: Steve Wychavon: Jem Teal
Brewster Malvern: Amanda Smith
• Volunteering: Dave Boucker
Cultural Theme Group (CTG) Bromsgrove: John Goodwin
Wyre Forest: Kay Higman
Worcestershire Olympic Project Group (WOPG)
6
WOPG Representatives
Business
Herefordshire & Worcestershire Chamber of Commerce
Economic Development
Economy and Transport
Culture:
Cultural Theme Group
Museums Libraries and Archives
Arts
Health
Primary Care Trust
County Sports Partnership
Health Improvement and Local Area Agreement
Elected Member
Worcestershire‟s nominated member on the LGA 2012 Games Network for Councillors
Chair:
Worcestershire Olympic Opportunities Coordinator
Additional members will be invited to attend the group on a temporary basis to address the needs
of specific projects when applicable.
Key Aims of WOPG
To support the work of the Worcestershire 2012 Coordinator‟s preparations for and
contribution to the 2012 Olympic and Paralympic Games opportunities
To act as a forum for creative ideas inspired by 2012
To translate national and regional opportunities into action plans that are appropriate for
local structures
o To help co-ordinate and support sub-regional activities
For group members to act as ambassadors for the 2012 opportunities
Cultural Theme Group (CTG)
Worcestershire‟s Olympic Project Group is a sub-group of the Cultural Theme Group and
information to District LSPs, CTG task group leads and other key work areas (such as health
and well-being) is disseminated through this group as per the diagram above
For Worcestershire to maximise the opportunities and inspiration of the 2012 Games and leave a
legacy will require belief, commitment and a joined up and concentrated effort from partners.
This may be through incorporating identified 2012 opportunities into existing plans or by thinking
creatively to create innovative activities and initiatives in, for example, sport, physical activity or
the cultural sector; and supporting local businesses to secure Games related contracts; and to
promote Worcestershire as a major visitor destination
7
Rationale for choosing the work themes of Business, Culture and Physical
Activity/Health:
Work Theme Rationale
Business • Current Economic Climate
(2 days) • Tangible business opportunities
• 2012 Coordinator role based at Chamber of Commerce
Culture • Worcestershire Olympic Project Group is a task group on the
(1 days) Cultural Theme Group
• Cultural Olympiad has already been launched and is a major
part of the 2012 build up.
• The Legacy Trust programme will offer tangible benefits
Physical Activity & • An increase in grassroots participation in sport and physical
Health activity is one of the key legacy aims from the 2012 Games.
(1 day) • Structures in Worcestershire to take advantage of the health
opportunities are less coherent
Sport; • The Sports Partnership for Herefordshire and
Volunteering; Worcestershire; The Worcestershire Infrastructure
Tourism Consortium; and Destination Worcestershire are all well
established and well positioned to take advantage of 2012
(Briefing notes/ opportunities
branding)
The proposed breakdown in terms of days focusing on business, culture and physical
activity/health will be flexible and be responsive to opportunities in each area.
One day per week has been set aside to ensure all groups are kept up to date with 2012
opportunities and this will be done via the creation (and continual update) of 2012 Briefing Notes
and a Worcestershire Opportunities 2012 Website
Briefing Note Headings:
1. Business
2. Cultural Olympiad
3. Legacy Trust
4. Inspire Mark
5. Sport
6. Health
7. Tourism
8. Volunteering
9. Education
10. Raising Our Game
11. Olympic & Young Ambassadors
12. Sponsorship
13. Training Camps
14. Learning and Skills
All the above Briefing Notes will be available to download on the Worcestershire
Partnership Website (Click on the Raising Our Game logo) [from March 09]
8
County Wide Impact
At the Community Strategy Task Group meeting held on 8th January 2009, district
representatives confirmed they felt it better for the Worcestershire Olympic Opportunities
Coordinators role to focus effort and resources in areas of the county where the best effect
could be achieved. It was agreed that spreading resources equally across districts might end in
achieving less by stretching resources too thin. Focusing on grass roots activity was also
highlighted as an important area of focus. This links to one of the key themes of the UK bid to
host the games i.e. increasing grassroots participation
Worcestershire 2012 Website:
From July/Aug 2009 Worcestershire will have a dedicated „2012 Opportunities‟ website, which
will act as a key reference point in the lead up to the 2012 Games. This can be accessed
through the home page of the Worcestershire Partnership website
The Website will also have a downloadable 2012 “Inspired?” goal planner to encourage people
to set themselves their own „Olympic‟ challenge for 2012 (whether in sport, physical activity or
culture) and to start their own „Olympic training plan‟ now. This will have examples and tips on
goal setting and relapse prevention.
Key Cross Cutting Priority: Children and Young People
Inspiring and enabling young people - the engagement and involvement of children and
young people in imaginative and enterprising programmes is fundamental to the successful
delivery of this plan, particularly in participation in sport, cultural activities, education and
volunteering
London2012 Educational Programme - „Get Set‟ is the official London 2012 education
programme for schools, colleges and local authority education providers across the UK. It
aims to provide young people in every school and college across the UK with the
opportunity to get involved in the 2012 Games - no matter what they are inspired by
The Get Set website offers a huge variety of opportunities, with resources targeted at 3 -
19 year olds.
Worcestershire’s 2012 Opportunities Programme: April 2008 – April 2009 Activities
Celebrated both the Beijing to London 2012 Olympic and Paralympic Handovers, with
Olympic themed events in all six districts
Five major projects were identified to run through the WHOP group (See Page 5 above)
2 venues were included in the LOCOG Official Olympic Pre-Games Training Camp (PGTC)
guide
Museum on the Move exhibition (2009) is on the Olympics and has been awarded the
London 2012 Inspire Mark.
Three businesses in Worcestershire won 2012 related contracts
Worcestershire hosted nine 2012 Business Workshops (at least one took place in each
district)
Worcestershire‟s Raising Our Game Olympic Ambassador Group took on its first members
The Raising Our Game Symbol of Inspiration was created and featured at 4 Sports Awards
evenings and the Worcestershire Assembly
2012 business pages went live on the Herefordshire and Worcestershire Chamber of
Commerce Website
The 2008 Worcestershire Assembly focussed on the Opportunities for Worcestershire from
the 2012 Games
9
Lord Coe visited the region on 30th April 2009. He visited Northwick Junior School and the
University.
Young Entrepreneurs: Make Your Mark Challenge 2008 (Enterprise Week): Students across
the country were challenged to come up with unique products and services linked to the
2012 Games. Four of our local schools got through to the Regional Finals (out of a West
Midlands total of 20)
Worcestershire’s 2012 Legacy Action Plan Priority Work Areas
Physical Activity and Health
(*): Increasing grassroots participation was right at the heart of the UK bid to host the 2012
Games
National and Regional Opportunities
National Plans
The London 2012 Legacy Action Plan, Promise 3: Inspire a generation of young people
Ambition 2: Getting people more active
2m more people in England more active by 2012
Key Programmes:
The Cultural Olympiad,
The Legacy Trust Programme
The Personal Best Programme
The London 2012 Education Programme (Including „Make Your Mark')
See separate Briefing Paper‟s in appendices (on all of the above programmes)
Related programmes - Getting people more active: 2m more people in England more active by
2012
1m people more active via sport (Sport England) (See section on Sport in appendices)
1m people more active via physical activity (Health Sector)
Regional Plans
Legacy Trust Programme – Dance and Community Games (See section on Culture)
2009/10 Targets: Physical Activity & Health
Opportunity Process Activity (2009/10) Targets
1. Use the 2012 Use of the „Raising Our Promote the 2012 25% of schools
Games to inspire Game‟ Olympic brand Education Programme: registered on „Get Set‟
greater participation in and Symbol of „Get Set‟ to all schools
physical activity - Inspiration (1 – 5) in Worcestershire 25% of schools
particularly in areas registered on „Get Set‟
where rates are low Development of ideas using the „Get Set‟
through WOPG and resources to support
2. Use the 2012 the LAA Health and teaching and learning
Games to inspire Well Being Theme across the curriculum
healthier lifestyles Group (1 – 5)
(supporting the Promote the Legacy Ten Community
10
obesity prog.) Close collaboration Trust Community Olympian Games
with the County Sports Olympian Games organised
3. Use the 2012 Partnership Physical
Games to encourage Activity Officer and Submit funding
people to make local delivery partners application to provide
positive steps in the (5) revenue support for
Stages of Change the Community
continuum Creation of the Raising Olympian Games
Our Game Olympic
4. Tap into the Ambassador Group (1 Support local events ROG Ambassadors to
inspiration of the – 3) and organisations (e.g. appear at (at least) 6
Olympic values as a schools) through the events (including
vehicle to achieve VIP visits (3) ROG Ambassador schools)
existing objectives e.g. Group
5 hour offer; 1m
people in England
more physically active Promote the Legacy All dance activities
by 2012 Trust „People Dancing‟ (funded by the People
programme ensuring a Dancing Programme)
5. Increase the coordinated use the Raising Our
number of physical programme of Game brand
activity initiatives activities
inspired by the 2012 Encourage and
Games support collaboration
to create one grass
roots Raising Our
Game dance initiative
Support physical Work with a minimum
activity (and obesity) of two key delivery
delivery partners in partners to create or
the delivery of Olympic support (new/existing)
themed initiatives community physical
activity programmes/
activities inspired by
the 2012 Games
Help and support an Work with one key
activity relating to the delivery partner to
LAA NI 8: Adult create and submit an
Participation in Sport Olympic themed HIF
Target – focussing on application impacting
physical activity Gov‟t on LAA NI 8
guidelines The 3rd round for
applications opens
November 2009
(closing date: 31 Jan
2010)
11
Creation of a Goal planner created,
downloadable 2012 uploaded and
goal planner to promoted
encourage people to
set themselves their
own „Olympic‟
challenge for 2012
Existing Plans and
Objectives
Museum on the Move
2009 (*see below)
Free Swimming
Walking Programmes
Outcomes (extrapolated)
Increase in the number of people thinking about taking up physical activity (contemplators)
Increase in participation in grassroots physical activity (action)
Increase in the number of people exercising at Gov‟t guideline levels (action/maintenance)
Greater health prosperity for the region
Key Delivery Partners
County Sports Partnerships
School Sports Partnerships
Sports Development
District Councils – LSP‟s
Local Area Agreement Theme leads
Primary Care Trust
Countryside and Recreation
Play
Arts (Dance)
Community Sports Networks
Neighbourhood Teams (Eg Pathfinder)
Health Improvement Coordinators
* Museum on the Move (MoM) – 2009
The MoM exhibition will be on the birth of the Modern Olympics focusing on William Penny
Brookes. It will also feature profiles of local inspirational figures (sporting, cultural and
business: past and present). It will be a significant resource in terms of the process of
inspiring young people to take positive action.
12
Culture
Worcestershire‟s Olympic Project Group is a task group on the Cultural Theme Group
The Cultural Olympiad runs from Sept 2008 until the 2012 Olympic Games
National and Regional Opportunities
National Plans: The London 2012 Legacy Action Plan
Promise 3: Inspire a generation of young people
Ambition: Tens of thousands of young people participating in cultural activities as a result of
the 2012 Games
Key Programmes:
Major National Projects - See appendices -„Cultural Olympiad‟ briefing paper
Inspire Mark Projects – See appendices - „Inspire Mark‟ briefing paper
The Legacy Trust Fund – See below and appendices - „Legacy Trust‟ briefing paper
Live Sites - LOCOG is establishing a network of Live Sites across the UK in partnership with
the BBC. The Live Sites will also be a focus for a range of entertainment and cultural
activity.
Legacy Trust Programme for the West Midlands
Dance programme of activity across the region – with particular focus on youth dance,
community level activity
Target is to engage over 400,000 people across the West Midlands
Community Olympian Games toolkit and training (marriage of sport and culture – poetry
reciting, creative writing, singing…….).
Target is for up to 500 Community Games across the West Midlands
2009/10 Targets: Culture
Opportunity Activity Targets (2009/10)
Increase engagement with Promote the Legacy Trust Encourage and support
cultural activity by delivering a „People Dancing‟ programme collaboration to create one
programme of high quality and ensuring a coordinated Raising Our Game grass roots
sustainable events and programme of activities dance initiative
festivals (increasing
opportunities to participate All other dance activities
within dance, community sport (funded by the People Dancing
and cultural activity) inspired Programme) to use the Raising
by the 2012 Games (as part of Our Game brand
the Cultural Olympiad and
Legacy Trust Programme) Promote the Legacy Trust Ten Community Olympian
Community Olympian Games Games organised (at least half
Toolkit in priority wards)
Work with one key delivery
13
partner to submit a funding
application to provide revenue
support for the Community
Olympian Games
Promote opportunities to create Support all Cultural Olympiad
new events or enhance existing events with Raising Our Game
events and festivals across the merchandising
sub region under the Cultural
Olympiad banner
Promote opportunities relating Support all Open Weekend
to (new or existing) events and events with Raising Our Game
festivals joining in with the merchandising
2012 Open Weekend festivals
Promote opportunities to add a Work with Sports Competition
broader cultural input to Managers to develop a plan of
sporting events (under the action for 2010/2011
Raising Our Game banner)
Promote the opportunities Dissemination of Inspire Mark
relating to the Inspire Mark briefing note to a minimum of
12 key delivery partners.
Work with key partners to At least one live site identified
identify a site for a Live Site and written notification of
application interest sent.
Support Existing Activities
Museum on the Move Olympic
Exhibition
Outcome (extrapolated)
Legacy of increased opportunity to participate in dance and community events
Positive change in attitudes to cultural activity
Increase in participation in and engagement with cultural activity
Greater cultural prosperity for the region
Key Delivery Partners
County and District Arts Officers
Dance Companies
Community and Neighbourhood Groups
School Sports Partnerships
Arts and Education Team
14
Example of Best Practice (Culture)
COVENTRY Transport Museum has teamed up with Leamington-based Hybrid Arts and been
granted the London 2012 Inspire mark for a project called Extraordinary Cycles. This is a four-
year initiative to celebrate bikes through festivals, exhibitions, workshops and performances.
The project which received „kickstart‟ funding aims to develop a language of choreography for
Flatland BMXing and cycling in general. It is an innovative light, sound and projection
performance featuring International award winning Flatland BMX rider and stunt cycle group.
An „ideas forum‟ will inform development of the project leading to exhibitions, events,
workshops and further performances around Coventry & Warwickshire. There are already
plans to start with an annual week-long Festival of Cycling
Business
National Plans
The London 2012 Legacy Action Plan
Promise 5: Demonstrate the UK is a creative, inclusive and welcoming place to live in, visit and
for business
Headline Ambition: More jobs, improved skills; Inspire a generation of young people
Key tendering site: CompeteFor
Key skills programme: Personal Best
Activities to date
Nine 2012 Business Workshops (at least one in each district) attended by over 200 local
business representatives
Presentations and networking at 2012 Business Breakfast meetings
Regular articles in Business Direction – The Herefordshire and Worcestershire Chamber of
Commerce (H&W CC) Trade Paper (published bi-monthly)
Regular press releases
2012 business opportunities pages on H&W Chamber of Commerce Website (See
www.hwchamber.co.uk/2012)
For further information refer to Business briefing paper in appendices
2009/10 Targets: Business
Opportunity Activity Targets (2009/10)
Businesses winning 2012 Organise business awareness 3 awareness raising seminars
related contracts raising seminars
CompeteFor promotion 5 articles in Business
Direction
200 businesses (in total)
registered on CompeteFor
One-to-one business support Visit at least 10 businesses
15
„Meet the Buyer‟ event Write proposal for a
Worcestershire wide „Meet
the Buyer‟ event
Improving skills of businesses Organise tender training 3 tender training workshops
to identify and tender for workshops (with minimum of 10
major sporting event contracts participants in each
and public sector contracts workshop)
Inspiring Youth Enterprise Collaborate with the Young Work with key delivery
Chamber initiative partner to identify at least 2
schools to take part in a
2012 themed enterprise
initiative
Workless and socially excluded Support Existing Plans and
individuals gaining new skills Programmes
„Personal Best‟ Programme
Key Delivery Partners
Herefordshire and Worcestershire Chamber of Commerce
Economic Development
Young Chamber Programme
Education Business Partnership
Learning and Skills Council
Worcestershire Ambassadors
Outcome (extrapolated)
Greater economic prosperity for the region
Businesses better skilled to identify and tender for major sporting event contracts and public
sector contracts
Better skilled workforce/ improved access for employers and employees to training
programmes in the context of the 2012 Games
16
Summary of 2009/10 Targets
Physical Activity & Health
Activity (2009/10) Targets
Promote the 2012 Education Programme: „Get 25% of schools registered on „Get Set‟
Set‟ to all schools in Worcestershire
25% of schools registered on „Get Set‟ using the
„Get Set‟ resources to support teaching and
learning across the curriculum
Promote the Legacy Trust Community Olympian Six Community Olympian Games organised
Games (depending on when the Toolkit is launched)
Submit funding application to provide revenue
support for the Community Olympian Games
Promote the Legacy Trust „People Dancing‟ All dance activities (funded by the People
programme ensuring a coordinated programme Dancing Programme) use the Raising Our Game
of activities brand
Encourage and support collaboration to create
one Raising Our Game grass roots dance
initiative
Support physical activity (and obesity) delivery Work with a minimum of two key delivery
partners in the delivery of Olympic themed partners to create or support (new/existing)
initiatives community physical activity programmes/
activities inspired by the 2012 Games
Support local events and organisations (e.g. ROG Ambassadors to appear at (at least) 6
schools) through the ROG Ambassador Group events (including schools)
Help and support an activity relating to the LAA Work with one key delivery partner to create
NI 8: Adult Participation in Sport Target – and submit an Olympic themed HIF application
focussing on physical activity Gov‟t guidelines impacting on LAA NI 8
The 3rd round for applications opens November
2009 (closing date: 31 Jan 2010)
Creation of a downloadable 2012 goal planner Goal planner created, uploaded and promoted
to encourage people to set themselves their (plus press coverage)
own „Olympic‟ challenge for 2012
Existing Plans and Objectives
Museum on the Move 2009
Free Swimming
Culture
Activity Targets (2009/10)
Promote the Legacy Trust „People Dancing‟ Encourage and support collaboration to create
programme ensuring a coordinated programme one Raising Our Game grass roots dance
of activities initiative
17
All other dance activities (funded by the People
Dancing Programme) use the Raising Our Game
brand
Promote the Legacy Trust Community Olympian Ten Community Olympian Games organised (at
Games Toolkit least half in priority wards)
Work with one key delivery partner to submit a
funding application to provide revenue support
for the Community Olympian Games
Promote opportunities to create new events or Support all Cultural Olympiad events with
enhance existing events and festivals across the Raising Our Game merchandising
sub region under the Cultural Olympiad banner
Promote opportunities relating to (new or Support all Open Weekend events with Raising
existing) events and festivals joining in with the Our Game merchandising (Coordinate publicity)
2012 Open Weekend festivals
Promote opportunities to add a broader cultural Work with Sports Competition Managers to
input to School/Youth Games (under the develop a plan of action for 2010/2011
Raising Our Game banner)
Promote the opportunities relating to the Disseminate Inspire Mark briefing note to a
Inspire Mark minimum of 12 key delivery partners.
Work with key partners to identify a site for a At least one live site identified and written
Live Site application notification of interest sent
Support Existing Activities
Museum on the Move Olympic Exhibition
Business
Activity Targets (2009/10)
Organise business awareness raising seminars 3 awareness raising seminars
CompeteFor promotion 5 articles in Business Direction
250 businesses (in total) registered on
CompeteFor
One-to-one business support Visit at least 10 businesses
„Meet the Buyer‟ event Write proposal for a Worcestershire wide „Meet
the Buyer‟ event
Organise tender training workshops 3 tender training workshops (with minimum of
10 participants in each workshop)
Collaborate with the Young Chamber initiative Work with key delivery partner to identify at
least 2 schools to take part in 2012 themed
enterprise initiative
Support Existing Plans and Programmes
„Personal Best‟ Programme
18
Summary of Potential Benefits of the 2012 Games to Worcestershire
Legacy
Increase in participation in grassroots physical activity
Greater health prosperity for the region
Increase in participation in and engagement with cultural activity
Greater cultural prosperity for the region
Positive change in attitudes – culture, physical activity, disability
Businesses better skilled to tender for major sporting event contracts and public sector
contracts
Greater economic prosperity for the region
Strategic
Inspiration of the Games can be a catalyst for enhancing existing programmes and plans and a
vehicle to support delivery plans. For example – a number of the LAA targets NI 8: Adult
Participation in Sport; NI 56: Obesity among children in Year 6; NI 110: Young Peoples
participation in positive activities; NI 117, NI 121, NI 123, NI 175
Inspiration of the Olympic brand
Strength (positive buzz) of Olympic brand can drive not only sport but related agendas and
can be informally associated with Olympic themed events creating the potential to access new
and broader markets and re-brand messages to existing markets
There is also the opportunity for creative thinking and to promote activities in new and
unusual venues
Access to non-commercial Olympic brand
The Inspire Mark - awarded to events and programmes which are part of the Cultural
Olympiad (see appendices - „Inspire Mark‟ briefing paper). Results in significant promotion
and profile support from LOCOG (status)
Use of the Raising Our Game Olympic brand
Worcestershire is represented by the Raising Our Game (ROG) brand, which has been
endorsed by the London Organising Committee for the Olympic and Paralympic Games
(LOCOG) and represents the Olympic values. Local groups and organisations are welcome to
use the logo at any Olympic themed event or on promotional material (in line with the ROG
guidelines)
The Symbol of Inspiration is a life-size representation of the Raising Our Game logo and is
available though-out the Cultural Olympiad.
See appendices - „Raising Our Game‟ briefing paper
The Raising Our Game Olympic Ambassador Group
The ROG Ambassador programme is vital to ensure Worcestershire maximises the benefits
from the 2012 Games. Ambassadors can connect with key target markets in a way that is
inspirational and informative
See appendices - „Olympic and Young Ambassador‟ briefing paper
19
2012 National Programmes
Cultural Olympiad
CompeteFor
2012 Education Programme
Personal Best
Young Ambassadors
Live sites
Open Weekends (July 2009 /10/11)
Regional Programmes
Legacy Trust
o Dance Programme
o Community Games Toolkit
International programme „Connections‟: a Worcestershire event in 2011
Funding potential
Legacy Trust
Big Lottery
Sponsorship
Small Grant Schemes
Potential for new partnerships
Working with new audiences, trying new mediums and forging partnerships where there just
wasn‟t the impetus to previously E.g. Sport, physical activity working with libraries and
museums
Pre-Games Training Camps
See appendices - „Training Camp‟ briefing paper
Greater awareness of disability issues
For example, Herefordshire are undertaking a 2012 inspired disability audit of local facilities
The 2012 Games creates a highly dynamic environment and the 2012 Legacy Action Plan will
continually develop and evolve
February 2009
Appendix 1: Examples of Best Practice (outside of London)
Brighton
http://www.brighton-hove.gov.uk/index.cfm?request=c1158804
Coventry and Warwickshire (C&W)
http://london2012.cswp.org.uk/home.php
C&W has commissioned the production of a DVD to promote the sub regions opportunities.
And a feasibility study to identify potential 2012 related projects and co-ordination.
Kent
http://www.kentsport.org/london2012/index.asp
20
Appendix 2: Sport
National and Regional Opportunities
National Plans
The London 2012 Legacy Action Plan: Promise 3: Make the UK a world-leading sporting nation
Ambition 1: Inspiring Young People through Sport
5 hour offer (5 – 16 year olds)/ 3 hour offer (16 – 19)
Ambition 2: Getting people more active
2m more people in England more active by 2012
Related Programmes
Playground to Podium; Sport Unlimited; Step into Sport; Recruit into Coaching; Free
Swimming
Sport England Strategy; PESSYP Strategy; Healthy Weight, Healthy Lives
Fit for the Future; Walking Programmes; Cycling Programmes; Healthy Communities
Fund
The Cultural Olympiad; The Legacy Trust Regional Programmes
Public Service Agreement PSA22 (DCMS)
Olympics and PE & School Sport. The aim of this PSA is to:
"Deliver a successful Olympic Games and Paralympic Games with a sustainable legacy
and get more children and young people taking part in high quality PE and Sport."
Relevant supporting indicators:
Number of people across the nations and regions of the UK and in other
countries taking part in government-supported programmes associated with the 2012 games.
Percentage of 5-16 year olds participating in at least two hours per week of high-quality PE
and sport at school and the percentage of 5-19 year olds participating in at least three further
hours per week of sporting opportunities. The London 2012 Education Programme
Additional (relevant) PSA‟s
PSA 12: Improve the health and wellbeing of Children and Young People.
PSA 14: Increase the number of young people on „the path to success‟.
London 2012 Educational Programme (Get Set)
Get Set aims to provide young people in every school and college across the UK with the
opportunity to get involved in the 2012 Games - no matter what they are inspired by.
See appendices – „2012 Education Programme‟ Briefing Paper
Regional Plans
Legacy Trust Programme – Dance and Community Games (See section on Culture)
Worcestershire Activities
Mobile Museum – 2009
Focus on the birth of the Modern Olympics (William Penny Brookes).
Included in the initiative will be a physical activity component (try a sport)
Worcestershire Planned Activities/Worcestershire Opportunities
Re-launch of the Herefordshire & Worcestershire Youth Games with a broader cultural input
21
Creation of ROG Corporate Sponsorship Package - Supporting the ambitions of our potential
Olympians and Paralympians
. (See appendices - „Business Sponsorship Briefing Paper)
Try sport in libraries: Possibility of creating a pilot for sporting cultural taster sessions that
could be run in the main library (museums or archives) or at sports venues with input from
libraries. The aim would be to provide tasters of sports and build relationships between
providers, communities and individuals. The library role would be to provide venues,
community links and also (at the other 22 libraries in Worcestershire) local info about sports in
local areas (in Worcestershire, Libraries and Learning are a merged service). Other cultural
stuff could also be wrapped around this such as the heritage of sports locally to enthuse likely
participants.
Legacy Opportunities: Sport
Increase the number of opportunities for children and young people to participate in
competitive and non-competitive sport and events inspired by the 2012 Games
Exploit the promotional opportunities offered by the 2012 Games to market sport for key
market segments i.e. children, young people and adults
Use the 2012 Paralympic Games to inspire more opportunities for children and young people
with disabilities to participate in sport
Use the 2012 Games to support teaching across the curriculum
Work collaboratively across the Sub Region to provide local talented young athletes and sports
clubs with appropriate support leading up to 2012
Appendix 3: Tourism
National and Regional Opportunities
National Plans
The London 2012 Legacy Action Plan.
Promise 5: Demonstrate the UK is a creative, inclusive and welcoming place to live in, visit
and for business
Regional Plans
Regional Tourism Aims – To showcase the West Midlands nationally and internationally, as
a world-class region to visit and in which to live, work, study and do business. This will
include staging international sporting and cultural events
Proposal for an International Programme in 2011: „Connections‟: Economic, visitor and
marketing benefits –profiling our international connections via the populations of the
region, trade, cultural links. Connections will be built around existing events – one in each
region – with the aim of adding to those events with an international dimension
Worcestershire Planned Activities/Worcestershire Opportunities
International Festival: „Connections‟ (see above)
Cultural Olympiad events and festivals
Work with the athletes living in the region to promote both themselves and the county –
through the Raising Our Game Ambassador Group
Pre-Games Training Camps (www.london2012.com/trainingcamps) - potential for new
partnerships to be forged with the countries of visiting teams and lay the foundations for
22
hosting future events (Worcestershire has 2 Pre-Games Training Camp Facilities: Refer to
appendices - „Training Camp‟ Briefing paper)
Use of LOCOG endorsed Raising Our Game Olympic Logo to support marketing campaigns
For further information refer to appendices - „Tourism Briefing‟ paper.
Legacy Opportunities: Tourism
The majority of the tourism benefits from an Olympics to its host country are anticipated to
materialise after the event - stimulated by world-wide media exposure.
Potential post Games benefits:
Increase in domestic tourism
Increase in International tourism
Better facilities and services
Better access for disabled visitors
Appendix 4: Volunteering
Activities to date
Volunteering Forum - On 14th Oct 2008 Worcestershire‟s Volunteer Forum discussed the
“Relevance, Link and Legacy of the Olympics 2012”
National and Regional Opportunities
National Plans
The London 2012 Legacy Action Plan: Promise 3: Inspire a generation of young people
Ambition: Tens of thousands more young people giving time to their local communities as a
result of the 2012 Games
Key Programmes:
London 2012 Volunteer Programme - to be Launched Sept 2010
Personal Best - This programme aims to target those not in education, employment or
training and offer them opportunities to enable them find a route back into employment
or training.
Train to Gain; Apprenticeships
Regional Plans
Sport England and Advantage West Midlands have combined to fund a 2012 Sports Volunteer
Coordinator who will:
Help in planned recruitment of 3,000 new sports volunteers across the region for 2012
Work with Sports Clubs / venues and County Sports Partnerships to promote and train
to achieve recruitment
Worcestershire Planned Activities/Worcestershire Opportunities
Creation of a Raising Our Game (ROG) Volunteer Workforce to support the range of new or
existing events, festivals and projects linked to the Cultural Olympiad or 2012 inspired sporting
events
International event in 2011
For further information refer to appendices - Volunteering Briefing paper
23
Legacy Opportunities: Volunteering
Provide more opportunities for people to volunteer in sports clubs and the community.
Provide more opportunities for coaches and volunteers to develop their skills, knowledge and
experience.
Appendix 5: Business Briefing Note
Date Notified 2008
Opportunity Business
Summary Winning an Olympic 2012 Contract
Action Registering on Competefor should be a priority for all local businesses – especially
Required SME‟s
Not only will it provide businesses with access to Games contracts but registering
on Competefor will give a quick 'MOT' through access to business support
Potential To have a profile accepted by CompeteFor potential suppliers need to certify that
Barriers they have a) an equal opportunities policy, b) a Health and Safety policy and c) a
quality assurance statement.
Support Suppliers who do not have the above policies will be automatically referred to their
local Business Link, to be put in touch with providers of this aspect of business
advice. Once these policies are in place, the supplier is re-instated with Competefor
and will start to receive the e-alerts.
Note: The documentation required is a fairly straight forward template of just a few
pages long
The next stage CompeteFor is not an e-procurement site. The following is a simplified model of
– following the process from registering on CompeteFor to winning a 2012 contract:
registration on o Register on CompeteFor
CompeteFor o Company receives an e-alert flagging a possible business opportunity that
matches their business profile
o The company enters the short listing process by the click of a button
o The company receives notification that it has been short listed or has not
been successful and receives feedback
o Those that have been short listed then enter the normal procurement
procedures of the buyer
Additional Supplying the London 2012 Games is an exciting prospect and a great way of
Benefits engaging businesses into bidding for public sector contracts and contracts related to
future major sporting events.
Links www.hwchamber.co.uk/2012
http://www.hwchamber.co.uk/ChamberInitiatives/Competeforregistration.htm
A full list of the companies that have supplied the Olympic Delivery Authority can
be found by clicking on:
http://www.london2012.com/get-involved/business-network/oda-
suppliers/index.php
This web portal will help Midlands firms to prepare for 2012 related business
opportunities: http://www.ready-for-business.co.uk/
West Midlands 2012 Business Guide available at http://www.advantagewm.co.uk
Key Contacts Jim Johnston, WM Business Manager – 2012 Games,
JimJohnston@ADVANTAGEWM.CO.UK
Peter Turvey, Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Additional Athletes Village Supply Chain - First procurement packages were available from
24
2012 April 2008.
Opportunities www.villagesupplychain.com/theopportunity.php
Additional Almost all the contracts so far have gone to British companies with an impact right
Information across the UK
(@ Sept 2008) Over two-thirds (68%) of the contracts have been awarded to small and medium
sized companies
Half (50%) have been based outside of London.
The vast majority of business opportunities remain to be let
Figures show that small businesses have won most of the contracts so far and are
well placed to benefit through the difficult economic period as thousands of Games-
related contracts become available (@ Dec ’08)
http://www.london2012.com/news/archive/2008-11/london-2012-providing-golden-
opportunities-for-businesses.php
Sector Sectors that are vital to the staging of a successful Games and that can benefit from
Opportunities contract opportunities:
Construction: London 2012 wants to utilise innovative construction techniques
which minimise waste and maximise energy savings. There will also be lower tier
opportunities to supply these contractors.
ICT: telecommunications, IT network, hardware and software providers and
helpdesk support services will be needed to underpin technology and
communications requirements of the organisers, venues, teams, and hospitality and
media sectors.
Professional Services: lawyers, architects, consultants, accountants, etc. are all
required at various stages in the planning of London 2012.
Design-rich, high-value manufacturing: London 2012 will require souvenirs,
merchandise, medals, jewellery, uniforms, furniture, ceramics, crockery, carpets, etc.
The world renowned reputation of ceramics in Stoke-on-Trent suggests the Sub
Region has a distinct competitive advantage.
Environmental Technologies: London 2012 wants their Games to be the cleanest
and most sustainable ever.
Security: this will be critical for the Games and there will also be requirements at
Pre-Games Training Camps, including those in Staffordshire and Stoke-on-Trent,
where Olympic and Paralympic teams are preparing for the Games.
Other sectors that stand to benefit from opportunities are transport, marketing,
distribution, hotels and catering and medical technologies
Appendix 6: The Cultural Olympiad Briefing Note
Date Notified Dec 2008
Opportunity Cultural Olympiad
Background The Cultural Olympiad was launched with the Open Weekend on 26-28 September
2008 and runs until the end of the Games in 2012. It will showcase the country‟s arts
and culture to the rest of the world (see www.london2012.com/culture).
The aim is to deliver a programme of events, festivals, projects and programmes that
will provide one of the most visual and tangible examples of the opportunities London
2012 has to offer - engaging new audiences, not just in the build up to 2012, but also
sustaining interest and participation in the long term.
Summary The Cultural Olympiad divides into three sections:
25
1. Ceremonies – extraordinary live spectacles watched on television by one in three
people around the world.
2. Major projects – A number of major cultural projects featured in the London 2012 bid,
forming the backbone of the Cultural Olympiad.
3. Inspire mark projects – local and regional events featuring in our UK-wide celebration
The major projects will form the centrepiece of the Cultural Olympiad. These major
National projects will be phased over the coming four years (see below)
Objectives The Cultural Olympiad will:
Inspire and involve the widest range of London and UK-wide communities;
Inspire and involve young people; and
Generate sustainable long-term benefits to our cultural life
Create outstanding moments of creative excellence across the full range of performing
arts and creative industries
Connect future generations with the UK‟s artistic communities and with their peers
around the world
Drive tourism and inward investment and use the creative industries to boost economic
regeneration; and
Embrace the Olympic movement values of „excellence, respect and friendship‟ and the
Paralympic movement vision to „empower, achieve, inspire‟
Generate a positive legacy – for example through cultural and sports participation,
audience development, cultural skills, capacity building, urban regeneration, tourism
and social cohesion and international links
Summary of the 10 Major National Projects
The focus of nine of the projects is on arts/culture. Discovering Places aims to engage young people in the
natural environment as a source of inspiration for culture and sport.
Project What Where Who When
Artists 12 Major public art One commission per Emerging To be launched
Taking the commissions region artists, local Spring 2009
Lead (WM = £500k) communities,
students
Stories of the 12 major exhibitions UK Wide Young Launching Oct 2008
World in museums and people 8 – 18
galleries and
unusual places e.g. Museum and
train stations gallery
visitors
2012 Sounds Young people UK wide – local and Young Launching Oct 2008
selected to perform regional workshops people 8 - 18
in “The Band” &
“The Choir”
Film and Film Competition; All UK regions; On-line; Young Launching 2009
Video Nation Special Cinemas; Live Sites people 11 –
Commissions: 18
Content for Live
Sites: Major 2012 International
Film Festival film makers
Discovering Access to unusual UK wide places e.g. Radio Young 2010 – 2012
Places* places for everyone One; design houses; music people 14 –
chosen by young studios, natural spaces, 19
people and a sports collections
programme of sports
26
heritage activity,
plus exploring
natural places
Unlimited Programme of art, UK wide performances and Disabled 2009 – 2012
performance and commissions, £750k artists;
sport from leading committed nationally so far general
disabled artists in audience
collaboration with
disability sports
Carnival 2 week carnival UK wide International 2010 – 2012
preceded by 2 year carnival
regional programme artists; local
of carnival events communities
Somewhere Programme of Initially 3 pilot areas: Young 2009 – 2012 and
To activity determined Crewe, Newham and people 14 – beyond
and delivered by Birmingham. Then UK 20
young people wide
World International Stratford, London and Young 2009 - 2012
Shakespeare Performance Newcastle people 16 –
Festival programme 22; theatre
audiences
Discovering The main reason for taking part is that it enables public and voluntary organisations to
Places (* reach new audiences through the LOCOG promotional machinery (this will be
more info) significant - through the LOCOG website, press and media. Local press will also
follow through)
There are no new resources for delivering the Discovering Places project. In other
county‟s partner organisations are using their own budgets and where possible,
working to secure match funding. It is possible that one of the London 2012 sponsors
might want to support Discovering Places, but there are no guarantees
Action Start planning now in order to seize and make the most of the potential benefits
Required
Potential Working with new audiences, trying new mediums and forging partnerships where
Benefits there just wasn‟t the impetus to previously.
(Part 1) Promotion and profile (status)
Connection with a new and broader target audience thought the inspiration of the
Olympic brand
Opportunity for creative thinking and to promote activities in new and unusual venues
Inspiration of the Games can be a catalyst for enhancing existing programmes and
plans and a vehicle to support delivery plans. For example – a number of the LAA
targets
Potential What can councils offer the Cultural Olympiad?
Benefits Most of our cultural infrastructure is local, not regional or national. Local government
(Part 2) controls the majority of the resources that can be aligned with the Cultural Olympiad at
the local level. Every year local government spends about £2billion on cultural, sport,
tourism, leisure and recreation services. Local government is the second largest funder
of the arts after the Arts Council
Local government is at the heart of harnessing the transformational potential of culture
and that is why councils have a critical role to play in ensuring that every community
in the UK plays its part in the Cultural Olympiad
Councils can provide expertise on using culture in its widest sense to engage young
people and other harder to reach communities with the Cultural Olympiad
Councils are also ideally placed to make the local connections between, for example,
culture and sports participation, and culture and community involvement
27
Themes The Cultural Olympiad will reflect and support a number of themes. It will:
Bring together culture and sport
Encourage audiences to take part
Animate and humanise public spaces – through street theatre, public art, circus skills,
live big screen sites
Use culture and sport to raise issues of environmental sustainability, health and well-
being
Honour and share the values of the Olympic and Paralympic Games
Ignite cutting edge collaborations and innovation between communities and cultural
sectors; and
Enhance the learning, skills and personal development of young people by linking with
our education programmes.
Key Contacts In September 2007 the Department for Culture, Media and Sport appointed the West
Midlands Creative Programmer. With the support of key regional agencies in the
cultural sector the Creative Programmer will develop plans for the delivery of an
inspiring Cultural Olympiad, which will generate a sustainable legacy of participation
in cultural activities.
Paul Kaynes the West Midlands Creative Programmer: p.kaynes@culturewm.org.uk
Worcestershire 2012 Opportunities Coordinator: Peter Turvey
pturvey@worcestershire.gov.uk
Links Major projects
www.london2012.com/culture
Funding In most instances there won‟t be extra funding available to support local Cultural
Olympiad activities so the realignment of some current resources will be necessary in
(How can supporting the Cultural Olympiad. Therefore councils need to be proactive in
local Gov’t identifying what can be achieved within existing resources. For example, by
get involved?) incorporating the Cultural Olympiad values into your area‟s existing cultural offer, or
giving planned cultural events an Olympics-related theme or twist
Find out plans for regional cultural activity from your Regional Creative Programmer
(RCP), feed in local cultural priorities from your local plans, and identify how your
council might be able to get involved to boost local cultural participation.
Put forward a local cultural project for the Inspire Mark. If the application is
successful the project will receive official recognition that it‟s been inspired by the
Olympic and Paralympic values and be able to use the Inspire Mark branding. Apply
to your Regional Creative Programmer
Identify potential links to other projects, such as the National Year of Reading
Note: The Legacy Trust UK has allocated £2.2 million to the West Midlands to
develop dance opportunities and deliver Community Olympian Games across the
Region and this provides an opportunity to draw down resources to support the
delivery of the Cultural Olympiad (See „Legacy Trust‟ Briefing Sheet)
Best Practice What are councils already doing?
Many councils are already thinking about how they might use the Games to spark new
interest in culture and councils have already made a major contribution towards the
Cultural Olympiad by making possible a large proportion of the 600 events nationwide
for the Open Up weekend, September 26-28.
Examples include:
28
Kent invited young people to join an international community of young story tellers to
make a film about what the Games mean to a young person in Kent
The Olympic and Paralympic Games will be the main theme of Worcestershire‟s
“Museum on the Move” in 2009
Hampshire is exploring linking its existing food festivals to the Games
Brighton & Hove City Council is working with a range of partners to develop a
spectacular arts and culture programme in the lead up to 2012, further establishing
Brighton & Hove as a vibrant place to live and visit
2012 is the bicentenary of Charles Dickens‟ birth and Kent County Council is working
with Medway District Council and Portsmouth City Council on how best to maximise
the Dickens effect – tying it in with the Cultural Olympiad‟s literature programme
Olympic Handover Festival (see separate Briefing Note for a summary of this in
Worcestershire), on the weekend of 26th to 28th Sept - over 40 events across the West
Midlands took place as part of the Cultural Olympiad Open Weekend; ranging from
rare natural habitats and venues opening their usually closed doors to the public; to
outdoor theatrical performances; community arts trails; artists opening their work
spaces to the public; dance; music and story-telling.
Full details of Cultural Olympiad Open Weekend events in the West Midlands can be
found at Get involved: Find an event - London 2012
A “Light up Dover” event was hailed a huge success attracting crowds of well over the
5,000
Maybe of William Penny Brookes was the founder of the Wenlock Olympian Games and the
Interest direct inspiration for the modern Olympics. His vision - of a Games which included
both sport and the arts - inspired Pierre de Coubertin, when he visited the Games in
Much Wenlock in 1890, to found the modern Olympics as a celebration of both
sporting and artistic excellence. It‟s that inspirational vision we‟re rekindling with the
Cultural Olympiad.
Appendix 7: Legacy Trust Briefing Note
Date Jan 2009
Notified
Opportunity Cultural Olympiad – West Midlands Legacy Trust Fund
Summary Funding of 2.24m was awarded to the West Midlands from the Legacy Trust UK for the
first activities and events designed to build a cultural and sporting legacy from the 2012
Games
The charity has been funded by a one-off endowment of £40 million from the Big
Lottery Fund, Arts Council England and the Department for Culture, Media and Sport.
Summary of Dance Programme – People Dancing (1.7m)
Projects Dance programme of activity across the region – with particular focus on youth dance,
community level activity, main focus is on enabling: i.e. participation in dance leading
to artistic, cultural and health benefits
Target is to engage over 400,000 people across the West Midlands
Community Olympian Games (0.5m)
Community Olympian Games toolkit and training (marriage of sport and culture –
poetry reciting, creative writing, singing…….).
Toolkit to be available on line.
Target is for up to 500 Community Games across the West Midlands
Action An event will be held in Feb 2009 to announce the opportunities relating to People
Required Dancing
29
A date for the launch of the Community Olympian Games toolkits has yet to be set
Potential Working with new audiences, trying new mediums and forging partnerships where there
Benefits just wasn‟t the impetus to previously.
Promotion and profile (status)
Connection with a new and broader target audience thought the inspiration of the
Olympic brand
Opportunity for creative thinking and to promote activities in new and unusual venues
Inspiration of the Games to act as a catalyst for enhancing existing programmes and
plans and a vehicle to support delivery plans. For example – a number of the LAA
targets
Key Paul Kaynes the West Midlands Creative Programmer: p.kaynes@culturewm.org.uk
Contacts Worcestershire 2012 Opportunities Coordinator: Peter Turvey
pturvey@worcestershire.gov.uk
Additional Legacy Trust activities will not automatically be awarded the Inspire Mark (see separate
Information briefing note re the Inspire Mark.) and will have to go through the application process
Appendix 8: Inspire Mark Briefing Note
Date Notified Jan 2009
Opportunity Use of the Olympic 2012 non-commercial brand – The Inspire Mark
Summary For use by non-commercial organisations delivering projects and events inspired by the
London 2012 Games
Large or small, the Cultural Olympiad is looking for inspirational ideas from all sorts of
people - surprising, exciting, brand-new projects, events or activities inspired by
London 2012.
Criteria The project must meet all three core values of the Cultural Olympiad (see below)
The project must address at least three of the seven themes of the Cultural Olympiad
(see below)
Only not-for-profit organisations can apply (i.e. not individuals).
The scheme is predominantly for projects which have entirely non-commercial funding
and support.
Your project must be inspired by London 2012 and not an existing piece of work – it
needs to be different from what you normally do, taking bold, new steps forward.
Future This is an entirely new scheme, not tried at previous Olympic or Paralympic Games, so
Opportunities the number of projects or events across every nation and region of the UK awarded the
inspire mark will grow exponentially
Future opportunities will filter down through the West Midlands Cultural Olympiad
Strands i.e.
o LOCOG Signature/National Programme
o Dance Programme
o Community Olympian Games
o International Programme
o UK wide Cultural Festival.
o Open Weekend on 24 – 26th July 2009
Future Discuss your idea with the WM Creative Programmer - Contact Paul Kaynes (contact
Action details below)
Required
Potential Chosen projects will be granted the right to use the „Inspire mark' on various project
Benefits materials, such as posters, brochures and website. (This will be subject to the standard
license agreement) The Inspire mark is part of the London 2012 brand family
It is the first time any Host City has had a brand available for non-commercial use.
30
Inspiring non-commercial organisations right across the UK to work in new ways -
working with new audiences, trying new mediums and forging partnerships where there
just wasn‟t the impetus to previously.
Significant promotion and profile (status)
Limitations All or most of the funding you need for your project should be secured before you apply
to London 2012
The mark is based on the official London 2012 logo but does not include the Olympic
five-rings
The programme is aimed at not-for-profit projects without commercial funding.
However, in exceptional circumstances where commercial funders are receiving no or
minimal recognition for their contribution to the proposal, London 2012 may be able to
consider this on a case-by-case basis
Key Contacts Paul Kaynes the West Midlands Creative Programmer: p.kaynes@culturewm.org.uk
Education, contact the LOCOG Education team
Peter Turvey - Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Links www.london2012.com/beinspired
Additional Core values of the Cultural Olympiad
Information Celebrating the UK „Welcoming the World‟
Inspiring and involving young people
Positive legacy
Seven themes of the Cultural Olympiad
1. Bringing together culture and sport
2. Encouraging audience to take part
3. Animating public spaces - through street theatre, public art, circus skills, live big screen
sites
4. Using culture and sport to raise issues of environmental sustainability, health and well-
being
5. Honouring and sharing the values of the Olympic (Determination, Courage, Inspiration,
Equality) and Paralympic Games
6. Encouraging collaborations and innovation between communities and cultural sectors
7. Enhancing the learning, skills and personal development of young people by linking
with education programmes
Appendix 9: Sport Briefing Note
Date Notified Jan 2009
Opportunity Inspiring young people through sport; Using the inspiration and opportunities of the
Olympics to get people more active
2012 Legacy Trust Fund: Dance Programme and Community Games Toolkit
Opportunities The „Raising Our Game‟ Olympic Ambassador Programme
The 2012 Education Programme
International Connections Programme (2011) (TBC)
Use the inspiration of the Olympic brand (potential to access new markets and re-brand
messages to existing markets) as a vehicle to achieve existing objectives e.g. 5 hour
offer (5 – 16 year olds)/ 3 hour offer (16 – 19); Getting 2m more people in England
more active by 2012
Use the Inspiration of the Olympic Games as a catalyst for re-launching (and
31
refreshing) the H & W Youth Games
Initiatives and events can be linked to the Olympic values through:
o Access to non-commercial Olympic brand
o Use of the Raising Our Game Olympic brand logo (LOCOG endorsed) and
Symbol of Inspiration
Identify an Olympic inspired project to link into the Worcestershire Partnership, 2008 –
2011 Local Area Agreement Health Improvement Fund (Re NI 8 - adult participation in
sport and active recreation in the Local Area Agreement)
WM Regional 100,000 more people doing sport 3 x 30 mins per week
Plans Deliver 300 new sport volunteers by 2012
Reduce post school drop out in sport
(Context: Deliver Playground to Podium Project (disabled involvement)
Sport Deliver Sport Unlimited Programme (engagement in sport)
England Deliver Step into Sport Programme (young volunteers)
National Deliver Recruit into Coaching Programme
Strategy)
Free swimming programme
Local 2012 Museum on the Move 2009 Exhibition
Themed
Activities
Contacts Steve Brewster s.brewster@worc.ac.uk
Peter Turvey, Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Links 2012 Educational Programme: http://getset.london2012.com/home
Sports Partnership Extranet Newsletter: Email: sphw@worc.ac.uk
Coventry and Warwickshire Website: http://london2012.cswp.org.uk/
Additional McCain £5 million five-year sponsorship deal - signed with UK Athletics in July 2008
Information: Up to £300,000 will be awarded in grants of up to £50,000 per annum to the first 20
clubs in a pilot stage to pay for equipment, facilities and coaching staff.
Grass Roots Further funding will then be awarded to another 30 clubs in 2009.
Scheme The grants will support clubs in developing a stronger foundation from which to
provide effective coaching, strong community links and an improved structure
http://www.insidethegames.com/show-news.php?id=4070
Best Practice Yorkshire bidding for major cycling event http://www.insidethegames.com/show-
news.php?id=3856
Councils in London and South Yorkshire have joined forces to launch a sporting and
cultural scheme for young people in the run-up to London 2012
http://www.insidethegames.com/show-news.php?id=3967
Appendix 10: Physical Activity & Health (& Sport) Briefing Note
Date Notified Jan 2009
Opportunity Inspiring people through sport and physical activity; using the inspiration and
opportunities of the Olympics to get people more active
The Challenge Developing creative a and innovative ideas, projects and plans to unlock the
opportunities and inspiration
2012 Inspiration: use the inspiration of the Olympic brand (potential to access new markets
Opportunities and re-brand messages to existing markets) as a vehicle to achieve existing objectives
e.g. 5 hour offer/3 hour offer; Getting people more active: 2m more people in
England more active by 2012
32
Legacy Trust Fund: Dance Programme and Community Games Toolkit
The „Raising Our Game‟ Olympic Ambassador Programme
The 2012 Education Programme
The build up to 2012 will mean there will be lots of opportunities for 2012 inspired
volunteers to get involved locally
Briefing notes on the above 4 initiatives can be requested from Peter Turvey – contact
details below
Use the Inspiration of the Olympic Games as a catalyst for re-launching (and
refreshing) the Youth Games
Initiatives and events can be linked to the Olympic values through:
o Access to non-commercial Olympic brand (contact Peter Turvey for
separate Briefing note)
o Use of the Raising Our Game Olympic brand logo (LOCOG endorsed)
and Symbol of Inspiration (contact Peter Turvey for separate Briefing
note)
Identify an Olympic inspired project to link into the Worcestershire Partnership, 2008
– 2011 Local Area Agreement Health Improvement Fund (Re NI 8 - adult
participation in sport and active recreation in the Local Area Agreement)
Museum on the Move 2009 Exhibition:
Focus on the birth of the Modern Olympics (William Penny Brookes).
Included in the initiative will be:
Profiles of local inspirational figures (sporting, cultural and business: past and
present)
Contact Sue Pope for further details: SPope@worcestershire.gov.uk
Contacts Peter Turvey, Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Links 2012 Educational Programme: http://getset.london2012.com/home
Best Practice Yorkshire bidding for major cycling event http://www.insidethegames.com/show-
news.php?id=3856
Councils in London and South Yorkshire have joined forces to launch a sporting and
cultural scheme for young people in the run-up to London 2012
http://www.insidethegames.com/show-news.php?id=3967
National Free Swimming Initiative
Programmes Information: http://www.london2012.com/news/archive/2008-06/2012-inspires-free-
swimming-plans.php
Critique: http://www.insidethegames.com/show-news.php?id=4547
Using role A recent survey published in December (2008) demonstrated there is a link between
models to elite success and public interest in a sport, with for example Rebecca Adlington‟s
influence change success in the Water Cube, driving interest in swimming among young women.
They also show that overall one in five people now intend to turn their pride into
action by changing their sporting behaviour - taking up or watching new sports, or
becoming more interested in sport.
http://www.insidethegames.com/show-news.php?id=4543
33
Appendix 11: Tourism Briefing Note
Date Notified Jan 2009
Opportunity Tourism
Summary The 2012 Olympic Games and Paralympic Games provide the UK's tourism industry
with its biggest opportunity in recent years.
Key Strategy In 2007, following the widest-ever consultation of the tourism sector the DCMS
Document launched "Winning: A Tourism Strategy for 2012 and Beyond", The strategy was
developed in full partnership with VisitBritain
Potential A high proportion of the economic benefits of the Games will come from tourism.
Benefits Research forecasts (2007) suggest that additional tourist turnover outside of London
between 2007-17 is projected at between £0.3 and £0.7 billion.
London 2012 is a great opportunity to boost the economy claim VisitBritain
http://www.insidethegames.com/show-news.php?id=4134
Regional To showcase the West Midlands nationally and internationally, as a world-class region
Tourism to visit and in which to live, work, study and do business. This will include staging
Aims international sporting and cultural events
National Showcasing the Cultural Olympiad
Plans New initiatives in product quality (the hotel “star” schemes): with a new £1.6 million
for London, and national work which will benefit the whole of the UK
Skills improvement through the National Skills Strategies for the sector, with particular
emphasis on accelerating take up of the new UK Skills Passport and reforming
qualifications.
Plans for real changes in the industry‟s response to disability issues
Local Cultural Olympiad – development of a co-ordinated programme of festivals and events,
Opportunities enhancing the regional tourism offer over the next four years (See separate „Cultural
Olympiad‟ Briefing paper)
Pre Games Proposal for an International Programme in 2011: „Connections‟ Economic, visitor
and marketing benefits –profiling our international connections via the populations
of the region, trade, cultural links. Connections will be built around existing events
– one in each region – with the aim of adding to those events with an international
dimension
2009 Celebration of Imagination Programme (Part of the West Midlands Cultural
Olympiad programme) www.acelebrationofimagination.co.uk
Work with Olympic athletes living in the region to promote both themselves and the
county – Olympic Ambassador Programme
International Dance Festival (more info to follow)
Pre-games training camps(www.london2012.com/trainingcamps) - opportunity particularly
in the countries whose teams are using the training camps (See separate‟ Pre Games
Training Camp‟ Briefing paper)
Local Packaged offer with chain hotels (multi location trips), with proportion of stay in the
Opportunities West Midlands
Marketing campaigns to encourage pre and post trips to the region
Games Time Specific transport provided in and out of London
Increased domestic visits
Local Utilising international media attention generated by the Games (such as Much Wenlock
Opportunities link) to promote tourism offer of the region
Legacy of investment in festivals and events
Post Games Continuation of package offer in key markets
Next Steps In September 2008 Advantage West Midlands approved a £2.6 million Olympic
delivery programme which includes support for major sporting events
34
In September 2008 Advantage West Midlands approved an £800K Cultural Programme,
including funds for the 2009 Celebration of Imagination campaign and development of
Olympiad Business plan
Tourism Advantage West Midlands have started discussions with hoteliers, airlines and
key attractions regarding the development of an Olympic offer (@ end of 2008)
From 2009 national and international marketing activity will start to highlight Olympic
related offer
Key Contacts Roger Allonby, Head of Tourism and Culture – Advantage West Midlands:
RogerAllonby@ADVANTAGEWM.CO.UK
Rod Nipper, Manager, Destination Worcestershire. tourism@worcestershire.gov.uk
Worcestershire 2012 Opportunities Coordinator: Peter Turvey
pturvey@worcestershire.gov.uk
Additional Cross-UK public/private sector marketing campaign starting at the Beijing Games
Information handover, with all 180,000 UK tourism businesses given the chance to get involved
Appendix 12: Volunteering Briefing Note
Date Notified Dec 2008
Opportunity Volunteering
Summary The build up to 2012 will mean there will be lots of opportunities for 2012 inspired
volunteers to get involved locally…… strengthening the links between the local
volunteering infrastructure and the local sports and cultural environment…….. thereby
encouraging even more people to engage in sports and cultural volunteering.
Potential The 2012 Olympic Games creates the opportunity to use the inspiration of the Olympic
Benefits brand (potential to access new markets and re-brand messages to existing markets) as a
vehicle to boost existing aims and objectives
Opportunities Creation of a Raising Our Game (ROG) Volunteer Workforce to support Olympic
themed events and festivals during the Cultural Olympiad (see separate Briefing note
for information on the Cultural Olympiad)
2012 themed initiatives can be linked to the Olympic values through use of the Raising
Our Game Olympic brand logo (LOCOG endorsed) and Symbol of Inspiration (see
separate Briefing note for information on the ROG brand)
Specific 2012 event-related training
A volunteer could acquire new skills which could lead to being selected as a volunteer
at the London 2012 Olympics
Use of existing (and future) 2012 inspired volunteers as ambassadors
Creation of a project inspired by 2012 to link into the Worcestershire Partnership 2008
– 2011 Local Area Agreement Health Improvement Fund
Olympic County wide Community Olympian Games – part of the Legacy Trust Programme
Themed „Connections‟: International event proposed for 2011 – part of the Regional 2012
Events & Cultural Olympiad Programme
Festivals A range of Olympic themed events and festival – part of the Cultural Olympiad
An annual Sport and Culture Event - part of the sub-regional plans
Examples of Stewarding at sporting events both in and outside the region
Potential Helping people to become more active by becoming a trained walk leader
Volunteering Becoming a qualified sports leader or coach and volunteering at a local sports club
Roles First Aid; Translators; Photographers; Car park attendants
Refreshments; Kit organisers; Guides for players (Paralympic themed events);
Administration
Work to Date On 14th Oct 2008 Worcestershire‟s Volunteer Forum discussed the “Relevance, Link
and Legacy of the Olympics 2012”
On 6th Nov 2008, at the Olympic themed Worcestershire Assembly, the volunteer
35
breakout group discussed how the Worcestershire Voluntary Sector can maximise the
benefits from the 2012 Games
Key London 2012 Volunteer Programme - to be Launched Sept 2010
Programmes Personal Best - This programme aims to target those not in education, employment or
training and offer them opportunities to learn new skills, build self confidence and
receive advice and support to enable them find a route back into employment or
training.
Key Contacts Matthew Kendall, West Midlands Sports Volunteer Coordinator
matthewk@rawm.co.uk
Cathy Clement, Chair of Worcestershire Infrastructure Consortium:
cathy@wcvys.co.uk
Kate Walton, Chair of the Volunteering Hub of Worcestershire Infrastructure
Consortium: katew@pershorevolunteers.org
Gabriela Gogan, Partnership Officer, Worcestershire Infrastructure;
volunteeringhubworcs@yahoo.co.uk
Peter Turvey, Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Role of WM Help in recruitment of 3,000 new sports volunteers across the region for 2012
Sports Work with Sports Clubs / venues and County Sports Partnerships (CSP) to promote and
Volunteer train - to achieve recruitment
Coordinator
Links Register to receive information on volunteering
Step into Sport Programme – administered through the CSP
Worcestershire V Project (V Teams – inspiring young people to get involved in lots of
opportunities)
Best Practice The „Kent eVent Team‟ is a partnership between Kent County Council and the
voluntary sector in Kent, aimed at recruiting volunteers for sport, leisure and cultural
events across the county, including the build up to the 2012 Games.
The Kent eVent Team will be led and facilitated by a project manager, the project
manager will work with local councils, community groups, Volunteer Centres, tourism
organisations and sports clubs to develop and promote event volunteering opportunities.
The scheme aims to have 250 volunteers in the first year, and by 2011, it is hoped 2500
volunteers will be registered with the team.
Additional Up to 70,000 volunteers will be needed to help put on the London 2012 Olympic and
Information Paralympic Games.
LOCOG will recruit volunteers from across the UK – from a range of communities and
backgrounds. Their goal is to select applicants who meet their criteria and who will
bring passion, enthusiasm and energy to the Games. Previous volunteering experience is
not necessary.
There will be two kinds of Games volunteer – specialist and generalist.
o Specialist volunteers will have specific existing skills or qualifications that
are needed for them to complete the role – for example, sport or medical
training.
o Generalist volunteers will not need any special skills or qualifications and
will receive full training. They might be given roles in areas such as event
services, uniform distribution and Village operations
Focus on National Plans: The London 2012 Legacy Action Plan: Promise 3: Inspire a generation
Young People of young people.
Ambition: Tens of thousands more young people giving time to their local communities
as a result of the 2012 Games
36
Appendix 13: Education Briefing Note
Date Notified Jan 2009
Opportunity Get Set is the official London 2012 education programme for schools, colleges and
other education providers in the UK.
It is primarily aimed at 3-19 year olds across the UK.
Get Set has been designed for use by children and young people and educators.
Get Set is driven by an interactive website (www.london2012.com/getset). It provides
children and young people across the UK with the chance to learn about the Olympic
and Paralympic Values and the London 2012 Games
Get Set is not curriculum specific. It does not provide lesson plans or curriculum packs
but instead provides a range of flexible tools which can be used in classroom, assembly,
extended school or other settings.
Special If your application to be part of the network is successful, your school/college will be
‘Learning recognised and rewarded for the excellent work you are already doing. Your
brand’ school/college will be able to gain access to the special London 2012 „learning brand‟ –
the first time in the history of the Games that learning establishments have been
recognised in this way.
Who can The programme will run from now until the Games in 2012
register? Complete the form on the Teacher registration page.
Currently (@ Feb 2009) only schools and colleges are able to register due to reasons
around child protection etc. Ways for other types of education providers to get access to
the site is been looked at.
However, almost 90% of the site is still available without logging in. You can also
register your interest so that you can receive monthly e-newsletters and you will be
informed once you have the ability to register.
More than one individual can register from each institution. Pupils and students can also
register on the site as long as a teacher has already registered their institution.
If your institution‟s have difficulty registering, please contact the Get Set website
(email: registration.education@london2012.com
Potential Get Set aims to:
Benefits Provide young people in every school and college across the UK with the opportunity to
get involved in the 2012 Games - no matter what they are inspired by
Get Set Films – the site currently offers films featuring: interviews with young Olympic and
Website Paralympic athletes (including Tom Daley, Shanaze Reade and Shelley Woods); young
Tools people who work for London 2012; construction workers on the Olympic Park;
information about the Paralympic Games; Beijing 2008 highlights; and, interesting facts
and figures about previous Olympic and Paralympic Games
Games – the site provides a range of interactive games focused on the Values and
tailored to different age groups (eg. 3-5yrs or 16-19 yrs). These games are designed for
whole class or individual use and are designed to help young people understand the
Values and think about what they mean.
Activity ideas – these are designed to encourage young people to consider what the
Olympic and Paralympic Values and London 2012 Games mean to them, to their school
/ college and to their local community
The Get Set map – through the map, LOCOG will profile the wide range of activity that
is taking place in schools and colleges across the UK, inspired by the 2012 Games.
Different versions of the map also provide information about LOCOG‟s plans and
progress. For example, there is a map about the Archaeology of the Olympic Park, a
map about Paralympic Handover and a map explaining what an athlete‟s life during the
37
Games will be like.
An Educators section - this section is designed for teachers, senior managers and
practitioners and provides case studies and ideas for how Get Set could be used to
enhance young people‟s learning.
The site also provides a range of other tools including polls, debate ideas and the latest
news from London 2012.
‘Go Further’ Get Set also provides a section called „Go Further‟. Projects contained within this
section include: „Young Ambassadors‟; „Make your Mark Challenge‟ and EDF
Energy‟s „The Pod.‟
Contacts The LOCOG Education team
Worcestershire 2012 Opportunities Coordinator: Peter Turvey
pturvey@worcestershire.gov.uk
Links Find out more in About the Programme.
Read about some of the Values-based projects children and young people have enjoyed
so far
Register your interest in being part of the network.
Partners Department for Children, Schools and Families and other Government departments in
England, Education departments in Northern Ireland and Scotland, the Welsh Assembly
Government, the Mayor of London‟s office, and the British Olympic Foundation and
British Paralympic Association.
What should There will be lots of new resources, events and opportunities in 2009. These include:
you look out An exciting design competition from the Royal Mint for 12-19 year olds, with an
for in 2009? incredible prize. More details will be made available in early January
A whole host of new resources in each of the „Go Further‟ themes of the Get Set
website
New films, games and activity ideas on the main Get Set website
The launch of the Get Set network in early 2009. First applications for the Get Set
network will be received in the Summer term of 2009.
The Get Set stand at upcoming education conferences including the Education Show
(26-28 March 2009); The DCSF / LGA education conference on the 2012 Games on 23
March 2009.
LOCOG will also be running competitions and draws throughout the year to encourage
institutions to register and share their work with us.
Monitoring Please could you inform Peter Turvey: pturvey@worcestershire.gov.uk if your school
has registered
Appendix 14: Raising Our Game Briefing Note
Date Notified Dec 2008
Opportunity Use of LOCOG endorsed Olympic branding
(LOCOG = London Organising Committee for the Olympic and Paralympic Games)
Raising Our
Game Logo
Summary Worcestershire is represented by the Raising Our Game (ROG) brand, which has
38
been endorsed by LOCOG and represents the Olympic Values.
Local groups and organisations are welcome to use the logo at any Olympic themed
event or on promotional material (in line with the ROG guidelines)
ROG Guidelines See document: „Protocol for use of Herefordshire and Worcestershire Raising Our
Game Logo - September 2008‟
The protocol applies to any group/organisation wishing to display the „Raising our
Game‟ logo
ROG Pull up banner; Leaflets; Posters; Pin-badges; Large Flag; T-shirts (subject to
Merchandise availability)
(Contact the Worcestershire 2012 Opportunities Coordinator for details)
The Symbol of
Inspiration (SI)
(Dimensions: 150cm (h) X 75 cm (w) X 50 cm (d))
The Symbol of The Symbol of Inspiration (see above) is a life-size representation of the Raising Our
Inspiration Game logo and will be available though out the Cultural Olympiad (2008 – 2012).
The idea is for the symbol to move from event to event, from organisation to
organisation, across Worcestershire and Herefordshire.
The principle of the Symbol is to tie in all Olympic themed work; for it to represent
the values of the Olympics and for it to raise the profile of 2012 related activities in
Worcestershire
The Symbol itself is made of recyclable material and was created by students of
Baxter College in Kidderminster.
Requests for SI Through the „Raising Our Game Symbol of Inspiration Request Form‟ (contact the
Worcestershire 2012 Opportunities Coordinator for details)
Contact Details Peter Turvey, Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
LOCOG Brand http://business.london-2012.co.uk/London-2012-Brand-guidelines/
Guidelines
Future plans Symbol of Inspiration to travel round the Counties (H & W) in the build up to 2012.
The ambition is for it to symbolically represent Worcestershire‟s (and Herefordshire)
„Olympic Torch‟.
Starting early in 2012 the SI will start a planned journey across the 2 counties ending
at the Live Screen venue (aspirational) on Friday 27th July 2012 (The Opening
Ceremony)
Appendix 15: Ambassadors Briefing Note
Date Notified Feb 2009
Opportunity Olympic Ambassadors
Summary Worcestershire Olympic Ambassadors are vital to ensure the County maximises the
benefits from the 2012 Games. Ambassadors can connect with key target markets in
a way that is inspirational and meaningful and can play a vital role in building on the
buzz created by the UK‟s successful 2012 bid and by the success of Team GB in
Beijing.
There are three levels in which ambassadors can operate:
1. High profile figures (e.g. former and current Olympians) attending events and
39
festivals
2. Influential figures that can visit and talk with schools, clubs, businesses and
voluntary organisations
3. Young ambassadors that are able to connect with young people
Worcestershire’s The Worcestershire Olympic Ambassador scheme will be called the Raising Our
‘Raising Our Game Olympic Ambassador Group (ROGOAG) to ensure it fits with LOCOG‟s
Game’ branding guidelines
Ambassador The principle of ROGOAG is to tie in all Olympic themed work; for ROGOAG to
Programme represent the Raising Our Game logo; and to raise the profile of 2012 related
activities in Worcestershire
Scope of Appearances at events, festivals, and activities related to the Cultural Olympiad and
ROGOAG the regional and sub-regional delivery plans
Some ROG ambassadors are prepared to give presentations/talks; take part in
question and answer sessions; however availability is limited
Worcestershire’s The Young Ambassadors are part of a national programme which aims to create a
Young network of young people (each year) who, acting as role models, spread the Olympic
Ambassadors and Paralympic message and ideals, increase participation and promote healthy
active lifestyles among other young people
There will be 1,000 Young Ambassadors each year.
Scope of Young Promoting healthier lifestyles and encouraging young people to focus on wellbeing.
Ambassadors Giving presentations in partnership schools based on Olympic and Paralympics
ideals, and acting as advocates and role models to others - through assemblies,
workshops and events.
Providing a voice for young people to build on the excitement about staging the
2012 Games.
Encouraging schools in their school sport partnership to organise sports festivals to
share the enthusiasm for the 2012 Games.
Management of The scheme will be run through the Worcestershire and Herefordshire Olympic and
ROGAG Paralympic (WHOP) Group and encompass the key work areas of sport, physical
activity, health, business, culture, tourism, volunteering and education
Requests for ROGOAG is through a short application form (contact the
Worcestershire 2012 Opportunities Coordinator for details)
Management of Lead organisation: Youth Sport Trust
the Young Locally: Mike Eaglesfield, Partnership Development Manager:
Ambassador mikeeglesfield@hotmail.co.uk
Programme
Contact Details Peter Turvey: Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Links http://www.youthsporttrust.org/page/news-story/news-young-
ambassadors/index.html
Additional There is also a LloydsTSB‟s Local Heroes Scheme which is an initiative to support
Information more of Britain‟s genuine young sporting hopefuls
Worcestershire has two Local Heroes. Click on the link below for details
http://www.lloydstsblondon2012.co.uk/Local_Hero_map.htm
Appendix 16: Pre Games Training Camps Briefing Note
Date Notified Dec 2008
Opportunity Training Camps
Summary In the weeks and months leading up to the London 2012 Olympic Games and
Paralympic Games, athletes from around the world will be training and preparing for
the competition.
40
Worcestershire Worcester Warriors Rugby Club
Facilities in the Archery
Official 2012 University of Worcester
Training Camp Olympic Sports: Basketball, Fencing, Table Tennis, Indoor Volleyball
Brochure Paralympic Sports: Boccia, Goalball, Table Tennis, Volleyball [sitting] and
Wheelchair Basketball
Facilities not in Talk to the Pre Games Training Camp Manager (contact details below)
the Brochure
The Guide The Guide to Pre Games Training Camps (PGTC) is in hard copy and web formats.
The on-line guide has been developed in partnership with Visit Britain so there is a
cohesive link with tourism.
West Midlands See „Final booklet‟ pdf
Brochure PGTC booklet isn't available online, just as a PDF or hard copy
Standard Venue http://www.london2012.com/documents/noc-npc-documents/draft-standard-pgtc-
Agreement venue-agreement.pdf
Potential Community Cohesion; Profile and image; Inspiration
Benefits Opportunity particularly in the countries whose teams are using the training camps –
potential for new partnerships to be forged with the countries of visiting teams and
lay the foundations for hosting future events.
Potential Costs Security; cost of flying team over (if not covered by grant – see Additional
Information, below), marketing costs.
Attracting Promotion – West Midlands Brochure (see above); Use local Olympic athletes to
Teams promote facilities; Use high profile local events as a way of meeting key people from
potential training camp country‟s
A key factor is existing relationships in potential training camp countries; making the
most of the local political, sporting or business links is vital
Addressing common concerns: Common questions are “Why do you want to hold a
training camp?”; “What can we provide?”; “What are your facilities and when can we
use them?”; “When is the £25k available?”
Logistics: Travel to and from London is a big consideration for Nations considering
UK based training camps
Links http://www.london2012.com/news/media-releases/2008-03/over-600-facilities-
from-across-the-uk-appear-in-london-2012-pre-games-train.php
www.london2012.com/trainingcamps
Key Contacts Helen Skinner, LOCOG, Pre Games Training Camp Manager -
Helen.Skinner@london2012.com.
Peter Turvey, Worcestershire 2012 Opportunities Coordinator:
pturvey@worcestershire.gov.uk
Terminology A training camp is for up to 2 – 3 years prior to the games.
A holding camp will be for 2 – 3 weeks prior to the Games
Key areas of Transport; Disability access; Security; Visa‟s; Venue agreement; Branding
consideration regulations
Best Practice Christchurch – http://www.insidethegames.com/show-news.php?id=3738
Waterford - http://www.insidethegames.com/show-news.php?id=3716
Gravesend - http://www.insidethegames.com/show-news.php?id=4107
Oceania countries to set up PGTC in North-West
http://www.insidethegames.com/show-news.php?id=4150
Sheffield claim Brazil impressed after visit http://www.insidethegames.com/show-
news.php?id=4304
Sheffield secures help of athletes http://www.insidethegames.com/show-
news.php?id=465
41
Suffolk Web site aims to attract Olympic Teams:
http://www.suffolk.gov.uk/NR/rdonlyres/7C84D274-2FF2-46F1-9C60-
D9A4F9A2733A/0/2012Websiteaimstoattractolympicteams.htm
Games-time Facilities are invited to register interest to be Games-time Training Venues.
Training Interested facilities can download an application form which includes all criteria for
Venues registration. Registration of intent will close on 31 January 2009
Games-time training venues differ from Pre-Games Training Camps, used in the
weeks and months before the Games to help athletes train and acclimatise
http://www.london2012.com/news/archive/2008-12/facilities-invited-to-register-
interest-to-be-games-time-training-venues.php
Additional The London Organising Committee for the Olympic Games and Paralympic Games
Information (LOCOG) is able to offer a financial award of up to £25,000 to NOCs/NPCs to help
encourage teams to base themselves in the UK.
Teams will probably not start selecting and deciding on sites until 2010
42
