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					Greeting Cards: Market Research Report




                                   Phone:    +44 20 8123 2220
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                                   office@marketpublishers.com

                                   http://marketpublishers.com
                                                                                       Phone: +44 20 8123 2220
                                                                                       http://marketpublishers.com



Greeting Cards: Market Research Report
Global Industry Analysts, Inc

Date: Oct, 2009
Pages: 85
Price: US$ 950.00
ID: G80D44F6979EN

The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs,
and concise summaries of research findings. The report offers a bird’s eye view of the global greeting
cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors,
demand forecasts, and the activities with the impact on the industry. The report also offers a recapitulation
of recent industry activity in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses,
and contact details of 225 companies active in the market.


Table of Content
1. GREETING CARDS

Expression Through Cards: An Undying Tradition Persevering Through Time
History of Greeting Cards: A Peek Into Its Intriguing Origin

2. OUTLOOK

Impact of Economic Recession on the Greeting Cards Industry
Regional Perspective
Evolving Trends in 2009 & Beyond
ATM as a Retailing Medium - What the Future Holds
Worldwide Market Estimates and Forecasts
 Table 1: World Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2006 through 2010
 Table 2: World Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2010
 Table 3: World Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Unit
and Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and
Latin American Markets for the Year 2009
Everyday Cards Witness Faster Growth than Seasonal Cards
 Table 4: World Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal
Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards) and Other Cards Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2006 through 2010
 Table 5: World Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal
Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards) and Other Cards Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2010
 Table 6: World Greeting Cards Market by Occasion - Percentage Breakdown of Unit and Dollar Sales for
Seasonal Cards (Christmas/New Year, Valentine’s Day and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards), and Other Cards for the Year 2009

3. COMPETITIVE LANDSCAPE

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 Table 7: US Market for Greeting Cards: Percentage Market Share Breakdown of Leading Players –
Hallmark, American Greetings, Taylor Corp., Amscan, and Others for the Year 2007
Hallmark & American Greetings: A Competitive Profile of the Two Global Greeting Cards Giants
What Makes Hallmark a Hallmark in the Cards Arena?
Hallmark & American Greetings: Insights Into Ploys & Strategies Adopted by the Antagonists

4. INDUSTRY OVERVIEW

A Holistic Scan of the Greeting Cards Market
Traditional Greetings Cards vs. Electronic Greetings Cards
Demographics/Lifestyles & Cards: Drawing a Parallel
Players Initiatives Amidst Shifting Demographics

5. MAJOR TRENDS

Creative Gift-Giving Catching Consumer Interest
Hilarious Greeting Cards Put the Fun Back into Wishing
Greeting Cards to Fortify Charitable Spirit
Multicultural Holiday Cards – Skirmish the Cultural Hitch
Workplace Greetings Attain Commonplace Stature
Valentine Cards are a Passe, How About an ‘Anti-Valentine’?
New Cards to Pep-up Usage Rate
Increased Demand for Cards Among the Blind
Sympathy Cards - Help Sail Through Difficult Times
Innovative Strategies - Order of the Day

6. ELECTRONIC GREETING CARDS

Electronic Greeting Cards: An Introduction
Customized Greeting Cards Lend a Personal Touch
Internet as a Medium to Celebrate & Socialize: A Boon to E-Greetings
Electronic Greeting Cards Complement the Virtual World
Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards?
E-greeting Cards Adopt Subscription based Business Model
Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web
Men Twice as Likely to be Enthralled by E-greeting Cards Than Women
The Tussle in the E-Greeting Arena
AmericanGreetings.com – Heavily Trafficked Site for Online Greetings
American Greeting’s Recipe for Online Success

7. DISTRIBUTION CHANNELS

Direct Retail Outlets
Retail Greeting Card Sales Through Traditional Distribution Outlets
Indirect Retail Outlet
Online/Virtual Retailing

8. PRODUCT OVERVIEW

Greeting Cards - A Definition
Business Greeting Cards
Disposable Feature
Prospects
C.A.R.D System: Endorsing the Tradition of Offering Business Cards
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Advantages of the C.A.R.D. System
Applications of the Card System
Kids’ Greeting Cards
UNICEF Greeting Cards

9. RECENT INDUSTRY ACTIVITY

American Greetings Sells Retail Outlets and Acquires Papyrus Brand
American Greetings Acquires RPG
Designer Greetings Takes Over Glitterwrap
ePlanet Ventures Invests in Greetz
ITC Withdraws From Greeting Cards Business
CR Gibson Pockets iota
Order of St. Nick Ties Up with Adam Kluger Public Relations for Promotion of Recession- themed Funky
Holiday Cards
She's SO Creative to Display Ingeniously Crafted Greeting Cards
UK Greetings Acquires Card Connection
Marian Heath Takes Over Lawson Falle Publishing
A New Greeting Card Company in Spain
PhotoChannel Networks and Hallmark Cards Signs Agreement
American Greetings Signs Multi-Property Pact with Paramount Licensing
Mobivention Signs Content Agreement with American Greetings
Burger King and Andrews McMeel Sign Agreement
Cookie Jar Group Acquires American Greetings’s Iconic Characters
American Greetings Buys Webshots
International Greetings Acquires Glitterwrap
CardsShoppe.com and Express-Invitations.com Inaugurates New Retail Store
American Greetings Signs Deal with Muhammad Ali Enterprises
Carlton Cards and Comedian Ellen DeGeneres Collaborate
Marvelous Mommies and Potato Academy Sign Licensing Agreement
CSS Industries Acquires CR Gibson
American Greetings Acquires PhotoWorks
International Greetings Acquires Controlling Interest in Artwrap
PhotoWorks Forms Partnership with Grandparents.Com
Coinstar Partners with Clinton Cards to Add Gift Card Program
Riverdale Publishing Receives ?1 Million for Business Expansion
PhotoChannel To Support Costco USA
Nickelodeon Forms Licensing Agreement with Shutterfly
American Greetings Signs Partnership with Comedy Central
American Greetings to Market Prepaid Products of Other Retailers
Gallery Collection to Use Agri-Based Inks
American Greetings Properties Extends Relationship with Fox Home
American Greetings Announces Closure of Mississippi Unit
Archies Opens New Brand Store
New Breed Logistics Receives Contract from Hallmark
Shutterfly Enhances Manufacturing Operations
Cartoon Network Joins Hands with Hallmark
Riverdale Acquires UK Card Publishing
Alan Fort Acquires Greeting Card Group

10.PRODUCT INNOVATIONS/ INTRODUCTIONS

American Greetings Unveils Innovative Cards to Delight Recipients
Hallmark Launches New Collection of Business Everyday Cards
American Greetings Introduces Innovative Singing Envelopes
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Order of St. Nick Unwraps Recession Themed Greeting Cards
Hallmark Introduces Sound Cards
Touchnote, a Personalized Online Cards Service, Debuts in the UK
IndiaCardsGallery.com – a New Web Portal for Paper Greeting Cards
Personalized Greeting Cards at the Doorstep of the Receiver through www.papam.in
Hallmark Business Unveils a New Collection of Green Holiday Cards
Order of St. Nick Extends Evil Christmas Cards Line for Holiday Season of 2008
Order of St. Nick Introduces Atheist Christmas Cards for Holiday Season of 2008
www.papam.in Launches Personalized Handcrafted 3D Greetings Cards
Belltech Systems Launches Greeting Card Designer 5.3.2
Order of St. Nick Unveils Gay Christmas Cards
Happy2BMusic.com Unveils Musical Greeting Cards for Dog and Cat Enthusiasts
Mogreet Unveils Innovative Texting Product
PhotoBox Introduces ‘Greetings by PhotoBox' Service
123Greetings.com Introduces Free e-card Application for Orkut
123Greetings.com Includes Value-added Features to its Facebook E-card Application
Messamigos Unveils Christmas Card MMS
myPhotopipe.com Introduces a New Program for Photo Greeting Cards
Hallmark Introduces Greeting Cards for Gay Marriage
MyPhotopipe.com Extends Online Offerings
Photobox Introduces Online Greeting Cards
Milwaukee Entrepreneurs Launches Online Portal for Customized Greetings
PCMBPLUS Launches Website for Personalized Greeting Cards
PEPhoto and eSolutions Unveil Website for Creation of Online Photo Greeting Cards
Roscoe Launches Rose Dust Cards.Com
Carbon-free Cards Unveils Eco-friendly Cards
Greet A Call Introduces Expressive Verbal Greeting Cards
What's Buzzin Unveils Tropical Vintage Christmas Cards
LavaCards.com Unveils Diwali Greeting Cards
Marks & Spencer and Traidcraft to Jointly Launch Handmade Greeting Cards
Cellyspace Introduces Web-Based Mobile Greeting Card Creator
American Greetings’ eCard Division Releases Paper Photo Cards
IdeaEdge Introduces Online Greeting Cards and Gift Cards for American Idol Fans
Shutterfly Releases New Line of Holiday Cards
Gallery Collection Introduces Line of Business Thanksgiving Cards
Hallmark Unveils New Line of Holiday Business Card
American Greetings Launches Mobile E-Card
Running Rhino Launches New Series of Cards
Hallmark Launches Journeys
Artist and Yolande Letshou Launches New Fashion Merchandise

REGIONAL MARKET PERSPECTIVE

1. THE UNITED STATES

Greeting Cards Industry At a Glance
 Table 8: US Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal
Cards (Christmas/ New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal
Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday
Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2010
 Table 9: US Greeting Cards Market by Occasion - Percentage Breakdown of Dollar Sales for Seasonal
Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal
Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday
Cards) and Other Card Markets Independently Analyzed for the year 2009
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Women Dominate the Market
 Table 10: Growth Rates of Women Card Purchasers: 2000-2007
Who Wields the Leadership Scepter?
Distribution Channels
 Table 11: US Greeting Cards Market (2008) Percentage Breakdown of Value Sales by Distribution Outlet -
Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food Stores, Discount Party Stores, Dollar
Stores and Others
Startling Facts and Figures
Sanguine Prospects Unfolds in Desperate Economy
Greeting Cards with User-Generated Content: A Latest Trend
Growth in Photo Greeting Cards Market Tames Down
Saying Thank You: The Newfound Buzz Word
Hispanics: America’s Fastest Growing Ethnic Group
Evolution of E-Greeting Cards
 Table 12: US Market for E-Greeting Cards (2008): Percentage Share Breakdown of Adults Sending
Online Greeting Cards by Generation
Transition From Free to Subscription Based Payment Model
 Table 13: US Market for Online Greeting Cards (2008): Percentage Share Breakdown of Total Online
Spends by Payment Model - Subscription and Single Payments
 Table 14: Online Spends on Greeting Cards by US Consumers in 2004 & 2005 (In US$ million)
 Table 15: Online Greeting Cards Market in the US (2008): Percentage Dollar Share Breakdown by
Subscription Type - Annual, Monthly, and Others

2. CANADA

A Current and Future Analysis
  Table 16: Canadian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion -
Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other
Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other
Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2010
  Table 17: Canadian Perspective for Greeting Cards by Occasion - Percentage Breakdown of Dollar Sales
for Seasonal Cards (Christmas/ New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and
Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other
Everyday Cards) and Other Card Markets Independently Analyzed for the year 2009
Historic Perspective
  Table 18: Canadian Imports of Greeting Cards (2000): Percentage Share Breakdown of Value Imports by
Select Countries of Origin – US, UK, China, France, Malaysia, and Others

3. JAPAN

A Quick Primer
  Table 19: Japanese Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion -
Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through 2010
  Table 20: Japanese Market Greeting Cards Market by Occasion - Percentage Breakdown of Dollar Sales
for Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for
the year 2009

4. EUROPE

A Current and Future Analysis
By Country/Region
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  Table 21: European Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic
Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2010
  Table 22: European Market Perspective for Greeting Cards by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets
Independently Analyzed for the year 2009
By Product Category
By Occasion
  Table 23: European Recent Past, Current &Future Market Analysis for Greeting Cards by Occasion -
Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through 2010
  Table 24: European Market Greeting Cards Market by Occasion - Percentage Breakdown of Dollar Sales
for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for
the Year 2009
4a.THE UNITED KINGDOM
A Quick Primer
Demographics and Social Factors
Launch Pad of the Commercial Brands
Distribution Mode
A Synopsized Sketch of Greeting Cards Industry
  Table 25: UK Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal
Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2010
  Table 26: UK Greeting Cards Market by Occasion - Percentage Breakdown of Dollar Sales for Seasonal
Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for the Year
2009
Competition

5. ASIA-PACIFIC

By Product Category
By Occasion
  Table 27: Asia-Pacific Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion -
Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through 2010
  Table 28: Asia-Pacific Greeting Cards Market by Occasion - Percentage Breakdown of Dollar Sales for
Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for
the Year 2009
An Overview of Select Markets
Australia
2009 Mother’s Day Witness Sluggish Demand for Greeting Cards
India
An Overview
Teenagers Avert Greeting Cards for SMS
Industry Structure
New Zealand
Singapore
Hong Kong


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