“Tips n Tricks”Earn Thousands Per Day Even While Sleeping with Google Ads

“Tips n Tricks” Earn Thousands Per Day Even While Sleeping ______________________________________________________Search “n” Earn 1 _________________________________________________________ About This Book This book is your guide that keeps you on course. Shows you exactly how to do it, step by step, guaranteed. You don’t even need a Website. It works for you even while you sleep. It is like Having Someone Teach and Guide You to Success! Take a few minutes to read through it and gain the KNOWLEDGE you need. Remember, KNOWLEDGE is the key. Many things in life can be taken from you; your car, your house, your job. The one thing that can never be taken from you is your KNOWLEDGE. With it you can do anything, achieve anything, and get anything. You can let today’s technology tend your business while you go about yours, enjoying the lifestyle and collecting the rewards. No longer do you have to be chained to a desk or tied to a phone or imprisoned in the corporate world with a boss as the warden. Set your own hours, your own dress code, and most of all, your own work space. This is an enviable opportunity that can be yours. “You must be in business for yourself; you’ll never get rich working for someone else.” This partly explains why someone starts a new home-based business in the World every 10 seconds. In the past 10 years alone, the number of home-based business has grown from 6 million to 32 million with no slow down in sight. In fact, an estimated 8,493 new home businesses open every day. ______________________________________________________Search “n” Earn 2 _________________________________________________________ We took the challenge; we made the choice to improve our family’s future and our personal self esteem. Yes, it was a difficult decision to make but definitely worth it ! It can be for you, too. You will learn how you can live, work, and make money under one roof. The system you are about to learn earns awesome cash from any computer connected to the Internet, anywhere in the world. There is a Wealth of Opportunity and Money to be made on the Internet. And works even when you sleep. Did you know that you could actually make money on Internet? Yes anyone can do it and it is easy! Just some simple steps, which take less than 30 minutes a week, and earn thousands per month. This e-Book is not a theory, but a practical step by step guide. You’ll learn step by step how you can start earning good money immediately by writing effective Google AdWords promoting companies, their products and services. Every time your ad results in a sale or sign up – You Earn Money! ______________________________________________________Search “n” Earn 3 _________________________________________________________ Important Terms While getting started you need to know some important points. What are Google AdWords Do you Google ? If you do, then you must have probably seen the Google AdWords. If you don’t then visit: www.google.com and search for something. They are the little text ads that appear next to search results on Google. These Unique text-based ads displayed on search results are highly visible. You can make incredible money just by placing these Ads, guiding customers to the product or service they want. The merchant provides everything else - the Web site, the inventory, the customer service. This means your part is a breeze. You simply place ads and collect the commissions. ______________________________________________________Search “n” Earn 4 _________________________________________________________ Google AdWords enables you to manage your own account, and with costper-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day. Pay Per Click (PPC) is wildly popular. PPC is the only method that can drive huge amounts of highly targeted traffic to your site TODAY. PPC advertising is immediate! We often hear of customers establishing their Google AdWords or Overture account and getting traffic the same hour! What is affiliate marketing? Affiliate marketing is the process of revenue sharing between Internet merchants and Website publishers, where by merchants pay publishers a commission for every sale, lead, registration, action, and / or click generated. What is affiliate network? Affiliate networks offer pay per sale (PPS), pay per lead (PPL), pay per action (PPA), and pay per click (PPC) affiliate to programs that you can promote on your Website, in newsletters, via e-mails, or in search engines. There is no membership or sign on fees of any kind. Here are some popular affiliate networks, with more coming soon. What is e-mail marketing? E-mail marketing is the process of marketing via direct e-mail, either on one-off, sporadic or regular intervals. Typically recipients have given the sender permission to send them marketing messages. ______________________________________________________Search “n” Earn 5 _______________________________________________________ AdWords Advantages Google AdWords aims to provide the most effective advertising available for businesses of any size. They pledge to help us meet our customer acquisition needs by enabling us to; Reach people looking for our product or service. Fully control our ad budget. Easily create and edit our ads. See our ads on Google within minutes of creating them. They also strive to give us the most friendly and knowledgeable customer service possible. We can expect a prompt response to our e-mail questions, typically within one business day. We’ll also have 24/7 access to detailed performance reports that help us track the effectiveness of our ad campaigns. Read on to learn about what AdWords has to offer. 1. Control: With all the great features listed below, a Google AdWords account is fully customizable for any advertiser. Cost-per-click (CPC) pricing, so we pay only for the clicks we’ve received at a price we’ve set (choose a maximum CPC from 5 cents to $50) We set Daily budget, starting from 5 cents. We create and manage targeted ads. We get Performance reports 24/7 online in our account ______________________________________________________Search “n” Earn 6 _______________________________________________________ Can create an advertising network of sites and products for increased ad exposure Can place one or multiple ads targeted with one or more keywords And with no monthly minimum spending limit or time commitment and only $5 to set up our account, Google AdWords is the ideal marketing tool for small to medium businesses. 2. Success: The success of the advertising program is built upon the success of their advertisers. So, they want to do everything they can to help us get more out of our ads and attract qualified prospects in the most cost-effective manner possible. They provide us with keyword suggestions, cost estimations and tools to help us control pricing and URL destination for each 3. Support: They have created a Help Center to make sure we benefit from the tools they provide and the flexibility of controlling our own account. We’ll find the Help Center filled with useful program information, performance tips, and step-bystep instruction for creating and maintaining our account. If we can’t find what we need on their site, their dedicated Customer Support team would be happy to provide us with answers to our questions and offer assistance. They work hard to ensure that we promptly receive quality responses to our questions via e-mail. They are Also always eager to get our feedback on their program and how they can improve it. ______________________________________________________Search “n” Earn 7 _______________________________________________________ Program Comparision Google AdWords is uniquely useful because: • Our price is automatically lowered to one cent more than our closest competitor. No one can lock in the top position because user click through rates and CPC determine where our ad is shown. The most relevant ads rise to the top. • • Google offers a unique set of tools to forecast our budget and select target keywords. • We can target our ads to users in a specific country speakers of a specific or only to • • • • • • language. It saves us time and money. We don’t want to wait for ads show. We pay for click we’ve already received. We can control the timing of our ad. Our ad can rise above some one paying more if it is highly relevant for a specific Keyword. • • Saves us time setting up your campaign and monitoring it. We have more control over our ads so we can be sure they are only shown to a highly • • • Targeted audience. Expands our reach gives us more new customers. Greater flexibility in how we set up our ad campaign. ______________________________________________________Search “n” Earn 8 ____________________________________________________ Step By Step The Google AdWords account set up process consists of four main steps, as shown below. Scroll down the page for a step-by-step walkthrough that will help you learn what to expect before you even begin creating a Google AdWords account. Step 1: Target languages and countries Choose from a list of 14 languages, over 250 countries, and, if applicable, over 200 United States regions to determine who will see your ads. Step 2: Create Ad Group Design your ads, choose targeted keywords to trigger those ads, and specify the maximum amount you are willing to pay when users click on your ads. Step 3: Specify your daily budget Control the amount you want to spend on your campaign each day. No minimum budget is required. Step 4: Sign up Create an AdWords account by providing your e-mail address and choosing a password. When you are ready to activate your ads, log in to your new account and submit your billing information. Fine points: Step 1 of 4: target languages and countries Choose the languages and countries you would like to target. For instance, selecting French and All Counties will show your ads to users in any country who have their Google language preference set to French. ______________________________________________________Search “n” Earn 9 ____________________________________________________ Step 2 of 4: Create Ad Group You can create three lines of ad text with a total of 95 characters. The Display URL field is where you enter the URL of your Website you would like displayed in your AdWords ad. The Display URL must fit with in the 35-character limit. The Destination URL can be up to 1,024 characters and is the actual Web page users will land on after they click on your ad. ______________________________________________________Search “n” Earn 10 ____________________________________________________ B. Select your keywords. Each keyword should be on its own line (press Enter on your keyboard after typing each keyword or keyword phrase). Make sure that the keywords you enter are specific to you site or product to ensure that you receive the most cost-effective results. You can create additional keyword lists or edit this one later, so you might want to start with just a few keywords to test what works and what doesn’t. C. Choose a maximum cost-per-click (CPC) and click Calculate Estimates. The pre-filled amount (highlighted in blue) is our recommended CPC for maximum ad exposure given the keywords you have chosen. Because they automatically reduce this amount when they can to save us money, the actual CPC we pay is usually less than the maximum CPC when they can save us ______________________________________________________Search “n” Earn 11 ____________________________________________________ money, the actual CPC we pay is usually less than the maximum CPC we choose here. Optional: Recalculate Estimates If you would like to test positioning and costs for your keywords, you can change the maximum CPC amount and click Recalculate Estimates. The Traffic Estimator calculates how much, on average, you will spend per day and in what position you are likely to see your ad is based on the amount you enter. Keep in mind these estimates are based on real time data and may change. ______________________________________________________Search “n” Earn 12 ____________________________________________________ D. Create an Additional Ad Group, or Continue to Step 3. An Ad Group is one set of ads and corresponding keywords like the Ad Group you just created. You can create several Ad Groups within each campaign now or later. It you offer different products or services, you may want to create separate Ad Groups for each in order to create more targeted ads and Key lists. To continue with set up process now, click Continue to Step 3. Step 3of 4: Specify your daily budget Your daily budget is how much you want to spend per month on this campaign divided by the number of days in that month. The pre-filled amount (highlighted in blue) is the system-recommended daily budget. Matching this amount helps ensure maximum ad exposure evenly ______________________________________________________Search “n” Earn 13 ____________________________________________________ throughout each day. However, you can reduce or raise this amount depending on how much you would like to spend. Step 4 of 4: Sign up Enter your e-mail address and password for your account. The e-mail address should be one you check often, as they will send all account information to this address. You will receive feature updates, performance alerts, and if you opt to receive non-account communication from them, newsletters. After providing this information and agreeing to the Terms and Conditions, click Sign me up for AdWords to complete the account creation process. You will then be asked to verify your e-mail address. When you have done so and are ready to activate your ads, log in to your account and submit your billing information. Your ads will start running on Google almost immediately. ______________________________________________________Search “n” Earn 14 ____________________________________________________ Pricing & Billing Keeping your advertising expenses at a minimum and managing your payments isn’t always easy, but Google AdWords is dedicated to helping you stay in control with; • • • Only a $5 activation fee No minimum spending or time commitment Daily budget and maximum cost-per-click (CPC) that you set (5 cents to $50), so • • you’ll never spend more than you want Targeted advertising to reduce unwanted clicks Campaign costs How much will your ads cost? In the Google AdWords program, the cost of your campaigns really depends on you – how much you are willing to pay and how well you know your audience Set your own limits; There is a $5.00 activation fee for Google AdWords. After that, you tell them how much you are willing to pay per click and per day. You can choose a maximum cost-per-click (CPC) from $0.05 - $50 and set a daily budget as low as 5 cents or as high as you want. See question 4 for more information on selecting your CPC and daily budget. Be smart; First, don’t bid more than you can afford. Second, if you are unsure what to pay per click to acquire a new customer, they help you by giving you cost estimates, specific to your campaign setting, during the sign up process. Finally, they suggest you start off with just a small list of strong keywords and a few different targeted ads. This will help save ______________________________________________________Search “n” Earn 15 ____________________________________________________ you money by reducing the number of untargeted clicks, which are unlikely to convert to sales. Grow from what works; Once you know what works, you can start to build more campaigns and Ad Groups to attract your potential customers. In addition, ads earn their position based on performance (click through rate, CTR) and CPC, so with a strong performance history, you could end up paying less to maintain the position of your ads. Pay less for more results; Keep in mind that because of the AdWords Discounter and dynamic ranking system based on CTR and CPC, your actual cost-pet-click (what you actually pay er click) is often less than your maximum CPC (what you are willing to spend per click) and often decreases when your ad starts to perform better. 2. What else affects the cost of your ads? As discussed in question 1 above, daily budget, maximum cost-per-click (CPC), and performance directly control your costs. There are also a couple of other factors to consider; Choosing the right keywords ensures that you attract only you potential customers and only pay for clicks that are likely to bring you return on investment. Using keyword matching options also helps you manage your costs by limiting your ads to the most relevant searches and content pages. Targeting your CPC is based on what your nearest competitors are willing to pay, so targeting your ads to your specific market ensures that you are competing in the right market and paying only what you need to pay. Effective targeting is accomplished through keywords, ad text, and language and country targeting settings. ______________________________________________________Search “n” Earn 16 ____________________________________________________ 3. How much do u have pay to be in the top position every time? Google believes strongly in providing high quality and relevant advertising to their user, so Google AdWords does not rank ads solely on cost. There is no way to reserve top placement in the AdWords program. Ad placement is based on a combination of maximum cost-per-click (CPC -how much you are willing to pay per click) and click through rate (CTR). This means that if you earn a higher CTR, you are rewarded with a lower actual CPC. Their system monitors your competition and performance and automatically charges you least amount possible. Example: 4. Steps for setting your maximum CPC ? Choosing a maximum cost-per-click The pre-filled amount high lighted in blue is their recommended maximum CPC. Matching this amount ensures maximum ad exposure and clicks for all of your keywords. Once ______________________________________________________Search “n” Earn 17 ____________________________________________________ Assess your cost, click and position estimates The traffic estimator returns estimates for how much you might pay per day for the keywords you have chosen. In this example, the average cost per day is $16.14 with an average CPC of $1.62. You’ll also see the average position of your ad. Here, the average position is 1.5. You may decide that the Traffic Estimator predicated too many /few clicks at too high/low a CPC. It so, you can enter new maximum CPC in the maximum CPC field and click Recalculate Estimates. You will now see a new list of estimates. In this example, lowering the maximum CPC to $1.50 from $2.41 resulted in an average CPC that was, on ______________________________________________________Search “n” Earn 18 ____________________________________________________ average, $0.86 lower. However, the average position dropped from 1.5 to 2.3 and the average clicks per day dropped as well. It cost is more important to you, you may choose to go with this recalculated option. It position and exposure are more important, you may try option 1. 5. How do you choose your daily budget? After you decide on you maximum CPC, you will need to decide on your daily budget. As with maximum CPC, they recommend a daily budget. In step 3 of the sign up process, you will see a daily budget field pro-field with an amount; Choosing the recommended amount ensures maximum ad exposure evenly throughout each day. However, you can lower this amount or even raise it if you want to make sure you get every possible click (their estimates are based on real time data and may change at any time). Billing information 1. When do your ads start accruing costs? Your ads don’t begin running and accruing costs until you activate your account. When you are ready to activate you account, log in to your account and submit your billing information. your ads will then appear on Google almost immediately. ______________________________________________________Search “n” Earn 19 ____________________________________________________ 2.What are your payment options ? They currently accept only credit card payments for Google AdWords, unless you are approved by their finance team for credit terms (see #3below). If you are paying in a non –USD currency, you can use Visa, MasterCard /Euro card, and debit cards with those logos. If your account is in Yen, you can also pay with your JCB card. If you paying in USD, you can use any of those listed above or American Express. They hope to have additional payment options available soon. They do accept payment by check for their Premium Sponsorships advertising program, but the minimum substantially larger. dollar amount required for that program is 3. Does Google Adwords offer credit terms to customers? Some advertisers may have option for4 billing based on credit terms and monthly invoicing. Typically, these advertisers should have an established credit history with the Google Adwords program and a spending level of $7500 per month for at least three months. 4. When are you billed? You pay only for clicks you’ve actually received, so you re not billed in a advance. They bill every 30 days or after a pre-set credit limit -- $50 - $500, determined by history in the program. The initial credit limit of $50 is incrementally raised each time an account hits its credit limit before 30 days have ended. The credit limit is first raised to $200, then to $350, and then to $500. The amount billed may be slightly in excess of the credit limit if an account accrues clicks very quickly. ______________________________________________________Search “n” Earn 20 ____________________________________________________ Glossary Account activation After signing up for AdWords, you’ll receive an e-mail to verify your e-mail address. You can then activate your account by logging in and submitting your credit card information. At that point, your start running. Activation Creation – You can create an account with no obligation to purchase and without submitting a credit card. Simply comply complete the sign – up process and verify your e-mail address. Activation fee – A one-time $5 fee applies when you activate your account. This amount is not credited toward the cost of clicks received. Actual cost-per-click – This is the amount you’ll actually pay for each click your ad receives. The AdWords Discounter automatically gives you the lowest possible price in order for you to maintain your ad’s position. Your actual CPC will be equal to or less than the maximum CPC you specify. Ad Group An Ad Group contains one or more ads targeting one set of keywords. You set a maximum cost-per-click (CPC) for an Ad Group keyword list or for individual I keywords within the Ad Group. Ad optimization – This option ensures that higher performing ads within a single Ad Group show more often. When selected under ‘Edit Campaign Settings’ (section 4), the ______________________________________________________Search “n” Earn 21 ____________________________________________________ AdWords system will aromatically show ads with a higher click through rate (CTR) more often. How often ads have been served relative to other ads in the same Ad Group is represented by a percentage. This ad served percentage (%) is displayed beneath each active ad. Ad Rank\ Positioning An ad’s position is determined by a combination of its maximum cost-per-click (price) and click through rate (performance). Ad Served Percentage (%) – This number represents how often an ad has been shown in relation to the rest of the active ads with in the same Ad Group. AdWords Discounter – The AdWord Discounter monitors your competition and automatically reduces your actual cost-per-click so you pay the lowest price possible for your ad’s position on the page. Billing Adjustment Adjustments to your account balance appear itemized within both billing summary and payment details pages under the My Account tab. Billing adjustments may reflect promotional credits, credits for invalid clicks toward your account, and courtesy credits applied by AdWords client services specialists. ______________________________________________________Search “n” Earn 22 ____________________________________________________ Campaign A campaign consists of one or more Ad Groups. The ads in a given campaign share the same daily budget m language and country targeting, start and end dates, and syndication options. Click through Rater Click through rate (CTR) is the number of clicks your ad receives divided by the number of time your ad is shown. Control Center – This is the online interface your account. When you log into Google AdWords, you’re taken to the main page (the “Control Center”) for your account, from which you can access and edit your campaigns and settings, Content – Targeted Advertising (Content-Targeted Adwords; Content Adwords) – Google leverages their award-winning search technology to deliver relevant AdWords ads to content pages of sites and products in their ad network. Their technology draws upon their understanding of the billions of pages in their search index and their ability to crawl web pages to figure out which keywords would lead a user to the page. Then, they match ads to the page based on those keywords. ______________________________________________________Search “n” Earn 23 ____________________________________________________ Conversion Tracking – In online advertising, conversion occurs when a click on your ad lead directly to user behavior you deem valuable, such as purchase, signup, page view, or load. Google has developed a tool to measure these conversion, and ultimately, help you identify how effective your AdWords ads and keywords are for you. Cost-per-click – The cost-per-click (CPC) is the amount you pay each time a user clicks on your ad. Google AdWords has a CPC pricing system. CPM This stands for cost-per-thousand impressions. A CPM pricing model means advertisers pay for impressions received. Credit Limit – When you first open an AdWords account, Google gives you an initial credit limit of $50 so your ads can start running right away. You will be billed within 30 days or when you reach this credit limit. It you reach the credit limit within 30 days, your limit will be raised for your next billing cycle. Daily Budget – The amount you’re willing to spend on a specific campaign each day. We will show your ad as often as possible to meet your daily budget. ______________________________________________________Search “n” Earn 24 ____________________________________________________ Destination URL This URL to which your ad will link. This is the page users see when they click through to your site from your ad Display URL – This the URL displayed on your ad to identify your site to users. This URL displayed is limited to 35 characters; it need not the same as the URL your ad links to, but it should be an actual URL that is part of your site, Distribution Preference – Your distribution preference indicates whether you have chosen to show your ads on the Search and /or content sites or products in our advertising network. Editorial Guidelines – These guidelines will help you create effective ads that generate sales. To run Your ads on Google, search, and content sites or products in the growing ad network, please see that your ads follow these guide lines Geo – Targeting – You can target your ads to specific countries and I language. Google Advertising Network Google AdWords ads are displayed across Google as well as the Google advertising network. This expands your potential customer pool beyond the already extensive Google search audience. Sites and products in the network include; ______________________________________________________Search “n” Earn 25 ____________________________________________________ Search sites; America Online, CompuServe, Netscape, AT&T Worldnet, EarthLink, Sympatico, and others. Content sites ; New York Post Online Edition, Mac Publishing (includes Macworld.com, Java World, Linux World ), How Stuff Works, and others Google AdWords – Google advertising program based on cost-per-click pricing. Impression The number of impressions is the number of times an ad is displayed on Google or on sites or products in Google‘s ad network. Interest Bar – The interest bar appears at the bottom of your ad and reflects your ad’s click through rate. IP Address – Every computer connected to the Internet is assigned a unique number known as an Internet Protocol (IP) address. Since these numbers are usually assigned in country-based Blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet ______________________________________________________Search “n” Earn 26 ____________________________________________________ Keyword – The keywords you choose for a given Ad Group are used t target your ads to potential customers. Keyword matching options – There are four types of keyword matching options; broad matches, exact matches, phrase matches, and negative keywords, These options can help you refine your ad targeting and increase your ROI. Broad Match – This is the default option. If you include general keyword or keyword phrases such as tennis shoesin your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possible along with other terms. Your ads will also automatically show for expanded matches, including plurals and relevant variations. Broad matches are often less targeted than exact or phrase matches. If you decide to run your ads on broad-matched keywords, we recommend you create keyword phrases containing at lest two descriptive words each. Phraso Match – If you enter your keyword in quotation marks, as in “tennis shoes”, your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. In this case, the search can also contain other terms as long as it includes the exact phrase you’ve specified. For instance, your ad will appear for the query red tennis shoes but not for shoes for tennis. Exact Match – If you surround your keyword in brackets such as [tennis shoes] your ads will appear when users search for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad won’t show for the query red tennis shoes. Negative Keyword – If your keyword is tennis shoes and you add the negative keyword – red, your ad will not appear when a user searches on re tennis shoes. ______________________________________________________Search “n” Earn 27 ____________________________________________________ Keyword suggestion Tool Get help refining your keyword list. Simply enter your keywords into the keyword suggestion tool to view additional variations and related terms that may trigger your ads. You can combine relevant results with your current list and identify (and block) phrases that don’t Pertain to your business, Maximum cost-per-click – You choose the maximum cost-per-click (CPC) you are willing to pay. Our Discounter automatically reduces this amount so that the actual CPC you are charged is just one cent more than the minimum necessary t keep your position on the page. Over delivery Credit – You will receive a credit to your account if Google delivers over 20% more clicks than your daily budget allows. Google does not charge you for these extra clicks and automatically issues a credit on you invoice. The extra clicks are displayed on you reports so that you have accurate records of your total clicks. Start and End Date - You control your campaign’s duration. Unless you select an end date or pause your campaign, your ads will run continuously on Google. You campaign begins at 12.00 AM Pacific Standard Time on your start date and ends at 11:59 PM Pacific Standard Time on your chosen end date. Traffic Estimator – After you select your keywords, the AdWords Traffic Estimator automatically provides you with estimates for the number of clicks per day, average cost-perclick, cost per day, and average ad position for each of your keywords. ______________________________________________________Search “n” Earn 28 ____________________________________________________ Keyword Tools There are a couple of tools to help you choose the right keywords and track the results. Keyword Suggestion Tool Let AdWords help you simplify your keyword list building and improve your click through rate, Simply enter your keywords into the keyword suggesting tool to view additional variations and related terms that will trigger your ads With the keyword suggestion tool, you can; Increase your campaign performance by adding relevant suggestions as broad matches, or by tuning the suggestions as broad matches, or by turning the suggestion into exact or phrase keyword matches to target a specific audience. Identify terms that don’t pertain to your business or product, and add them to your list as negative keywords. (You’ll minimize unwanted impressions. because your ads won’t appear to the wrong people.) View the highly relevant expanded matches that AdWords automatically generates and may use to trigger your ads to increase traffic to your site. Combine the suggestions with your current keywords to improve your targeting. Post CPU/URL Tool You can use the Post CPC/URL feature to; Assign a different cot-per-click (CPC) to each of the keywords within an Ad Group Copy-and-paste keyword lists from programs such as MS Excel and MS Word into the keyword entry box. ______________________________________________________Search “n” Earn 29 ____________________________________________________ Conversion Tracking Tool Conversion tracking is the latest addition to the suite of Google Adwords reporting tools, This feature allows you to track how many ad clicks convert to purchase, sign-ups, page views and leads for free. You will get AdWords conversion data right down to the keyword level in your reports and this information that can help you better measure your return on investment. ______________________________________________________Search “n” Earn 30 ____________________________________________ Optimization Tips Here are some tips to guide you through creating and maintaining an effective ad campaign with the program. Show your ads more often. Your daily budget determine show often your ad is shown for your keywords To maximize the number of times your ad is shown throughout the day, your daily budget to the amount recommend during the campaign creation process. Improve your ad’s position. Your ad’s position is determined by two factors; maximum cost-per-click and your ad’s actual click through rate. Increasing either your maximum cost-per-click (CPC) or your ad’s click through rat (CTR) will improve your ad’s position. Read “Optimize your content and keyword targeting” below to learn how to improve your campaign’s CTR performance. Optimize ad serving for your ads Ads with higher CTR s are more likely to draw relevant clicks and qualified leads. When there are multiple ads in an Ad Group, the system will favor ads with higher click through rates (CTRs), showing them more often than ads with lower CTRs in the same Ad Group. when you create a campaign, optimization is already selected. You can view or change your settings at the campaign level by doing the following; ______________________________________________________Search “n” Earn 31 ____________________________________________ Log into your AdWords account In the Campaign summary table, select the checkbox(es) next to the campaign(s)you wish to edit. Click Edit Settings in the header row of the table Select the checkbox next to Automatically optimize ad serving for my ads ‘ (section4). Click Save Changes at the top or bottom of the page. Optimize your content and keyword targeting Refine your keywords. Select keywords and phrases relevant to your product or service. General keywords will generate the most impressions, but will often result in the fewest number of clicks. For example, if you sell tennis equipment, you wouldn’t want to choose the keyword “tennis,” because your ads could appear to people searching for subjects (such as tennis lessons) unrelated to your business. Instead, you should select more descriptive phrases for your products or service so your ads will appear to those who matter prospective customers searching for what you have to offer. You might want to try; • • • Tennis rackets Tennis shoes Tennis racquet Change keyword matching options to better target your ads. By specifying the type of keyword matching options that will trigger your ads, you can widen or narrow your focus on prospective customers. Your options are; ______________________________________________________Search “n” Earn 32 ____________________________________________ Broad match; simply enter your keyword(s), such as tennis shoes Your ad will show when users search on the keywords tennis and shoes, in any order, and even if the query includes other terms, such as tennis rackets and shoes. With broad matching, you’ll also automatically enjoy expanded matching. This means that Google will analyze your keyword list. ad text, and millions of daily Google search queries, then show your ads for other relevant terms and variation (such as tennis sneakers) even if you didn’t include these terms in your keyword list. (You may stop these expanded matches by adding them as negative keywords, or by changing your broad match keywords to exact or phrase matches,) Phrase match; Include quotes around your keyword; “tennis shoes” your ad shows when users search for tennis shoes, in this order, and possibly with other search terms in the query. For example, your ad will show for red tennis shoes but not for shoes for tennis. Exact match; Include brackets around your keyword;[tennis shoes] your ad shows when users search for tennis shoes, in this order, and without any other terms in the query, For example, your ad won’t show for the queries red tennis shoes or tennis shoes and your negative keyword is – red, your ad will not show if a user searches for red tennis shoes. Negative keyword: Include a dash before your keyword: red if your keyword phrase is tennis shoes and your negative keyword is red, your ad will not show if a user searches for red tennis shows. (please note that keyword matching options don’t apply to content targeted ads.) Geo-target. Choose your target languages, countries or, if applicable, U. S. Regions. ______________________________________________________Search “n” Earn 33 ____________________________________________ Group related keywords together. Organize your campaign by grouping similar keywords and creating a separate Ad Group for each group. This allows you to write more specific ads for those keywords. Content – what should your ad say ? Include keywords in your text or title. If your keywords appear in your ad text, users will be able to immediately recognize that your ad is relevant to their search. One way to create targeted ads is to create multiple ads within an Ad Group. In each ad, include one or more of the keywords from your keyword list. Another way to customize your ad text is to create multiple Ad groups, each with one keyword and one ad that contains that keyword. Adopt a clear style. • • • • • Short, non – repetitive sentences work best Double-check spelling and grammar. Test multiple ads per Ad Group. Try different messages, and see what works best. The system tracks the CTR for each of your ads, so you can identify and remove ads that perform poorly Identify the unique aspects of your product or service. • • What makes your product or service useful, relevant, better, and different? Call attention to the unique benefits you offer to set you apart from the competition and to attract more Searchers Example: “Wholesale prices on brand names” ______________________________________________________Search “n” Earn 34 ____________________________________________ Use a strong call-to-action Use a call-to-action to prepare your audience for what you want them to do. Make sure that this phrase is unique and specific to your business so that it is more informative and compelling and distinguishes you from the competition. Example; “Register for membership now,” “Save on DVD s,” “Get cheap stereos,” or “join now for 20%discount.” Links-landing pages & conversion tracking Link to relevant and informative web pages. Users click on your ad when they are interested what you offer. Make it easy for them to find out more By sending them to a relevant destination(landing) page. Make your landing page easy and intuitive for the user to understand. Example: If your ad offers a free product, link directly to a page that clearly displays that product. Track conversion by creative. Google automatically tracks the click through rate for each of your ads, but you can also use unique tracking URLs for each ad or keyword, to clearly identify how many of your customers clicked through to your site from your Google AdWords ad. This will also tell you which ads and keywords converted the most clicks to sales. To take advantages of tracking URLs, just place the following parameter at the end of your URL; ? Referrer=source. Example: If your URL is: your-domain.com your tracking URL could be Your-domain.com/referrer=Google ______________________________________________________Search “n” Earn 35 ____________________________________________ It’s important to test each new tracking URL in your own Web browser to verify that it function properly and links to correct page. If you find that a tracking URL is not linking properly, you might want to to eliminate the forwaed slash after the domain; Example; Change www.your-domain.com/?referrer=Google to www.yourdomain.com?referrer=Google Once you’ve created your tracking URLs, you can get your traffic data from your Web server logs or from third party tracking software. You log file has an entry for each click to your site. Just count the entries where “Google”(or another source reference) appears in the referring URL. ______________________________________________________Search “n” Earn 36 ____________________________________________ Account Navigation You are in total control with an easy-to-use interface and the in-depth reporting you need to make smart Decisions about your advertising. • • • • • Check the status of your ads and change account information 24/7. Select date ranges and the level of reporting detail. Access payment history and pending charger. Edit your ads and account setting at any time at no additional cost. From the three tabs at top of the AdWords control center you can access the main sections of your account; Campaign Management, Reports, and My Account. Below are screenshots and explanations of what you can find and do while navigating through these sections. Campaign Management The Campaign Management section lets you view both summary and detailed performance information and make changes to your advertising campaign. Campaign Summary View your overall account performance at the campaign level. Review Campaign status and daily budgets. View statistics for Clicks, Impressions (Impr.), Click through Rate (CTR), Average CPC( Avg .CPC ), Cost, and Average Position (Avg. Pos). Click a campaign row to access a more detailed campaign report(fig. 1). ______________________________________________________Search “n” Earn 37 ____________________________________________ Time period reporting: View statistics for yesterday, today, last 7 days this month, last month, all time, and any date range you specify. Search Feature; Search your entire account for matches among your keywords, ad text, and Ad Group Or campaign names. Edit Campaign Setting; change your campaign name, daily budget,language/country/regional targeting, start and dates, and ad distribution preference. Change Campaign Status; Pause, delete, or resume your campaigns at any time. View campaign View summary Ad Group status and statistics per campaign for Clicks, Impression (Impr.), Click through Rate(CTR), Average CPC(Avg. CPC), Maximum CPC settings, Cost, and Average Position (Avg. Pos), Click an Ad Group row to access a more detailed Ad Group report(fig, 2). ______________________________________________________Search “n” Earn 38 ____________________________________________ Time period Reporting: View statistics for yesterday, today, last 7 days, this month, last month, all time ,and any date range of your choosing. Edit Ad Group Name/Status; Rename, pause, delete, or resume your Ad Groups at anytime. Change Maximum CPC; Change your maximum CPC setting for your Ad Groups at any time. View Ad Group View detailed Ad Group statistics for Clicks, Impressions (Impr,), Click through Rate (CTR), Average CPC (Avg. CPC), Maximum CPC settings, Cost and Average Position (Avg.Pos). ______________________________________________________Search “n” Earn 39 ____________________________________________ Ad Management; View/ create /edit /delete ads at anytime, and view statistics on specific ad performance. Keyword / Price Management; Add/Edit/Delete keyword and change your maximum CPC setting for your Ad Groups at any time. Set specific maximum CPCs and Destination URLs for each keyword, or post several at a time. Filter Tool; Filter your keyword list text, stats type, or status. Keyword Tool; Get additional keyword suggestions for your keyword list. Detailed Ad Group Statistics: Clicks: The clicks accrued for the relevant campaign. Impressions: The number of times an ad is displayed on Google and on Google’s ad network. Click through Rate: Click through rate (CTR) is the number of clicks your ad receives divided by the Number of times your ad is shown(impressions). Average CPC; The default keyword matching option is broad matching, and unless you choose to target yours keywords as exact matches, your ad will show for all variation of your keyword up to your maximum CPC amount. Because your keyword can have many variations, each with their own unique CPC, the CPC shown is the average for all variations of your keyword. Cost; The actual cost accrued for clicks on your Ad. Average Position; Unless you choose specific keyword matching options, your ads will likely appear for many variation of your keyword. Your position will vary according to your maximum CPC/keywords and will be influenced by competing advertisers’ maximum CPC/keywords. Therefore, the position shown is the average for all unique positions associated with each variation of your keywords. ______________________________________________________Search “n” Earn 40 ____________________________________________ Reports The Reports section lets you view summary account performance information and create detailed reports for your records. Click a report type to begin creating a report(fig, 3). Recent Saved Reports; Access any of your saved report templates to create a new report. Account Summary; View account-wide statistics for your entire account history for; Total clicks, total impressions, Total Click Through Rate (CTR), Average CPC (Avg. CPC), Total cost, and Average position. Build a Report; Create one of the following six reports; keyword, Ad Text URL, Account, Campaign, Ad Group, or create Custom Report. ______________________________________________________Search “n” Earn 41 ____________________________________________ View; For averaged statistics, click the radio button next to summary data. For statistics by day, click the radio button next to Daily metrics. Date range: For a general date range, click radio button next to the first dropdown box and select your dates. For a more specific date range, click the radio button next to the second drop-down box and select your beginning and end dates. Campaign status: Select your campaign status from the drop-down box. Graph; To view a report on your web browser, click the radio button next to Online (.html). To download a report to your computer, click the radio button next to Downloadable(.csv). Save and e-mail; To save your report preferences for future use, click the checkbox next to Save this report as and enter a name for your template (your template will appear under Saved Reports at the top of this page). Additionally; To have your reports e-mailed to you regularly, use the drop-down box after e-mail it to me as an attachment to select the frequency of the e-mail. My Account The My Account section lets you view your summarized billing history your detailed payment history, and access or edit your billing or login information (fig, 4). ______________________________________________________Search “n” Earn 42 ____________________________________________ Billing Summary; View your billing summary for any month, or any month-tomonth date range. Billing Preferences; Update your billing address and credit card information. Apply Promotional codes, Addresses; Manage multiple addresses from your account address book. Choose an address as your billing address at any time User Preferences; Edit your account login information (e-mail address, password, preferences. or language display settings) and e-mail communication ______________________________________________________Search “n” Earn 43 ____________________________________________ Billing Summary View your billing summary for any month, or any month-to-month date range(fig, 5) Month; The month of reported activity. Activity; Account adjustments or chargers that occurred for the reported month, the date the activity occurred, and unique invoice identification numbers for the chargers billed to your credit card Credits; Costs per campaign are itemized by the date billed and relevant invoice number, Adjustments are also account and courtesy credits applied by AdWords client services specialists. Charges; summarized charges, itemized by month. Balance; Overall balance, which may be carried forward or outstanding depending on the last payment made for the clicks accrued for your account. It the balance is zero, then you have recently made a payment and no accrued clicks have yet to be reported. ______________________________________________________Search “n” Earn 44 ____________________________________________ Payment Details View itemized payment information for your account by invoice (fig. 6). Print receipts and invoices for your records. Payment Received; Payment type, subtotal, applicable taxes(VAT, etc.), and your adjusted payment total. Invoice Details; Invoice / payment date and time payment terms (immediate charge or credit line), and Your in voice number. ______________________________________________________Search “n” Earn 45 ____________________________________________ Account Adjustment and Fees; Applicable fees (Account activation or reactivation) and billing adjustment that may reflect promotional credits, credits for invalid clicks toward your account, and courtesy credits applied by AdWords client services specialists. Advertising Charges by Campaign; Click an cost activity is listed in detail per campaign. Activity; The number of clicks accrued and any over delivery adjustments applied per campaign Dates; The invoiced delivery period for the click accrued per campaign. Daily Budget; The daily budget for the relevant campaign for the delivery period shown. Avg. CPC; The average CPC for all clicks shown for the relevant campaign during the delivery period shown. Amount; Charges in the ‘Amount’ column represent the charges accrued during or over delivery adjustments made for the delivery period shown Total; The totals listed in the right-hand column are summarized by campaign. Campaign Management Tasks ______________________________________________________Search “n” Earn 46 ____________________________________________ Campaign Management Tasks To change your ad text: Log in to your AdWords account Click the campaign that contains the Ad Group you want to edit. Click the appropriate Ad Group. Locate the appropriate ad on the left side of the Ad Group table Click Edit below the Ad. Enter your new ad title, description lines, Display URL and Destination URL as needed. Click Save Changes. How to use the Traffic estimator? • To use the Traffic Estimator; • Log into your AdWords account, • Click the campaign containing Ad Group and keywords you want to review. • Click the appropriate Ad Group. • Click Edit Keywords at the top of the table • In the field provided, enter your keyword so that each work/phrase appears on its own line. • If necessary, enter the new CPC amount in the Maximum CPC field. • Click Estimate Traffic. You will see all of the estimate for each of your keywords. If necessary, recalculate your estimates. • Click Save to keep the new settings or Cancel t delete them (your original settings will be applied). you can adjust your maximum CPC and ______________________________________________________Search “n” Earn 47 ____________________________________________ How to edit your keywords and your maximum cost-per-click? • • • To change your keywords and maximum cost-per-click(CPC); Log into your Ad Words account. Click the campaign containing the Ad Group keywords you want to change. • • • • Click the appropriate Ad Group Click Edit Keywords at the top the Ad Group table. In the keywords field, add, delete or change keywords. Enter the new CPC amount in the maxim um CPC field above the keywords field. • Click save How to Edit your Display URL and Destination URL? • • • • • • • • To edit your Display URL and Destination URL; Log in to your AdWords account. Click the campaign that contains the Ad Group you want to edit. Click the appropriate Ad Group. Locate the appropriate ad on the left side of the table Click Edit below the ad Change the URL fields as needed. Click Save Changes. How to resubmit and ad • • • To resubmit your ad; Log in to your AdWords account. Click the campaign that contains the Ad Group you want to edit. ______________________________________________________Search “n” Earn 48 ____________________________________________ • • • • Click the appropriate Ad Group Locate the appropriate ad on the left side of the table Click Edit below the ad Click Save Changes to resubmit your ad (you do not to make changes to your ad first). How to create anew Ad Group • • • To create a new Ad Group Log in to your Ad Group account. In the Campaign Summary table, click the Ad campaign that will contain your new Ad Group • • Click Create New Ad Group above the table Enter your ad text and an Ad Group name. Click Create ad and continue when you are finished. • Enter your keywords in the field provided. Click Save keywords when your are finished. • Enter the maximum CPC you are willing to pay, then click Calculate to Estimates. How to increase the daily budget for your ad campaign? • • • To increase the daily budget for an ad campaign; Log in to your Ad words account In the campaign Summary table, select the checkbox(es) next to the campaign(s) you wish to edit. • • Click Edit settings in the header row of the table Enter the new currency amount (s) in the daily Budget field(s) on the left side of the Edit Campaign Settings page. • Click Save all Changes at the top or bottom of the page ______________________________________________________Search “n” Earn 49 ____________________________________________ Note: You daily budget applies to individual campaigns, not your total advertising spend. For example, if you have three ad campaigns, not your total advertising spend. For example, if you have three ad campaigns, each with $5.00 daily budgets, your maximum daily advertising spend would be $15.00 How to view or edit your Google ad network distribution preferences? When you activate your Ad Words account, your ads are automatically eligible to appear on Google‘s ad network in addition to Google‘s search results pages. Since showing your ads on these search and content sites and products offers the greatest levels of exposure, we recommend this option for most advertisers. However, you can control your ad’s presence on this network at anytime. To change your distribution preferences; Log into your AdWords account. In the campaign Summary table, click the appropriate ad campaign Click Edit Campaign Settings above the Ad Group table. At the bottom of the Edit Campaign Settings table, locate the distribution preferences check boxes and; Click the checkbox next to search sites in Google’s network to check this option. Your ad will be included on additional search sites in the expanded network (if you click again to remove the check, your ad will not be included on these sites). Click the checkbox next to content sites in Google’s network to check this option. Your ad will be included on additional content sites in the expanded net work (If you click again to remove the check, your ad will not be included on these sites). Click Save All Changes t the bottom of the page to finish. ______________________________________________________Search “n” Earn 50 ____________________________________________ Note: You can choose unique distribution preferences for your campaigns as needed. For example, you can set one campaign to show ads on search and content sites in Google’s ad network, and another to content sites only. How to pause an Ad Group? To pause an Ad Group; Log in to your Ad Words account. In the Campaign summary table, click on the ad campaign containing the Ad Groups you Want to pause. In the Ad Groups table, select the checkbox (es) next to the appropriate Ad Group(s). Click Pause in the first row first Ad Groups table. Shortcut: If you want to pause all of your Ad Groups quickly, select the checkbox next to the Ad Group Name or the campaign Name header in the top row of the table. This will select all Ad Groups at once. I hen, click Pause. How to resume a pause Ad Group? If you want to resume running ads in a paused Ad Group; Log to your Ad Words account. In the Campaign Summary table, click the ad campaign containing the Ad Groups you want to r Resume In the Ad Groups table, select the checkbox (e s) next to the appropriate Ad Group(s). Click resume at the top of the Ad Groups table. ______________________________________________________Search “n” Earn 51 ____________________________________________ Shortcut; If you want to resume all of your paused Ad Groups quickly, click the checkbox next to the Ad Group Name or Campaign Name header in the top row of the table. This will select all Ad Groups At once. Then, click Resume. How to delete an Ad Group? To delete an Ad Group; Log into your Ad Words account. In the Campaign Summary table, click on the ad campaign containing the Ad Groups you want To delete. In the Ad Groups table, select the checkbox(e s) next to the appropriate Ad Group(s). Click Delete. Shortcut: If you want to delete all of your Ad Groups quickly select the check box next to the Ad Group Name or the Campaign Name header in the top row of the table. This will select all Ad Groups at once. Then, click Delete. How do I change the name of my campaign? To change the name of our campaign Log into your Ad Words account. In the Campaign Summary table, click the Ad campaign you want to Rename Click Edit Campaign Setting above the table. Enter the new name in the campaign Name field Click save All Changes at the top or bottom of the table. ______________________________________________________Search “n” Earn 52 ____________________________________________ How to view or update your email address and password? • • • To view and / or update your e-mail address and password; Log into your Ad Words account. The e-mail address currently associated with your Ad Words account will be listed. • If you wish to update your login info, enter your new e-mail address and/or password in the appropriate fields. • • Optional; Select your new display language. Click updates login info. How to update your billing preference? You can update your billing information from the My Account tab. Your account will not be activated and your ads will not run until you submit your billing information for the first time. To submit you billing information and activate your account; • • • • Log in to your Ad Words account. Click Billing Preferences under the My Accounted. Complete all fields on this page Click Record my new billing information. Your ads will begin running immediately on Google. Note: Once your account is activated, any new ads and campaigns you create will begin running immediately on Google. Also, you will not be asked to submit your billing information every time you create anew ad or campaign. ______________________________________________________Search “n” Earn 53 ____________________________________________ How to view you pending charges? You pending charges are determined by the number of clicks your ads have received since the last time you were billed. To view pending charges for your campaign; • • • Log in to your Ad Words account. Click the My Account tab at the top of the page. On the Billing summary page that appears, make note of the date you were last billed • • Click the Campaign Management tab At the top of the page, select the radio button next to the second set of drop-down boxes that lets you choose specific dates. • Use the drop-down boxes to select your dates; Select a start date immediately following your last billing date(for example, if you were last billed on june 30, select July 1). Select today’s date as the end date. • • Click Go The Overall cost field will show your current pending charges. Note: Please note that the cost reported will likely be more than what you are actually charged for that time Period; we will deduct over delivery credits prior to billing your account. You can view these credits and past charges posted to your credit card by clicking the My Account tab at the top of the screen. How to download a report for your entire AdWords account? To create a report with statistics for all of your campaigns; Log in to your Ad Words account. Click the Reports tab at the top of the page Click Account Report. ______________________________________________________Search “n” Earn 54 ____________________________________________ View; For averaged statistics, click the radio button next to Summary data. For statistics by day, click The radio button next to Daily metrics Date Range; For a general date range, click the radio button next to the first drop-down box and select your dates. For a more specific date range, click the radio button next to the second drop-down box and select your beginning and end dates. Graph; To view a report on your web browser, click the radio button next to View online (.html).To save a report on your computer, click the radio button next to Downloadable (.csv). Save and e-mail; To Save your report preferences for future use, the check box next to Save this report as and enter a name for your template (your template will appear under the saved Reports tab at the top of this page). Additionally; To have your reports e-mailed to you regularly, use the drop-down box after E-mail option if you have clicked the first radio button next to date range (if you have clicked the second radio button, you will get identical reports covering the some specific date ranges). Click Create Report. ______________________________________________________Search “n” Earn 55 ____________________________________________ How to Download a Report for a specific Campaign? To create a report with statistics for a specific campaign; • • • • • Log in to your AdWords account. Click the Reports tab at the top of the page. Click Campaign report. Select information you would like in your report. Click create report. How to Create a custom report? To create a customized report: • • • • • Log into your Ad Word account. Click the Report tab at the top of the page, Click Custom Report. Select the information you would like in your Report Click Create Report. ______________________________________________________Search “n” Earn 56 ____________________________________________ How to get the Most out of your Ad Budget Create the ad yourself. It all starts with your ad. Just tell the audience what you have. Highlight the benefits of getting it, and getting it from you. Forget about complex production requirements. Since your ad is all text, it can literally be up and running Google in just minutes. Show it to people who want you have With Google Ad Words, you only reach people interested in your products and services. That’s because your ad only gets displayed on pages based on the keywords you’ve chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you. And show it to more of those people. See your ads on relevant Google search results pages, on other Google properties such as Froogle and on the partner sites, including AOL, AskJeeves, and Earth link, When users click on your ad, it takes then to your Website. Only pay when people click through to your site. Google AdWords’ pricing is on a cost-per-click (CPC) basis. So no matter how many people soo your ad, you only pay when some one actually clicks on it. And there’s no minimum monthly spending or time commitment. Simply set a daily budget anywhere from 5 cents per day and choose a maximum CPC from as low as 5cents up to $50. then, run you ads for as long as you want. See the results. Paying only for targeted leads is money well spent. You’re more likely to convert these visitors to customers and see a huge return on investment (ROI) – keeping your overall costs low and benefits high. It also creates happy customers who keep coming back to you and you ads ______________________________________________________Search “n” Earn 57