Business 101 Using Facebook Fan Pages by devidparker2011


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									Business 101 Using Facebook Fan Pages

        for sbdc © jay massey 2010
 • Every day, over 150 million people in the US visit
   Facebook to connect with friends and their
   favorite businesses, brands and organizations.
   Creating a Page for your business is the first
   step to building lasting conversations with your
   customers on Facebook. And it’s fast, easy and
Lets Not Forget the FaceBook Mission-
“Give people the power to share and make the
world more open and connected”

 • Follow three steps to get started..
 • Start Conversing with Facebook users
 • Expand your Fan Base
 • Analyze and optimize
Lets…Get Started..

 Start Conversing with Facebook
Your Facebook business Page really comes to life
when you engage your fans, and it’s important to
remember that many relationships begin when your
posts are published to your fans’ News Feeds.
Here are some tips for getting started:

            Set your strategy
• Know your business and how can mention a
  Brand story to life in a more authentic and
  personal way
• Knowing your customers and how will they
  connect with your brand
• You should know what kind of relationship you
  want to have with your customers which should
  positively result in driving sales and traffic.

 Some Simple But Very Effective
   Best Practices For Posting
• Be conversational, personal and authentic.
  Share video and photos of your business, your
  community and your customers.
• Post photos, videos, recipes and anything else
  that gets people talking.
• Ask questions and reward responses
• Allow your fans to post directly to your wall with
  questions, feedback and compliments.

• Post special offers just for your Facebook fans,
  like discount codes and exclusives on new

        Expand Your Fan Base
• Encourage visitors to like your Page by working
  with a developer to create a special landing page
• Partnership with other brands or local business
  to create co-promotions and encourage viral
  sharing with incentives
• Fix a Like box on your homepage and a link on
  your newsletters and emails to drive the people
  to your Facebook Page.

• Facebook Ads are the best way to build
  awareness of your Page and drive new fans.
  Sponsored Stories harness the power of
  recommendations, and they’re a great way to
  spread your content further.

         Analyze and Optimize
• You can monitor key metrics, get insights about
  who visits your Page and what they do on it.
• Develop a plan to get more fans and increase
• Download the Facebook Insights Guide for an in-
  depth look at how to use the free tools available
  to you on Facebook.

           Your Key To
  Facebook is a massive super power that your
  business cannot ignore. Social proof is a very
 powerful weapon, it can make or break you. You
need to make an impression on your customers, so
         that you can do the following……
• Brand Your Business
• Connect with Customers
• Build your list
• Get more Sales

Not having a fanpage is COSTING you money and
                 LOSING your business
   “We are offering you a total facebook fanpage
             service at a rock bottom price”

     Thank You……..

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