Company profil

					Company profile
Basic Information Donath-Burson Donath -Burson-Marsteller Part of the international network Burson-Marsteller Established in 1991 Current permanent staff: 16 Operating in the Czech Republic and the Slovak Republic Identification number: 25661035 Tax identification number: CZ25661035 Bank account: UniCredit Bank Czech Republic Bank account number: 1125512004/2700 BursonBurson -Marsteller Multinational company Active in PR since 1953 Operating in 59 countries worldwide Over 1,500 employees Integral part of WPP Group

Company profile
Donath-Burson Donath -Burson-Marsteller Public Relations/Public Affairs Spálená 29 110 00 Prague 1 Czech Republic phone: +420-224 211 220 fax: +420-224 211 620 e-mail:

"Donath-Burson-Marsteller’s approach to Public Relations is to create, modify, enhance, and protect the business environment of DBM clients through creating informed opinions in key audiences based on the creative presentation of truthful information. The carefully balanced combination of knowledge of the local conditions, the innovative approach to communications, and the global experience of BM's entire network, enhance DBM's capabilities to effectively manage perceptions of key audiences. Adherence to stringent ethical codes, as well as the use of creative communications tools make DBM capable of optimally satisfying the communications needs of its clients." Michal Donath

Company profile
Our Merits Unique and creative solutions that meet the clients’ expectations not only by realizing the clients’ business Objectives, but particularly by our strict adherence to the ethical principles of public relations Continuous searchfor opportunities beyond the agreed communications and business objectives Creative approaches to the clients’ special needs in order to find unique and tailored communications solutions Team work based on the implementation of progressive communications disciplines based on instant access to personal and information resources of the global B-M network Professional quality of services provided by a highly motivated team Our Strengths Creative work with information Professional and strictly ethical relations with the media Courage and readiness to communicate on behalf of a client in crisis Expertise and professionalism Unique solutions International know-how, combined with experience in the local market Intellectual and electronic links to B-M’s international network Wide-ranging contacts Flexibility and attainability High-tech PR

Company profile / Important certificates
Founding member of the Association of PR Agencies

PRCA/APRA Certificate Consultancy Management Standard (2001-2007)

The agency fully respects the ethical principles of ICCO

Certificate of Recognition from the International PR Association (2002)

Certificate of Recognition from the International PR Association (1995)

Company profile / Important certificates
Annual Ekonom Award For Public relations in 2005

Certificate of Recognition from the International PR Association (IPRA, 2006) Project: "Laughing Cow Breaks the Da Vinci Codes of Youth"

Certificate of Recognition from the International PR Association (IPRA, 2006) Project: "Surveying Politicians: An Exercise in PR"

2005 SABRE Award Nomination

3rd place Czech Public Relations Award 2007

Company profile / Services
Services Here we want to express our heartfelt gratitude to our clients for the trust they have been placing in us. Since 1991, over one hundred major Czech, Slovak and international companies have been our clients. We have proven our PR expertise and experience in a number of industries and provided PR consulting on a number of topics. We believe that the length of our service agreements is proof of the positive effect of our activities on our clients’ business. Media Relations Internet Relations Crisis Management Public Affairs PR Strategy Consulting Brand Building PR Tools and Support Advertising

Company profile / Services
Media Relations There is no such thing as an information vacuum. When there is a lack of hard information , hearsay fills the gap. The ability to promptly communicate key messages to target audiences can improve perceptions of products and services, but only assuming the basic ethical principles of media relations are respected. It is only these principles which can provide a long term professional relationship with media representatives based on the quality of information. Building media relations is surely no secret veiled in magic . Well managed media relations have a major positive impact on company reputation and should not be neglected under any circumstances. Strategy and tactics in media relations are always reflected in DBM-designed PR activities. Our media relations specialists have extensive experience in this field Apart from company press spokespersons, it is also members of the board or other managers or employees who act as a company’s spokesperson. Formulating and communicating key messages is a matter of drill, not talent, and it can be learnt. All communications programs are based on knowledge of media relations and public appearance principles. DBM provides such training and maintains an extensive list of prominent alumni of our training sessions. Media Monitoring Analysis Media Trip Media Training Media Monitoring Key Message Development Q&A development Press Release Writing and Targeted Distribution Copywriting Press Conference Media Placement Spokesperson Service

Company profile / Services
Internet Relations The internet is an important medium for building relationships with all audiences for all companies, regardless of sector. The internet allows opinions to be received by the entire on-line population, but also opens up novel ways of establishing a dialogue with target audiences. The internet allows for personal communication and helps utilize creative tools for attracting the attention of target audiences. According to B-M research, a company reputation may only improve when the company website provides information relevant for the professional and lay public and the company’s business partners. In January 2008, roughly 4.6 million persons accessed Czech websites. The most important target audiences, such as local government and media, have access to the internet. A mere internet presence is not enough today. Beyond traditional communications via the “bricks and mortar” mass media, the Internet provides innovative communications opportunities that we recommend to use if appropriate. Donath-Burson-Marsteller helps clients create effective internet communications strategies , and together with experienced subcontractors provides a variety of internet related services ranging from internet surveys to web video broadcasts and contextual advertising. Internet Website Internet Broadcast Internet Survey Internet Chat Intranet Internet Monitoring Videomail VIPmail

Company profile / Services
Crisis Management Crisis Management and Communications Support A communications crisis is a situation where the reputation of a company is at stake. No crisis situation though is foreseeable in advance but risks, including communications risks are. Successful crisis management by DBM standards is based on creative processing of available information, on a timely and responsible reaction and on creative communications solutions. There is namely nothing less at stake than the company’s good name and reputation as the most precious assets. A communications crisis without a prompt resolution may lead to the undermining of customers’ and employees’ trust and a direct loss of financial and business opportunities. Crisis Management employs a wide range of public relations tools. Donath-Burson-Marsteller and its parent company Burson-Marsteller have extensive experience in dealing successfully with various crisis situations on Czech and international markets . Seeking counsel in crisis management demonstrates a responsible approach to preventing and minimizing the potential negative impact of any crisis situation. We are ready to assist you in dealing with crisis situations 24 hours a day, 7 days a week. Crisis Management Crisis Communications Training Crisis Communications Manual

Company profile / Services
Public Affairs Decisions made by public administration have enormous impact on the business environment. Political representatives and state officials make decisions which may significantly influence a company’s prosperity. Our experts build informed opinions on behalf of our clients at all government levels, reaching cabinet members, parliamentary deputies and senators, as well as regional and local administrations. Donath-Burson-Marsteller provided services in this field as early as 1995, when it successfully lobbied on behalf of Czech small and medium sized breweries’ interests in protecting their tax breaks. Only such activity could save the diversity of the Czech beer market. In the “Awards” section of this site, there is an 1995 IPRA certificate of recognition for this project. DBM also provides services at the European Union level and in all other economic centers of the world, with support from Burson-Marsteller and its daughter company BKSH, one of the largest lobbying groups in Brussels and Washington DC.

Company profile / Services
PR Strategy Consulting Strategic consulting in public relations as understood by Donath-Burson-Marsteller focuses on the ability to identify and exploit communication opportunities. Utilizing the identified communications opportunities helps our clients forge existing and build new relationships with their customers and/or suppliers. We provide PR strategic counsel to board members, top management, marketing departments, internal communication departments, human resources and risk management departments. Internal Communications Measuring PR Effectiveness Identifying Communications Opportunities Identifying Sponsorship Opportunities Investor Relations, Annual Reports Business-to-Business

Company profile / Services
Brand Building Brand and Reputation Consulting Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers”. A strong brand is perceived by a customer as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving goods, as well as business-to-business products and services alike. In providing services we build on our experience with the Czech market and the bulk of information and research data gathered by Burson-Marsteller. Burson-Marsteller was the co-founder of the Fortune Most Admired chart, the company regularly conducts research on customer behavior (e.g. the efluentials research) and on the effect public perceptions of chief executive officers have on company reputations. We provide our clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.

Product Marketing PR Product/Brand Market Launch

Company profile / Services
PR Tools and Support Production companies usually propose to clients ways of delivering what is demanded from them. Donath-Burson-Marsteller, however, provides services at an earlier stage of planning and helps clients search for the most effective ways to communicate key messages. Such an approach brings lower-costs and effective results. DBM’s services provided in this area cover event management, internet surveys, internet portal design, brochures, leaflets, newsletters and invitation design. In all our activities we seek to produce materials and events which the participants will not forget after the “curtain comes down”. DBM provides clients with top class services especially innovative Hi -Tech services. In 1999 for example, Donath-Burson-Marsteller prepared and managed the first ever live TV broadcast over the internet from the CNTS building. Donath-Burson-Marsteller puts emphasis on the most important element of production management, which is building an interactive relationship between a client and its key audience. In our understanding, public relations is built on a dialogue with target audiences and the communications tools applied should respect this. Brochures CD-ROM/DVD Newsletters Mail Merging Information Line Information Documents Leaflets P.O.Box Invitations Event Management

Company profile / Services
Advertising There can be situations in Public Relations when one cannot rely on the media’s interest to deliver important information, e.g. a hot line number or a product line market withdrawal announcement. In such cases, placing an eye catching and creative ad can help significantly. Donath-Burson-Marsteller, along with other companies within the Young & Rubicam/WPP group, has extensive experience with communications via advertising. We provide our clients with counsel regarding advertisements in crisis management, improving company reputation, brand building and business to business relations, as well as litigation support.

Company profile / Key Client Relationship Portfolio (2008)
BursonBurson -Marsteller Worldwide Accenture Altria AstraZeneca Bureau of Engraving and Printing BSEF Danone Henkel Hewlett Packard Hormel Intel LG McDonalds Merck Merrill Lynch Pfizer SAP Shell The Coca Cola Company Visa Lufthansa

Company profile / Key Client Relationship Portfolio (1994-2008)
Donath-Burson 1994-2008) Donath -Burson-Marsteller (1994 -2008 ) Banking and Finance: ČSOB Pioneer Investments Winterthur penzijní fond GE Capital Bank Expandia Banka Property Development: Housing & Construction (CZ) IPS/Skanska Pharmaceuticals and Healthcare: Iscare I.V.F. Johnson&Johnson/Janssen Cilag Bristol-Myers Squibb Galena Fresenius Pharma Pfizer Foods and Beverages, FMG: UNILEVER ČR McDonald's ČR Karlovarské minerální vody UNILEVER Slovensko Balírny Douwe Egberts Public Sector: Ministerstvo financí ČR Magistrát hl. m. Prahy IT and Telecommunications: GTS Czech Lucent Technologies/Avaya Czech Republic Czech On Line SAP ČR 3 COM Utility sector: OMI Česká republika Conoco Continental Holding Transgas Shell Agip

Company profile / Key Client Relationship Portfolio (1994-2008)
Donath-Burson Donath -Burson-Marsteller Transport and Courier Services: DHL International United Parcel Service Czech Republic Lufthansa Publishers and Media: CME/ČNTS Euromedia Group Mafra Mediacop Reader's Digest Výběr Philanthropy and Charity: Nadace pro transplantace kostní dřeně IOM Prague Nadace pro život Pohoda Sdružení Dženo Retail: OBI Datart International Billa Professional Services: Deloitte&Touche Egon Zehnder International Det Norske Veritas Sofres-Factum Industry: Boeing Aerospace Limited TVX Bohemia Důlní Nová Huť Westinghouse Electric Corporation Dyckerhof AG Rockwool

Company profile / DBM team

Michal Donath
Managing Director Michal Donath (59) is the Managing Director of Donath-Burson-Marsteller. He has managed the Czech office of Burson-Marsteller since its founding in 1991. In mid-1998, he acquired the BM operations in Prague and established Donath-Burson-Marsteller. During his career in PR, Michal Donath has established himself as a renowned crisis communication consultant. He is a founding member of the Czech Association of PR Agencies (APRA). During his career, Michal has held a wide range of managerial positions spanning from planning, foreign and domestic trade, agriculture to transport and healthcare. Having worked for a number of years as a stringer for TIME Magazine and UPI in Prague, Michal enjoys excellent relations with foreign and local media and Czech politicians. Thanks to his language skills in English and German, he has been invited to act as a translator for key figures of Czech and Slovak public life including Václav Havel, former president of the Czech Republic. Michal graduated from the University of Economics, Prague in 1973 with a degree in foreign trade. He also completed a one-year scholarship program at the Institute of Journalistic Sciences of the University of Vienna, Austria. He is fluent in German and English. Michal has also worked on the following accounts for Donath-Burson-Marsteller: AirTouch, British Gas, Colgate-Palmolive, Creditanstalt, CME/ČNTS, Česká pojišťovna, České dráhy, Danone, Dell Computer, Electrolux, Evropská cestovní pojišťovna, Invesmart, Karlovarské minerální vody, Lucent Technologies, Ministerstvo průmyslu a obchodu ČR, Ministerstvo zdravotnictví ČR, Mladá fronta Dnes, Procter & Gamble, Stratton Group, TVX Bohemia důlní, United Distillers, Westinghouse, Winterthur, Wüstenrot.

Company profile / DBM team

Gabriela Bechynská
Media Relations Director Gabriela Bechynská (33) has worked for Donath-Burson-Marsteller since March 2000 and currently holds the position of Media Relations Director. She organizes media training sessions and helps to manage accounts for clients operating in the financial sector. Having experience in television news, radio stations, and newspapers, her career covers the entire media sector. From 1995 to 1999 she worked as a domestic news editor in Nova TV’s news department, where she also produced and edited the morning news bulletin for a year. After having left Nova, she worked as a reporter and newscaster in Radio Blanik’s news department and concurrently worked as a reporter for Metropolitni Expres on Galaxie TV, where she prepared news for Prague residents. For over two years she worked as freelancer for the daily newspaper Právo, where she wrote mostly for the paper’s cultural pages. She obtained her master’s degree from the Faculty of Natural Sciences at Charles University in 2000. Her major was the the Integral Study of Man – Anthropology. In 2000, she was received a Diploma in Public Relations from the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. Gabriela speaks English and German. Gabriela has worked on the following accounts for Donath-Burson-Marsteller: 3Com, Aventis, Bernard, Conoco, Čekia, Česká pojišťovna, ČSOB, E-Forum, Europapier, Fournier, Intercredit, IPS, Jim Beam, Karlovarské minerální vody, Knižní klub, Medical Healthcom, Občanské sdružení Pohoda, Pfizer, Pioneer Investments, Poinsettia, Sociálna poisťovňa SR, Unilever, Winterthur penzijní fond.

Company profile / DBM team

Beata Bartošová
Senior Public Affairs Consultant Beata Bartošová (30) has worked for Donath-Burson-Marsteller since February 2005 and holds the position of Public Affairs Consultant. She obtained her master’s degree from the Faculty of Political Science and International Relations of Matej Bel University in June 2003. In 2004 she obtained another master’s degree in political science at the Central European University in Budapest, where she focused on a comparison of the stability of the party system in the Czech Republic and Slovakia. During her studies she spent four months as a legislative intern at Americans for Democratic Action, which is a Democratic Party lobbying group based in Washington, DC. She was a member of a team polling Democratic Party representatives in the US Congress on political issues and a member of Chris Van Hollen’s election team in 2002. She also took part in an internship program at the Regional Office of the President of the Slovak Republic Rudolf Schuster. In 2005, she was awarded a Diploma in Public Relations by the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. Beata has worked on the following accounts for Donath-Burson-Marsteller: CME, OVB Allfinanz, Plus-Discount, Bata Corporation. She is fluent in English and Hungarian and speaks elementary German.

Company profile / DBM team

Petr Blažek
Strategic Communications Director Petr Blažek (48) joined Donath-Burson-Marsteller in December 2007. As a former professional sportsman (Modern Pentathlon) he took several medals in both World (two Bronze Medals) and European Championships (two Silver Medals, two Bronze Medals) in the period 1985–1993. Before joining DBM, he worked with Ekonom business weekly (Czech equivalent of The Economist) for six years, with initial responsibilities for the Money & Investments Section, and later for Science & Technology. Prior to his career with Ekonom, Petr worked as an internet business consultant. He was also a co-founder of a local Czech financial news portal (as early as in 1998). At the beginning of his professional career, Petr was a Managing Director at a small brokerage house. Since then he contributed to Czech media. Petr is a pre-graduation dropout from the Faculty of Natural Sciences, Charles University. During his last grade, he found himself too busy with sport and private business interests and gave up his studies. He speaks English, partly Russian.

Company profile / DBM team

Iva Dryáková
Consumer Relations Consultant Iva Dryáková (40) has worked for Donath-Burson-Marsteller since March 1997 and currently holds the position of Consumer Relations Consultant. She primarily works on accounts for clients operating in the healthcare and services industries and as a hotline operator. Prior to joining Donath-Burson-Marsteller, she worked in the laboratory of the Physiological Institute in Krč as an assistant to the director of Novex, a trade company. Iva completed secondary school in 1987. She continues to improve her knowledge of English at language schools (exams FCE passed in 2003). In 2002, she received a Diploma in Public Relations from the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. Iva has worked on the following accounts for Donath-Burson-Marsteller: Balírny Douwe Egberts, Centrum asistované reprodukce Iscare IVF, Centrum pro léčbu obezity Iscare, Foundation for Bone Marrow Transplantation, Johnson & Johnson, Karlovarské minerální vody, Laboratoires Fournier, Pfizer, Pioneer Investments, Unilever, Winterthur pojišťovna.

Company profile / DBM team

Iveta Drymlová
Project Implementation Consultant Iveta Drymlová (35) has been working at DBM since November 2006. She holds the position of Project Implementation Consultant. Before joining DBM Iveta was engaged in charity work in Africa and charity promotion in Europe. She was also involved in approaching and recruiting new volunteers. For a period of three years she was in charge of Total Community Mobilization in Botswana. The program was focused mainly on the prevention of HIV infection and living with AIDS. After her return to Europe she worked for Czech office of a British company, Parnhams, where she was responsible for organising marketing activities and translations. Iveta finished her secondary education in 1987. She is fluent in English. She works in Donath-Burson-Marsteller on an account for the American company UPS and also on pro bono activities for Prague Literature House.

Company profile / DBM team

Tomáš Jelínek
Executive Director / Public Affairs Director Tomáš Jelínek (40) has been working as a Senior Public Affairs Consultant with Donath-Burson-Marsteller since September 2005. Prior to this, he was employed by the state administration and non-profit sector. He served in the Office of the President from 1996 to 2001, where he was mainly responsible for President Vaclav Havel’s economic agenda. In this capacity he helped organize, for example, a meeting of WBG/IMF representatives and non-governmental organizations at Prague Castle in 2000. Tomáš was involved with Nazi victims’ compensation issues when he represented the Czech Republic at the International Commission for Holocaust Era Insurance Claims headed by Lawrence Eagelburger. Further, Tomáš was part of an expert negotiating team on forced and slave labor compensation. He worked as an advisor to Minister Karel Dyba at the Ministry of Economy in 1995-1996. Tomáš has been involved in the non-profit sector since 1998. Currently, he is serving as Chairman of the Board of Directors at the Institute of the Terezin Initiative, Vice-Chairman of the Czech Committee for Nazi Victims and a member of the Board of Directors of the Jewish Museum in Prague. He is a member of the Institute for Social and Economic Analysis, where he deals with retirement pension reform and household income analysis. He graduated from the Civil Engineering Faculty at the Czech Technical University in Prague. Later he studied on postgraduate courses in theoretical economics at the Center for Economic Research and Graduate Education at Charles University, which he completed by passing field and general exams by 1995. In 1999 he was granted a stipendium by the Pew Economic Freedom Fellows Program, which was organized by the School of Foreign Service at Georgetown University in the USA. He completed internships in France and the USA (World Bank and Labor Department). He is fluent in English.

Company profile / DBM team

Simona Kopová
Account Director Simona Kopová (35) has worked for Donath-Burson-Marsteller since March 1997. She currently works as Account Director and provides consulting chiefly in the areas of healthcare, services, and finance. Prior to joining the agency, she spent two years working in the training department of the French pharmaceutical company Servier. She has a master’s degree in media studies at the Faculty of Social Sciences of the Charles University in Prague. She is a graduate of the Ostrava University School of Arts and Sciences, where she attained a bachelor’s degree in English. In 1999, she completed the Burson-Marsteller University program in Norwalk, Connecticut. In June 2000, she received a Diploma in Public Relations from the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. She speaks English, partly Russian. Simona has worked on the following accounts for Donath-Burson-Marsteller: Karlovarské minerální vody, Balírny Douwe Egberts, Assisted Reproduction Centre Iscare IVF, Centre for Obesity Treatment Iscare, Pfizer, Janssen-Cilag, Johnson & Jonhson, Unilever, United Parcel Service, Winterthur penzijní fond, Abbott Laboratories, Foundation for Bone Marrow Transplantation.

Company profile / DBM team

Karla Krejčí
Business Development Director Karla Krejčí (37) has worked for Donath-Burson-Marsteller since 1996 and currently holds the position of Business Development Director. She provides consulting services for clients in public health , transport and financial services sectors. Karla is a graduate of the Faculty of International Relations at the University of Economics, Prague. She majored in Economic Journalism as an undergraduate. She broadened her professional knowledge by taking a master's degree in 1998 from the Institute of Mass Communication and Journalism at the Faculty of Social Science, Charles University. In 1997 she graduated from the Burson-Marsteller University in the USA and took a Perception Management course in London. In 1993 Karla was a staff member at Czech and Slovak News and also helped develop reports for economic broadcasts on Czech Radio. In her last two years at the Prague University of Economics she held the position of assistant at the White & Case legal advice bureau in Prague. She is fluent in English, speaks French and basic Russian. Important accounts: Annual Meetings IMF/WB Prague 2000, Avaya Communication, Czech On Line, Čokoládovny, Daventree, DHL International, Expandia Banka, McDonald's, Roche, UPS and The Bell School.

Company profile / DBM team

Jan Laštovička
Director Creative Communications Jan Laštovička (29) has worked for Donath-Burson-Marsteller since October 2005. He currently holds the position of New Media Consultant. He obtained his master’s degree from the Teaching Faculty of Teaching at Charles’ University in Prague in 2004. During his studies he spent six months at Seminariet for Formgivning in Nykøbing, Denmark, where he studied graphic design. Prior to joining Donath-Burson-Marsteller he worked in the design department of Porcela Plus a.s. His designs are also being used by Karlovarský porcelán a.s. In September 2006, he was awarded a Diploma in Public Relations by the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. Jan is fluent in English.

Company profile / DBM team

Zuzana Migdalová
PR and Media Consultant Zuzana Migdalová (32) has worked for Donath-Burson-Marsteller since October 2001 and currently holds the position of PR and Media Consultant. She works on accounts for clients operating in services, healthcare, telecommunications, and other industrial businesses. In addition, she devotes some of her time to corporate charity and ‘pro bono’ projects. Prior to joining DBM, she worked as an assistant for an investment consulting company, the Association of Cable Television Stations, and the Czech Association of Cable Communications. She obtained her master’s degree in Mass Communications from the Social Sciences Faculty of Charles University in Prague in May 2001. In 2002, she received a Diploma in Public Relations from the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. Her mother tongue is Slovak and she is fluent in Czech, English, and French. She completed a French course at the Sorbonne in August 2001. Zuzana has worked on the following accounts for Donath-Burson-Marsteller: Centrum asistované reprodukce Iscare IVF, GTS, Medical Healthcom, Nová huť, Občanské sdružení Pohoda, Orange Slovakia, Poinsettia, United Parcel Service Česká republika, Winslow Partners.

Company profile / DBM team

Lenka Oberfalcerová
Public Relations Consultant Lenka Oberfalcerová (28) joined Donath-Burson-Marsteller in September 2007 as a Public Relations Consultant. She holds a master’s degree in English and Spanish Philology, Psychology and Education from the Faculty of Education at the University of South Bohemia. Lenka also spent one academic year at the University of Alcalá de Henares in Spain studying Spanish Philology at the Faculty of Philosophy. After being awarded a scholarship by the Spanish State Department, she took a Course in Spanish and Cultural Studies at the Autonomous University of Madrid. Prior to joining Donath-Burson-Marsteller she was employed by the state administration. At the Prague 7 City District she was partly responsible for the supporting methodically the professional development of teachers, and mainly for fundraising and related data processing. Her focus were national grants and projects under the auspices of the European Economic Area (EEA) or Norwegian Financial Mechanisms to improve the level of Prague 7 kindergartens and elementary schools. In addition to her teaching jobs at high and private language schools, Lenka also has marketing experience from working in call centers for Volvo and Ford as an employee of the G.P.S. and Wunderman Cato Johnson in Prague. In February 2006 Lenka received a Diploma in Public Relations from the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. She is fluent in Spanish and English.

Company profile / DBM team

Josef Průša
Chief Information Officer Josef Průša (42) has worked for Donath-Burson-Marsteller since June 1996 as Chief Information Officer. Prior to joining Donath-Burson-Marsteller, Josef worked for computer periodicals as a lab technician and reviewer. He has published articles in PC Magazine Czech Edition, and in Computer World and PC World magazines published by IDG Czechoslovakia. He has also worked for FCC Folprecht as a software and network specialist. He is a graduate from the Czech Technical University the Electrotechnical Faculty. He is fluent in English and conversational German and Russian.

Company profile / DBM team

Andrea Sitárová
Senior Public Affairs Consultant Andrea Sitárová (31) joined Donath-Burson-Marsteller in January 2009 and specializes in government relations and public affairs. Her past experience is in diplomacy and public policy analysis . She worked as a consultant for OECD in Paris, interned at the United Nations in New York (ECOSOC) and worked for almost five years at the Embassy of Canada in Slovakia, most recently on public affairs and public diplomacy projects. Andrea holds a professional MPA in Public Policy and Management from London School of Economics and from Institut d’Études Politiques de Paris (Sciences Po), she also completed her postgraduate studies of European Affairs at the Law School of Comenius University in Bratislava and holds an dual degree MA in International Business and Marketing from University of Economics in Bratislava and Université Jean Moulin in Lyon. During her studies, she focused her research on policy leadership and entrepreneurship of political leaders in pursuing controversial reforms , organizational change, coalition building and leadership communication and she used sophisticated analytical tools, including scenario planning analysis and quantitative methods. She is fluent in English, French, Slovak and conversant in German and Italian.

Company profile / DBM team

Dana Šímová
Health Issues Consultant Dana Šímová (43) has worked for Donath-Burson-Marsteller since March 1996. She currently holds the position of Health Issues Consultant and primarily works on accounts for clients operating in healthcare, services, and merchandising industries as a hotline operator and health and fitness consultant. Prior to joining Donath-Burson-Marsteller, she worked as Head Dietitian for Sodexho that provided food services for the Thomayer Faculty Hospital. Prior to that, she had worked for the Children’s Health Center in Nový Jičín as Food Services Manager. After graduating from secondary nursing school, Dana completed a two-year course at the Institute for Further Education in Healthcare in Brno. In 2002, she received a Diploma in Public Relations from the London School of Public Relations, a certified course organized by the Czech Association of PR Agencies. Dana has worked on the following accounts for Donath-Burson-Marsteller: Balírny Douwe Egberts, Český kávový svaz, Fórum zdravé výživy, Laboratoires Fournier, Karlovarské minerální vody, McDonald's, Unilever, Centre for Obesity Treatment ISCARE, Winterthur pojišťovna.

Company profile / Crisis Contacts
Stand24/7 Stand -by Emergency contact information for the Czech Republic and Slovakia: Michal Donath Managing Director Tel.: +420 224 211 220 GSM: +420 602 222 128 E-mail:

Company profile / Worldwide B-M Offices
Argentina Australia Austria Belgium Brazil Bulgaria Canada Buenos Aires Melbourne Sydney Vienna Brussels Brussels Sâo Paulo Sofia Calgary Montreal Ottawa Quebec City Toronto Vancouver Victoria Chile China Santiago Beijing Guangzhou Hong Kong Hong Kong Shanghai Colombia Croatia Czech Republic Denmark Finland France Germany Bogotá Zagreb Prague Copenhagen Helsinki Paris Paris Berlin Berlin Frankfurt Frankfurt Greece Guatemala Hungary India Athens Guatemala City Budapest Bangalore Chennai Hyderabad Kolkata Mumbai New Delhi Ireland Israel Italy Dublin Tel Aviv Milan Milan Rome Japan Kazakhstan Kuwait Mexico New Zealand Norway Tokyo Alma-Ata Kuwait City Mexico City Auckland Wellington Oslo Burson-Marsteller Burson-Marsteller Burson-Marsteller Dr. Hochegger Kommunikationsberatung BKSH Burson-Marsteller Burson-Marsteller Mmd NATIONAL Public Relations NATIONAL Public Relations NATIONAL Public Relations NATIONAL Public Relations NATIONAL Public Relations NATIONAL Public Relations NATIONAL Public Relations Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Marsteller Burson-Marsteller Burson-Marsteller Mmd Donath Burson-Marsteller Burson-Marsteller CW Works Oy BKSH Burson-Marsteller BKSH Burson-Marsteller Burson-Marsteller Marsteller Advocate/Burson-Marsteller Consejeros de Negocios Mmd Genesis Public Relations Genesis Public Relations Genesis Public Relations Genesis Public Relations Genesis Public Relations Genesis Public Relations Park Communications MS Business Communication Burson-Marsteller Marsteller Burson-Marsteller Burson-Marsteller Mmd Bates PanGulf Public Relations Burson-Marsteller Acumen Group Acumen Group Burson-Marsteller +54 11 4342 8010 +61 3 9426 1300 +61 2 9 928 1500 +43 1 505 4701 +32 02 743 6611 +32 02 743 6611 +55 11 3 094 2240 +35 929 461 855 +1 403 531 0331 +1 514 843 7171 +1 613 233 1699 +1 418 648 1233 +1 416 586 0180 +1 604 684 6655 +1 250 382 8210 +56 2 751 7100 +86 10 6505 6363 +86 20 3877 1820 +852 2880 0229 +852 2880-0229 +8621 5403 2121 +57 1 622 6500 +38 514 646 209 +420 224 211 220 +45 33 32 7878 +358 9 696 2190 +33 1 53 30 09 14 +33 1 41 86 76 76 +49 30 2407 9386 +49 30 2407 9388 +49 69 238 090 +49 69 238 090 +30 210 697 1999 +1 502 2 366 6016 +36 126 678 33 +91 124 508 8999 +91 124 508 8999 +91 124 508 8999 +91 124 508 8999 +91 124 508 8999 +91 124 508 8999 +353 1 676 5297 +972 3 647 5268 +39 2 721 431 +39 02 7214 3577 +39 06 688 9631 +81 3 3264 6701 +36 1 266 7833 +965 2411676/2411696 +52 555 246 0200 +64 9 914 2816 +64 4 917 0283 +47 23 164 500

Company profile / Worldwide B-M Offices

Pakistan Panama Philippines Poland Portugal Puerto Rico Romania Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa

Islamabad Karachi Panama City Manila Warsaw Lisbon San Juan Bucharest Moscow Jeddah Belgrade Singapore Bratislava Ljubljana Cape Town Durban Johannesburg

Mediators Mediators ComunicacionesCorporativas Strategic Edge Mmd C&C-Consultores de omunicaçao Lda Burson-Marsteller Mmd The Willard Group Bates PanGulf Public Relations Mmd Burson-Marsteller Donath Burson-Marsteller Mmd Simeka TWS Simeka TWS Simeka TWS Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Compass PR Aziam Burson-Marsteller Burson-Marsteller Capitol PR Morrow Communications BKSH Burson-Marsteller Marsteller Communique The Willard Group Bates PanGulf Public Relations Burson-Marsteller Burson-Marsteller Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Marsteller Burson-Marsteller Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller Burson-Marsteller BKSH Burson-Marsteller Direct Impact Marsteller Burson-Marsteller Network PR

+92 51 282 9899 +92 21 565 6113 +507 322 1241 +63 2 8920247 +48 225 360 440 +351 210 307 800 +787 792 1717 +40 213 272 535 +7 095 775 4795 + 966 505603256 +38 111 328 5939 +65 6336 6266 +420 224 211 220 (Prague) +38 598 407 788 +27 11 712 9600 +27 11 712 9600 +27 11 712 9600 +82 2 771 4020 +34 93 201 1028 +34 91 384 6700 +46 8 440 1200 +41 31 356 7300 +41 1 455 8400 +886 2 25466086 +66 2 252 9871 +31 20 579 5950 +90 212 339 8383 +44 289 039 3837 +44 207 300 6402 +44 207 831 6262 +44 207 831 6262 +44 0 16 1228 6677 +38 044 230 2080 +971 4 295 3456 +1 512 372 6363 +1 312 596 3400 +1 312 596 3400 +1 214 224 8400 +1 313 583 8000 +1 310 226 3000 +1 305 347 4300 +1 212 614 4000 +1 212 614 5000 +1 412 471 9600 +1 412 394 6666 +1 804 253 1300 +1 916 341 1000 +1 619 542 7812 +1 415 591 4000 +1 202 530 0500 +1 202 530 0400 +1 703 684 1245 +1 202 530 4554 +58 212 902 9300 +263 4 870351 or 882060

South Korea Spain Sweden Switzerland Taiwan Thailand The Netherlands Turkey UK

Seoul Barcelona Madrid Stockholm Berne Zurich Taipei Bangkok Amsterdam Istanbul Belfast London London London Manchester

Ukraine United Arab Emirates USA

Kiev Dubai Austin Chicago Chicago Dallas Detroit Los Angeles Miami New York New York Pittsburgh Pittsburgh Richmond Sacramento San Diego San Francisco Washington, D.C. Washington, D.C. Washington, D.C. Washington, D.C.

Venezuela Zimbabwe

Caracas Harare

Company profile


101 OFFICES , 59 COUNTRIES , 1 COMPANY AMERICAS Burson-Marsteller 25 Park Avenue South New York N.Y. 10003-1653 USA EUROPE Burson-Marsteller Greater London House 24-28 Bloomsbury Way London, WC1A 2PX United Kingdom CZECH REPUBLIC Donath-Burson-Marsteller s.r.o. Spálená 29 110 00 Praha 1 Česká republika

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