Keyword Elite Success Blueprint

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                                                             KEYWORD ELITE        BLUEPRINT

       Fool Proof Keyword Elite Success Blueprint

Again, I want to congratulate you on taking a giant step in growing your business
and bettering you and your family's welfare. In Keyword Elite, you have an enormous
advantage over your competition, in that you can now generate unlimited keyword
lists, up to infinity… You can analyze your competition and find secret, hidden niches
to exploit… You can spy on your Adwords competition, guaranteeing that you find
profitable keyword phrases without spending a fortune testing them out yourself.

In this guide, my goal is to give you a doable, step by step plan of attack. BY no
means is this an all encompassing guide, but it should give you enough information
to do some serious damage in the "pay per click" world.

So, without further adieu, let's get started!

                                TABLE OF CONTENTS

n Chapter 1: The importance of keywords ................................................4
3 big reasons why keywords are so important ...............................4
4 points to remember about keywords .........................................4

n Chapter 2: Keyword research and niche topics ........................................6
What factors you should consider in a niche? ...............................8
General guidelines on choosing niche topics ..............................10
Using Keyword Elite to evaluate a niche topic ..............................10

n Chapter 3: Building a Keyword List ...................................................13

n Chapter 4: Keywords and Search Engines ............................................15
Keywords and on-page SEO ......................................................15
Keywords and off-page SEO ......................................................17
Keeping tabs on your competition ..............................................17
More SEO Resources .................................................................18

n Chapter 5: Keywords and PPC advertising ...........................................19
The need for PPC advertising .....................................................19
Using Keyword Elite for PPC research .........................................19
General tips on PPC advertising .................................................20
More resources on PPC advertising .............................................21

n Chapter 6: Keywords and AdSense ....................................................22
Using the right keywords for AdSense success .............................22
General tips for AdSense ...........................................................25
More resources on Google AdSense ..........................................26

n Final Notes ...............................................................................27
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Keywords (and keyword research) is a central component of building a successful online
business. It is one of those things that a webmaster should know how to do himself while it may
seem easy to outsource keyword research (as you would outsource search engine
optimization, content writing and link building), the reality is that it (keyword research) affects
every other step in marketing a website.

In other words, if you target the wrong keywords, you will be wasting your time and, more
importantly, your money.

3 big reasons why keywords are so important
          n Useful for search engines (Chapter 4: Keywords and Search Engines).
          This involves not only how search engines accept search queries and rank
          pages, but also search engine optimization and link building.
          n Pay-per-click (PPC) advertising is based on keywords (Chapter 5:
          Keywords and PPC Advertising).
          n Advertising networks (such as AdSense) use contextual targeting for
          their ads and a key factor in this process (of matching ads with specific
          pages) are keywords found on a particular page (Chapter 6: Keywords and

Each of these areas will be covered in detail in their respective chapters.

Also, keyword research can be invaluable in evaluating the worth of a niche topic (Chapter 2:
Keyword research and niche topics). I always have a dozen or so niche topics floating around in
my head or jotted down in a text file somewhere. The only cheap way to figure out if further
investment in those ideas is worth my time is to do a quick check on the demand and profitability
of the topic using Keyword Elite, which I'll show you later in the guide.

4 points to remember about keywords
          n A keyword list (Chapter 3: Building a keyword list) is useless without the
          right execution that is, keywords are a resource and it's up to you to use

          them the right way. This is why Chapter 2 and Chapters 4 to 6 are dedicated
          to showing you how to use keywords and keyword lists in different areas of
          your online business.
          n Do not rely on one source for keyword research data. Make sure that you
          round off your efforts by checking different sources such as search engines,
          PPC engines and keyword databases. Keyword Elite uses multiple data
          sources for this reason. So make sure you use ALL of the various sources
          and projects that Keyword Elite provides.

          n Target a large variety of keywords do not get stuck on using just a few
          keywords that bring in the most traffic / that are the target of most searches.
          Expand your reach and tap into the long-tail of search engine traffic by
          incorporating all your keywords in your website.

Tip: Use project #2 to build a massive list of keyword phrases based on the main keyword you enter.

          n When you are in the beginning stages of marketing your website, target
          the less popular keyword phrases it's easier to rank for them as there is no
          competition and if you go after the top keywords with some search engine
          rankings in your favor, it will invariably be easier for you to rank higher.

Now that we've covered the basics, let's roll on to the chapter 2, where you will learn how to use
basic keyword research to evaluate the profitability of niche topics.
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Once you start thinking about possible niche topics for your next website, you are bound to get
at least half a dozen ideas. Right now, here's what I can think off (based just on my interests):

          n Soccer club fan site
          n Computer security tips
          n Office chairs
          n DIY Car repair
          n RFID
          n VOIP
          n Digital rights management

That took 45 seconds, at most. Granted, the last three are not your typical topics, but I
encourage you to spare a couple of minutes and do the same exercise. Grab a pen and paper, or
open up a text file on your PC, and jot down topic ideas for the next minute.


Done? Hopefully you have 4-6 topics of your own as well. Now the thing is, we're not that bad
with finding topics for our next online business. The trouble comes when we have to decide
which topic to pick. There are several factors that come into play here, as well as some general
difficulties that you run into when venturing into unfamiliar topics.

But if you want to find out the viability/profitability of a particular topic, there's a quick and easy
way to do so keyword research. This is fairly easy to do in Keyword Elite, where all you have to
do is enter your topic and the software spits out the relevant data for you within seconds.

For example, let's say that a niche topic we're considering is "Office Chairs". What you could
easily do is open up Keyword Elite.

          1.   Select project #2.
          2.   Enter your keyword "office chairs" into Keyword Elite.
          3.   Select (or any of the other options for gathering keywords)
          4.   Slide the slider up to 2,000 results and click "ok"

… as shown below

Once KE begins to process, you can click the "report view" tab located on the top right hand side
of the screen. You'll then notice a TON of related keyword phrases begin to appear. You can do a
bunch of very powerful things with this data, but right now we want to simply find:

          1. Some very niche phrases that we could possibly exploit. (If we find some
          keyword phrases we think we like, we can plug them into Project #1 and
          Project #4 and see just how competitive those phrases are.)
          2. Some phrases that don't include the keyword "office chairs" that might be
          related to the topic and might actually be a BETTER niche to get involved in.
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          Video: If you would like to watch a video clip showing how project 2 works, you can
          do so by clicking here. (Note: we may move the location of this video from time to
          time, so if it does not load, please contact customer support for the new location).

Ok, now what factors should you consider in a niche?
When you're carrying out keyword research, you should be measuring at least the following

          n Search volume how many searches for that particular keyword in a given
          month. These numbers are attained from keyword engines like
          WordTracker and KeywordDiscovery, PPC engines (Overture) or as
          estimates from search engines (Google Suggest).

          n Demand / Supply ratios There are many ways to measure this (such KEI
          or a straight RS ratio), but the rule of thumb here is that for a keyword with
          high demand and low supply is a good keyword to optimize for (because
          you will have more chance of ranking high for it).

D/S, also known as R/S ratios are not decisive (you may want to go after highly competitive
search terms), but they are very useful when you are preparing long keyword lists and are
looking for the long tail in keyword research lots of keywords that have low demand but also low

          n Pay-per-click (PPC) numbers simply, the maximum bid amounts for the
          keyword in various PPC networks. This has two purposes. You can use
          keywords that have high demand but low bid amounts for your own PPC
          campaigns, while you can use keywords with high bid amounts for
          AdSense optimization.

Once you've found some potential phrases that you think you like, using project #2 of Keyword
Elite, you can

          1. Click the "export" button found in the menu bar.

          1. Then save the file as a CSV file.
          2. Open the CSV file.
          3. Copy all of the keywords in the first column
          4. Open up Keyword Elite and run project 1
          5. Click the      image located on the right hand side of step 2 and paste in
          all of the keyword phrases.

From there, I would select ALL of the checkboxes as shown below:

… and then simply click ok. KE will then begin to gather ALL of the data I mentioned above. Plus,
much more, that is equally as important.
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General guidelines on choosing niche topics
There is no strict formula for choosing a niche topic. I've listed some general principles below
which can act as guidelines. However, it is important to remember that it is not just the niche you
pick, but how you enter it and try to conquer it that matters. The idea itself is useless without
proper execution and your method of execution will depend a lot on the keywords you pick.

          n Your first measure of a niche topic should be its profitability how much
          money can one make out of this market. In most cases, this will also mean
          that you will have strong competition. A healthy competition just tells you
          that there's a lot of money to be made in this niche.

          n Unless you have experience in getting high rankings for your website (or a
          heavy budget for professional SEO help), don't jump into a heavily-
          competed niche at first. Start with a smaller sub-niche and build yourself up
          from there.

          n 'Virgin' niches high demand, low competition, high profitability are rare
          to find. In most cases, you will either find a niche that is popular and
          profitable or a niche that is not so popular and perhaps not so profitable

At this point, you will have two choices pick a sub-niche in the popular market and build from
there, or go for the lesser-known niche and try to dominate that market.

          n Your final selection of a topic will always depend on two things your
          interest level in the topic and the information at your disposal. By
          information I mean knowledge of the niche if you're selling info products,
          you will either need to know a lot about the niche, do heavy research or hire
          someone to write it for you. However, when it comes to big businesses such
          as online stores, you need to make personal contacts with vendors.

Using Keyword Elite to evaluate a niche topic
Above, I showed you one way to use Keyword Elite. In this section you'll get a simple
walkthrough of using Keyword Elite to evaluate the profitability of a niche. Remember, "There are
many ways to skin a cat", so in this example I'm going to take you through a different process
than I did above. For the purposes of this demo, I've selected "computer security" as the niche

we're going to work with. In fact, this is a very good example because since this is a slightly broad
niche, I can use KE to narrow it down and pick the most profitable subniches within it.

Here's how it works. First, you fire up Keyword Elite…

          n Topic example computer security
          n Do a quick find on the search figures (R/S ratio)
          n Check all of the Pay Per Click Competition
          n Evaluate results
          n If they don't fit (match a general set of numbers), go deeper (subniche) or
          check another topic

Make sure that you do this for all your niches, even if the first one is crazy lucrative it's better to
have options…

It's important that you use project #1 to do all of your analysis when choosing a potentially
profitable niche. So, in this example, we'd open up project 1 and enter "Computer security" into
step 2.

… and click "ok"

Next, we'll click the "report view tab" and check out some of the data that appears.
To get an idea on what each of the columns shows you, refer to the KE help manual by clicking
on the "help button" within Keyword Elite.
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What you can then do is click on the "R/S Ratio" column and sort it in descending order. Typically
the keyword phrases with the lowest R/S ratio are the best search terms to exploit because they
have a low number of competition and a high number of searches… which means the term or
niche is in high demand and needs to be filled.

Once you've evaluated your topic and decided that it is profitable enough to continue, we move
on to the next step, which is creating a keyword list.

                    CHAPTER 3: BUILDING A KEYWORD LIST

Once you've decided on a topic (using Keyword Elite to evaluate it), it's time to build a list.

There is a lot of debate around the size of a keyword list. Some people say that building a keyword list of
around 200-500 search terms is enough because once you go beyond that number, the keywords
become too obscure to matter anyway and that your top 100 or so keywords can cover for them.

I tend to disagree, for two reasons:

           1. Big keyword lists can provide you with a lot of ideas / topics for fresh content
           even those obscure terms that get only 1 search a day can have an article written
           around it, and once that is posted on your website, it will get read by your visitors.
           In such cases, the following formula works:

              More content = more page-views = more chances for the visitor to click on
                                your ads = more AdSense revenue

           2. More keywords also mean that you have more options for your PPC
           campaigns. By targeting the obscure terms, you will have a good chance of your
           ad being at the top for dirt-cheap costs, and again, the same formula (albeit with a
           twist) applies.

So, I would suggest that you go after huge keyword lists, but for the sake of clarity you should learn to
split them up into mini-keyword lists (categorized by sub-topics).

Let's look at how you can use Keyword Elite to create huge keyword lists. This is actually quite a
straightforward process, so I'll walk you through it quickly.

I'm going to assume that you already have Keyword Elite running. I'm also using the option
here you can set your details through the preferences screen by going through the following process:

           n Select project #2
           n Enter the topic (computer security)
           n Select or whatever method you prefer.

Then slide the slider up to around 5,000. That's typically the number I shoot for.
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From here you can also edit your list by clicking on the "edit tab" located on the bottom of the
report view. See below:

From the right hand side of the screen, you can add keywords to the beginning and end of all of your
keyword phrases. You can remove phrases containing specific keywords. You can remove words that
are over a specific length, plus a bunch of other really neat things.

          Video: If you would like to watch a video clip showing how project 2 works, you can
          do so by clicking here. (Note: we may move the location of this video from time to
          time, so if it does not load, please contact customer support for the new location)

Next you should save the file or export it, and use it for future things, such as your pay per click
campaigns or use your keyword list to build your Adsense websites using page generation software.


The central role of keywords in search engines can be judged from the following facts:

           n Despite the emphasis on link-based analysis, results are still based on the
           keywords a user enters. These are the keywords that SEOs (Search Engine
           Optimizers) will optimize a website for.

           n Search engines use the anchor text of links to determine the content of the link
           destination page. What does anchor text usually contain? Your keywords.
           Note: If you don't know what anchor text is and all of this SEO stuff is foreign to you,
           then I highly recommend you sign up for my free SEO course below:

           n For Yahoo and MSN, title tags and on-page factors are more important than for
           Google (and this is something worth noticing, because Yahoo and MSN
           combined cater for 30 percent of the search engine market). What do title tags
           usually contain? Your most important keywords. What is on-page SEO all about?
           In a nutshell, it's all about optimizing your page for your target keywords (although
           you shouldn't be overdoing it).

           n Social bookmarking is all about tags, and guess what tags are keywords.

The search world (and by extension almost all means of information retrieval) are based on keywords.

Ok, so now that we've cleared that up, it is time to look at how you can use the right keywords the right
way in order to climb to the top of search engine rankings. We will be covering both on-page and off-
page optimization factors.

Keywords and on-page SEO
On-page search engine optimization is a fancy term to describe how you use keywords and other
elements on your website pages to make them rank higher in the search engines.

Overall it is not as important as a site's linkage data (profile of the websites that link to a particular
website), but certain search engines (such as MSN and Yahoo) give on-page factors more weight than
Google (which favors link profiles heavily). In short, it's important to learn how to optimize your website
for search engines, and keywords play a central role in doing so.
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When you are optimizing individual pages, ensure that you pick a distinct and separate topic for each
page. This topic should relate to a specific keyword phrase, which then becomes your main term for that
page. Once you have this term, there are two things that you should be looking at to optimize:

           1. Title tags (and other tags).
The title tag of a page is arguably one of the most important factors in SEO. Make sure that a page's title
tag contains the most important / relevant keyword for that page. Also, make sure that this is natural (i.e.
part of a statement or phrase) and not artificial keyword stuffing where you end up with a title tag that

"keyword1 keyword2 keyword3"

Other tags such as the alt image tag and the header tags are also important, but less so.

           2. Page content.
Despite the bad press it gets, keyword density is actually a very useful measure of determining the
"topic" of a piece of content. There are several things involved in this:

           a. The number of words on the page (which should at least be above 500 to allow
           AdSense to display relevant ads),

           b. The focus of the content (the more narrow the focus, the easier it is to
           categorize the page as talking about a particular search term)

           c. The placement of important keywords on the page.

While this no magic formula here, you will do better than most people by following these simple

           a. Include your main keyword once in the title tag, once in the h1 (or h2) tag, once
           in the starting phrase, and at least once in every paragraph after that.

           b. Keep the language of your page natural the keyword should fit into the content,
           not the other way around. Read it out loud if you have doubts. If the page sounds
           stilted or artificial, change it. After all, your readers are more important at the end of
           the day, and they will be the ones reading it.

           c. Optimize a page once, and then forget about it. Most of the benefits that are to
           be gained from on-page optimization can be achieved from following the basic
           guidelines mentioned above. Going into too much detail is just wasting your time.

            d. Make sure that you use different variations of the search term (different order of
            terms, or even spelling mistakes) in your content. This isn't a big deal, but using
            multiple variations of a term will make the content look more natural.

That's about it for on-page SEO. Let's see now how keywords are involved in off-page SEO.

Keywords and off-page SEO
Off-page search engine optimization is, to put it crudely, all about links. Links from other websites to
yours and links from pages within your site to other pages in your site. Why is this important? Search
engines use links as an electronic form of voting in which not only links are considered as votes, but the
value of the voter itself (i.e. the page or the site linking out) is important as well.

And how do keywords play a role? Through anchor text.

Anchor text is the text that is used to define a link it is the text that is underlined. In this link to the Keyword
Elite site, the words "Keyword Elite" are the anchor text.

This is especially important because search engines use anchor text to learn more about the content of
the page being linked to. More accurately, the anchor text is the voter's description of what the linked
page is about, and this description plays a major role in determining the rankings of that page.

When you are linking to other pages on your website, make sure that you use the right keywords (closely
related to the main keyword of the target page) in the anchor text. Similarly, whenever you have the
chance to decide the anchor text from an outside website (such as when you're requesting a link
exchange or publishing content on another website that links to your target page), make sure that the
anchor text is keyword rich.

Keeping tabs on your competition
A big part of search engine optimization is finding out what works in your niche, and improving on that.
This does not mean that you should copy your competitors. Instead, you should first find out what the
top ranked websites in your niche are doing to get ranked among the top 5-10 on Google, and then do
better than them.

It's a simple philosophy, but it works splendidly well.

Here's how you do it using Keyword Elite.
          1. Open up project #4
          2. Enter your main keyword into step 2. We chose "computer security"
          3. Under step 3, I typically slide this to the default of 5.
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           4. Under step 4, I'll typically slide this all the way to the left to 1 as shown below.

From here, simply click "ok" and Keyword Elite will do its thing. To see how to read the report view, please
watch the demo video provided below:

           Video: You can watch a video on project 3 and project 4 by clicking here. (Note: we
           may move the location of this video from time to time, so if it does not load, please
           contact customer support for the new location)

           n Once you learn all about a website's onpage optimization using Keyword Elite,
           you can then use a tool like SEO Elite to optimize your website's offpage ranking
           factors, like building links to your website.

More SEO Resources
To learn more about search engine optimization (including advanced strategies on on-page
optimization and link building), sing up for my free newsletter on building massive website through free
search engine optimization techniques. Here's the link:


Remember, the more methods you use to generate traffic to your website, the more traffic you'll get AND
the more stable your business will be. So use both keyword research using Keyword Elite and also
search engine rankings by using a program like SEO Elite.


While there are several options in Pay-per-click advertising, the best two still remain Google AdWords
and Overture (now owned by Yahoo). I would strongly recommend that you stick to these two, as the
lower-tier PPC options still have a long way to go before they can offer the same level of services and
returns as AdWords and Overture.

The need for PPC advertising
While free traffic from search engines and other websites can take time to develop, paid traffic is instant
and allows you to quickly test key areas of your site, such as sales page conversion or the rate of
newsletter subscriptions.

PPC traffic works best if you use specific landing pages that have a call to action (such as buy this, or
subscribe to that, or download and read this) the reason for this is that such actions can be objectively
measured through a conversion rate, which you can then use to measure the effectiveness of your PPC

PPC advertising is ideal for mini-sites such as info product sales sites because these sites don't have lots
of content and thus have to depend on a high volume of links to get ranked highly. In contrast, if you
know how to manage your budget and can write good sales copy, it becomes a simple task to "turn on
the traffic faucet", drive some traffic to a particular page and ring up some sales.

Using Keyword Elite for PPC research
Keyword Elite allows you several options for PPC research. The first is in building massive keyword lists
we covered this in Chapter 3.

           n Now, you can either use the old list (show how), or create a brand new one
           (show how)
           n Pick the same term, show which options to use, etc.
           n Save or export list.
           n Learn how to read the columns.

Using project #3 of Keyword Elite, you can leverage the huge lists that we have pre-built for you. We'll
also be providing the opportunity to get larger Keyword Packets in the future. The packets are up to
60,000 pre-made keyword lists… which in and of itself is GIGANTIC. Just think of the possibility here for
your Adsense websites.
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           Video: If you would like to watch a video clip showing how project 3 works,
           you can do so by clicking here. (Note: we may move the location of this video
           from time to time, so if it does not load, please contact customer support for
           the new location)

General tips on PPC advertising
Here are a few basic tips on getting the most out of your PPC advertising:

           n Use "huge" keyword lists while it's easy to target only the high search volume
           keywords, targeting the obscure terms that get 1-5 searches a day which are
           cheaper and much larger in number will allow you to save money while getting a
           lot of targeted PPC traffic.

           n Split your list into sub-topics and then split them further if possible. When you
           use super-targeted mini-lists, you can write focused ads and evaluate the
           profitability of a particular sub-topic.

           n Drive traffic to related pages, not just your main page.

           n Watch your budget your initial steps into PPC advertising should be baby

          n Your ad-spend will be useless if you cannot convert those clicks into
          customers/subscribers. Make sure that your landing pages are optimized for their

          n Your desire to optimize your conversion rate will lead you to write tighter sales
          copy. Make sure that you learn how to do so, or outsource this part to someone

More resources on PPC advertising
The best guide on PPC advertising is Perry Marshall's guide on Google AdWords. It's a must-read for
anyone looking to be successful on a budget with AdWords, and the techniques mentioned in the book
are efficient, intelligent and proven.

You can get the book from here:

The Definitive Guide to Google AdWords by Perry Marshall
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                       CHAPTER 6: KEYWORDS AND ADSENSE

While the chapter heading mentions AdSense, it is important to note that when it comes to putting
advertisements on your website, you have several options, such as:

           n Google AdSense

           n Yahoo's Publisher Network (YPN similar to AdSense)

           n Kontera     a contextual advertising program targeted towards high-traffic

           n Chitika a advertising network that lets you displays ads contextually or through
           specific keywords

In short, the lessons learned in this chapter can be applied to any one of the options mentioned above.

Using the right keywords for AdSense success
In Chapter 4: Keywords and Search Engines, I talked a bit about picking separate keywords for each
page on your website. This strategy is very useful when it comes to putting AdSense (or other contextual
advertising) on your website, as it forces you to write focused content, and this, in turn, allows AdSense
to provide ads that match closely to your main term for that page.

Also, in Chapter 3: Building a Keyword List, we talked about how using large keyword lists can help
boost your AdSense revenues by simply allowing you to create more pages.

So how do you combine these two strategies together?

I'm going to assume that you've carried out the previous steps already picking a niche topic, evaluating
it through keyword research and building a keyword list. You should also by now know the right 'format'
to use on your site pages (read Chapter 4 for more on this).

With me so far? Great. Here's what you need to do:

           n Find out which keywords are your money terms these will be keywords that
           have a mix of good demand numbers and high PPC bid prices. If you've done
           your homework right in picking a profitable niche, you will find that there will be a
           few major keywords that have both high demand and high bid prices.

           In most cases, you will encounter a situation where the bid price is moderately
           high but the keyword itself is not searched for so often.

Here's a great feature of Keyword Elite. You know how you find websites all over the internet, selling "high
paying Adsense keyword lists"? Well… you now have the ability to create your own high paying Adsense
lists and here's how…

           1. Open up Project #2 of Keyword Elite and enter a keyword. We'll use "insurance"
           in our example.
           2. Under step 3, select any of the methods for generating a big keyword list.
           3. Under step 4, select the number of keywords you want to generate.

           4. Ok, now once you've generated your list of keywords. Simply export that list to a
           CSV file.
           5. The next step is to run Project #1 and under step 2, paste in all of the keywords
           that you generated with Project #2, as shown below:
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6. Then under all of the rest of the steps, enter what is displayed in the screenshot
below. Remember, you're only trying to gather data related to what people are
paying with Google Adwords.

7. Once you've done this, click ok and let Keyword Elite go to work for you… Once
it's finished, click the "Report view tab" and then click on the column heading
labeled "Adwords CPC broad". This will sort the column in descending order. Now
you essentially have a list of words EXACTLY like all of those websites selling high
paying Adsense keyword lists!

You can barely make out in the screenshot above, that people bidding on the top
keyword "cheap auto insurance" all the way up to $43.33 per click! Now, do you
think that would be a high paying Adsense keyword? You betcha!

What you can even do is sell these lists to clients . Just click the export button at the top of Keyword Elite
and save it as a .html or CSV file and you're all set. You have your very own business in a box.

Here are some more tips on monetizing your website using the phrases that Keyword Elite will generate
for you…

           n For the major keywords, use them in them the prominent sections of your
           website such as category home pages. This is where your website's navigation
           will lead most of your visitors.

           n For the less popular keywords (the long-tail), create individual (or multiple, if you
           can go deeper into the subject without loosing the reader's interest) pages for
           each keyword and make sure that you use that list's parent keyword on the page
           as well.

           This will allow you to benefit both from the ads for the major keyword as well as the
           specific keyword for that page.

           n Use at least 400 to 500 words of text for each of your pages this will allow the ad
           network (in this case AdSense) enough text to match the relevant ads to your

           n Once you run out of keywords (it has to happen eventually), find a new spin on
           old keywords. Go back through your list and find out if you can discuss a topic in a
           different way often you can find that recent developments in an industry can allow
           you to revive old topics.

AdSense is not rocket science, and there's a lot more involved to it than keywords (as I cover in the next
section). However, because ad networks use keyword analysis as their main tool for matching ads to
pages, you have to know how to use your keyword lists to your maximum advantage.

General tips for AdSense
Here are some 'general' tips on putting AdSense (or other contextual advertising) on your website:

           n Put your keywords in the title tags of your pages this goes a long way towards
           determining the "topic" and "context" of a page. If you're using blogs, then put the
           keywords in your post's title.

           n Put keywords in the content of your pages this is similar to what I talked about in
           Chapter 4 on on-page optimization. Spread the keywords naturally, and if possible
           (i.e. if it fits in with the theme of the page), use them in <h1> tags as well.
                                                                             KEYWORD ELITE        BLUEPRINT

               n Stick to one topic per page (or one keyword per page). This allows you to write
               focused content that in turn makes it easier for AdSense to serve ads based on
               your chosen keywords.

               n If you are putting AdSense on a website for the first time, don't be too upset if you
               get irrelevant ads in the beginning sometimes it takes a few days for the AdSense
               crawler to get things right regarding your website, especially if you have pages
               that are not too focused on their keywords.

More resources on Google AdSense
There's much more information on Adsense available than I could possibly go into in this guide… So, I'll
just point you directly to the expert himself. The authoritative guide on AdSense is Joel Comm's book,
AdSense Secrets. Joel has just recently (early March 2006 as I write this) released version 3 of his book,
which contains a lot of useful updates. I strongly recommend that you get his book.

The link is:

AdSense Secrets by Joel Comm

                                               FINAL NOTES
** I've covered quite a bit above, but don't want to leave out project #5 within Keyword Elite. In my opinion, this is
the most powerful feature of them all. Make sure you take full advantage of this feature.

Please watch this video where I demonstrate how to use Project #5 to save you TONS of money on your pay per
click advertising with Google Adwords.

Click here to watch the video!

With all of this said, I sincerely hope you will take action. Because knowledge without action is completely
worthless. With this guide, all of the Demo Videos, and the Keyword Elite user manual, I've given you more than
enough information to get you started making an absolute killing with your Pay Per Click advertising etc.

Now, all that is required is ACTION on your part.

I strongly urge you to visit the Keyword Elite member's forum below:

The community there will, no doubt, be one of the greatest learning assets you'll have. If anything, just stop by and
say hey. I'd love to hear from you!

Also, I plan on maintaining a Keyword Elite blog where I'll be teaching the latest on Pay Per Click and Adsense
strategies throughout the year. You can visit the blog here: (Note: If you visit the link and it takes you to a "page not found", this is
because we're still working on transferring the blog to this exact URL, so keep trying back.)

It's really neat.

If you ever have any questions related to the software, you may contact user support 24 hours a day at:

Lastly, you can check out our other powerful product called "SEO Elite", which is a world leader in search engine
optimization. If you need a top search engine ranking, this software is a "must have". You can find out more about
SEO Elite here:

Now get out there are start kicking some "Pay Per Click" butt!

All the best,

Brad Callen
Bryxen Software, Inc.

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