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					  Business Data Communications,
          Fourth Edition
Chapter 14: E-Business Applications and the
 Business Data Communications Industry
                        Learning Objectives
     • Describe the effect of e-commerce on
       information technology (IT) departments
     • Define the purpose of an application
       service provider
     • Identify problems that can occur when
       businesses conduct transactions over the
       Internet



Chapter 14: E-Business Applications and the Business Data Communications Industry   2
                        Learning Objectives
     • Describe the changing attitude toward
       customers by businesses using the
       Internet for e-commerce
     • List e-commerce standards
     • Describe the use of intranets and
       extranets for e-commerce
     • Describe the elements of groupware used
       to make groups more productive


Chapter 14: E-Business Applications and the Business Data Communications Industry   3
                                    Introduction
     • Business data communications industry is
       constantly changing
     • Wide variety of clients used in networks
          – Clients, servers, telephones, PDAs
     • New problems and issues exist in e-
       commerce
     • Intranets, extranets, groupware are new
       issues to address


Chapter 14: E-Business Applications and the Business Data Communications Industry   4
          The Impact of E-Business on
             Data Communications
     • E-Business and Information Technology
          – Network technicians and managers work in IT
          – Install and maintain the technology
          – Third era of IT – use of Internet as network of
            choice
          – Small businesses must compete with large
            businesses with use of technology




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          The Impact of E-Business on
             Data Communications
     • E-Business and Information Technology
          – Application Service Provider (ASP)
                • Helps small companies compete in global market
                     – Provide development of applications
          – Independent Software Vendor (ISV)
                • Provides Web-enabled applications
          – Network service provider or Internet service
            provider needed for Internet access




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          The Impact of E-Business on
             Data Communications
     • E-Business and Information Technology
          – Data Center Provider providers computer
            system
          – Infrastructure/platform provider supplies
            servers
          – ASP marketers act as consultants for Web-
            based businesses
          – Companies such as Coca-Cola and small
            companies make use of ASP marketers

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          The Impact of E-Business on
             Data Communications
     • E-Business and Information Technology
          – IT Department needs to interact with many
            departments in e-commerce environment
                • Shared knowledge is important
                • IT managers must understand how the company
                  works
                • Need to understand the flow of data throughout the
                  company to make e-commerce work




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          The Impact of E-Business on
             Data Communications
     • E-Business and Information Technology
          – Hardware requirements are different
                • Palm Pilot
                     – Uses Palm OS which must interact with network and
                       Internet
                • Smart Pagers
                • Palm-size PCs
                • Windows CE easy to incorporate into corporate
                  network, based on Windows
                • Epoc is new hand-held OS


Chapter 14: E-Business Applications and the Business Data Communications Industry   10
          The Impact of E-Business on
             Data Communications
     • E-Business and Information Technology
       – Hand-helds used as personal information
         management tools
                • E-mail
                • Sales-force automation
                • Customer relations
          – Connections to corporate network
                •   Cradle
                •   Direct connection
                •   Wireless connections
                •   Software
Chapter 14: E-Business Applications and the Business Data Communications Industry   11
          The Impact of E-Business on
             Data Communications
     • E-Business for Business
          – B2B is new watchword in business journals
          – Companies need to communicate
            electronically
                • G5 Messaging E-accounting initiative
                • Problems with legality of electronic documents
          – Problems with accuracy of data
                • Data warehousing causes large amount of data to
                  be stored
                • Data cleansing used to get rid of bad data


Chapter 14: E-Business Applications and the Business Data Communications Industry   12
          The Impact of E-Business on
             Data Communications
     • E-Business for Business
          – Applications
                •   GlobalNetXchange
                •   Worldwide Retail Exchange
                •   Covisint
                •   Financial services
                •   Epylon.com for Education




Chapter 14: E-Business Applications and the Business Data Communications Industry   13
          The Impact of E-Business on
             Data Communications
     • E-Business for Consumers
          – Consumers are now involved in e-commerce
          – Information is gathered about the customers
            by the Web-based business
          – Customer Resource Management software
            collects and stores customer information
          – Preferences are tracked
          – Example is frequent flyer plans


Chapter 14: E-Business Applications and the Business Data Communications Industry   14
          The Impact of E-Business on
             Data Communications
     • E-Business for Consumers
          – Determination of why on-line shopping cart is
            abandoned
                • Intelligent agent does analysis of potential sale
          – IT Department must allow access by
            customers to company applications
          – Security a big issue
          – Consumer-centric business
                • Centered on the needs of customers



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          The Impact of E-Business on
             Data Communications
     • Interactive Television (ITV)
          – MSN TV used for Internet access without
            computer
                • Formerly WebTV
          – ITV is newest way to access the Internet
                •   Open TV
                •   Send e-mail
                •   Surf Internet
                •   Chat



Chapter 14: E-Business Applications and the Business Data Communications Industry   17
          The Impact of E-Business on
             Data Communications
     • Interactive Television (ITV)
          – Electronic Programming Guide
                • First phase of ITV
          – Enhanced TV
                • Next phase toward ITV
          – Total ITV
                • Full implementation of ITV
          – Advertisers very interested in ITV


Chapter 14: E-Business Applications and the Business Data Communications Industry   18
                                      Standards
     • Wireless Technology
          – Advanced Mobile Phone Service (AMPS)
                • Uses FDMA
                • One subscriber can use one channel at a time
          – Time Division Multiple Access (TDMA)
                • AKA Digital-AMPS or North America TDMA
                • Uses time slots
                • Multiple subscribers on transmission line



Chapter 14: E-Business Applications and the Business Data Communications Industry   19
                                      Standards
     • Wireless Technology
          – Code Division Multiple Access (CDMA)
                • Uses Spread Spectrum Technology
                • Code assigned to each segment
          – Cellular Digital Packet Data (CDPD)
                • Based on TCP/IP
                • AKA Wireless IP




Chapter 14: E-Business Applications and the Business Data Communications Industry   20
                                      Standards
     • Wireless Technology
          – Global System for Mobile Communications
            (GSM)
                • European version of TDMA
          – International Mobile Telecommunications
            2000 (IMT-2000)
                • Third generation of wireless technology
                • Network access through satellite and terrestrial
                  systems



Chapter 14: E-Business Applications and the Business Data Communications Industry   22
                                      Standards
     • Wireless Technology
          – Wireless Application Protocol (WAP)
                • How wireless devices access the Internet
                • Internet Relationship Management (IRM) used to
                  integrate this technology into business strategy
                • Need to integrate all types of technology
     • Other Standards
          – G5 Messaging E-accounting initiative
          – AKA Any-to-Any Invoicing
                • eBIS and BizTalk software have been developed

Chapter 14: E-Business Applications and the Business Data Communications Industry   23
                   Intranets and Extranets
     • Intranet
          – Provides internal access to company
            documents
          – Not open to the public
          – Uses Web technology
     • Extranet
          – Links company’s business to its partners
          – Uses Web technology


Chapter 14: E-Business Applications and the Business Data Communications Industry   24
                                     Groupware
     • Facilitates communication among people
       – E-mail
       – Videoconferencing
       – Chat
       – Collaborative writing systems
       – Drawing programs
     • Computer-Supported Cooperative Work
          – Study of how groups interact
          – AKA eCollaboration
Chapter 14: E-Business Applications and the Business Data Communications Industry   25
                                     Groupware
     • Real-time Groupware
          – Whiteboard
          – Videoconferencing
          – Chat
          – Decision Support Systems
                • Used for brainstorming




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Chapter 14: E-Business Applications and the Business Data Communications Industry   27
                                     Groupware
     • Asynchronous Groupware
          – Allows groups to interact at different times
          – E-mail
          – Newsgroups and mailing lists
          – Workflow systems
          – Group calendar
          – Collaborative writing systems



Chapter 14: E-Business Applications and the Business Data Communications Industry   28
                                       Summary
     • New challenges for IT department
       because of e-commerce
     • New types of hardware need to be
       integrated into the network
     • Accounting e-documents can be a
       problem on different networks
     • Customer is the main focus of many Web
       sites


Chapter 14: E-Business Applications and the Business Data Communications Industry   29
                                       Summary
     • Information is gathered and saved about
       consumer shopping habits
     • Interactive TV is the latest technology for
       accessing the Web without a computer
     • Standards exist for the new technologies




Chapter 14: E-Business Applications and the Business Data Communications Industry   30
                                       Summary
     • AMPS, TDMA, CDMA, CDPD, GSM, IMT-
       2000, and WAP are wireless standards
     • Intranets are for internal use, while
       extranets are for external contacts
     • Groupware can be used for either real
       time or asynchronous group work




Chapter 14: E-Business Applications and the Business Data Communications Industry   31
Chapter 14 Complete

				
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posted:8/19/2011
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