Strategies of Marketing
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Strategies of Marketing document sample
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KSU-Option strategies.xls -- A spreadsheet program to compare alternativ e marketing strategies
that use the futures and options markets.
Version -- 02.11.09
Inputs v s Calculated Values
In the Strategies tab all blue numbers are inputs and all other numbers are calculated f rom these inputs. The spreadsheet
automatically recalculates ev ery time an additional input is entered. Thus, it is important to wait until all data hav e been entered
and rev iewed bef ore interpreting any of the calculated results (i.e., black numbers).
Strategies
In the Strategies tab, f our alternativ e marketing strategies can be compared side-by -side at one time. These strategies can use
f utures, options, or a combination of the two. It is important to note that because these strategies only consider f utures and
options basis risk still exists. Thus, the calculated expected net selling (buy ing) prices are still subject to changes in basis f rom
the expeted v alue entered. It is also important to note that options strategies that inv olv e selling options (either puts or calls)
requires margin money and also hav e potentially unlimited risk; whereas, simply purchasing options has limited risk (i.e., the
cost of premium).
Dev eloped by:
Kevin C. Dhuyvetter
Farm Management Specialist
Agricultural Economics
voice: (785) 532-3527
FAX: (785) 532-6925
email: kcd@ksu.edu
website: www.agmanager.info
KSU-Landbuy.xls -- Developed by Terry L. Kastens and Kevin C. Dhuyvetter
Kansas State University Agricultural Economists
KSU-Landbuy.xls -- Developed by Terry L. Kastens and Kevin C. Dhuyvetter
Kansas State University Agricultural Economists
KSU-Landbuy.xls -- Developed by Terry L. Kastens and Kevin C. Dhuyvetter
Kansas State University Agricultural Economists
KSU-Landbuy.xls -- Developed by Terry L. Kastens and Kevin C. Dhuyvetter
Kansas State University Agricultural Economists
Comparison of Futures and Options Market Strategies
Buying or selling (buy=1, sell=2) 2
Futures price at time of trade $11.81 Futures and Options Gain/Loss
Expected basis -$1.20 Futures Hedge &
Interval for futures price change to consider $0.50 Prices Cash Hedge Put Call
Hedge & $9.31 $0.00 $2.49 $1.61 $1.80
Strategy Cash Hedge Put Call $9.81 $0.00 $1.99 $1.11 $1.30
Futures (buy=1, sell=2) 2 2 $10.31 $0.00 $1.49 $0.61 $0.80
Put option strike 1 $11.80 $10.81 $0.00 $0.99 $0.11 $0.30
Premium $0.87 $11.31 $0.00 $0.49 -$0.39 -$0.20
Buy=1, Sell=2 1 $11.81 $0.00 -$0.02 -$0.88 -$0.70
Number bought/sold 1 $12.31 $0.00 -$0.52 -$0.88 -$1.20
Put option strike 2 $12.81 $0.00 -$1.02 -$0.88 -$1.31
Premium $13.31 $0.00 -$1.52 -$0.88 -$1.31
Buy=1, Sell=2 $13.81 $0.00 -$2.02 -$0.88 -$1.31
Number bought/sold $14.31 $0.00 -$2.52 -$0.88 -$1.31
Call option strike 1 $12.40
Premium $0.68
Buy=1, Sell=2 1 Expected Net Selling Price
Number bought/sold 1 Futures Hedge &
Call option strike 2 Prices Cash Hedge Put Call
Premium $9.31 $8.11 $10.59 $9.71 $9.90
Buy=1, Sell=2 $9.81 $8.61 $10.59 $9.71 $9.90
Number bought/sold $10.31 $9.11 $10.59 $9.71 $9.90
$10.81 $9.61 $10.59 $9.71 $9.90
Commission to buy AND sell futures, $/unit (bu, cwt) $0.015 $11.31 $10.11 $10.59 $9.71 $9.90
Option comission to buy OR sell an option, $/unit $0.009 $11.81 $10.61 $10.59 $9.73 $9.90
$12.31 $11.11 $10.59 $10.23 $9.90
Total premium paid $0.000 $0.000 $0.870 $0.680 $12.81 $11.61 $10.59 $10.73 $10.30
Total premium received $0.000 $0.000 $0.000 $0.000 $13.31 $12.11 $10.59 $11.23 $10.80
Total commission $0.000 $0.015 $0.009 $0.024 $13.81 $12.61 $10.59 $11.73 $11.30
Net cost per unit $0.000 $0.015 $0.879 $0.704 $14.31 $13.11 $10.59 $12.23 $11.80
Comparison of Various Marketing Strategies
$14.00
Cash
$13.00
Hedge
Put
$12.00 Hedge & Call
Expected Net Selling Price
$11.00
$10.00
$9.00
$8.00
$7.00
$6.00
$9.31 $9.81 $10.31 $10.81 $11.31 $11.81 $12.31 $12.81 $13.31 $13.81 $14.31
Futures Price at Expiration
171d3d63-104b-4ec9-b96e-12b280c9d13f.xls
Developed by Kevin C. Dhuyvetter
Extension Agricultural Economist, Kansas State University
Links to market information
Chicago Mercantile Exchange (CME) http://www.cme.com
Chicagot Board of Trade (CBOT) http://www.cbot.com/
Kansas City Board of Trade (KCBT) http://www.kcbt.com/
Example corn, soybean meal, and wheat premiums (from DTN)
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