Docstoc

Strategising Newspaper Advertising - PDF

Document Sample
Strategising Newspaper Advertising - PDF Powered By Docstoc
					              Marc Spiteri started MAS Communications in 1992, putting into practice the
              principles he had learnt through his experience working in the industry in
              Canada.

              The agency started small, but by 1995 had established a reputation as
              a ‘creative powerhouse’, providing service to some of Malta’s leading
              companies and finding strong demand for other agencies looking for a
              reliable, innovative subcontractor to handle work for their own clients.

              MAS quickly came into its own, and by 1997 was handling some of Malta’s
              biggest, most dynamic accounts. Its client list included Melita Cable, HH Ltd
              (Marsovin), Brandstätter and Midland Bank.

              The company faced its biggest challenge in 1999. Midland Bank rebranded
              all its operations to HSBC and at the same time, acquired Mid-Med Bank.
              MAS was appointed the lead agency to the bank and was responsible for
              the complete image transformation the bank underwent, as well as the
              introduction of a series of new products on the Maltese market.

              In 2000, MAS signed an agreement with Lowe and Partners becoming an
              affiliate of Lowe Worldwide, the fifth ranked agency network in the world.
              With a presence in more than 80 countries across the globe, Lowe has
              developed deep experience, which has been put to the benefit of MAS’s
              clients. MAS also actively contributes to Lowe’s international pitches and
INFORMATION   contracts.

              Through Lowe, MAS is able to access research and data from 80 markets
              and then put this information to work in the interests of its clients. More
              than this, MAS employees have benefited from training with one of the best
              agencies in the world – and have been able to tap into a valuable source of
              best international industry practice. MAS also actively contributes to Lowe’s
              international pitches and contracts.

              In 2002, MAS ventured into publishing, with the birth of WriteOn, its
              publishing house. Its first title, HOMEWORKS, has become Malta’s most
              anticipated design and interiors publication, and was quickly followed by
              Vivre, an aspirational lifestyle title.

              The company’s growth meant that by 2007, its Ta’ Xbiex premises were
              getting too small, and the company moved to new offices in central Sliema,
              close to the commercial heart of Malta.

              MAS’s track record of solid creative work for its high profile client portfolio
              is the best evidence there is of the agency’s ability to handle major clients,
              complex multi-channel briefs and national, far-reaching communications and
              advertising campaigns.

              This track record is the best guarantee of MAS’s service promise.



                                                                                                3
                                                                                                                                  YOUR No.1 SOURCE FOR DANCE & R&B




                                                      YOUR PERFECT BALANCE OF LEISURE AND LIVING




    KEY CLIENTS
                                                                                                   the home of luxury living



    MAS Communications is an established full-
    service Agency.


    The agency was founded in 1992 based on
    an international precept, communicating the
    benefits of brand communications
    . . . successfully.                                                                               the home of luxury living




    Today, MAS Communications delivers
    professional, high-quality, creative, strategic
    marketing and communications solutions
    that serve the business needs of local and
    international companies and corporations.


    The agency’s depth of knowledge and
    breadth of creativity has been recognised for
                                                                                                                                  ELECTORAL COMMISSION
    its excellence by such notable clients as:




4                                                                                                                                                                    5
100% Malta grown



There’s a lot of pride in our history,
our culture, our people.

There’s a lot of pride in our wine.




                                         patbugeja - Stylist
DELICATA. A fresh taste of Malta.
                                                                STRATEgICPARTNERShIP
                                                                The Lowe Group’s main advertising network is a highly experienced international agency with offices in 80
                                                                countries and territories. Lowe’s corporate vision and principles have set the standard that has enabled the agency
                                                                to serve globally recognised corporate brand names such as:


    “Good communication costs no less than bad communication,   The Lowe network manages a multitude
    but in the end it becomes priceless”                        of major brands globally. In fact, Lowe
                                                                Worldwide partners with 7 out of the 10
                                                                top global marketers.
    Frank Lowe
                                                                (Source: Advertising Age Global Market-
                                                                ers Report Nov 2004)




                                                                01. Procter & Gamble Co.   06. Time Warner
                                                                02. Unilever               07. Daimler Chrysler
                                                                03. General Motors Corp.   08. L’Oreal
                                                                04. Toyota Motor Corp.     09. Nestlé
                                                                05. Ford Motor Corp.       10. Sony Corp.




8                                                                                                                                                                                     9
                                                                                               •	 Conceptual	origination
                                                                                               •	 Copywriting
                                                                                               •	 Data	mining	and	sourcing	of	relevant	regional		
                                                                                                 information through the LOWE international
                                                                                                 network.
                                                                                               •	 Design	origination
                                                                                               •	 Design	and	management	of	internal	publications
                                                                                               •	 Design	and	management	of	the	annual	reports	and	
                                                                                                 publications
                                                                                               •	 Design	and	coordination	of	promotional	material		
                                                                                                 for fairs and events
                                                                                               •	 Execution	of	advertising	and	promotional		        	
                                                                                                 campaigns

     MAS SERVICES                                                                              •	 Event	co-ordination
                                                                                               •	 Identification	of	PR	and	media	opportunities,	and		
     A term like “full-service agency” can be abused: at MAS we like to be clear. The agency     liaison with the media, to strengthen the company’s
     has the capacity to provide a whole list of services, and for each campaign can put         relationship with the media;
     together the particular mix needed. When we say “full-service”, we mean that we can,      •	 Marketing	analysis
     do and have successfully handled:                                                         •	 Marketing	/	Communications	consultancy
                                                                                               •	 Media	agent
                                                                                               •	 Multimedia	design
                                                                                               •	 Photography
                                                                                               •	 Printing
                                                                                               •	 Public	relations
                                                                                               •	 Radio	-	creative	and	production
                                                                                               •	 Research	-	market	sampling,	surveys,	analysis
                                                                                               •	 Scanning	of	local	media,	including	daily	newspaper		
                                                                                                 scans reporting items of interest
                                                                                               •	 Strategic	brand	development
                                                                                               •	 Television	-	creative	and	production
                                                                                               •	 Web	design	and	management
                                                                                               •	 MAS	publications	and	TV	Productions

                                                                                               And if there is a particular service needed for
                                                                                               a campaign, MAS can source it.


                                                                                                                                                         CLIENT: DELICATA
                                                                                                                                                         PRODUCT: MEDINA CAR WRAP


10                                                                                                                                                                                  11
     OuR APPROACh TO
     OuR CLIENTS
     We believe that no two communications problems are ever identical. Therefore,
     a solution for one is not going to deliver the goods for the next. There will be
     lessons for us to learn, the first of which is NO REPETITION.

     What distinguishes MAS is its lack of rigidity in its approach to each new
     communications challenge. The creativity and innovation essential to any
     successful business operation are all the more vital in a communications agency,
     and are the core values of MAS Communications.

     We have brought considerable agility, creativity and innovation to the work
     done for our clients, as our track record for the past 17 years demonstrates.
     The aim: to provide clients with flexible solutions, fit for the occasion and the
     task at hand. We tailor-make account teams, processes and communications
     strategies to make the most of the differences between individual firms, markets
     and the socio-economic environment.

     For us to develop good communications strategies for our clients, we cannot
     work alone. Collaboration and partnership are the keystone to our approach.
     We work closely with our clients to jointly build the best strategy for the
     situation. This is, we believe, the basis for a fruitful, long-term relationship.

     To ensure complete mutual understanding of the aims, strategies and concerns
     of the client, we ensure almost daily contact between the client’s personnel and
     our staff and at all levels. This is what sets us apart from the majority of other
     agencies.

     We take our craft seriously, as our clients take their business seriously. Our
     most effective work has been – and will continue to be – with clients who
     value effective, superior communication.



12
     ORgANISATION




                                                                                                Creative Director




        Associate Consultants                      Client Services                                  Art Director                       TV/Radio Productions   Publications & Media
              - corporate strategy            -	traffic	and	planning	of	all	clients                                                         Director          Publications Manager
            - business development         - internal auditing and quality control                                                          Producer                   Sales
          -	opportunity	identification                   - customer care                            Copy Writer
      - SWOT and environment analysis                    - client handling
         - media and market research     - production scheduling and monitoring
                                                     -	office	administration	                   Studio Coordinator


                                            Senior Account Executives                                 Designers
                                           - account management and handling
                                            - planning of advertising campaigns
                                                     and marketing plans
                                                  - business development
                                               - media and market research
                                                      - report writing
                                          - coordination of events and launches                   Public Relations
                                                                                                      - PR strategising
                                                                                                    - liaison with media
                                                 Account Executives                       - coordination of events and launches
                                                 - execution of campaigns             - writing of press releases and other articles
                                                      - client handling               - writing of press releases and other articles
                                              - assistance to senior account          -	translation	of	copy	to/from	English/Maltese
                                                           executive                                    - copy writing
                                                      - report writing                              - liaison with media
                                             - assistance in the coordination             - coordination of events and launches
                                                   of events and launches




14                                                                                                                                                                                   15
     KEY PEOPLE




     MARC SPITERI                                                                 MIKE ROSS                                                                          CHRIS PSALIA                                                                 CLAIRE KENNINGTON
     Managing	Director                                                            Creative	Director                                                                  Art	Director                                                                 Business	Development
                                                                                                                           over 50 music videos, commercials
     Marc grew up in Canada,                formerly also been Creative           Mike Ross comes from a background        and corporate films.                      Chris studied design at the           worked freelance for four years,       A BA Marketing graduate from the
     consequently this is also where        Director	presiding	over	all	client	   in the uK and uS music and                                                         Institute	of	Visual	Arts	at	a	very	   working with major clients, mostly     uK, with 2 years experience as a
     his career started after attending     accounts. One of his career highs     entertainment industries, where he       Irrespective of the high-profile          young age, which led him to the       in the fashion industry. he's          Senior Marketing Assistant for a
     the high-profile Media Arts            was being part of the global          worked at the top of his field during    experience he is, above all, passionate   field of design. he started work as   been with MAS communications           nationwide retail company in England,
     Programme at Fanshawe College          team which originated the hSBC        the golden age of record sleeve          about thought-provoking imagery           a designer with cousin Matthew        since 2007, designing and art-         Claire relocated to Malta in 2007 and
     in London. In Toronto, he worked       slogan, 'The world's local bank'.     design. his client list reads like a     and the right idea executed to            Mangion at Mangion & Lightfoot        directing various projects including   took up the position of Production
     for	leading	studios/production	                                              who's who of popular music and           perfection. Some of his past clients      and progressed within the             publications hOMEWORKS &               Coordinator with MAS. She was
     houses	McLear	Place	and	Eastern/       In this time he also established      he has garnered premier awards for       include	Elton	John,	Diana	Ross,	The	      company over an 8 year period.        Vivre.                                 later given a secondary role as Office
     VTR	before	settling	in	to	Dome	        a successful publishing firm,         every aspect of his multi-faceted        Beach	Boys,	Neil	Diamond,	Emerson	        This gave him the opportunity to                                             Manager in September 2008.
     Productions as a Recording             Write-on ltd. where he is also the    and prestigious career, whether as       Lake & Palmer, The Police, Sting, Joe     work on leading brands both in
     Engineer/Producer,	recording	and	      Managing	Director.                    an independent running his own           Jackson, Squeeze, Paul McCartney,         Malta and overseas. After M&L
     producing commercial creative                                                design group, or as a record company     Bob geldof and countless others. he       he moved to another design
     for radio and television for leading                                         creative director.                       has also commissioned renowned            company were he worked for a
     agencies		Saatchi,	JWT,	BBDO	and	                                                                                     photographers Bailey, Mapplethorpe,       year garnering further experience,
     others.                                                                      As an art director he has worked         Leibovitz and Snowdon.                    mainly in corporate identity and
                                                                                  with some of the most eminent                                                      environmental graphics. he then
     In 1992, Marc established MAS                                                photographers in the world and is
     Communications in Malta and to                                               an accomplished photographer in his
     this day retains his principal role                                          own right with a portfolio that ranges
     as	Managing	Director,	having	                                                from distinguished names to remote
                                                                                  locations. As a director he has shot


16                                                                                                                                                                                                                                                                                         17
     “We have been working with MAS for the last five years and they have helped
     us achieve what we only dreamt of achieving…and more!”
     Brian Attard,                                                                 PORTFOLIO
     Brand Manager Chevrolet and Isuzu, MIRA Motor
                                                                                   Whilst every effort is made to demonstrate
                                                                                   the broad spectrum of capabilities, it is
                                                                                   impossible to encapsulate the extent of the
                                                                                   work generated for the various campaigns over
                                                                                   the years. This portfolio is a mix of creative
                                                                                   executions and technical executions; It does not
                                                                                   comprehensively	demonstrate	our	ability	in	TV	

                                                                                   production or web work. It also does not show
                                                                                   the extent and the breadth of some executions,
                                                                                   such as MCA’s national renumbering campaign
                                                                                   or	more	recently,	the	bond	issue	of	MIDI	p.l.c.	
                                                                                   We have however, included an hSBC case
                                                                                   study, which is a comprehensive study of the use
                                                                                   and coordination of ALL media.




18                                                                                                                                    19
                                                                                                                                                   If You like posh BBQ’s...


                                                                                                                                                                                                     *




                                                                                                                                                                                                                                                                                                                                                                                                                          NEW PLACE, NEW FACE.



                                                                                                                 ...in a posh environment, or let’s say, an                     lights under ancient olive trees, our 5 star
                                                                                                                 extraordinary environment, then the BBQ                        award winning chefs will prepare for you a
                                                                                                                 night at the Gazebo Restaurant is the perfect                  mouthwatering selection of BBQ favourites
                                                                                                                 dining experience. Surrounded by twinkly                       like you’ve never tasted.

                                                                                                                                                                  *Tuxedo not mandatory

                                                                                                                                                                           Menu
                                                                                                                                                                                                                                                                                                                                                                                         Visit the new Carmelo Delia Showroom & discover some of the world’s leading brands, all under one
                                                                                                                        entrées - lavish platter, live cooking pasta station, live cooking fish and meat station,
                                                                                                                                                                                                                                                                                                                                                                                         roof! View the extensive range of FAER bedrooms & spare bedrooms, all made to measure with
                                                                                                                        a vast selection of salads, accompaniments and a selection of mouthwatering desserts.                                                                                                                                                                            unlimited combinations. The quality of finish and the choice of materials has made FAER Malta’s
                                                                                                                                                                                                                                                                                                                                                                                         favourite brand for bedrooms, not only for the discerning buyer who is looking for value and safety    CARMELODELIA  the home of luxury living
                                                                                                                                                                                                                                                                                                                                                                                         but most especially for their children, who love the quirky colour combinations and unique features.
                                                                                                                                         For reservations and further information tel: (+356) 21 383 383                                                                                                                                                                                 Come view the extensive FAER range today!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Carmelo Delia (Est. 1890)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Strand, Gzira. - Tel: 2134 4675
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Valley Road, Birkirkara. - Tel: 2147 2882
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Big Bon, Level -1, Naxxar Road, B’kara. - Tel: 2147 0933

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                E-mail: info@cdelia.bigbon.com.mt




                                                                                                                                                                                                                €35 PeR PeRSOn
                                                                                                                                                                                                              IncludInG cOMPlIMenTaRY                                                                                                   15824 - C.Delia Homeworks Ad 03.06.09.indd 1-2                                                                                                                                                            03/06/2009 15:21
                                                                                                                                                                Travel should take you places   TM
                                                                                                                                                                                                                      PaRkInG




                                                                                      14901 - Hilton Eating And Drinking BBQ AD.indd 1                                                                                             30/6/09 08:53:18
                                                                                                                                                                                                                                                                                                                                        CLIENT: CARMELO DELIA
        CLIENT: AL MOLO RESTAURANT                                                     CLIENT: HILTON MALTA                                                                                                                                                                                                                             PRODUCT: GENERIC ADVERT
                                                                                                                                                                                                                                                      CLIENT: MALTA INTERNATIONAL AIRPORT
                                                                                       PRODUCT: GAZEBO                                                                                                                                                PRODUCT: AIRPORT VALUE SHOPPING




                  An insurance broker to smile about

                                                                 an insurance broker to smile about

                                                                 Tel: 2131 9000
                                                       Head Office 25 Villa Eden, Princess Elizabeth Street, Ta’ Xbiex XBX 1103, Malta
                                                       BrancH 1 Mican Court, Level 2, J.F. Kennedy Square, Victoria VCT 2580, Gozo
                                                             e-mail: Info@firstunited.com.mt Web Site: www.firstunited.com.mt
                                                                First United Insurance Brokers Limited is regulated by the Malta Financial Services Authority




      12929 7x5 Ad GD.indd 1                                                                                                                         4/23/08 12:52:35 PM
                                                                                                                                                                                                         CLIENT: FIRSTUNITED INSURANCE
     CLIENT: FIRSTUNITED INSURANCE
                                                                                                                                                                                                         PRODUCT: HEALTH INSURANCE
     PRODUCT: GENERIC




                                                                                                                                                                                                                                                                                            CLIENT: HSBC           CLIENT: MIRA MOTOR                   CLIENT: CIRCLE                     CLIENT: PORTOMASO RESTAURANTS
                                                                                                                                                                                                                                                                                            PRODUCT: FLEXICREDIT   PRODUCT: CRUZE                       PRODUCT: LAUNCH                    PRODUCT: CORPORATE AD
     CLIENT: MIRA MOTOR                                                                                                                                                                                  CLIENT: MIRA MOTOR
     PRODUCT: SERVICE CARD                                                                                                                                                                               PRODUCT: AVEO
20                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   21
                                      ADVERTISING




                                                    CLIENT: EMMANUEL DELICATA WINEMAKER
                                                    PRODUCT: MEDINA ADVERTS 2006
CLIENT: EMMANUEL DELICATA WINEMAKER
PRODUCT: VICTORIA HEIGHTS




 22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         [live]
                                                                                                                                                                                                                                                                                                         ATTRACT1 N                                                                                                                                                             Whether relaxing in a penthouse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  pool, sipping cocktails at the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          [dine]
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    From a casual family lunch to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                clubhouse bar, shopping, dining,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    an exclusive romantic dinner,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  working or simply enjoying a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    dining at Tigné Point’s varied
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  brisk morning walk, residents
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  restaurants will offer the luxury
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                and visitors alike will savour the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  of choice in a sophisticated and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      lifestyle at Tigné Point.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     cosmopolitan environment.




                                                                                                                                                                                                                                                                          “More than meets the eye.”

                                                                                                                                                                                                                                                                          T10 is much more than just your new           All this, in a managed, car-free zone with
                                                                                                                                                                                                                                                                          home. It is a lifestyle that brings with it   ample underground parking and the



                                                                                                                                                                             L T R AT 1
                                                                                                                                                                            ATO C A CT 1 NN
                                                                                                                                                                                                                                                                          all of Tigné Point’s amenities.               safety and peace of mind that come with
                                                                                                                                                                                                                                                                                                                        a 24/7 concierge office, access control,
                                                                                                                                                                                                                                                                          These new residences are close to all of      fire detection systems, CCTV and an on-
                                                                                                                                                                                                                                                                          the convenience that Tigné Point offers:      site estate management facility.
                                                                                                                                                                                                                                                                          the state-of-the-art shopping centre and       
                                                                                                                                                                                                                                                                          eateries in and around Pjazza Tigné, the      T10 is a new exclusive mix of residences                                                                                                     YO U R PER FEC T BA L A N CE O F LEISU R E A N D LIVIN G                       YO U R PE R FEC T BA L A N CE O F LEISU R E A N D LI VI N G
                                                                                                                                                                                                                                                                          private pool and clubhouse with horizon       at Tigné Point varying from one, two and
                                                                                                                                                                                                                                                                          views of Valletta, a business centre,                                                                                                                                               info @ t ignep o int .com - w w w.t ignep o int .com - [+35 6 ] 20 6 5 5 510   info @ t ignep o int .com - w w w.t ignep o int .com - [+35 6 ] 20 6 5 5 510
                                                                                                                                                                                                                                                                                                                        three bedroom apartments finished to
                                                                                                                                                                                                                                                                          premium health and sport facilities and       exacting specifications.
                                                                                                                                                                                                                                                                          swimming in the clear sea just off the
                                                                                                                                                                                                                                                                          foreshore and peninsula promenade.
                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                          Apartments starting from: €232937.34
                                                                                                                                                                                                                                                                                                                                                                       YOUR PERFECT BALANCE OF LEISURE AND LIVING


                                                                                                                                                                                                                                                                                                                                                                     Tel: +356 2065 5510 - info@tignepoint.com
                                                                                                                                                                                                                                                                                                                                                                                www.tignepoint.com




                    S O P H I S T I C AT 1                                                                              N                      “Some dream of a view like this. Some wake up to it…
                                                                                                                                               every single day.”
                                                                                                                                               These new homes enjoy a uniquely            Living here will offer the safety and
                                                                                                                                               privileged location. Ideally situated on    tranquility of a 30-acre pedestrianised
                                                                                                                                               the waterfront at the eastern tip of the    environment with the added convenience
                                                                                                                                               peninsula, T10 is witness not only to the   of being a short walk from all the
                                                                                                                                               ever-changing hues of sky, sea and stone    bustling café life, shopping and activity
                                                                                                                                               but to Malta’s yachting playground.         of Pjazza Tign and the Ferries.
                                                                                                                                                                                            
                                                                                                                                               The sprawling terraces enjoy a variety of   T10 is a new exclusive mix of residences
                                                                                                                                               views: Valletta and the Grand Harbour       at Tigné Point varying from one, two and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                [breathe]
                                                                                                                                               entrance, a sunny open courtyard, Fort      three bedroom apartments finished to
                                                                                                                                               Tigné and its surrounding green areas       exacting specifications.
                                                                                                                                               or, for the first time in Tigné Point,
                                                                                                                                               the open sea.
                                                                                                                                                
                                                                                                                                               Apartments starting from: €232937.34                                                      YOUR PERFECT BALANCE OF LEISURE AND LIVING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  The many open public areas,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     spacious courtyards and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            [shop]
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      landscaped gardens at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   The Point, Malta’s largest shopping
                                                                                                                                                                                                                                       Tel: +356 2065 5510 - info@tignepoint.com                                                                                                                                                                                                   Tigné Point provide a quiet
                                                                                                                                                                                                                                                  www.tignepoint.com                                                                                                                                                                                                                                                                                                 mall, will spoil customers with a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     and secure environment
       “A gem of an opportunity. The height of style.”                                                                                                                                                                                                                                                                                                                                                                                                                               protected by the safety                                                          choice of over 50 shops where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        and tranquility of                                                         retailers will be raising the bar with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      a totally car-free zone.                                                       an unparalleled mix of designer
       T10 houses some of the most                 In all directions and at all times of day,
       spectacular apartments on the island        the view is captivating.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         and high-street labels. Prepare for
       and is crowned by some of Malta’s            
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  a shopping experience like no other.
       finest penthouses.                          T10 is a new exclusive mix of residences
                                                   at Tigné Point varying from one, two and
       Some duplex and triplex, with open-plan     three bedroom apartments finished to
       layouts and double height ceilings, these   exacting specifications.
       penthouses are sumptuously spacious.
       They are flanked by unusually generous
       terraces designed for lavish entertaining
       and by private horizon pools for those
       quieter moments.

       Apartments starting from: €232937.34
                                                                                                  YOUR PERFECT BALANCE OF LEISURE AND LIVING


                                                                                                Tel: +356 2065 5510 - info@tignepoint.com
                                                                                                           www.tignepoint.com




                                                                                                                                                                                                                                                                                                                                                                                                                                                                   YO U R PER FEC T BA L A N CE O F LEISU R E A N D LIVIN G
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        YO U R PE R FE C T B A L A N CE O F LEI S U R E A N D LI V I N G
                                                                                                                                                                                                                                                                                                                                                                                                                                                            info @ t ignep o int .com - w w w.t ignep o int .com - [+35 6 ] 20 6 5 5 510
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                info @ t ig n e p o int .c o m - w w w.t ig n e p o int .c o m - [+35 6 ] 20 6 5 5 510


     CLIENT: TIGNE POINT
     PRODUCT: T10 ADVERTISING CAMPAIGN


                                                                                                                                                                                                                                                                                                                                                                                                                    CLIENT: TIGNE POINT
                                                                                                                                                                                                                                                                                                                                                                                                                    PRODUCT: GENERIC ADVERTISING CAMPAIGN




24                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       25
     MEDIA	CAMPAIGNS




                           CLIENT: HH⇣Ltd.            CLIENT: Tender Pack Ltd.
                           PRODUCT: Coolee Squashes   PRODUCT: Quench Juice




                                                                                                 Great White




                                                                                                Experience
                                                                                 Commendation
                                                                                                               www.delicata.com




                CLIENT: EMMANUEL DELICATA WINEMAKER
                PRODUCT: MEDINA CAR WRAP

                                                                                                                                  CLIENT: EMMANUEL DELICATA WINEMAKER
                                                                                                                                  PRODUCT: MEDINA CAMPAIGN 2008




26                                                                                                                                                                      27
       LONg FORMAT




CLIENT: WRITEON PUBLISHING
PRODUCT: HOMEWORKS MAGAZINE
FORMAT: 112 MAGAZINE



28                            29
                                 CLIENT: HSBC
                                 PRODUCT: LAUNCH
                                 BROCHURES
     CLIENT: HSBC
     PRODUCT: STUDENT CAMPAIGN
                                                                                                         CLIENT: MELITA MARINE PRODUCT: GROUP PROFILE
                                                                                                         FORMAT: FOLDER + 5 INSERTS




                                                   CLIENT: NORBERT ATTARD
                                                   PRODUCT: I SEE RED EVERYWHERE
                                                   FORMAT: 150 PG BOOK




                                                           CLIENT: AIRPORT VALUE MARKETING ASSOCIATION
                                                           PRODUCT: DEPARTURE CATALOGUES




30                                                                                                                                                      31
     LONg FORMAT




       CLIENT: MIRA MOTORS
       PRODUCT: ISUZU DMAX BOOKLET
       FORMAT: 24 PG BROCHURE
                                     CLIENT: BLUE ROOM
                                     PRODUCT: MENU DESIGN




                                                                                                        CLIENT: HILTON
                                                                                                        PRODUCT: HILTON HERALD MAGAZINE
                                                            CLIENT: HSBC
                                                            PRODUCT: PREMIUM PACK




     CLIENT: WRITEON PUBLISHING
                                                            CLIENT: EUROPEAN COMMISSION   CLIENT: WRITEON PUBLISHING
     PRODUCT: HOMEWORKS MAGAZINE
                                                            PRODUCT: FILM FESTIVAL        PRODUCT: VIVRE MAGAZINE FORMAT: 64 PG MAGAZINE
     FORMAT: 112 MAGAZINE


32                                                                                                                                         33
     PACKAgINg




                                    CLIENT: CAFE CORDINA
                                    PRODUCT: GOURMET PACKAGING




                                              CLIENT: EMMANUEL DELICATA WINEMAKER
                                              PRODUCT: GRAN CAVALIER LABEL DESIGN
                                                                                                                          A FRESH TASTE OF MALTA




     CLIENT: PUCARI
     PRODUCT: CHAMPAGNE PACKAGING



                                                                                    CLIENT: EMMANUEL DELICATA WINEMAKER
                                                                                    PRODUCT: WINE HAMPER



34                                                                                                                                                 35
     PACKAgINg




                     CLIENT: EMMANUEL DELICATA WINEMAKER
                     PRODUCT: GELLEWZA LABEL DESIGN

                                                                                                 CLIENT: FOSTER CLARK
                                                                                                 PRODUCT: CREAM WHIP




                                                           CLIENT: EMMANUEL DELICATA WINEMAKER
                                                           PRODUCT: GREEN LABEL DESIGN
                 CLIENT: EMMANUEL DELICATA WINEMAKER
                 PRODUCT: PJAZZA REGINA LABEL DESIGN
                                                                                                          CLIENT: HH LTD
                                                                                                          PRODUCT: SAFARI FRUIT JUICES - COMPLETE RANGE



36                                                                                                                                                        37
     CORPORATE	IDENTITY




                                                                YOUR No.1 SOURCE FOR DANCE & R&B




                                  CARMELODELIA
                                    the home of luxury living


                   PLANETVINOUS




38                                                                                                 39
  CONTACT INFORMATION:
Airways house, Level 5, high Street, Sliema
  SLM 1551 Malta Tel +356 21 332 036
        E-mail: info@mas.com.mt

            www.mas.com.mt

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:21
posted:8/19/2011
language:English
pages:21
Description: Strategising Newspaper Advertising document sample