INTERNATIONAL LEISURE AND TOURISM STUDIES

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					FULL-TIME & PART-TIME MASTER PROGRAMME


INTERNATIONAL
LEISURE AND TOURISM
STUDIES
2




    LEISURE AND TOURISM IS ONE
    OF ThE LARGEST AND FASTEST
    GROwING ECONOMIC SECTORS
    IN ThE wORLD




    In 2010 the MILTS programme was accredited by the NVAO
    with scores of 4* excellent, 14* good and 3* satisfactory. MILTS
    got an excellent score on for instance coherence of structure
    & contents and facilities. According to the Dutch accreditation
    system, Stenden university’s MILTS programme is the best master
    programme that the Netherlands has to offer in the field of leisure
    and tourism.
                                                                                                                                       3




Join the
Stenden Grand Tour




                                                        Welcome to the cosmopolitan world of Stenden higher
                                                        education, a world with you at its centre. Our values are at once
                                                        international, regional and local. We are academic, but we also
                                                        have strong links to the professional field. We are dedicated
                                                        to acquiring knowledge and to applying the results of our
                                                        research. We are a university, but not just any university – we
                                                        are Stenden university of applied sciences.

                                                        Our goal is to prepare effective international managers for
                                                        leadership responsibilities in a complex multicultural world and
                                                        a fast-changing marketplace. As a student, you naturally want
                                                        to secure your future and be able to function well in a rapidly
                                                        changing world, both professionally and personally. Obviously
                                                        it is very important for you to find a good job, while also being
                                                        able to do something you like doing! We can give you the all-
                                                        round skills to make that ambition a reality.

                                                        Stenden university is positioned right in the heart of Europe
                                                        with a presence on three other continents, and we are open
                                                        to the whole world. The university, our campus sites abroad,
                                                        our study programmes and the students themselves are all
                                                        completely international. We currently have almost 11.000
                                                        students of 65 different nationalities studying at Stenden.
                                                        We are proud of this fact and consider it to be of fundamental
                                                        importance. An international environment broadens your
                                                        horizons and helps you to get to know other cultures. This is
                                                        indispensable for your future high-level career. At Stenden,
                                                        you will find the right conditions to develop yourself fully,
                                                        equipping you to survive and thrive in a rapidly changing
                                                        world.

                                                        We hope that we will soon be able to meet you and say:
                                                        ‘Hello! Welcome to Stenden university’!

                                                        KLAAS-wybO vAN DER hOEK,
                                                        Stenden university Executive Board




PUbLIShER 2011-2012
This brochure is published by Stenden university     The information in this brochure is subject to change during the academic year.
edited by: marketing department Stenden university   No rights can be derived from this information. Please consult the Stenden
designed by: G2K (Groningen/Amsterdam)               website at www.stenden.com for the latest update of information. when Stenden
printed by: Schuttersmagazijn hasselt                university is mentioned we refer to Stenden university of Applied Sciences.
4




‘A LIFE-ChANGING PROGRAMME ThAT
ChALLENGED My TIME MANAGEMENT
SKILLS, TRIGGERED My INTELLECTUAL
CAPAbILITIES, AND PROvIDED MANy
INTERESTING ENCOUNTERS wITh
PEOPLE FROM ALL OvER ThE wORLD.’
 Marco Florijn, Alderman Social Affairs and Employment, Sports, Public Services,
 and Business Operations; Municipality of Leeuwarden, Netherlands
                                                                                                                                         5




Unique integration of leisure,
tourism, and sustainability
RATIONALE                                                             ObjECTIvES
The Master of International Leisure and Tourism Management            As a graduate from the Master programme in International
is grounded in an integrated leisure concept and is approached        Leisure and Tourism Studies and a future professional in the
from the economic service management perspective.                     leisure and tourism industry, you will be able to:
                                                                      › Monitor, describe and analyze international and national
  LEISURE FIELDS:                                                        developments in the leisure and tourism industry;
  › Culture and arts                                                  › Assess and understand the individual, social, economic,
  › Hospitality                                                          environmental values of (planned) leisure and tourism
  › Media and education                                                  developments;
  › Sports, recreation and wellness                                   › Translate national and international developments into new
  › Events and conferences                                               leisure and tourism concepts;
  › Tourism                                                           › Contribute to the planning and sustainable development of
                                                                         leisure and tourism, based on a responsible and fair weighing
                                                                         of the interests of the stakeholders involved;
It is an exciting time to study tourism planning and development.     › Apply appropriate qualitative and quantitative research
Our current society is dominated by the service sector of the            methods to collect meaningful information that supports
economy and tourism constitutes one of the largest sub-                  the decision-making process using both desk research and
sectors. Tourism is regarded as a key driver for economic                field research;
progress for its power to generate jobs and income. But the           › Support your decisions with sound argumentation, both
social and environmental impacts should not be overlooked:               orally and in writing;
tourism affects the quality of life of the residents in the           › Demonstrate a well-developed system of personal values;
destination communities and their sense of place. However,            › Demonstrate a set of effective leadership skills.
tourism development is often characterized by an exploitative
nature with a dominant economic perspective. But for tourism          CAREER PERSPECTIvE
development to be sustainable it must serve the needs of              The Master of International Leisure and Tourism Studies focuses
humanity; it must serve the community and all its values.             primarily, but not exclusively on the public and semi-public
Tourism supply and demand have to be brought together within          sector at local and regional level. Our graduates typically find
the limits of acceptable change of the destination community,         jobs in:
a basic element of modern tourism.                                    › Policy and Planning (e.g. policymakers at local, regional and
                                                                         national level);
Maximizing benefits and minimizing costs require knowledge            › Management consultancy in larger Leisure and Tourism
and understanding, careful analysis, visioning, planning and             companies, such as hotel chains and leisure parks;
leadership, in which process is emphasized over product. So, the      › Research and Education (e.g. lecturer in tourism, or to
master programme addresses the phenomenon of tourism as the              do a PhD);
most important leisure time spending of our time; it addresses        › Consultancy and Development (e.g. at a consultancy firm or
the interdependent relationship between leisure, tourism and             research institute);
other leisure fields; it addresses the diverse implications of        › Management and coordination of the interests of different
leisure and tourism for the quality of life of the people involved;      industries and stakeholders (e.g. in NGOs and other
it addresses the issue of leadership and how to create and               intermediary, bi-lateral and multi-lateral organisations).
align sustainable value for the community, the industry and
the individual; and it addresses the changing organization of
societies, the changing configuration of the tourism industry,
and the major transformations of social and cultural issues and
how these affect tourism policy, planning and development.
                                                                                       Tourism            Culture & Arts
The Master programme is unique in its integration of leisure
and tourism. The programme uses a holistic, interdisciplinary
approach based on constructivist learning. Students can opt to
specialize in any one of the following leisure and tourism related
fields: Recreation, Sports, Events and Conventions, Media,
Education,and Culture and Arts.                                           Events &
                                                                         Conferences             Leisure                Hospitality




                                                                                       Sports,
                                                                                                             Media &
                                                                                    Recreaction &
                                                                                                            Education
                                                                                      Wellness
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‘ThE MILTS PROGRAMME wAS
ExCELLENT IN PROvIDING ME wITh
CRITICAL ANALySIS, INTERPERSONAL
AND STRATEGIC ThINKING SKILLS ThAT
I hAvE FOUND INvALUAbLE IN My
CURRENT CAREER AS A LECTURER IN
TOURISM MANAGEMENT.’
 Kwame Neba, Lecturer, Stenden university, Doha, Qatar.
                                                                                                                                       7




Programme overview

ThEORETICAL PERSPECTIvES ON LEISURE AND TOURISM                     PERSONAL vALUE CREATION
This first domain-specific module is a foundation module with       This module explores possible paths for leadership development.
a focus on conceptual reasoning. It provides an introduction to     This is done encouraging the development of the participant’s
some core concepts of leisure and tourism.                          personal qualities and professional (management) competencies,
It explores conceptual contributions from disciplines such as       focusing on the achievement of a higher degree of interpersonal
philosophy, psychology, sociology, geography, and economics.        skills (interdependency), self-confidence, initiative and
This module also includes visits to a few sites / businesses.       entrepreneurship, and an appropriate attitude to work
                                                                    (independency).
QUALITy OF LEISURE AND TOURISM
This module explores how leisure and tourism contribute to          ELECTIvES
the Quality of Life of the stakeholders from different value        The elective modules provide the opportunity to broaden and
perspectives.                                                       deepen the student’s knowledge of specific subjects. Electives
Students investigate specific leisure sectors or market segments    will be offered depending on the number of prospective
to determine how leisure and tourism affect the personal, social,   participants. The electives include:
economic, environmental and developmental aspects of human          › Project Management;
life. The investigations are augmented with visits to a few         › Change Management;
organizations.                                                      › Event Management;
                                                                    › Critical Impacts of Tourism;
POLICy AND PLANNING FOR LEISURE AND TOURISM                         › Event Management;
This module focuses on strategic analysis. Students are             › International Management Project;
introduced to various dimensions of the strategic policy and        › Scenario Planning (in cooperation with European
planning process in leisure and tourism. Students investigate a       Tourism Institute).
policy issue in leisure and tourism from different perspectives.
The issue is free to choose and offers an opportunity to
specialise into a preferred direction.                               Programme duration:       1 year full-time or 2 years full-time
                                                                                               with internship**
MARKET vALUE CREATION                                                                          2 years part-time with classes in
The transition from industrial to service society has brought                                  Leeuwarden and Amersfoort
about fundamental changes in the way organisations create            Study workload:           1,680 hours; 1,800 hours, including
market value.                                                                                  study trip.
This module reflects on the broader societal and economic
aspects of the emergence of the service society and the
experience economy. It focuses on different ways of improving       **A limited number of internship placements are available
service performance and creating market value while avoiding        within Stenden university for applicants who wish to combine
the pitfalls of an exclusive focus on financial indicators.         their studies with relevant work experience.
                                                                    Please visit www.stenden.com for details.
SUSTAINAbLE vALUE CREATION
This module addresses issues concerning the service
society, the quality of life and the role of business in society      The MILTS programme is closely cooperating with the
from the perspective of sustainability. It emphasises the             European Tourism Institute, both at the level of internships
interconnectedness of the personal, organisational and societal       and education (elective module Scenario planning). The
levels of sustainability.                                             European Tourism Institute (ETI) was launched in 2009:
The module also covers aspects of the debate on business ethics,      an initiative of partnership between industry, government
sustainable development, social responsibility, and stakeholder       and education, in which Stenden serves the long-term
involvement. The aim is to provide insight in the role of             development interests of tourism in the north of The
sustainability in service organisations, both private and public.     Netherlands. ITM is central in providing a nucleus of
                                                                      research activity within ETI, with implications for the wider
RESEARCh                                                              European community.
This module focuses on issues relating to the research process
necessary to write a Master’s thesis. Attention is also given
to research philosophy and epistemology, qualitative and
quantitative techniques of data collection, analysis, academic
reading and writing skills, and the interface between research
and strategic decision-making. The module aims to equip
participants with a more critical understanding of the research
process and the outcomes of service research studies. A variety
of research methods will be critically examined and applied.
8




‘MILTS hELPED TO GIvE ME A
bROAD OvERvIEw OF ThE LEISURE
INDUSTRy AND, TODAy, hELPS ME
TO LOOK AT ChALLENGES FROM
DIFFERENT PERSPECTIvES AND
FROM A hIGhER LEvEL.’
 Jan Joris Kriele, Director of Operations, Hilton Stockholm, Sweden
                                                                                                                                             9




Why choose Stenden                                                     Stenden university’s
university?                                                            School of Graduate Studies (SGS)
                                                                       ObjECTIvE
Stenden university is a dynamic, top-quality university with           Once you have obtained a bachelor degree at Stenden university
campuses within and outside the Netherlands. That, in a                or elsewhere, you can continue to study for a Master of Arts
nutshell, is the profile of Stenden university. The university         (MA) degree at Stenden university. Stenden-SGS offers you
currently has approximately 10,000 students from 60                    a unique opportunity to obtain a BA degree as well as a MA
different countries and 800 staff members. The university              degree in five years (four years BA, one year MA). You will be a
offers specialised international Associate, Bachelor and               specialist in your chosen field, equipped to meet the challenges
Master studies; and commercial services in the areas of                of the service industries.
service management (hospitality, leisure, small business and
retail, office management and management and business                  SUbjECTS AND ACTIvITIES
studies), primary education (teacher’s education), and social          Main features include:
management (social work and arts therapies).                           › The entire programme is geared towards the concrete practice
                                                                         of services, policy and planning.
Under the heading, ‘Global Campus’, Stenden university,                › Relevant theories and practical experience relating to the
with campus sites in The Netherlands (Leeuwarden, Emmen,                 various fields of service provision are studied and critically
Groningen, Assen, Meppel), South Africa (Port Alfred), Qatar             analysed.
(Doha) and Thailand (Bangkok), is making excellent progress            › Attention is given to the social and cultural aspects of
in developing into a university with an international character.         services and related sustainability issues.
Stenden university provides innovative higher education that is        › The student will learn to be trained as a leader and a
relevant and valuable to students and society. Applied research          manager in a personalised community.
and service form an integral part of the educational concept.          › All master programmes are internationally oriented and
From the perspective of its communal educational vision,                 have a common core segment, which is compulsory for all
Stenden university creates a challenging working environment             students, and specific segments devoted to the various fields
in which the learning student forms the central focus. Members           of specialisation. Research projects play an important part of
of staff and students learn from and with each other, accept             the programme.
responsibility, and adopt a critical approach to each other’s
attitudes, quality levels and performance. Stenden university          MODERN bUILDINGS wITh STATE-OF-ThE-ART FACILITIES
creates a climate in which members of staff and students project       Stenden university is housed in modern buildings and has state-
enthusiasm and entrepreneurial spirit. It has technically well-        of-the-art teaching facilities. Our open study space with ICT and
equipped buildings with computer workstations and beamers,             conference facilities is shaped in the form of an amphitheatre.
and small, medium and large classrooms that provide for an             We also have a special ‘Knowledge Boulevard’ in the university,
excellent learning environment.                                        a library, a hairdresser, a Grand Café, a bank shop and a job
The educational processes at Stenden university are geared             agency.
towards giving students the maximum possible exposure to their
future professional work fields. Gaining practical experience is       ExCELLENT STUDENT SERvICES, STUDy COUNSELLING AND
an important element in the professional training. To that end,        PERSONAL COAChING
the school offers unique practical training facilities. In addition,   Stenden university offers excellent international student
external guests and companies are also invited to make use             support. Also students will be assigned to a personal coach on
of facilities, such as the Stenden university hotel, the Stenden       the first day of their studies. This personal coach guides the
meetingU Conference and Events Office and the Institute                student throughout the duration of their study programme.
Service Management (ISM). Some of the teaching companies are           In addition, our information centre and International Office
linked to a Stenden institute. The institutes also serve as            employees assist, help and support our students upon arrival
teaching companies, whereby students can obtain relevant work          and during their studies.
experience in all departments.
                                                                       A hOME AwAy FROM hOME
                                                                       Stenden university is a hospitable house for everyone. We want
                                                                       to offer all our students a ‘home away from home’. One example
                                                                       of such a ‘home away from home’ is our student house, Hestia.
                                                                       The house is situated next to the university in Leeuwarden
 STENDEN UNIvERSITy IN LEEUwARDEN OFFERS                               and is a place for social and cultural activities for international
 MANy SERvICES TO ITS STUDENTS:                                        students and their Dutch friends. Hestia is owned by Stenden
 › School restaurants                                                  university and is managed by Stenden students. Visit our
 › Grand Café                                                          website: www.stenden.com.
 › Hairdresser
 › Job agency Randstad                                                 FURNIShED hOUSING
 › ABN AMRO Bank                                                       We are able to offer our international students fully furnished
 › Student Lounge                                                      accommodation at a number of different locations inside and
 › Computing, library and media services                               close to the city centre.
 › The Meeting Centre and Chapel                                       Please check www.stenden.com for more information on the
 › International student support                                       housing conditions.
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 ‘STUDyING IN MILTS CERTAINLy IS A
 LIFE-ChANGING ExPERIENCE. I LEARNT
 TO SEE MANy ThINGS FROM DIFFERENT
 PERSPECTIvES AND PARADIGMS, AND IT
 bROADENED My PERSPECTIvE IN DOING
 My jOb AS A LECTURER IN TOURISM AND
 hOSPITALITy MANAGEMENT’.
  Junaidi Nyoto, Lecturer, FTMS Global, Singapore




       INTERNATIONAL STUDy TOUR:
       An international study tour forms part of the 1,800-hour
       programme. The study tour includes industry visits related to
       a specific topic, active participation in international research
       seminars and exchanges with students from our partner
       universities. Previous study tour destinations included London,
       Brussels and Milan.
                                                                                                                                           11




Destination:
Leeuwarden, The Netherlands                                           Practical information*
ThE NEThERLANDS                                                       FULL-TIME
Situated no more than an hour’s flight from London, Paris and         FOR whOM:
Berlin, the Netherlands has been referred to as the ‘Gateway to       Future professionals who have the ambition to work on strategic
Europe’. The country’s open, tolerant culture, its long history       issues in the leisure and tourism sector: policy makers, planners,
of economic stability, and its experience in educating overseas       consultants, developers, trainers and lecturers.
students, have made it a popular destination for visiting students
from all over the world. The Netherlands is a multi-ethnic            ACADEMIC REQUIREMENTS:
and multicultural society. Thanks to the country’s excellent          Bachelor degree, preferably in Economics, Social Sciences,
system of education, the population is able to communicate in         Business Studies or Service Management; students with other
at least two foreign languages. The Dutch economy is one of           Bachelor’s degrees are evaluated on a case-by-case basis. Work
the most important economies in Europe. It is no coincidence          experience in related fields is not required, but is recommended;
that the port of Rotterdam is among the largest in the world          TOEFL score of 550 (paper based), 213 (computer based), or
and that Amsterdam’s Schiphol Airport is one of the world’s           IELTS score of 6.0.
busiest airports. Nearly 6,500 foreign companies operate in the
Netherlands, taking advantage of the country’s political and          PERIOD FULL -TIME
economic stability and its strategic location as a true gateway to    1 year full-time or 2 years full-time with internship**
Europe. To maintain its key position in Europe, the Netherlands
has an excellent system of higher education.                          PART-TIME
                                                                      The part-time Master programme is designed to enable students
The Dutch government is committed to the internationalisation         to combine the programme with their jobs. The programme
of higher education. For more information on higher education in      combines a limited number of workshops with internet-based
the Netherlands, please visit www.nuffic.nl.                          learning activities. Furthermore, many of the assignments allow
                                                                      students to introduce case studies from their work environment.
LEEUwARDEN                                                            Modes of delivery: Interactive lectures in small groups,
Stenden university is located in Leeuwarden, the capital of the       e-learning, problem-based learning.
province of Fryslân in the north of the Netherlands. Situated on
the North Sea coast and partly surrounded by the famous Dutch         FOR whOM:
dykes, the Frisian country boasts a wide clear sky and open           Professionals who have the ambition to further their career in
countryside with a palette of historical towns and small villages.    the leisure and tourism industry: policy makers, planners,
The lovely small islands off its northern coast complement the        consultants, marketing professionals, trainers and lecturers.
surprisingly varied landscape. The roots of the Frisian people can
be traced back through the whole of North-western Europe and          ACADEMIC REQUIREMENTS:
they occupy a unique place in Dutch history. Their passion for        Bachelor degree, preferably in Economics, Social Sciences,
freedom and independence is widely known and is still evident         Business Studies or Service Management; students with other
in the widespread use of the Frisian language, Frysk, as well as in   Bachelor’s degrees are evaluated on a case-by-case basis.
the modern expressions of Frisian art, literature and music.          Minimum 1 year work experience in a leisure & tourism related
                                                                      sector, above operational level.
The three universities of applied sciences in Leeuwarden offer a      TOEFL score of 550 (paper based), 213 (computer based), or
variety of courses for more than 20,000 Dutch and international       IELTS score of 6.0.
students. The students represent an important segment of the
Leeuwarden community of 95,000 inhabitants and thereby                PERIOD PART-TIME
have a strong hold on the social, cultural, and economic life of      2 year part-time, with approximately 11 study days (2pm to
the city. Leeuwarden is a true student town. With its attractive      8pm) + 2 session of two days per year.
old canals, beautiful 16th-18th century houses, and charming          The study days alternate between Amersfoort and Leeuwarden
city centre, which features many pubs and outdoor cafes,
Leeuwarden has a great deal to offer its student population.          FULL-TIME & PART-TIME
Every year, in May, Leeuwarden is host to the student band
festival, a free event that is growing increasingly popular with      LANGUAGE:
each new iteration. Leeuwarden’s Dutch and international              English
students have on several occasions voted the city as the best
and most attractive Student City in the Netherlands.                  TUITION FEE:
                                                                      Information about tuition fees can be found on www.stenden.com.

For further information on the programme and the application          STUDy LOAD:
procedure, please contact: Stenden School of Graduate Studies,        1,680 credit hours; 1,800 credit hours, including study trip.
tel: +31 (0)58 244 1442, masters@stenden.com
                                                                      ACCREDITATION & DOUbLE DEGREE:
* Information provided here may be subject to change.                 The 1,680 credit-hour programme (exclusive study trip) is
Please visit www.stenden.com for details.                             accreditated by the Dutch accreditation organisation NVAO
** A limited number of internship placements are available            and leads to the Stenden degree of (professional) Master in
within Stenden university for applicants who wish to combine          International Leisure and Tourism Studies. The 1,800 credit-hour
their studies with relevant work experience.                          programme (inclusive study trip) also leads to an internationally
Please visit www.stenden.com for details.                             recognised Academic Master of Arts degree in International
                                                                      Leisure and Tourism Studies issued by London Metropolitan
                                                                      University.
                                                                                                                                      STENDEN UNIvERSITy
                                                                                                                                      LEEUwARDEN
                                                                                                                                      visiting address:
                                                                                                                                      Rengerslaan 8, Leeuwarden
                                                                                                                                      Postal address:
                                                                                                                                      P.O. box 1298
                                                                                                                                      8900 CG Leeuwarden
                                                                                                                                      The Netherlands


                                                                                                                                      T +31 58 244 11 00
                                                                                                                                      www.stenden.com



Stenden university Leeuwarden is part of the chain of Stenden universities with campus sites in the Netherlands, Indonesia, Qatar, South Africa and Thailand.

				
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