FULL-TIME & PART-TIME MASTER PROGRAMME INTERNATIONAL LEISURE AND TOURISM STUDIES 2 LEISURE AND TOURISM IS ONE OF ThE LARGEST AND FASTEST GROwING ECONOMIC SECTORS IN ThE wORLD In 2010 the MILTS programme was accredited by the NVAO with scores of 4* excellent, 14* good and 3* satisfactory. MILTS got an excellent score on for instance coherence of structure & contents and facilities. According to the Dutch accreditation system, Stenden university’s MILTS programme is the best master programme that the Netherlands has to offer in the field of leisure and tourism. 3 Join the Stenden Grand Tour Welcome to the cosmopolitan world of Stenden higher education, a world with you at its centre. Our values are at once international, regional and local. We are academic, but we also have strong links to the professional field. We are dedicated to acquiring knowledge and to applying the results of our research. We are a university, but not just any university – we are Stenden university of applied sciences. Our goal is to prepare effective international managers for leadership responsibilities in a complex multicultural world and a fast-changing marketplace. As a student, you naturally want to secure your future and be able to function well in a rapidly changing world, both professionally and personally. Obviously it is very important for you to find a good job, while also being able to do something you like doing! We can give you the all- round skills to make that ambition a reality. Stenden university is positioned right in the heart of Europe with a presence on three other continents, and we are open to the whole world. The university, our campus sites abroad, our study programmes and the students themselves are all completely international. We currently have almost 11.000 students of 65 different nationalities studying at Stenden. We are proud of this fact and consider it to be of fundamental importance. An international environment broadens your horizons and helps you to get to know other cultures. This is indispensable for your future high-level career. At Stenden, you will find the right conditions to develop yourself fully, equipping you to survive and thrive in a rapidly changing world. We hope that we will soon be able to meet you and say: ‘Hello! Welcome to Stenden university’! KLAAS-wybO vAN DER hOEK, Stenden university Executive Board PUbLIShER 2011-2012 This brochure is published by Stenden university The information in this brochure is subject to change during the academic year. edited by: marketing department Stenden university No rights can be derived from this information. Please consult the Stenden designed by: G2K (Groningen/Amsterdam) website at www.stenden.com for the latest update of information. when Stenden printed by: Schuttersmagazijn hasselt university is mentioned we refer to Stenden university of Applied Sciences. 4 ‘A LIFE-ChANGING PROGRAMME ThAT ChALLENGED My TIME MANAGEMENT SKILLS, TRIGGERED My INTELLECTUAL CAPAbILITIES, AND PROvIDED MANy INTERESTING ENCOUNTERS wITh PEOPLE FROM ALL OvER ThE wORLD.’ Marco Florijn, Alderman Social Affairs and Employment, Sports, Public Services, and Business Operations; Municipality of Leeuwarden, Netherlands 5 Unique integration of leisure, tourism, and sustainability RATIONALE ObjECTIvES The Master of International Leisure and Tourism Management As a graduate from the Master programme in International is grounded in an integrated leisure concept and is approached Leisure and Tourism Studies and a future professional in the from the economic service management perspective. leisure and tourism industry, you will be able to: › Monitor, describe and analyze international and national LEISURE FIELDS: developments in the leisure and tourism industry; › Culture and arts › Assess and understand the individual, social, economic, › Hospitality environmental values of (planned) leisure and tourism › Media and education developments; › Sports, recreation and wellness › Translate national and international developments into new › Events and conferences leisure and tourism concepts; › Tourism › Contribute to the planning and sustainable development of leisure and tourism, based on a responsible and fair weighing of the interests of the stakeholders involved; It is an exciting time to study tourism planning and development. › Apply appropriate qualitative and quantitative research Our current society is dominated by the service sector of the methods to collect meaningful information that supports economy and tourism constitutes one of the largest sub- the decision-making process using both desk research and sectors. Tourism is regarded as a key driver for economic field research; progress for its power to generate jobs and income. But the › Support your decisions with sound argumentation, both social and environmental impacts should not be overlooked: orally and in writing; tourism affects the quality of life of the residents in the › Demonstrate a well-developed system of personal values; destination communities and their sense of place. However, › Demonstrate a set of effective leadership skills. tourism development is often characterized by an exploitative nature with a dominant economic perspective. But for tourism CAREER PERSPECTIvE development to be sustainable it must serve the needs of The Master of International Leisure and Tourism Studies focuses humanity; it must serve the community and all its values. primarily, but not exclusively on the public and semi-public Tourism supply and demand have to be brought together within sector at local and regional level. Our graduates typically find the limits of acceptable change of the destination community, jobs in: a basic element of modern tourism. › Policy and Planning (e.g. policymakers at local, regional and national level); Maximizing benefits and minimizing costs require knowledge › Management consultancy in larger Leisure and Tourism and understanding, careful analysis, visioning, planning and companies, such as hotel chains and leisure parks; leadership, in which process is emphasized over product. So, the › Research and Education (e.g. lecturer in tourism, or to master programme addresses the phenomenon of tourism as the do a PhD); most important leisure time spending of our time; it addresses › Consultancy and Development (e.g. at a consultancy firm or the interdependent relationship between leisure, tourism and research institute); other leisure fields; it addresses the diverse implications of › Management and coordination of the interests of different leisure and tourism for the quality of life of the people involved; industries and stakeholders (e.g. in NGOs and other it addresses the issue of leadership and how to create and intermediary, bi-lateral and multi-lateral organisations). align sustainable value for the community, the industry and the individual; and it addresses the changing organization of societies, the changing configuration of the tourism industry, and the major transformations of social and cultural issues and how these affect tourism policy, planning and development. Tourism Culture & Arts The Master programme is unique in its integration of leisure and tourism. The programme uses a holistic, interdisciplinary approach based on constructivist learning. Students can opt to specialize in any one of the following leisure and tourism related fields: Recreation, Sports, Events and Conventions, Media, Education,and Culture and Arts. Events & Conferences Leisure Hospitality Sports, Media & Recreaction & Education Wellness 6 ‘ThE MILTS PROGRAMME wAS ExCELLENT IN PROvIDING ME wITh CRITICAL ANALySIS, INTERPERSONAL AND STRATEGIC ThINKING SKILLS ThAT I hAvE FOUND INvALUAbLE IN My CURRENT CAREER AS A LECTURER IN TOURISM MANAGEMENT.’ Kwame Neba, Lecturer, Stenden university, Doha, Qatar. 7 Programme overview ThEORETICAL PERSPECTIvES ON LEISURE AND TOURISM PERSONAL vALUE CREATION This first domain-specific module is a foundation module with This module explores possible paths for leadership development. a focus on conceptual reasoning. It provides an introduction to This is done encouraging the development of the participant’s some core concepts of leisure and tourism. personal qualities and professional (management) competencies, It explores conceptual contributions from disciplines such as focusing on the achievement of a higher degree of interpersonal philosophy, psychology, sociology, geography, and economics. skills (interdependency), self-confidence, initiative and This module also includes visits to a few sites / businesses. entrepreneurship, and an appropriate attitude to work (independency). QUALITy OF LEISURE AND TOURISM This module explores how leisure and tourism contribute to ELECTIvES the Quality of Life of the stakeholders from different value The elective modules provide the opportunity to broaden and perspectives. deepen the student’s knowledge of specific subjects. Electives Students investigate specific leisure sectors or market segments will be offered depending on the number of prospective to determine how leisure and tourism affect the personal, social, participants. The electives include: economic, environmental and developmental aspects of human › Project Management; life. The investigations are augmented with visits to a few › Change Management; organizations. › Event Management; › Critical Impacts of Tourism; POLICy AND PLANNING FOR LEISURE AND TOURISM › Event Management; This module focuses on strategic analysis. Students are › International Management Project; introduced to various dimensions of the strategic policy and › Scenario Planning (in cooperation with European planning process in leisure and tourism. Students investigate a Tourism Institute). policy issue in leisure and tourism from different perspectives. The issue is free to choose and offers an opportunity to specialise into a preferred direction. Programme duration: 1 year full-time or 2 years full-time with internship** MARKET vALUE CREATION 2 years part-time with classes in The transition from industrial to service society has brought Leeuwarden and Amersfoort about fundamental changes in the way organisations create Study workload: 1,680 hours; 1,800 hours, including market value. study trip. This module reflects on the broader societal and economic aspects of the emergence of the service society and the experience economy. It focuses on different ways of improving **A limited number of internship placements are available service performance and creating market value while avoiding within Stenden university for applicants who wish to combine the pitfalls of an exclusive focus on financial indicators. their studies with relevant work experience. Please visit www.stenden.com for details. SUSTAINAbLE vALUE CREATION This module addresses issues concerning the service society, the quality of life and the role of business in society The MILTS programme is closely cooperating with the from the perspective of sustainability. It emphasises the European Tourism Institute, both at the level of internships interconnectedness of the personal, organisational and societal and education (elective module Scenario planning). The levels of sustainability. European Tourism Institute (ETI) was launched in 2009: The module also covers aspects of the debate on business ethics, an initiative of partnership between industry, government sustainable development, social responsibility, and stakeholder and education, in which Stenden serves the long-term involvement. The aim is to provide insight in the role of development interests of tourism in the north of The sustainability in service organisations, both private and public. Netherlands. ITM is central in providing a nucleus of research activity within ETI, with implications for the wider RESEARCh European community. This module focuses on issues relating to the research process necessary to write a Master’s thesis. Attention is also given to research philosophy and epistemology, qualitative and quantitative techniques of data collection, analysis, academic reading and writing skills, and the interface between research and strategic decision-making. The module aims to equip participants with a more critical understanding of the research process and the outcomes of service research studies. A variety of research methods will be critically examined and applied. 8 ‘MILTS hELPED TO GIvE ME A bROAD OvERvIEw OF ThE LEISURE INDUSTRy AND, TODAy, hELPS ME TO LOOK AT ChALLENGES FROM DIFFERENT PERSPECTIvES AND FROM A hIGhER LEvEL.’ Jan Joris Kriele, Director of Operations, Hilton Stockholm, Sweden 9 Why choose Stenden Stenden university’s university? School of Graduate Studies (SGS) ObjECTIvE Stenden university is a dynamic, top-quality university with Once you have obtained a bachelor degree at Stenden university campuses within and outside the Netherlands. That, in a or elsewhere, you can continue to study for a Master of Arts nutshell, is the profile of Stenden university. The university (MA) degree at Stenden university. Stenden-SGS offers you currently has approximately 10,000 students from 60 a unique opportunity to obtain a BA degree as well as a MA different countries and 800 staff members. The university degree in five years (four years BA, one year MA). You will be a offers specialised international Associate, Bachelor and specialist in your chosen field, equipped to meet the challenges Master studies; and commercial services in the areas of of the service industries. service management (hospitality, leisure, small business and retail, office management and management and business SUbjECTS AND ACTIvITIES studies), primary education (teacher’s education), and social Main features include: management (social work and arts therapies). › The entire programme is geared towards the concrete practice of services, policy and planning. Under the heading, ‘Global Campus’, Stenden university, › Relevant theories and practical experience relating to the with campus sites in The Netherlands (Leeuwarden, Emmen, various fields of service provision are studied and critically Groningen, Assen, Meppel), South Africa (Port Alfred), Qatar analysed. (Doha) and Thailand (Bangkok), is making excellent progress › Attention is given to the social and cultural aspects of in developing into a university with an international character. services and related sustainability issues. Stenden university provides innovative higher education that is › The student will learn to be trained as a leader and a relevant and valuable to students and society. Applied research manager in a personalised community. and service form an integral part of the educational concept. › All master programmes are internationally oriented and From the perspective of its communal educational vision, have a common core segment, which is compulsory for all Stenden university creates a challenging working environment students, and specific segments devoted to the various fields in which the learning student forms the central focus. Members of specialisation. Research projects play an important part of of staff and students learn from and with each other, accept the programme. responsibility, and adopt a critical approach to each other’s attitudes, quality levels and performance. Stenden university MODERN bUILDINGS wITh STATE-OF-ThE-ART FACILITIES creates a climate in which members of staff and students project Stenden university is housed in modern buildings and has state- enthusiasm and entrepreneurial spirit. It has technically well- of-the-art teaching facilities. Our open study space with ICT and equipped buildings with computer workstations and beamers, conference facilities is shaped in the form of an amphitheatre. and small, medium and large classrooms that provide for an We also have a special ‘Knowledge Boulevard’ in the university, excellent learning environment. a library, a hairdresser, a Grand Café, a bank shop and a job The educational processes at Stenden university are geared agency. towards giving students the maximum possible exposure to their future professional work fields. Gaining practical experience is ExCELLENT STUDENT SERvICES, STUDy COUNSELLING AND an important element in the professional training. To that end, PERSONAL COAChING the school offers unique practical training facilities. In addition, Stenden university offers excellent international student external guests and companies are also invited to make use support. Also students will be assigned to a personal coach on of facilities, such as the Stenden university hotel, the Stenden the first day of their studies. This personal coach guides the meetingU Conference and Events Office and the Institute student throughout the duration of their study programme. Service Management (ISM). Some of the teaching companies are In addition, our information centre and International Office linked to a Stenden institute. The institutes also serve as employees assist, help and support our students upon arrival teaching companies, whereby students can obtain relevant work and during their studies. experience in all departments. A hOME AwAy FROM hOME Stenden university is a hospitable house for everyone. We want to offer all our students a ‘home away from home’. One example of such a ‘home away from home’ is our student house, Hestia. The house is situated next to the university in Leeuwarden STENDEN UNIvERSITy IN LEEUwARDEN OFFERS and is a place for social and cultural activities for international MANy SERvICES TO ITS STUDENTS: students and their Dutch friends. Hestia is owned by Stenden › School restaurants university and is managed by Stenden students. Visit our › Grand Café website: www.stenden.com. › Hairdresser › Job agency Randstad FURNIShED hOUSING › ABN AMRO Bank We are able to offer our international students fully furnished › Student Lounge accommodation at a number of different locations inside and › Computing, library and media services close to the city centre. › The Meeting Centre and Chapel Please check www.stenden.com for more information on the › International student support housing conditions. 10 ‘STUDyING IN MILTS CERTAINLy IS A LIFE-ChANGING ExPERIENCE. I LEARNT TO SEE MANy ThINGS FROM DIFFERENT PERSPECTIvES AND PARADIGMS, AND IT bROADENED My PERSPECTIvE IN DOING My jOb AS A LECTURER IN TOURISM AND hOSPITALITy MANAGEMENT’. Junaidi Nyoto, Lecturer, FTMS Global, Singapore INTERNATIONAL STUDy TOUR: An international study tour forms part of the 1,800-hour programme. The study tour includes industry visits related to a specific topic, active participation in international research seminars and exchanges with students from our partner universities. Previous study tour destinations included London, Brussels and Milan. 11 Destination: Leeuwarden, The Netherlands Practical information* ThE NEThERLANDS FULL-TIME Situated no more than an hour’s flight from London, Paris and FOR whOM: Berlin, the Netherlands has been referred to as the ‘Gateway to Future professionals who have the ambition to work on strategic Europe’. The country’s open, tolerant culture, its long history issues in the leisure and tourism sector: policy makers, planners, of economic stability, and its experience in educating overseas consultants, developers, trainers and lecturers. students, have made it a popular destination for visiting students from all over the world. The Netherlands is a multi-ethnic ACADEMIC REQUIREMENTS: and multicultural society. Thanks to the country’s excellent Bachelor degree, preferably in Economics, Social Sciences, system of education, the population is able to communicate in Business Studies or Service Management; students with other at least two foreign languages. The Dutch economy is one of Bachelor’s degrees are evaluated on a case-by-case basis. Work the most important economies in Europe. It is no coincidence experience in related fields is not required, but is recommended; that the port of Rotterdam is among the largest in the world TOEFL score of 550 (paper based), 213 (computer based), or and that Amsterdam’s Schiphol Airport is one of the world’s IELTS score of 6.0. busiest airports. Nearly 6,500 foreign companies operate in the Netherlands, taking advantage of the country’s political and PERIOD FULL -TIME economic stability and its strategic location as a true gateway to 1 year full-time or 2 years full-time with internship** Europe. To maintain its key position in Europe, the Netherlands has an excellent system of higher education. PART-TIME The part-time Master programme is designed to enable students The Dutch government is committed to the internationalisation to combine the programme with their jobs. The programme of higher education. For more information on higher education in combines a limited number of workshops with internet-based the Netherlands, please visit www.nuffic.nl. learning activities. Furthermore, many of the assignments allow students to introduce case studies from their work environment. LEEUwARDEN Modes of delivery: Interactive lectures in small groups, Stenden university is located in Leeuwarden, the capital of the e-learning, problem-based learning. province of Fryslân in the north of the Netherlands. Situated on the North Sea coast and partly surrounded by the famous Dutch FOR whOM: dykes, the Frisian country boasts a wide clear sky and open Professionals who have the ambition to further their career in countryside with a palette of historical towns and small villages. the leisure and tourism industry: policy makers, planners, The lovely small islands off its northern coast complement the consultants, marketing professionals, trainers and lecturers. surprisingly varied landscape. The roots of the Frisian people can be traced back through the whole of North-western Europe and ACADEMIC REQUIREMENTS: they occupy a unique place in Dutch history. Their passion for Bachelor degree, preferably in Economics, Social Sciences, freedom and independence is widely known and is still evident Business Studies or Service Management; students with other in the widespread use of the Frisian language, Frysk, as well as in Bachelor’s degrees are evaluated on a case-by-case basis. the modern expressions of Frisian art, literature and music. Minimum 1 year work experience in a leisure & tourism related sector, above operational level. The three universities of applied sciences in Leeuwarden offer a TOEFL score of 550 (paper based), 213 (computer based), or variety of courses for more than 20,000 Dutch and international IELTS score of 6.0. students. The students represent an important segment of the Leeuwarden community of 95,000 inhabitants and thereby PERIOD PART-TIME have a strong hold on the social, cultural, and economic life of 2 year part-time, with approximately 11 study days (2pm to the city. Leeuwarden is a true student town. With its attractive 8pm) + 2 session of two days per year. old canals, beautiful 16th-18th century houses, and charming The study days alternate between Amersfoort and Leeuwarden city centre, which features many pubs and outdoor cafes, Leeuwarden has a great deal to offer its student population. FULL-TIME & PART-TIME Every year, in May, Leeuwarden is host to the student band festival, a free event that is growing increasingly popular with LANGUAGE: each new iteration. Leeuwarden’s Dutch and international English students have on several occasions voted the city as the best and most attractive Student City in the Netherlands. TUITION FEE: Information about tuition fees can be found on www.stenden.com. For further information on the programme and the application STUDy LOAD: procedure, please contact: Stenden School of Graduate Studies, 1,680 credit hours; 1,800 credit hours, including study trip. tel: +31 (0)58 244 1442, firstname.lastname@example.org ACCREDITATION & DOUbLE DEGREE: * Information provided here may be subject to change. The 1,680 credit-hour programme (exclusive study trip) is Please visit www.stenden.com for details. accreditated by the Dutch accreditation organisation NVAO ** A limited number of internship placements are available and leads to the Stenden degree of (professional) Master in within Stenden university for applicants who wish to combine International Leisure and Tourism Studies. The 1,800 credit-hour their studies with relevant work experience. programme (inclusive study trip) also leads to an internationally Please visit www.stenden.com for details. recognised Academic Master of Arts degree in International Leisure and Tourism Studies issued by London Metropolitan University. STENDEN UNIvERSITy LEEUwARDEN visiting address: Rengerslaan 8, Leeuwarden Postal address: P.O. box 1298 8900 CG Leeuwarden The Netherlands T +31 58 244 11 00 www.stenden.com Stenden university Leeuwarden is part of the chain of Stenden universities with campus sites in the Netherlands, Indonesia, Qatar, South Africa and Thailand.